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Carlos Carreola

Diego Santamara
Carlos A. Mrquez
Karla I. Hernndez

1169453
1169306
1169579
1370257

Group: 1
Business

Case: How to choose the right markets for submarine wines

Micro-environment

The investment of Vinos Finos S.A. of $500,000 USD for the Chilean wine
The location of the corporative of Vinos Finos S.A. is in Guadalajara
The stores location are in Mexico City, Mexicali, Cancun and Guadalajara
The image of the company pretends to give that is an exclusive distributor of
wine
The investigation that Vinos Finos S.A. made to decide what type of wine
is the better and the development of sells strategy
The investigation of the zone, wine will sell better
The functional areas inside de Corporative of Vinos Finos S.A. like sells,
purchasing etc.
All the persons that buy the franchise of Vinos Finos S.A.

Intern Macro-environment

The Chilean firm of wine that sells wine to Vinos Finos S.A.
The franchise Vinos Finos S.A.
The trade made with a Canadian businessperson to market wine at Canada
Mexico, Canada and China as consumers of the wine
The owner of the franchise Vinos Finos S.A.

External Macro-environment
The competence of other distributors of wine like La Europea
The exportations and importations made by Vinos Finos S.A. and the
Chilean firm
The method used by the Chilean firm to made the wine (Technology)
The free trade agreement made between Chile and Mexico
The acceptance of the wine by the population studied
The price of wine

1169453
1169306
1169579
1370257

Exportations and
Importations
FTA Mexico-Chile

"La Europea" as competence

-"Vinos Finos"
investment

Sells from the Chilean firm to


Vinos Finos
The franchise Vinos Finos S.A.

Acceptation of the
wine
Wine price

-Exclusive
distributor
-People that
buy the
franchise

Mexico, China and Canada as


consumers

Group: 1
Business

-Location:
Guadalajara
-Stores
Location:
Mexico,
Mexicali,
Guadalajara
and Cancun

Carlos Carreola
Diego Santamara
Carlos A. Mrquez
Karla I. Hernndez

Trade with a Canadian


businessperson
The owner of the franchise

-Zones
Vinos Finos S.A.
investigations
-Functional
areas of "Vinos
Finos" Process of the wine