You are on page 1of 33

1/19/2017 DigitalMarketing|Coursera

Digital Marketing Specialization


Starts Jan 16. Enroll

From 4,012
.
Loading...

Drive Customer Behavior Online


A ve-course overview of the latest digital marketing skills, taught by industry experts.

About This Specialization

Master strategic marketing concepts and tools to


address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such
as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When
you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of
the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you
digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the rst
course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In
addition, this course was also ranked in the top ve courses across multiple MOOC providers. Finally, the
Digital Marketing Certicate was the top coveted certicate on Coursera in 2015.

https://www.coursera.org/specializations/digitalmarketing 1/33
1/19/2017 DigitalMarketing|Coursera

This Specialization is part of the University of Illinois Masters of Business Administration degree program,
the iMBA. Learn more about the admission into the program here.

Created by:

6 courses Projects Certicates

Projects Overview

Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone
project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and
Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.

Courses







Beginner Specialization.No prior experience required.

COURSE1

Marketing in a Digital World


Current session: Jan 16 Feb 20.

Commitment 4weeksofstudy,68hours/week

AbouttheCourse

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are
revolutionizing the world of marketing by shifting the balance of power from rms to consumers.
Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over
100,000 Learners. According to Class-Central.com , this course is also the highest rated online
business course in the world. NC Magazine rated this course as one of The 10 Hottest Online Classes
for Professionals in 2015.

This course is part of the iMBA oered by the University of Illinois, a exible, fully-accredited online

https://www.coursera.org/specializations/digitalmarketing 2/33
1/19/2017 DigitalMarketing|Coursera

MBA at an incredibly competitive price. For more information, please see the Resource page in this
course and onlinemba.illinois.edu.

More Details

COURSE2

Digital Analytics for Marketing


Professionals: Marketing Analytics in
Theory
Current session: Jan 16 Feb 20.

Commitment 4weeksofstudy,810hours/week

AbouttheCourse

Learn the introductory theory and strategy behind marketing analytics that provides marketers with
the foundation needed to apply data analytics to real-world challenges they confront daily in their
professional lives.

This course is part of the iMBA oered by the University of Illinois, a exible, fully-accredited online
MBA at an incredibly competitive price. For more information, please see the Resource page in this
course and onlinemba.illinois.edu.

More Details

COURSE3

Digital Analytics for Marketing


Professionals: Marketing Analytics in
Practice
Current session: Jan 16 Feb 20.

Commitment 4weeksofstudy,810hours/week

https://www.coursera.org/specializations/digitalmarketing 3/33
1/19/2017 DigitalMarketing|Coursera

AbouttheCourse

This course builds on the theory and foundations of marketing analytics and focuses on practical
application by demystifying the use of data in marketing and helping you realize the power of
visualizing data with artful use of numbers found in the digital space.

This course is part of the iMBA oered by the University of Illinois, a exible, fully-accredited online
MBA at an incredibly competitive price. For more information, please see the Resource page in this
course and onlinemba.illinois.edu.

More Details

COURSE4

Digital Marketing Channels: The


Landscape
Current session: Jan 16 Feb 20.

Commitment 4weeksofstudy,810hours/week

AbouttheCourse

Learn the role of digital channels in an integrated marketing campaign and why you need a digital
strategy. Interact with the content and hear from industry experts invited to join the course.

This course is part of the iMBA oered by the University of Illinois, a exible, fully-accredited online
MBA at an incredibly competitive price. For more information, please see the Resource page in this
course and onlinemba.illinois.edu.

More Details

COURSE5

Digital Marketing Channels: Planning


Current session: Jan 16 Feb 20.

https://www.coursera.org/specializations/digitalmarketing 4/33
1/19/2017 DigitalMarketing|Coursera

Commitment 4weeksofstudy,810hours/week

AbouttheCourse

Learn the role of digital channels in an integrated marketing campaign and why you need a digital
strategy. Interact with the content and hear from industry experts invited to join the course.

This course is part of the iMBA oered by the University of Illinois, a exible, fully-accredited online
MBA at an incredibly competitive price. For more information, please see the Resource page in this
course and onlinemba.illinois.edu.

More Details

COURSE6

Digital Marketing Capstone


Upcoming session: Feb 20 Apr 10.

Commitment 6weeksofstudy,57hours/week

AbouttheCapstoneProject

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner
for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of
Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions
worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much
more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of
sales. They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and
Canada.
You will be working on a problem specied by the Digital Marketing team at Grainger, to develop a
channel strategy to increase sales of Bosch power tools on Grainger.com.

You will have the opportunity to combine the tools and techniques obtained through all the courses in
this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and
Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6
weeks long. You must take the Capstone project class after taking all the other courses in this
Specialization.

This course is part of the iMBA oered by the University of Illinois, a exible, fully-accredited online
MBA at an incredibly competitive price. For more information, please see the Resource page in this
course and onlinemba.illinois.edu.

More Details
https://www.coursera.org/specializations/digitalmarketing 5/33
1/19/2017 DigitalMarketing|Coursera

Pricing

Total Price to Enroll 24,072 21,660* 10%off


Includes

1 Marketing in a Digital World 4,012

2 Digital Analytics for Marketing Professionals: Marketing Analytics in Theory 4,012

3 Digital Analytics for Marketing Professionals: Marketing Analytics in Practice 4,012

4 Digital Marketing Channels: The Landscape 4,012

5 Digital Marketing Channels: Planning 4,012

6 Digital Marketing Capstone 4,012

* Service Tax Extra

Payment Options



























PrePay
Purchase all courses in a bundle and save 10%.



















PayPerCourse
Purchase each course individually, whenever you are ready.

Creators

Founded in 1867, the University of Illinois at Urbana-Champaign pioneers innovative research that tackles
global problems and expands the human experience.

https://www.coursera.org/specializations/digitalmarketing 6/33
1/19/2017 DigitalMarketing|Coursera

Vishal Sachdev
Director, Illinois MakerLab

Rhiannon Clifton
Program Director

Kevin Hartman
Head of Industry at Google

Aric Rindeisch
John M. Jones Professor of Marketing

FAQs

What is the Capstone Project?

What is the refund policy?

Can I just enroll in a single course? I'm not interested in the entire Specialization.

Is nancial aid available?

Do I have to take the courses in this Specialization in a specic order?

What resources will I need for this Specialization?

https://www.coursera.org/specializations/digitalmarketing 7/33
1/19/2017 DigitalMarketing|Coursera

How do I complete the Specialization?

Im interested and have more questions about the iMBA. Where do I go for more information?

More questions? Visit the Learner Help Center.

https://www.coursera.org/specializations/digitalmarketing 8/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 9/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 10/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 11/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 12/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 13/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 14/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 15/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 16/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 17/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 18/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 19/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 20/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 21/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 22/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 23/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 24/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 25/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 26/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 27/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 28/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 29/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 30/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 31/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 32/33
1/19/2017 DigitalMarketing|Coursera

https://www.coursera.org/specializations/digitalmarketing 33/33