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WE GET YOU NOTICED.

NOTHING IS MORE IMPORTANT


THAN BUILDING YOUR COMPANY’S REPUTATION, SO IT STANDS ABOVE MARKETPLACE CLUTTER.
IT’S ABOUT IMAGE-SHAPING
AND OPINION-MAKING
Photo: Courtesy of FullyLoadedTea
LETTER FROM CEO

Curve Communications is here to help.


As one of Canada’s leading public relations and
marketing firms, our specialized communications team has the
know-how to bring a range of campaigns together under one roof.
From product launches and full-service brand development to media and
public relations, social media, and a variety of creative services, Curve’s team of
experienced professionals can do it all.
Thinking outside the box to provide efficient and innovative communications strategies is at the core of our
existence. We strongly believe that each project is an opportunity to showcase our diverse talents across a
broad spectrum of services, which will help keep your audience informed and up to speed on everything
your company has to offer.

At Curve, our Product & Services clients trust us to provide them with exactly what we would expect from
ourselves: constant communication, attention to detail, and most importantly, exceeding expectations.
What do Sun Peaks Resort, Whistler Brewing Company, Capital Direct, the David Suzuki Foundation,
and UNICEF have in common? They all have Curve in their corner, working hard to help them reach their
communications goals.

Whatever your needs, Curve will ensure your message resonates with your targeted audience, giving you
the ultimate competitive edge for your product or service.

George Affleck
PRESIDENT AND CEO
HOW WE CAN HELP

Curve’s ‘raison d’être’ is your satisfaction.


We exist because of you, our valued clients,
which is why we always go the extra mile. Our team
works tirelessly to exceed client expectations and to positively
impact on your bottom line results.
Whatever your product or service offering, you can rest assured that Curve’s team of
communications specialists will boost your profile and generate powerful and valuable
attention for your business, bringing your message to thousands of potential new customers.

A great reputation gets noticed and is vital in difficult economic times when competition is at its most
fierce. Don’t get lost in the shuffle, venture beyond the expected to ensure your message is heard, and your
brand remains top of mind.

A REPUTATION FOR EXCEPTIONAL


RESULTS AND UNRIVALLED
CONTACTS
WHO WE ARE

Curve Communications is a full service


agency that drives business improvement
through an in-depth understanding of branding,
marketing, and media relations. We offer an evidence-based
Integrated Communications Solution, providing clients with a convenient
one-stop shop for all of their multi-disciplinary marketing needs.
Founded in 2000, with offices in Vancouver and Toronto, our team has grown to include a
rich mix of former journalists and marketing professionals, recruited to give Curve a distinct
blend of highly individualized talents and unrivalled media contacts.

Our passion is to provide our clients with the creative and strategic talent necessary to develop and
implement customized communications programs at a local, national, and international level. We possess
a wealth of experience using traditional and non-traditional media to amplify exposure and further your
specific goals.

UNIQUE INDUSTRY INSIGHT,


HIGHEST PROFESSIONAL
STANDARDS
IMPACT BOTTOM LINE RESULTS
THROUGH SUPERIOR SERVICE
Photo: Courtesy of Travellers Deck
SERVICES AT A GLANCE

Curve delivers the following attention-generating and cost-effective services:


PUBLIC & MEDIA RELATIONS Simply put, Public and Media
Relations is communication. We place effective messages in
media, generating valuable attention for our clients. After all, an “Curve has gone far and
editorial is the ultimate endorsement. beyond what I have
expected. The Curve staff
MEDIA BUY & MEDIA PROMOTIONS We keep a firm grasp on
are unmatched in customer
competitive media options that best serve our clients, including:
care and attention. They
TV, radio, print, outdoor, transit, and online outlets. Curve will
take in all my thoughts and
fuse your media buy with innovative media promotions, ensuring
ideas and really deliver
strong market saturation.
what is best for me. Curve's
SOCIAL MEDIA MARKETING The marketplace is ever evolving, resources and ability to
and social media has created a shift in how we now read, share, deliver on tight deadlines
and discover the news. Curve’s team will help you adapt to has been proven again and
social media, or ‘word-of-mouth marketing,’ in order to connect again. I have been a client
in the online world to form key relationships for your business for three years now, and will
through consumer-generated media. continue to be for a long
time to come. I give Curve
ADVERTISING CREATIVE It’s about effective creativity. Curve praise on the work that they
communicates your brand through thought-provoking and have done and in the manner
compelling design. We offer strategic planning, creative in which they have done it.
development, production services, and design implementation, Curve is setting the bar in
collaborating with top designers to bring breakthrough concepts the industry.”
to life.
Arkadiusz Lewandowski,
BRAND DEVELOPMENT & PRODUCT LAUNCH Curve can help President,
you develop a brand identity unique enough to break through Garador Enterprises
marketplace clutter, reaching your intended target audience.
Whether launching a new business, brand, or product line,
Curve’s experts are here to help.
SERVICES AT A GLANCE

MEDIA TRAINING & MESSAGE DEVELOPMENT


Curve offers comprehensive, high-impact media
spokesperson training to ensure your message is
communicated clearly, efficiently, and on point
every step of the way.

B2B MARKETING COMMUNICATIONS Curve


provides influential integrated communications
solutions for Business-to-Business (B2B) marketing
for our clients in niche markets. We define,
penetrate, and assist with lead generation, market
research, direct mail, list services and targeted
distribution, telemarketing, trade shows, and gifting
events.

EDITORIAL/SPEECH/REPORT WRITING Our team


of professional writers and former journalists have
a sharp eye for detail and a keen sense of what
makes an attention-grabbing story. We are fast,
accurate, reliable writers who adhere to strict
CP style, while providing relevant and valuable
content.

WEBSITE DESIGN & SEARCH ENGINE


OPTIMIZATION (SEO) We assist clients from small
start-up companies to large businesses make
a lasting impression. With our team’s diverse
experience in website design, coupled with
writing for web, branding, and SEO, we ensure
your identity and messaging is communicated
effectively, while maintaining a top search engine
presence to maximize exposure and site visitation.

Photo: Courtesy of Bootlegger.


CASE HISTORIES

Our Product & Services clients have enjoyed measurable improvements


because of our innovative communications strategies and design solutions.
TRAVELLERS DECK
AREA OF EXPERTISE: Media Relations

CHALLENGE: To introduce Travellers Deck to the Lower Mainland, establishing the product as the new,
innovative Vancouver food and shopping guide.
RESULT: Within a month of working with Curve, Travellers Deck was featured in prominent media outlets,
including About.com, Fashion Magazine, the Style Spy, an article by food critic Mia Stainsby in the
Vancouver Sun, and a TV appearance on Global Morning News.
PROJECT DESCRIPTION: Travellers Deck is an independent go-to guide for eating and shopping in
Vancouver. The deck provides ‘100 Best Local Places to Eat and Shop’ in the city. Due to Curve’s
reputation for successful product launches and innovative ideas, Travellers Deck sought the agency’s
services to launch the new product through aggressive media relations and promotional strategies.

FULLY LOADED TEA


AREA OF EXPERTISE: Product Marketing / Media Relations

CHALLENGE: To garner ongoing coverage and exposure for the luxury tea company nationally across
Canada and into the US market.
RESULT: Curve ensured Fully Loaded Tea was partnered and linked to high profiled events, including
the Juno Awards, L’Oreal Fashion Week in Toronto, and the Emmy’s in L.A. On top of being linked with
exclusive VIP events, Curve garnered an extensive amount of coverage in major publications across
Canada, including Flare Magazine, Fashion Magazine, Wish Magazine, Homemakers Magazine, Food &
Drink Magazine, among others. Curve continually sought to bring FLT’s fresh tea philosophy to the movers
and shakers in Canada and the US. The client saw a tangible spike in business, and the cross-border
coverage allowed FLT to expand into the highly lucrative US marketplace.
PROJECT DESCRIPTION: Fully Loaded Tea is an innovative tea company, producing distinct blends of
whole leaf green and black teas. Curve was hired to raise awareness of the bold, opinionated blends in key
demographics and markets in Canada and the US.
CASE HISTORIES

UNICEF
AREA OF EXPERTISE: Media Relations

CHALLENGE: To execute various and ongoing media relations’ campaigns to promote the organization’s
fundraising endeavours, such as Trick-or-Treat for UNICEF, Spread the Net, and Holiday Giving.
RESULT: For the past three years, Curve has garnered extensive media coverage for UNICEF by generating
consistent buzz, keeping the non-profit organization top-of-mind. UNICEF is often called upon to speak on
vital world issues, which Curve helps facilitate, and offers media training to UNICEF’s key spokespeople
whenever necessary.
PROJECT DESCRIPTION: As UNICEF BC & Yukon’s media relations company, Curve works year-round on
specific UNICEF philanthropic efforts. The organization is the world’s leader for children, working in 156
countries and territories to save, protect, and enhance the lives of children.

BOOTLEGGER
AREA OF EXPERTISE: Media Relations / Media Training

CHALLENGE: To effectively communicate and raise the profile of the “Jeaneology” campaign, and the
company’s Jean Experts in key Canadian markets across the country.
RESULT: The Jeaneology campaign aimed to find the perfect denim fit for every body shape through an
aggressive national media relations campaign. Curve achieved major coverage in high profiled publications,
online blogs, and on TV programs across Canada, including Shaw TV, Global TV, CTV, Canada AM, and
City TV. The immense coverage garnered equaled roughly half a million dollars in advertising expenditure,
raising the profile of Bootlegger and its Jean Experts in all targeted markets.
PROJECT DESCRIPTION: Bootlegger’s “Jeaneology” campaign was developed to ensure customers
found the perfect fitting and most flattering jeans for their body type. Curve prepared Bootlegger’s expert
Jeaneologists to spread their flattering gospel with comprehensive media training and targeted press
interviews nationally across Canada.
CASE HISTORIES

"The creative abilities


of the Curve team
continue to amaze
all of us at UNICEF.
Since we started
working with Curve,
we have received
more media hits
than ever before.
The increase in
funds to UNICEF
is a direct result of
Curve's strategic and
innovative marketing
abilities."

Shirley Kepper,
UNICEF-BCY Region

Photo: Courtesy of UNICEF


CASE HISTORIES

DAVID SUZUKI FOUNDATION


AREA OF EXPERTISE: National Media Buying / Social Media / Advocacy

CHALLENGE: To execute a national advocacy campaign, titled


Healthy Oceans, for the establishment of Marine Protected Areas off
Haida Gwaii (Queen Charlotte Islands).
"On behalf of the David RESULTS: Curve oversaw the creation of a multi-platform brand
Suzuki Foundation, I featuring radio, TV, print, and online materials - driving individuals
want to express my to the advocacy webpage. The webpage, healthyoceans.ca, was
appreciation for the work developed from the ground-up and heavily optimized to attract
Curve executed, delivering individuals who might have missed the traditional media campaign
our Healthy Oceans component. The paid component of the online campaign saw
campaign in a most use of Google and Facebook advertising tools, as well as banner
timely and professional advertising on select media partner web pages. Unpaid components
way. You guys rock! saw the campaign make extensive use of social media, joining
Everyone from the Curve the conversation on relevant news stories and blogs, seeding
team was always friendly, this dialogue with inbound links for SEO and traffic purposes,
flexible, helpful and quick and participating in social media forums where environmental
to respond to our needs issues were discussed. The campaign was a resounding success
and requests. You were and within a week of its launch had elicited a response from the
all a pleasure to work Department of Fisheries and Oceans.
with."
PROJECT DESCRIPTION: Society’s awareness about the environment
Jodi Stark, is at an all-time high, ranking as a top concern next to healthcare,
David Suzuki Foundation, education, and justice. Curve was charged with elevating public
Marine Use Planning consciousness about Canada’s lack of marine protection through the
David Suzuki Foundation’s Healthy Oceans campaign. The purpose
of the advocacy campaign was to drive individuals to a website,
where they could complete and submit a letter voicing their support
for Marine Protected Areas to the Minister of Fisheries and Oceans.
CASE HISTORIES

Nothing 
to see here...

The health of our oceans is in danger.
If the trend continues, there may be nothing left by 2048.
Photo: Courtesy of David Suzuki Foundation
A conservation plan including a network of marine protected areas
CLIENTS

Our current clients come in all shapes, sizes and flavours from across Canada
and in all industry sectors.
We hope you have found this information
helpful in shedding light on the numerous benefits
of public relations and marketing for your business,
and how Curve can help you reach your business goals,
while standing out above the crowd.
Curve’s strong relationships with the media, coupled with our in-depth knowledge of the local
marketplace and extensive experience in a variety of business sectors, means we are well-suited
to deliver the strategic communication programs that will yield bottom-line results for your business.

When you want to grow your business, look to Curve Communications to help you develop a
concrete and Integrated Communications Solution that will help magnify your voice in a seemingly
endless sea of information.

We would love to learn more about your business and how we can help. Please get in touch for your
complimentary proposal and assessment.

CONTACT: CURVE COMMUNICATIONS


Vancouver T: 604.684.3170 E: vancouver@curvecommunications.com
toronto T: 416.966.3170 E: toronto@curvecommunications.com
WE CAN HELP
Please get in touch with us for your complimentary proposal.

CONTACT: CURVE COMMUNICATIONS


Vancouver Toronto
122 - 1020 mainland Street 200 - 890 Yonge Street
Vancouver bc v6b 2t5 Toronto, Ontario, M4W 3P4
t: 604.684.3170 T: 416.966.3170
vancouver@curvecommunications.com toronto@curvecommunications.com