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1 How often will you purchase cosmetics products?

(This can range from color cosmetics,


skincare, perfumes)

A- More than 3 per quarter (5)


B- Twice per quarter (10)
C- Twice per month (7)
D- Once per month (13)
E- Less than once per month (24)
No Selection (0)
Select 1 item (57) Select 2 items (1)
Select 3 items (0) Select 4 items (0)
Select 5 items (0)

2 Are you a member of a loyalty program currently?

A- Yes (29)
B- No (29)

3 Are you a loyalty program member to more than one cosmetics brand?

A- Yes (23)
B- No (6)

4 I like shopping at the primary brand, rather than others

A- strongly disagree (0)


B- disagree (7)
C- neutral (17)
D- agree (30)
E- strongly agree (4)

5 I make more purchase from the primary brand, rather than others

A- strongly disagree (0)


B- disagree (3)
C- neutral (27)
D- agree (24)
E- strongly agree (4)

6 I make more frequent visit to the primary brand, rather than others

A- strongly disagree (0)


B- disagree (8)
C- neutral (18)
D- agree (30)
E- strongly agree (2)

7 The primary brand always the 1st priority in my next purchase

A- strongly disagree (0)


B- disagree (11)
C- neutral (18)
D- agree (24)
E- strongly agree (5)
8 The chance to try other product from the primary brand is positive

A- strongly disagree (0)


B- disagree (3)
C- neutral (18)
D- agree (33)
E- strongly agree (4)

9 Sometimes, I will buy products from the primary brand even it is not necessary for me

A- strongly disagree (2)


B- disagree (21)
C- neutral (17)
D- agree (17)
E- strongly agree (1)

1
I make a larger spending amount from the primary brand, rather than others
0

A- strongly disagree (0)


B- disagree (11)
C- neutral (15)
D- agree (29)
E- strongly agree (3)

1
I reduce spending in other brands
1

A- strongly disagree (2)


B- disagree (12)
C- neutral (26)
D- agree (15)
E- strongly agree (3)

1
I am satisfied with the service delivered by the staff
2

A- strongly disagree (0)


B- disagree (5)
C- neutral (28)
D- agree (24)
E- strongly agree (1)

1
The product performs well and always does what it promises
3

A- strongly disagree (0)


B- disagree (3)
C- neutral (26)
D- agree (29)
E- strongly agree (0)

1
I often notice and read information provide by this brand
4
A- strongly disagree (0)
B- disagree (5)
C- neutral (20)
D- agree (32)
E- strongly agree (1)

1
I often notice new promotion and product / service offer by this brand
5

A- strongly disagree (0)


B- disagree (10)
C- neutral (19)
D- agree (27)
E- strongly agree (2)

1
The possible of trying other brand is low
6

A- strongly disagree (3)


B- disagree (25)
C- neutral (21)
D- agree (8)
E- strongly agree (1)

1
I feel difficult to select suitable product at other brands
7

A- strongly disagree (0)


B- disagree (23)
C- neutral (23)
D- agree (12)
E- strongly agree (0)

1
I pay less attention to other brands
8

A- strongly disagree (2)


B- disagree (29)
C- neutral (20)
D- agree (4)
E- strongly agree (3)

1
I think the primary brand provides the best price, rather than others
9

A- strongly disagree (3)


B- disagree (13)
C- neutral (28)
D- agree (13)
E- strongly agree (1)

2
I seldom compare the price across different brands
0

A- strongly disagree (3)


B- disagree (15)
C- neutral (18)
D- agree (20)
E- strongly agree (2)