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In this issue of Mixmag magazine, some of

the conventions of the genre dance have


been broken however there are a few. You
would normally see the magazine with
bright colours and bold text but this issue
does the opposite. This is because of the
main image. The two artists shown are old
school and produce serious music and you
can tell from their facial expression.
The main image is the only image. It shows
two artists who work together and are
called Justice. The image is a mid-shot of
the person in front and a long shot of the
person at the back. We can see they are
sitting apart from each other and this is so
both of them fit on the page without being
too small. They are both giving direct
address and are looking down at us as it is
at a low level angle. This intimidates the
readers as it seems as if they are more
superior and powerful than you. The whole
magazine is in black and white as it relates
to the old school artists. It also makes it unique to the dance genre. You can tell it
is low key lighting as in the back left corner it is dark. However, there is light
coming through the top left corner, highlighting both of the artists faces
suggesting they are important. They are both wearing vintage style clothing but
still meeting the dance conventions. Their clothing is almost funky and
something someone might wear to the club in the past. There are no props or
other images involved nor is there a setting, this is to show that only these two
artists are the main focus, hence the low level angle and the lighting. The black
background enhances the artists. The colour pallet of the magazine is black,
white and grey. It relates to the artists featured in the front cover as they are old
school artists.
The masthead is placed at the top and is the biggest text. It is in its original
stylish and bold font which helps the audience identify their magazine. The
anchorage is Justice the return. This is because this is the biggest font after the
masthead and it is also attached to the main image. It is right above the two
artists which makes it stick out. The anchorage is in all capital letters which tells
us that the return of the group Justice (the main image) is important. All the text
is in white which makes it stand out from the background. There is only one
cover line, perhaps so that the readers only focus on the main image and their
big return. The cover line states the other artists included in the magazine. This
will attract more readers who like the artists included. The cover line is related to
the star cover line as they are both white and are in the same font. This ties the
whole page together. There is a skyline that tells us about the magazine. This
helps people identify what type of magazine this is.
There are two contents pages which both uphold the conventions of dance
music. The first page has one image of DJs. We can tell they are DJs because of
the props. The props used are conventional items used in clubs etc. The image is
a mid-shot taken from a side to include all 3 people and to show them
concentrating on their work. It is at a mid-level angle which connotes everyone is
the same. They are normal, average people enjoying themselves. The 3 people
shown are wearing all black with bright orange neon lights inside the hoodie to
make their faces stand out. Because the whole background etc are all black and
the room is dark, it will look as if there are floating heads. The readers are
intrigued by the creativity and would want to read about it. There is a dark
background because there is low key lighting with some artificial lighting shone
on the DJs. This is to enhance them and make them stand out to the crowd. It
also makes the setting, which is a club, look wild and innovative.
The image on the second page, bottom right corner has conventional features
included. The image is of an artist of the dance genre. A mid shot to show him
and also the setting behind him. The camera angle is at a low level angle almost
worm level. This is to make the artist look more superior and important. He is
wearing a plain white t-shirt which connotes purity, power and wealth. He is also
wearing black sunglasses which connotes he is again, superior and reflects he is
famous/popular. Not being able to see his eyes makes him seem as he is better
than us and cooler. His head is tilted down, looking at the camera. He has a
neutral facial expression which connotes he is serious. There is natural lighting
so that the readers can see everything including the propps in the background
which is of a big disco ball and lights. This tells us he may be on stage
performing perhaps. The disco ball are conventions of the dance genre as they
are associated and often used in clubs etc.
The magazine in general has a black background which emphasises the white
text. The colour black makes anything stand out as its a contrasting colour
which connotes power and elegance. The white text makes it easier to see on the
black background. It also makes the page look smart. The word contents is put
in a funky font which looks like the neon text lights that are put in to clubs. The
text is split in to 2 columns. One column on one page aligned to the left with
pictures on the right. This is the same with the second page. They do this so that
not everything is squashed in to one page and so that there is room for large
images to fit. The audience are willing and attracted to read the page since it is
organised well. There is a text box underneath the column on the first page
which promotes the magazines free album called Busy P. It talks about the
artists featured and all the songs on the album. It looks odd from the columns
and pictures which makes it stand out to the readers. The text isnt extremely
formal nor informal, it is something in the middle, skewed more towards formal.
It is informing the audience about the album but not writing in person, using the
terms you or they. It is more factual. The contents are split in to 6 sections
(whilst still being in columns). Cue, industry insider, features, fashion, tunes,
directory. All the pages are in chronological order. Next to the page number is the
title and under the title is a small explanation of what the article will be about.
This makes it easier for the audience to identify something theyre looking for or
interested in.
The double page spread included in the magazine features Justice, the same
people on the cover of the magazine. This tells the readers they are the main
focus throughout the magazine even though other content is featured in the
magazine. The main image is of justice, both of them having their backs facing
us. There is one image fitting on both pages. This ties the page together and
makes it look unique. The image is a mid-shot but you can see the whole
scenery. Having their back facing us gives an insight to the readers to see the
whole audience of the concert and how they behave. Also, the readers can see
what they see. The two artists are working on a DJ mix, producing music for the
audience. This gives an insight to the readers of what they do. The setting is of a
concert or a club. You can see the crowd with their hands up which connotes they
are having a good time. It is difficult to see a bit because of the low level lighting.
Low level lighting is used to set the atmosphere of a club which is dark and
mysterious. Lights are being shone to emphasise the crowd and the artists and
also to set the mood. The lighting is conventional to the dance genre.
The text is about identity and how when Justice didnt wear their iconic leather
jackets and black t-shirts, the fans got mad as it is something they always wear.
This does link a bit to the image as in the image the artists are wearing a black
shirt and a black jacket. The text is an interview with Justice. It is written in 4
columns underneath the image. The text isnt written informally but isnt really
formal. This is good for the target audience who are adults. The font used is
simple which makes it easier to read. The first column has a drop cap which is
massive. This immediately grabs the readers attention. There is no title on the
page perhaps because they know the readers will immediately recognise the
artist or they want the readers to focus on the image and text only.
Part B

Mixmag is published by Development Hell LTD since 2005. Previously it was


published by EMAP LTD and Disco Mix Club. Development Hell is an independent
institution that was incorporated in 2001 and is based in London. As well as
Mixmag magazine, it also publishes the magazine WORD which is a rock music
magazine. It was published in 2003. There is cross media ownership with mixmag
as in 2009, Development Hell acquired Dontstayin.com which is a worldwide
famous clubbing social network.