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Marketing Project on Ufone

Title of Project & Objectives.

The Customer satisfaction of Ufone is going to increase due to its Price, Quality and
Coverage.
To identify the present Market Scenario of Ufone.
To examine the prospects of Ufone in the overall Pakistan Market.
To know the scenario of its improvement and image.
To recommend some corrective measures, suggestions and
recommendations to resolve the problems.
To conduct the comparative study between Ufone and other
prominent Players in the market.
Analysis of customer satisfaction and to find out the reason behind
customer buying behavior while purchasing Ufone
INTRODUCTION
Ufone gives its customers many reasons to smile.Ufone has always
been proud of its quality network, that offers customers with clear
voice and instant connectivity. Wherever you are in Pakistan, you can
be assured that you can speak on the phone without any interruption
or droppage.

So become a part of the Ufone family today and enjoy the best
network quality.
As the world of telecommunications advances, Ufone promises its
customers to stay ahead, developing and evolving, to go beyond their
expectations, because at Ufone, it's all about U.
HISTORY of Industry:
Pak Telecom Mobile Limited (PTML) is a wholly owned subsidiary of...

...Pakistan Telecommunication Company Limited (PTCL) that started its


operations in January 2001 under the brand name 'Ufone'. As a result of
PTCL's privatization, Ufone became a part of the Emirates
Telecommunication Corporation Group (Etisalat) in 2006.

Since its inception, Ufone has focused on the people of Pakistan,


empowering them with the most relevant communication modes and
services that enable them to do a lot more than just talk, at a price that suits
them the most. Along with the claim of lowest call rates, clear sound and
best network, Ufone offers its customers simplified tariffs with no hidden
charges. With a strong and uniquely humorous communication direction
that has now become Ufone's signature across all advertising media, Ufone
gives its customers many reasons to smile
MISSION:
"Ufone, it's all about U! We are, where you want to be
At Ufone we aim to provide you with wider coverage, superior connectivity, clear signals
& voice quality. Wherever you are, Ufone keeps you connected."
Vision:
To be the leading telecommunication service provider in Pakistan by offering innovate
communication solutions for our customers while exceeding shareholder value &
employee expectation.

Coverage
This customer focus and best offering has allowed Ufone has built a subscriber base of
over 24 million in less than a decade. Ufone has network coverage in 10,000 locations
and across all major highways of Pakistan. Ufone currently caters for International
Roaming to more than 288 live operators in more than 160 countries. Ufone also
offers Pakistan's fastest growing 3G network, and BlackBerry Roaming coverage
available with more than 200 Live Operators across 122 countries. Ufone has also
become a focused and intensive leader in VAS, constantly introducing innovative
services, which have been the first of their kind in the Pakistani cellular industry.

Brand:
While keeping its tradition of being the trend setter in the industry, Ufone changed the
image of mobile phones from a luxury only affordable by the elite, to a necessity
affordable by the common man. Since its inception, Ufone has positioned its brand for
masses. In keeping with the upcoming competition and market dynamics, Ufone
increased its focus on the youth segment (which comprises 50% of the population), with
the Prepay brand. By designing market focused products, Ufones brand team launched
aggressive campaigns, which further increased the brand equity. The new brand image
gained huge popularity amongst the targeted market. A recent marketing survey
conducted by a prominent marketing research company showed that Ufone has
considerably increased its brand visibility and image. Ufones Prepay brand is now
considered to be one of the most favored brands by the youth market and is followed by
other mobile operators launching their respective brands for the youth market.

Performance:
As mobile users in the country have reached over 28 million at a very rapid pace, Ufone
has maintained itself as the 2nd largest cellular operator in Pakistan with a subscriber
base of around 6.5 million and a market share of nearly 25%. Ufone has seen a
subscriber growth rate of over 200% in the last year, and since the start of 2005 Ufone
added nearly 5 million subscribers onto its network. A remarkable achievement indeed,
especially considering the fact that two new international players also entered into the
market in 2005. Subsequently the growth in subscriber base caused a healthy trend in
revenues which have doubled.

PRODUCTS AND SERVICES

Ufone is providing two kinds of services to satisfy its customers needs as


efficiently as possible. These are:

PREPAY.
POSTPAY.

PREPAY:

Ufone welcomes everyone to its prepay community where everyone can be their self, live
life to the fullest and talk up a storm with the most amazing calling and SMS rates.
At Ufone, they know people have a constant need to stay in touch with friends
and family which is why Prepay scratch cards are available in three denominations to
suit the budget; so a person can charge phone without making it hard on the pocket.
To say nothing of the entire mind boggling value added services it offers; they say
a picture is worth a thousand words wouldnt a person rather send an MMS when you
have so much to say? Theres Voice mail for when you are unable to attend your calls, of
course one needs to keep in touch with friends all the time and calling isnt always
convenient, thats where SMSs come in; so you can put your thumbs to good use.
Whats more you can download all sorts of cool picture messages, wallpapers, ring
tones, logos and what not from the Ufone website onto your cell phone.
Ufone Prepay is everyones brand, hip and always with us, vibrant, innovative and
unique, with an identity thats entirely its own.

Ufone Prepaid Community


SMS Bundle Offer
Ufone introduces an unbeatable SMS bundle offer which provides
lowest SMS rates to any network in Pakistan.
To enjoy the fantastic rates on SMS offered by Ufone Prepaid, just dial 100 to
subscribe to the package of your choice, or select your SMS package from the
details below and subscribe through SMS.
Package SubscriptionNo. of Free SMS Validity SMS 'Sub'
to
Daily Package Rs 3.99 + tax 1,500 24 Hrs
605
Fortnightly Package Rs 30 + tax 10,000 14 days 603
Unlimited Package Rs 80 + tax 20,000 30 days 607
Yearly SMS Package Rs. 666 + tax Unlimited* One Year
601
Uth SMS
FnF Package Rs. 5 + tax Unlimited 30 days
604
Uth Daily
SMS Package Rs.1.99 + Tax 600 24 Hours
612
Weekly SMS Bucket Rs. 10 + tax 12000 7 Days
608
Daily On-net
SMS Package Rs. 2 + tax 500 24 Hours
611
Night Package Rs 1+tax 300 8Hrs(12am-8am)
609
45 Day
SMS Bucket Rs.99 + tax 30,000 45 Days 614

How to Subscribe
To subscribe to the SMS package which suits your requirement simply follow the
below mentioned procedure
Step 1: Write message Sub
Step 2: Send to type the respective code of the required subscription plan
Example: Send sub in an SMS to 603 for subscribing to Fortnightly Package.

Uth Student Offer


Ufone Uth brings you the best Student Offer
Now you can call at any Ufone number for Rs. 0.75/hour and text at Rs.
0.20/SMS, for a subscription charges of just Rs. 3/day -
To subscribe to the Uth Student Offer, dial *202# now from your Ufone number
aur karo calls aur SMS itnay kay soch hai aap ki!

Uth Champion Offer


Champion Offer
Ufone brings the Champion of all offers for U. Sit back and enjoy an offer that
you have not seen before. Now you will get 600 SMS daily for just RS. 1.99 +
Tax to any network any time. So get your Ufone SIM today, join the Uth
package and dial *612# to get this unbelievable offer.

Uth Dhansoo Offer


Dhansoo Offer
When it comes to just hanging out or calling out to friends for help, dont be
limited to 10 or 15 friends. Now with Ufones Dhansoo Offer, Uth Package
subscriber for only Rs.1.50 per hour and that too for 24 hours a day. Now
thats what you call a circle of friends.
To subscribe to Dhansoo Offer, dial *25#.

Uth NON STOP OFFER!


Non stop baton aur SMS kay liye tayyar ho??!!
Now any call you make to any Ufone number... guess what? It'll be FREE after
the first 3 minutes ALL 24 hours 7 days a week! Yes! U better believe it 'coz it
definitely does not get better than this and there's no catch! Not only that
you can still keep enjoying tons of SMS daily to any network for only Rs. 1.99
and hourly calls to 5 Friends and Family numbers at the low rate of Rs. 2.99
per hour. Get on Uth Package's limited time Non Stop offer RIGHT NOW!
So dial *22# and get all the talk out of your system, kyun kay this offer is so
awesome... kay soch hai aap ki!

Uth Non Stop Offer:


VOICE
FNF 12am-5pm Rs 2.99 / Hr
FNF 5pm-12am Re 0.45 / 30 Sec
Ufone to Ufone 24 Hrs Rs 2.5 + tax / Min
call free after 3 min.
Ufone to Other Mobile Networks Rs 2.5 + tax / Min

SMS
Ufone to International Rs 5.00 / SMS
On-Net SMS Rs 1.75 inclusive of tax
Off-Net SMS Rs 1.75 inclusive of tax

MMS
MMS to All Networks Re 1/64kb
incomning MMS Free.
Daily service charges of Re 1 apply.

Uth Full Time Mufta Offer


Full Time Mufta Offer!
Not just 2 or 3 numbers rather call tens of thousands of numbers non-stop
absolutely FREE!

Can't believe it right? Well U better believe it 'coz with your Uth package your calls to all
Uth package numbers from 9 am to midnight are free after the first minute and
unlimited calls from midnight to 9 in the morning.
And here's the best part your daily charges aren't Rs 6.99 or even Rs. 9.99 it's only a
mere Rs. 2!!! It's so unbelievable kay soch hai aapki!
So dial *23# immediately to get this unbelievable offer working for U!

Uth Full Time Mufta Offer:


VOICE
FNF 12am-5pm Rs 2.99 / hour
FNF 5pm-12am Re 0.45 / 30 sec
Ufone to Ufone (10pm 7pm) Rs 1.10 / 30
Sec
call free after 2 min.
Ufone to Ufone 7pm 10pm Rs 1.10 / 30
Sec
Uth FTMO to All Uth Variants (12am 9am) Call Free*
Uth FTMO to All Uth Variants (9am 12am) Rs 1.10 / 30
Sec
call free after 1 min.
Offnet (OMO + PTCL/WLL) Rs 1.30 / 30 Sec
SMS
Ufone to International Rs 5 + Tax /
SMS
On-Net SMS Rs 1.45 + Tax / SMS
Off-Net SMS Rs 1.45 + Tax / SMS
MMS
MMS to All Networks Re 1/64kb
incoming MMS Free.
Daily service charges of Rs 2 + Tax applies.
*10 Paisa per call

Uth Postpay
Postpay becomes Uth-ified!
Now make your Uth Package postpaid and enjoy your Uth Package benefits
on a convenient postpaid connection.

Iss mein kya hai?

24 hours a day after 2 minutes, every Uth to Ufone call is bilkul FREE!

Every month 50 minutes of calls to other networks

And 10% ka amazing discount on the purchase of Android handsets

So come on over to the Uth POSTPAY Package kyun kay iss mein hai itna kuch kay
soch hai aapki!

To switch your Uth Package from prepaid to postpaid call 333 or visit your nearest Ufone
Sales and Service Center.

Uth Postpay:
VOICE
Ufone to Ufone Re 1.00 / 30 Sec.
24 Hrs
call free after 2 Min
FNF Rs 2.99 / Hr 12am - 5pm
FNF Re 0.45 / 30 Sec 5pm -
12am
Ufone to Other Mobile Networks Rs 1.25 / 30 Sec
Ufone to International Rs 2.50 / SMS
SMS
On-Net SMS Rs 0.20 / SMS
Off-Net SMS Rs 0.50 / SMS
SMS Bucket 8,000 SMS in Rs 60 per month
MMS
MMS to All Networks Re 1/64kb incomning MMS Free.
MOBILE INTERNET
Mobile Internet Bucket 30 MB/ Rs 150 per month
Din Bhar Offer!
Din Bhar Plus Offer!
For us at Ufone, it is most important that we keep U satisfied with utmost commitment,
highest standards of quality service and the most innovative offers. Thats the reason
why Ufone keeps coming up with offers that are in accordance with your choice and
delivers on your needs just like the new Ufone Din Bhar Plus Offer!

As the name suggests, with Ufone Din Bhar offer, U can make UNLIMITED calls to all
Ufone & millions of PTCL and Vfone numbers across Pakistan between 9am to 5pm for
just Rs. 7.00 (Incl all applicable tax) daily.

So why wait any further, simply dial *445# to get Ufone Din Bhar offer and spend your
day working while staying connected to all because with Ufone, U conquer each
aspect of your life.

Monthly - Din Bhar Offer!


Yes! Make all the calls you want between 9 AM till 5 PM, 30 days a month! With Ufones
Monthly Din Bhar Offer. With this exciting offer the entire Pakistan will stay connected
through Pakistans favorite cellular company - Ufone. So carry on calling to all Ufone as
well as PTCL & Vfone numbers, anywhere in Pakistan for just Rs. 150+tax/ month.

Dial Dial *4455# to subscribe NOW!

Pakistan Offer
Daily Pakistan Offer
Daily Pakistan Offer @ Rs.18(Incl Tax) daily!
Yes! surf the internet for free & make all the calls you want 24 hours with Ufones
massive Daily Pakistan Offer. With this exciting offer the entire Pakistan will stay
connected through Pakistans favorite cellular company - Ufone. So carry on surfing
mobile internet & making calls to all Ufone as well as PTCL & Vfone numbers, anywhere
in Pakistan for just Rs. 18 (Incl Tax) daily, and that too for 24 hours.

To enjoy Daily Pakistan Offer all U have to do is to dial *888#. So what are you waiting
for get a hold of this offer and start calling!

Weekly Pakistan Offer


Pakistan Offer for the whole week at just Rs. 100 (Incl all applicable
tax) / week!
Yes! Surf the internet for free & make all the calls you want 24 hours a day, seven days
a week with Ufones massive Weekly Pakistan Offer. With this exciting offer the entire
Pakistan will stay connected through Pakistans favorite cellular company Ufone. So
carry on calling to all Ufone as well as PTCL & Vfone numbers, anywhere in Pakistan for
just Rs. 100 (Incl all applicable tax) / week.
To enjoy Weekly Pakistan offer all U have to do is to dial *8888#. So what are you
waiting for get a hold of this offer and start calling!

Monthly Pakistan Offer


Monthly Pakistan Offer for the entire month at just Rs.418 (Incl. Tax)
monthly!
Yes! surf the internet for free and make all the calls you want 24 hours a day,
throughout the month! With Ufones massive Monthly Pakistan Offer. With
this exciting offer the entire Pakistan will stay connected through Pakistans
favorite cellular company - Ufone. So carry on surfing mobile internet &
making calls to all Ufone as well as PTCL & Vfone numbers, anywhere in
Pakistan for just Rs. 418 (Incl Tax) month.
To enjoy Monthly Pakistan offer all U have to do is to dial *8888#. So what are
you waiting for get a hold of this offer and start calling!

Location Based Offers


Mera Shahar Offers
Make unlimited calls 24 hours to all ufone, PTCL & Vfone numbers
along with free internet from the district of your choice
Ufone is known to hold the position of a pioneer in bringing the most relevant, up-to-
date and superior services and offers to its valued customers, just like our Location
Based Offers. Ufone brings the most attractive offers wherever U go in Pakistan. So
choose the offer that suits you best form the list below.

Offer Name Opt in Code Daily Charges


Faisalabad *94# PKR 9.99
Karachi *28# PKR 11.95
Lahore *96# PKR 12.00
Multan *364# PKR 9.99
Quetta *361# PKR 9.99

Ufone Super Card


Introducing Ufone Super Card - Peace of Mind for the entire month
The word super is used quite frequently around the world but we believe that
where this word is truly justified is when it refers to a certain flying man in a
red cape andthe Ufone Super Card.
Ufone has spoilt U with innumerable choices that the rest of the industry was
quick to copy, and now it is about to combine that legendary Ufone diversity
with a first-of-its-kind solution. The Super Scratch Card is an all-encompassing
single scratch card that leaves U without a worry in the world for the whole
month.
The Ufone Super Card rather than giving U balance, gives 1000 minutes to
Ufone, PTCL and Vfone, 150 minutes to other local mobile networks, 1000
SMS to all local mobile networks and 1000 MB mobile Internet for all 2G and
3G customers. All this by loading one card and that too without any additional
taxes or additional call charges, or the hassle of calculating rates. U can avail
this offer through ULoad as well!
The Ufone Super Card is here to make your days hassle free and proves once
again that we back our words with actions when we tell U that its all about U!

Ufone Micro SD SIMs


Micro SD SIMs
In this fast pace industry new technology is not only being introduced quickly
but is also being adapted by customers at the same pace.
Ufone has always been in the forefront of providing its customer with the
latest and most up-to-date technology to maximize their experience and to
ensure customer convenience. In this spirit, Ufone has launched Micro SIMs,
used for IPhone 4, IPads and products / brands that require micro SIMs.

Details:
The new I-Phone 4 and I-Pads are designed as such that they support only new
generation of Micro SIMs, other global brands are also planning to launch products that
require these phones. These new SIMs function as normal standard SIMs and have the
same capacity, the only difference is the smaller Chip Size. These new SIM will function
on all products requiring micro SIMs.

Price:
SIMs will be charged as per exiting rates inclusive of tax:

New Sale: Rs. 100

SIM Replacement: Rs. 75

Products and Features


With a wide range of products and features
your Ufone Prepaid connection is a complete communication solution that offers you
SMS, GPRS, MMS, Call Features, International Roaming and a variety of amazing Mobile
Products.

Short Messaging Service (SMS) & International SMS:

You can send and receive text messages upto 160 characters per SMS. If your handset
supports more than 160 characters, one SMS will be sent for every 160 characters. You
can exchange text message both nationwide & worldwide.
Caller Line Identification (CLI):

You can find out the callers number automatically before answering the phone as it is
displayed on your handset.

Call Waiting:

Call Waiting allows you to receive calls while in conversation with another caller. To
activate your call waiting please call 333.

Voice Mail:

Voice mail lets you receive and store messages when you are unable to attend your
calls; if your phone is switched off, busy or out of coverage. To activate your voice mails
please call 333. To retrieve your voice messages please dial 191. You can enjoy
message storage capacity of 10 messages.

Phonebook Saver:

Lost or changed your phone and worried about your contacts?

With Phonebook Saver, now you can retrieve all your contact numbers instantly
whenever you lose them. So go on and create your personal Phonebook Saver account
and never lose a contact again. For more info click here.

Add-ons

GPRS enabled MMS, WAP & Internet Access: With GPRS (General Packet Radio
System) you can access emails, browse the internet, send and receive multimedia
messages from your handset.

Internet Access: You can access the internet by simply entering the desired website
address on your phones internet browser.

MMS: This service allows you to send and receive pictures, sound & video clips.

Emails: you can access your office emails and internet based emails using the GPRS
enabled handset.

Configuring Your Handset: To get GPRS / MMS settings on your handset simply type
handset model and send it to 222, example type nokia 6230i and send to 222 to get
the desired GPRS / MMS Settings.
To get more details about the tariff and other related services please call 333.

Prepaid IR: Now roam in various important destinations worldwide with the most
affordable and economical tariff offering. For details please call 333 from your Ufone.

Content Download: Ufone Postpay offers a variety of content download services like,

Monophonic / Polyphonic Ringtones

True tones

Java Games

Logos

Picture Messages

Color Wallpapers

Mobile Themes etc.

To view the complete content details please visit our mobile content section.
All Ufone customers are charged Rs. 1 per minute for message retrieval.

Prepaid Recharge Options


Recharge your Prepaid anywhere, any time you want with ease &
convenience.
Ufone Prepaid offers you just that. Now recharge your account with our U
Topup, Scratch Cards, Electronic Vouchers, ATM or SMS.

ULoad
ULoad is an easy and convenient mode for recharging your Prepaid number. It
is a re-charge option for prepay users that does not rely on the availability of
scratch cards. Following are the denominations
Denomination (Rs) Validity (days)
20 49 45
50 99 90
100 499 180
500 & 10000 365

Scratch Cards
Now recharging your Prepay account is easier and simpler then before with
the most pocket friendly & affordable scratch card denominations.
Denominations Validity (Days)
Rs. 100 180
Rs. 250 180
Rs. 500 365
Rs. 1000 365

Note:

To avoid disconnection recharge your prepay account within 180 days of expiry.

19.5% FED on usage and other taxes on bill/recharge apply.

In Islamabad, AJK, Balochistan, Gilgit/Baltistan and FATA 18.5% FED and other
taxes on bill/recharge will apply.

Your SIM is your identity, only use SIMs issued through Biometric Verification
PTA

Recharge Process:

To recharge your Prepaid account follow the below listed instructions,

Scratch the silver coating at the back of your card to reveal the 12 / 14 digit
code.

Dial 123 from your Ufone and follow the instructions.

Enter the 12 / 14 digit code from the back of your card.

A Voice message will confirm your account has been refreshed.

USSD Recharge:

To recharge your Prepaid account follow the below listed instructions,

Scratch the silver coating at the back of your card to reveal the 12 digit code.

Dial *123*Pin code# and press send

Electronic Vouchers

E-vouchers are an easy and convenient mode for recharging your Prepaid account. It is
a re-charge option for Prepaid users that does not rely on the availability of scratch
cards.

Recharge Process:
Follow the below listed instructions to recharge your Prepaid account via E-vouchers,

As per your required denomination pay the retailer to get the E voucher with 12
digit pin printed on it.

Enter the 12 digit code similar to the scratch card process to recharge your
account.

Note:

All scratch card denomination values are available on these POS terminals to be
recharged on your number.

This is a secured process and the transaction would be carried out by our
authorized sales retailer on demand.

ATM

Ufone in association with MCB offers unmatched convenience to recharge your Prepaid
account anywhere, anytime with security and peace of mind via MCB ATMs. You can

Pay your bills 24 hours a day 7 days a week.

Make total payments of upto Rs. 20,000 per day.

Carry out upto 10 transactions per day per card.

Make either full or partial payments.

Pay as a registered or non-registered user. Registration will help you avoid the
time delay in entering details each time you carry out a transaction.

Recharge Process:

Step 1: Insert your card into the ATM and enter your PIN

Step 2: Select Bill Payments

Step 3: Select Utility Type Pre-paid Mobile Card

Step 4: Select Service Provider

Step 5: Select Recharge Amount

Step 6: Select Customer Type Registered or Un-registered (If you are Un-registered
then enter your 7-digit Mobile no.)

Step 7: Reconfirm your mobile number and the recharge amount

Step 8: Collect your card and confirmation slip Balance Inquiry

Balance Inquiry

To check how much you have spent and what is left in your Prepaid account simply dial
124 from your Ufone.

or

Check the balance on SCREEN by dialing *124#

Balance inquiry at *124#, *127#, *706# and *707# will be charged at


Rs.0.20 + 19.5% FED for every inquiry.

On every balance recharge, the following amounts are deducted from


the recharge amount: 14% Withholding Tax, 5% service fee + 19.5% FED and
5% maintenance charges + 19.5% FED.

To block unwanted calls and SMS from any number, dial 420 from your Ufone
number. Charges; 10 Paisa + tax per minute and Rs. 3.75 + tax per week PTA

Prepaid Call Details


Ufone Prepaid now for the first time introduces Prepaid Call Details
Print Option.
Prepaid Call Details is a service thatll build your trust and strengthen your
relationship with us. You can now check your Prepaid call details in a printed
format to ensure accurate billing.
Call details will include all outgoing calls made to within the Ufone network,
any other network or PTCL number.
Step 1: Request for Prepaid call details print out at Customer Care Center, Call
Center or via FAX.
Step 2: To avail this service, Rs. 50 will be deducted from your Prepaid
Balance
Step 3: To receive the printed copy of your call details, Please visit our
nearest Service Centre or contact our Call Center (333) or send your request
by Fax at 111333900

ULoad via 1 link ATM


Ufone provides endless convenience to pay your Prepaid account
via 1 link ATM throughout the country. So no need to wait in line, simply pay
your bill at any conveniently located 1 link ATM by the following the
mentioned procedure,
Step 1: Insert your card into the ATM and enter your PIN
Step 2: Select Bill Payment
Step 3: Select "Mobile Payment - Prepaid"
Step 4: Select Ufone
Step 5: Enter the Top-up Amount
Step 6: Enter your Mobile Number
Step 7: Select your Account and confirm your payment
Step 8: Collect your confirmation slip

Postpay Home
Packages
Postpay - Ultra U99
The next step in our 3G revolution
Ufone surged forward into the future with the advent of 3G in Pakistan. We empowered
our products, services and offerings with cutting-edge mobile Internet to add even more
value to our brand. Now its time to infuse the spirit of Ufone Postpay with lightning-fast
Ufone 3G mobile Internet to bring you Postpay Ultra the Postpay connection for the 3G
era that is timeless, yet ahead of its time.
The Postpay Ultra Packages are the definitive fusion between 3G and Postpay. Where
lightning-fast 3G mobile Internet services replace regular mobile Internet and combine
seamlessly with the elegant form and feel of our Postpay portfolio to create the ultimate
Ufone experience for you. Voice, SMS and 3G mobile Internet all in one place to push
the boundaries of your communication and productivity with the Postpay Ultra Packages
from Ufone.

Postpay Ultra Packages Endless Possibilities Enhanced!

Free Resources Ultra U99


Line rent (Rs/month) 99
On-Net Min 40
Off-Net Min 40
Free SMS 0
Free Data 40 MBs
Tariff
On-Net 1.5
Off-Net 1.5
On-Net SMS 1
Off-Net SMS 1
Security Deposits (Rs)
NWD 500
IDD 1,500
IR 15,000

*For Ultra U3999 under the Fair Usage Policy, subscriber can have complimentary 10000
on-net minutes and 10000 SMS per month. Usage over and above will be charged as per
rate plan.

Postpay - Ultra U299


The next step in our 3G revolution
Ufone surged forward into the future with the advent of 3G in Pakistan. We
empowered our products, services and offerings with cutting-edge mobile
Internet to add even more value to our brand. Now its time to infuse the
spirit of Ufone Postpay with lightning-fast Ufone 3G mobile Internet to bring
you Postpay Ultra the Postpay connection for the 3G era that is timeless, yet
ahead of its time.

The Postpay Ultra Packages are the definitive fusion between 3G and Postpay.
Where lightning-fast 3G mobile Internet services replace regular mobile
Internet and combine seamlessly with the elegant form and feel of our
Postpay portfolio to create the ultimate Ufone experience for you. Voice, SMS
and 3G mobile Internet all in one place to push the boundaries of your
communication and productivity with the Postpay Ultra Packages from Ufone.

Postpay Ultra Packages Endless Possibilities Enhanced!


Free Resources Ultra U299
Line rent (Rs/month) 299
On-Net Min 150
Off-Net Min 150
Free SMS 50
Free Data 300 MBs
Tariff
On-Net 1.5
Off-Net 1.5
On-Net SMS 1
Off-Net SMS 1
Security Deposits (Rs)
NWD 1,000
IDD 1,500
IR 15,000

*For Ultra U3999 under the Fair Usage Policy, subscriber can have complimentary 10000
on-net minutes and 10000 SMS per month. Usage over and above will be charged as per
rate plan.

Postpay - Ultra U599


Free Resources Ultra U599
Line rent (Rs/month) 599
On-Net Min 300
Off-Net Min 300
Free SMS 100
Free Data 600 MBs
Tariff
On-Net 1.5
Off-Net 1.5
On-Net SMS 1
Off-Net SMS 1
Security Deposits (Rs)
NWD 1,500
IDD 1,500
IR 15,000

Postpay - Ultra U999


Free Resources Ultra U999
Line rent (Rs/month) 999
On-Net Min 500
Off-Net Min 500
Free SMS 200
Free Data 1000 MBs
Tariff
On-Net 1.5
Off-Net 1.5
On-Net SMS 1
Off-Net SMS 1
Security Deposits (Rs)
NWD 2,500
IDD 2,500
IR 15,000

Postpay - Ultra U1499


Ultra
Free Resources
U1499
Line rent (Rs/month) 1499
On-Net Min 750
Off-Net Min 750
Free SMS 300
Free Data 1500 MBs
Tariff
On-Net 1.25
Off-Net 1.25
On-Net SMS 1
Off-Net SMS 1
Security Deposits (Rs)
NWD 3,000
IDD 3,000
IR 15,000

Postpay - Ultra U1999


Free Resources Ultra U1999
Line rent (Rs/month) 1999
On-Net Min 3000
Off-Net Min 1000
Free SMS 500
Free Data 2000 MBs
Tariff
On-Net 1.25
Off-Net 1.25
On-Net SMS 1
Off-Net SMS 1
Security Deposits (Rs)
NWD 3,500
IDD 3,500
IR 15,000

Postpay - Ultra U3999


Free Resources Ultra U3999
Line rent (Rs/month) 3999
On-Net Min Unlimited*
Off-Net Min 1500
Free SMS Unlimited*
Free Data 4000 MBs
Tariff
On-Net 1.25
Off-Net 1.25
On-Net SMS 1
Off-Net SMS 1
Security Deposits (Rs)
NWD 6,000
IDD 6,000
IR 15,000

Postpay - U49
Call Plans U49
Line rent (Rs/month) 49
Bonus Minutes (per month) 64
Bonus Minutes Ufone to Ufone 40
Bonus Minutes Other Mobile Operators, PTCL & WLL Networks 24
Bonus SMS (per month) - All networks in Pakistan -
Outgoing Airtime Charge (Rs/Minute)
Ufone to Ufone (Rs/min) 1.25
Ufone to Other Mobile Operators, PTCL & WLL Networks 1.6
SMS Charges (Rs. per SMS)
Ufone to Ufone SMS 0.5
Ufone to Other Mobile Operators SMS 1
Intl SMS 5
GPRS Rate (Rs/MB)
20
IDD Buckets
Minutes Per Month 200
Subscription Charges (Rs/Month) 200
SMS Unlimited Package
SMS Per Month 10,000
Subscription Charges (Rs/Month) 150
Bonus SMS Package (SMS/Month)***
SMS Per Month 500
Subscription Charges (Rs/Month) 50
GPRS Unlimited Bucket (Rs/Month)*
500
3 GB data transfer limit as per fair use policy is applicable
Security Deposits (Rs)
NWD 500
IDD 1,500
IR 15,000

Bundles
Voice
Ufone Talkville
All calls, All U want, All month long for just Rs. 500 per month
Ufone Postpay has always focused on getting the right blend of postpaids pizzazz and
prepaids convenience. A brand that always believes in coming up with the most
economical yet mind blowing offers for its customers, Ufone Postpay gives our
customers the oppurtunity to make all the calls that you want, all day every day for the
entire month presenting Ufone Talkville.

With Ufone Talkville, with a one-time payment of just Rs. 500 per month on any Ufone
Postpay package, you get unlimited on-net (Ufone to Ufone) talk time.

To subscribe to Ufone Postpay Talkville, call 333 or visit your nearest customers service
center or franchise.

So get talking with Talkville and spread the joy.

Talkville offer can be subscribed by sending SUB to SMS short code 2500

Corporate customer will subscribe this offer through their relationship manager.

Unlimited PTCL Bucket


Unlimited Calls to All of Pakistan
We know it is our duty to constantly introduce new services, packages and offers
that keep up with the evolution of your communication needs. If you find that you
have to make constant calls to landline numbers and dont have a suitable calling
plan for it, we have come up with a bucket designed especially for your
requirements.

The Unlimited PTCL Bucket allows you to make endless calls to PTCL & Vfone
numbers anywhere in Pakistan from your Ufone Postpay connection. All you have
to do is SMS SUB to 7500 for just Rs. 100+tax and you can connect with all of
Pakistan.

Leave nothing unsaid with the Unlimited PTCL Bucket, only from Ufone!

Offnet Freedom Buckets


The freedom of talking like never before, with Off-Net Freedom
Buckets
Ufone Postpay has your communication needs as top priority when it comes to
convenience with crystal clear voice quality. Calls from Ufone to Ufone are a breeze with
Talkville from Postpay, but if you want to make calls to other networks, we've got that
covered too, with the Talkville Off-Net Freedom Buckets.

By subscribing to the Talkville Off-Net Freedom Bucket 1000, you can get a 1000 off-net
minutes to take advantage of for an entire month. This call rate of Re. 1/min + tax is so
low, it even beats our on-net call rates. If you don't have the need for such a
stupendous amount, you can opt for the Talkville Off-Net Freedom Bucket 400, which
allows you 400 minutes to get busy with at just Rs. 1.25/min + tax. So what are you
waiting for? SMS 'sub' to 6500 to opt for the Freedom Bucket 1000 or SMS 'sub' to 4500
for the Freedom Bucket 400.

Make all the calls you want to Ufone, and other networks, without thinking about it
twice!

SMS
Postpay Monthly SMS Package
Ufone brings Postpay monthly SMS Package for its valued
customers.
Now send SMS to any number on any network from your Postpay.

How to Subscribe:

To subscribe the Postpay monthly SMS Package send "sub" to 610

Step 1: Write message Sub

Step 2: Send to 610

How to Unsubscribe:

Step 1: Write message unsub

Step 2: Send to 8610


Packages Subscription No. of Free Sms ValiditySMS
'Sub' to
Postpay Monthly
SMS Package Rs 150 + tax 10,000 1 month
610

Terms & Conditions:


This service is available for the following Postpaid packages only: U50, U250,
U550, U1000, U1600, and U5000

DATA
Mobile Internet Unlimited
Mobile Internet Data Packages for Postpaid

Get your Ufone Mobile Internet Data package today and enjoy the lowest
price for all month round.

Subscribe NOW & enjoy the unlimited monthly mobile internet usage for just Rs.500/-
on your Postpaid connection. GST (General Sales Tax) will now be waived off on all
Postpaid data usage and Mobile Internet bundle.

Following are the Post-paid bundle details:

Mobile Internet PACKAGE SUBSCRIPTION ACTIVATION SMS


VALIDITY
Package NAME VOLUME CHARGES SHORTCODE
Postpaid Mobile
Internet Unlimited* Rs. 500/- 30 Days 805
Unlimited

*Fair Usage apply

To activate the Mobile Internet package:

SMS SUB to 805

Mobile Internet 1GB Bucket


Following are the Post-paid internet bucket details:

Mobile Internet PACKAGE SUBSCRIPTION ACTIVATION SMS


VALIDITY
Package NAME VOLUME CHARGES SHORTCODE
Postpaid 1 GB
monthly Internet 1 GB Rs. 200/- 30 Days 4547
Data Bucket

GPRS Bucket for Roamers


Good news for International Roamers!
For the first time in Pakistan, we offer our Postpay customers the GPRS Bucket. Now
when you travel out of country for business or leisure, get 10 MB of free data services
for a simple Rs. 3000 per month which gives you, an over 70% discount.

Ufone offers the widest GPRS coverage in the industry with more than 120 destinations.
Monthly Subscription: Charges: Rs. 3,000/-
Free GPRS limit per month: 10 MB
GPRS over and above free limit: As per rates published on
website.
Subscription Limit: 1 Subscription / Month
Countries & Network
Kingdom of Saudi Arabia: Mobily
USA Cingular
United Kingdom: Vodafone
Germany: T-Mobile

New SIM Offers


Book My Number
GOLD is one of the most precious substances on the planet. It has the distinct
advantage of being used in a variety of ways and adding value to almost anything it
comes in contact with, much like services, packages and offers from Ufone Postpay. This
is our brand promise and we intend to keep delivering on it.

With Ufone Postpay Golden Numbers, you now have the freedom to book the Golden
Number of your choice from the Book My Number page. On purchasing your Ufone
Postpay SIM from the nearest Customer Service Centre or Franchise, and subscribing to
Postpay packages U249 or higher, you can avail this glittering gilt-edged offer totally
free of special number charges.

Postpay Free Mobile Internet Offer


Ufone is set to give you a taste of what you're in for once you're a part of the Ufone
Postpay family, with the Free Mobile Internet Offer. All you need is your new Ufone
Postpay SIM and you're good to go whether you want to browse, stream, surf or chat.

With the Free Mobile Internet Offer, when you activate your Ufone Postpay SIM, make
your first phone call or send your first SMS, you are automatically awarded with 75MB*
of mobile Internet worth Rs. 1350 for an entire month, absolutely free! Wherever you
are, whenever you need it, you will have access to the world from the palm of your
hands.

Get your Ufone Postpay SIM now and experience the world of free mobile Internet.

*Upon completion of this offer, customer's browsing shall be charged at PKR


20/MB.

Customers can check remaining data balance by sending SMS to 2552.

Others
International
Boundless Roaming
Boundless Roaming with Your Ufone Postpay...
...With Ufone Postpay you can enjoy boundless roaming with superior connectivity, clear
signals & voice quality.

Ufone Postpay lets you stay connected wherever your business or personal requirement
takes you and allows you to roam seamlessly through its network which provides you
with the best coverage both nationwide & worldwide.

Nationwide RoamingUfone covers all key destinations nationwide to provide you ease
& convenience of boundless roaming anywhere with the best cellular network in the
country.

Click here to see the nationwide coverage list of Ufone.

International RoamingYoure never too far from home because Ufone Postpays
boundless International Roaming gives you connectivity around the world. No matter
where you are or where your business takes you now you can stay connected in more
countries than ever before. With services that stand out at the most economical and
affordable rates.

Click here to see the international coverage list of Ufone.

Value Added Services


Experience limitless features by stepping into the world of Ufone Postpays value added
services. We aim to connect with you and provide you state of the art services to make
sure you get the most out of your mobile phone. Which is why, weve mentioned some
of our value added services to help you begin.

EssentialsShort Messaging Service (SMS) & International SMSYou can send and
receive text messages upto 160 characters per SMS. If your handset supports more than
160 characters, one SMS will be sent for every 160 characters. You can exchange text
message both nationwide & worldwide.

Caller Line Identification (CLI)You can find out the callers number automatically
before answering the phone as it is displayed on your handset.

Conference Calling Conference Calling lets you talk to 5 other people at the same time
in a multiparty simultaneous conversation. To activate your conference calling, please
call 333.

Call Waiting Call Waiting allows you to receive another call while in conversation with a
caller.

Voice Mail Voice mail lets you receive and store voice messages when you are unable
to attend your calls; if your phone is switched off, busy or out of coverage. To activate
your voice mail, please call 333. To retrieve your voice messages, please dial 191. You
can enjoy a storage capacity up to 10 messages.
Exclusives Missed Call Notification With Missed Call Notification, you never miss a
call even when your phone is switched off or youre out of coverage. Ufone Postpay
offers you SMS notifications of all missed calls with time and date information as soon
as you turn your phone back on or are back in coverage. To activate your missed call
notification, SMS MCN ON to 180.

Phone Book Saver With Phonebook Saver, now you can retrieve all your contact
numbers instantly whenever you lose them. So go on and create your personal
Phonebook Saver account and never lose a contact again. To subscribe to Phonebook
Saver, write an SMS, Sub and send it to 400. Example: Sub 6230 or Sub K750i or Sub L6
etc.

Mobile Banking Ufone Postpay offers its customers the convenience of conducting their
banking transactions like account balance, outstanding balance on the credit card, payment
transfer etc from the comfort of their office or home. Services offered may vary from Bank to
Bank.

Virtual Private Network (VPN)This facility provides you and your corporate the option to
define your personalized calling group within your organization and avail fabulous discounted
rates and other benefits. To get tariff and activation details, please call 333.

GPRS enabled MMS and Internet Access With GPRS (General Packet Radio System) you
can access your internet based emails, browse the internet and send & receive multimedia
messages from your handset.

Internet Access: you can access the internet by simply entering the desired
website/wapsite address on your phones internet browser.

MMS: this service allows you to send and receive pictures, sounds & video clips along with
your personalized text messages to Ufone and other mobile operator subscribers.

Emails: you can use your internet based emails by accessing your email website through the
GPRS enabled handset

To Activate GPRSTo get GPRS/MMS subscription and your handset settings, simply SMS
your handset model to 222. Example: type P910i or 6600 or razr v3.

GPRS Roaming With Ufone Postpay you can now send & receive MMS, surf the internet,
access your emails and enjoy lots of other GPRS services while roaming abroad. All this with the
same ease as you would in your city. To activate your GPRS Roaming services, please call 333.

Content Download

Ufone Postpay offers a variety of content download services like,

True tones/ Polyphonic tones/ Monophonic tones


Video Clips

Logos

Picture messages

Wallpapers

Java games & SMS games

Mobile themes etc.


All Ufone customers are charged Rs. 1 per minute for message retrieval.

UTrack Business
Keep your business on track with UTrack Business!
From immediate to long-term business needs, at Ufone its all about U!

In todays world of commerce and industry, time is money. As an active business player, U want facts & figures at
your fingertips. The key to your success lies in keeping an eye on all areas of your operations. This includes
keeping a check on the employees you trust to deliverevery day of the week.

As a telecom leader that thrives on value-addition, Ufone is committed to facilitating SMEs and help them maintain
the competitive edge. Ufone is at the forefront of offering innovative VAS in the telecom sector in Pakistan. In light
of this Ufone bring to U, UTrack Business, a service developed exclusively for businesses. Ufone is the only operator
to offer such revolutionary service in Pakistan.

Ufone UTrack Business offers businesses the freedom to monitor their employees and track their task-force
ensuring effectiveness and safety. Businesses can assess employees past and present locations via an online web
portal.

So text SUB to 240, and subscribe to this service today. UTrack Business success every step of the way!

Customer Care
Home
Postpay Customer Care
Ufone Postpay at your Service ...
We believe in Service First as you are our valued customer.
Ufone Sales & Service Centers: have been set up to provide you quality services all
under one roof so you can walk in to any Ufone Sales & Service Center for services like:
Mobile Number Portability

Connection purchase

Bill payment

SIM Activation

Number blocking in case of lost or stolen SIMs

Transfer of subscription

Changing access levels

Number change

Address change

SIM replacement

Product / package change

Activation of VAS

Connection closure

Handset & other mobile accessories

PIN / PUK code number inquiry

GPRS

IR activation

Missed Call Notification

Call Forwarding

Conference Call

FNF Activation / Changes

The timings for the following Service Centers are from 09:00 AM - 08:00 PM Rawalpindi
Saddar, Gulberg Lahore & Haidery Karachi.
All the rest at Peshawar, Rwp, Lahore, Islamabad, Gujranwala are from 09:00 AM to
08:00 PM.
Ufone Call Center: is at your service 24 hours a day. You can contact the Ufone Call
Center to get answers to all your queries. Some of them include:

Bill enquiry (credit limit, expiry date etc.)

Reporting of lost phone

Number blocking in case of lost or stolen SIMs

Connection status (active / inactive)

Tariff

Products information

Ufone Sales & Service Center information

Nearest dealer information

Ufone coverage areas

Emergency number information

International roaming information

Value added services information

Missed call alerts

Call forwarding

Conference call

FNF Activation / Changes


For queries, information or feedback call Ufone Call Center by dialing 333 from your
Ufone Postpay or 033-11-333-100 from landline number.
You can also contact Ufone Call Center by fax or email
Email: customercare@ufone.com
Fax: 111-333-900

Postpay Direct Debit


Pay your Ufone Postpay bills with the ultimate ease!
Weve got great news for Ufone Postpay customers all over Pakistan. True to our
promise of ease and convenience, were ready to introduce the simplest, most
straightforward method of bill payment available anywhere in the country. U can now
pay your Postpay bills through the direct debit facility, as long as you have a credit card
powered by Visa or MasterCard. Theres no need to visit an outlet to make a payment,
there are no charges and bill payment will be auto-processed once customers sign up
for the direct debit facility.
To activate the direct debit facility on their credit cards, all U have to do is visit a Ufone
Customer Service Centre, to fill out the direct debit form, submit a copy of your CNIC
and a copy of your valid Visa/MasterCard credit card and youre good to go!
Paying your Postpay bill on Ufone is now just that simple!

Bill Amount Inquiry


To facilitate our customers, for the first time in Pakistan Ufone has
introduced bill inquiry service for our valued Postpay subscribers.
Customers can avail the bill inquiry service by pressing *129#
The following information will be displayed on the USSD prompt:

Total: Contains total bill of the subscriber generated till date.

Usage %: Reflects the total % of utilized credit limit

Minimum Payment: The minimum amount required to top-up account to


resume outgoing services
Charges:
For the convenience of our customers, there will be no charge to
access *129# service.

Payment Choices
Paying your Postpay bill was never easier...
...Not only does Ufone Postpay open up a world of Value Added Services for
you, you also have so many payment options to choose from that you feel
spoiled for choice. Easy and convenient bill payment choices with various
modes for timely payments; Select the mode of payment and payment
location as per your convenience.

Payment Modes
Payments through Scratch Cards Ufone Postpay Subscribers can now pay
their Postpay bills conveniently through Ufone Prepay Scratch Cards. For Free
activation of this service, just type *125# into your handset and press Send.

How it Works Just type *126* (14/16 digit code on the back of the scratch
card) followed by # key e.g. *126*12345678901234 #
Payments through ULoad Visit any of the 110,000 + authorized retailers
nationwide and make your payments ranging from Rs. 20 to Rs. 10,000. For
Free activation of this service, just type *125# into your handset and press
Send.
Ufone Sales & Service Centers Ufone postpaid subscribers can visit our
nearest service center and pay their bill in variety of options:

Through cash

Credit Card

Debit Card

Cheque (Cross Cheque in the name of PTML)


Direct Debit Pay your Ufone Postpay bills by direct debit facility with ease and
convenience. On the basis of your monthly Ufone Postpay bill, all outstanding amount
will be debited from your credit card automatically before the due date. Each month you
will receive the bill for your record. This facility is available on the following credit cards:

UBL

Standard Chartered Bank

HBL

Faysal Bank

Using 1 Link ATMUfone provides endless convenience to pay your Postpay bill via 1
link ATM throughout the country. So no need to wait in line, simply pay your bill at any
conveniently located 1 link ATM by the following the mentioned procedure

Step 1: Insert your card into the ATM and enter your PIN

Step 2: Select Bill Payment

Step 3: Select Mobile Payment - Postpaid

Step 4: Select Ufone

Step 5: Enter the Bill/Amount

Step 6: Enter your Mobile Number e.g 03341234567

Step 7: Select your Account and confirm your payment


Step 8: Collect your confirmation slip

This facility is also available on MCB & NIB ATM network

NADRA KiosksYou can pay your bill through countrywide network of NADRA kiosks by
using your Computerized National Identity Card (CNIC)

International RechargeUfone brings you a new way to recharge your account. Now
you can recharge your friends or families in Pakistan while living abroad:

For method please follow the below link:

http://www.ufone.com/mobpro_intlre.aspx
Direct pay in Bank Branches Customers can visit the nearest branch of the following
banks to pay their Ufone postpaid bill

Faysal Bank

SCB
Phone Banking Customers can pay their Ufone postpaid bill through Phone Banking
services of the following banks

Faysal Bank

Bank Alfalah

Bank Al-habib

Habib Bank Limited

United Bank Limited

Atlas Bank

Soneri Bank

Standard Chartered Bank

Allied Bank Limited

Online Banking Customers can pay their Ufone postpaid bill through online banking
service of the following banks:

Faysal Bank

Bank Alfalah
Bank Al-habib

Habib Bank Limited

United Bank Limited

Atlas Bank

Soneri Bank

Standard Chartered Bank

Allied Bank Limited

MCB

Important Note

Please make your payments before the due date specified on your Postpay Bill to
avoid interruption in your service. If your bill is unpaid, your services may be blocked
till you have cleared all your dues.

To pay your bills after your service has been blocked we suggest you make the
payments at the nearest Ufone outlet so that your service can be restored
immediately.

Ufone International Portal


In this age of globalization and shortened distances, we at Ufone realize that your
communication needs are constant and not limited by boundaries. Thats why wherever
you go; Ufone follows with its roster of services and offers, designed around utility and
convenience for you. If you want to connect with friends and loved ones living abroad or
are planning a visit to the Far East or Europe, we have a diverse range of services
tailored to your requirements.

Ufones growing list of international services has all your communication bases covered;
whether you call abroad from Pakistan or travel across the globe, from simple voice
plans to international SMS and mobile Internet; you never have to worry about going
abroad and being out of touch.

These services come with a wide array of VAS that take into account your
communication and travel needs. From SMS offers, Mobile Internet Buckets,
International Collect Calls, Travel Guide services to the unique and extremely
convenient, MyMail service that lets you sync your email to your Ufone connection, so
you can check those important mails on the fly. With the International Recharge service,
youll never run out of balance again as you can choose to recharge your balance from
designated outlets, kiosks, the Internet and even ATMs.
This is a part of Ufones initiative to add value and innovation for our customers.
Wherever you are, wherever you have to go and wherever you may be, at Ufone, its all
about U.

Intl. Direct Dialing (IDD)


Prepaid Service
Aadha Ghanta Offer
When U talk, the whole world listens
With Ufone in your hands, the whole world is at your doorstep! Keeping up
our streak of most valuable offers on international calls, Ufone now proudly
presents IDD Aadha Ghanta Offer for calling USA, UK and Canada at the most
economical call rate for international dialing.
Ufone customers can now bridge the distances beyond borders and talk to
their loved ones for as long as 30 minutes, only for Rs. 12.5 + Tax. And to
make it even more convenient, there is no subscription fee, daily fee or any
hidden charges at all to avail this offer. This offer is available for calling to
USA (mobile and landline), Canada (mobile and landline) and UK (landline).
Simply add 22 before dialing your desired number and start talking as much
as you can!
Make the whole world listen to U!

Enjoy the lowest call rate to UK, USA


& Canada\
When it comes to giving the lowest call rates than any other operator, Ufone has always
been your favourite. This goes undisputed for both local and international calls.
Previously Ufones International Direct Dialing (IDD) took the nation by storm; this time
around we have taken it a notch up with our latest IDD offer to the UK (Landline only),
USA and Canada (Mobile & Landline). U can now enjoy the lowest call rate of 1 Paisa per
second to these destinations and that too without any daily charges. To enjoy this
amazing IDD offer simply dial *2288# for one time subscription charge of Rs.4.99 +tax.

So what are you waiting for? Get hold of your Ufone SIM and stat taking advantage of
this amazing limited time offer.

Middle East , India & Bangladesh


Offer
Once code, many destinations.
Ufone is more than just a mobile connection. It is a constant companion that
never lets your loved ones go too far away from home, wherever they may
travel. Ufone takes pride in being the bridge that connects your world
together.
This time, once again, Ufone is here to ensure that wherever your loved ones
may go, U will always remain close to them. Ufone now presents the new One
code! The ease and convenience of connecting to different destinations
through one! So whenever U need, just dial *226# for only Rs.2.99+tax to
subscribe to the offer, and stay connected to the world!

Heres a quick look at the rates for each destination:

Saudi Arabia, UAE & Iran : Rs. 2.99/20 sec

Bahrain & Kuwait : Rs. 1.99/20 sec

Qatar : Rs. 3.99/20 sec

India & Bangladesh : Rs. 1.20 + Tax / 20 Sec

International SMS Bucket


Ufone always manages to come up with the absolute best offers for our valued
customers. Keeping this tradition alive, Ufone introduces for the first time in
Pakistan, an unmatched International SMS bundle offer. International SMS Bucket
provides U with the lowest SMS rates to multiple destinations worldwide.

International SMS Bucket:

SMS Validit
Price Activation Deactivation
Count y
Rs 4.99 + 24 SMS sub to 6055 or dial SMS unsub to
100
Tax Hours *6055# 6054

Quality of Services
Ufone is committed to providing you quality coverage and clear
connectivity.
With Ufone, you enjoy a host of value added services and data connectivity
with the best network in Pakistan, all at the most reasonable prices.
Our innovative products and services are there to provide you with ease in
communication wherever you may be, because at
Ufone its all about U!

New SIM Activation


Terms & Conditions for Availing Cellular Connection, Purchase & Use
of SIMs (24th February 2012)
All the contents stated herein form the terms and conditions (the Terms and
Conditions) for availing cellular services of the Operator (the Services), purchase of
cellular connection (the Connection) and use of SIM/Equipment while availing the
Services. In these terms and conditions the words and expressions used herein but not
defined shall have the same meaning assigned to them in the Pakistan
Telecommunication (Re-organization) Act, 1996, Rules issued by the Federal
Government under section 57 of the Act, Regulations issued by the Authority from time
to time, Policies and SOPs issued by PTA, Operators License and Terms and Conditions
and conditions available on operators website.

Purchase & Activation of SIM:

Purchase of Connection: The purchaser shall ensure that SIM is purchased only from
authorized sale point (i.e. companys own customer sales / service centers, authorized
franchisees and registered retailers; hereinafter collectively referred to as the Seller)
on presentation of the Original CNIC/Form B / Passport with valid visa/NARA ID,
whichever is applicable. For foreigners & aliens, copy of the document will be retained
by the seller and forwarded to the Operator within the time stipulated by the Operator
in this regard.

Activation of SIM: The Customer shall insert the SIM in the terminal equipment, call 789
for activation giving name & CNIC and answer the questions aimed at verification
including name, CNIC (CNIC of purchaser if different from the customer), mothers
name, place of birth, confirmation of agreement with the Terms & Conditions (as stated
below) and declaration of misuse of Connection/SIM. On successful verification, the
operator will ensure activation of SIM within 24 hours.

Customers Acknowledgment & Undertaking:

Customer agrees and accepts all the Terms and Conditions including these and ones
available on Operators website unconditionally by answering the questions and
activation through code 789. Operator shall have the right to deny activation or
disconnect any connection in the name of the customer who disagrees to these terms
and conditions or violate any of the above mentioned laws including but not limited to
the Fair Usage Policy.

Charges:

Charges, payable by the customer, shall include but not limited to:

Tariffs, costs, rates, installation charges, line rent, connection charge, equipment
price, SIM card price, VLR, charges for value added services and other charges, fees,
other payments as defined and brought into the customers notice from time to time
subject to the approval of the Authority if so required in accordance with applicable
laws.

Taxes, duties and levies which are or may become leviable in accordance with
applicable laws, rules and regulations.

Operator will determine an initial appropriate credit limit for the customer. The call
charges shall be determined exclusively by Operator on the basis of call/billing details
recorded by the Operator.

Default:

Operator will be entitled to disconnect the customer's service on (a) failure to pay
invoices within due time, (b) exceeding credit limit, (c) misuse of services, (d) violation
of Terms and Conditions and Fair Usage Policy in compliance with the provisions of the
Telecom Consumers Protection Regulations, and the Protection from Spam, Unsolicited,
Fraudulent and Obnoxious Communication Regulations 2009 and other laws for the time
being in force.

Non Usage:

In case the customer remains dormant / inactive for a period of 180 days; the Operator
reserves the right to disconnect and re-issue the MSISDN to any other customer and the
customer shall have no option for recourse. The customer can, however, retain
subscription by informing operator in written, fax, email etc. to retain the subscription
for any specific period on payment of some charges (if any).

Liabilities:

The customer shall be personally responsible for all calls, SMS and MMS made from the
customer SIM /terminal equipment and shall neither use, send nor permit any other
person to use the system and service for sending inter alia unsolicited, obnoxious,
misleading, indecent, obscene, or false messages, calls or communications; or the
persistent making of calls which may cause annoyance to any person.

The customer shall be responsible for apprising Operator within twenty four (24) hours
of any change in information provided by him/her/it. In case of loss or theft of the SIM
card, the customer shall immediately but not later than 24 hours inform and request
Operator to block the SIM card, failing which, the customer shall not be absolved from
criminal liability, if any, arising due to use of such SIM card/connection in any
unlawful/criminal activity.

The customer shall not indulge in generation of spamming and in case of subscription
found to indulge in any such activity his/her outgoing SMS facility at first instance will be
blocked and on subsequent activity the subscription will be permanently blocked.
Variation:

Operator may vary, increase or decrease the fees, tariffs, rates and the charges, etc and
notify the customer, subject to approval of the Authority if so required, of such variation
in the manner prescribed by Authority.

Force majeure:

In an event or circumstance which is beyond the control of operator, including without


limitation to acts of God, insurrection of civil disorder, war or military operations,
national or local emergency, act or omissions of government, or of any competent
authority, industrial disputes of any kind, fire, lightening, explosion, flood, weather of
exceptional severity, acts or omissions of person for whom the operator is not
responsible, including Jammers and other frequency interference by third party, strikes,
lockouts, and interruption of the services for maintenance of the systems which includes
physical features and atmospheric conditions, Operator shall not be accountable for that
period to a Customer with respect to any Service (s) as per these terms and conditions.

Arbitration:

If any difference or dispute arises between the parties hereto which cannot be settled
amicably; the matter will be referred to Authority which may investigate and adjudicate
on the complaint in accordance with the Act, the rules made and license conditions and
may take action accordingly.

Miscellaneous:

All information contained in operators promotional material, advertisements and


publicity campaigns terms and conditions available on Operators website shall apply
once the customer subscribes to any such service and shall be deemed to be part of an
agreement between the customer and operator. The customer has right to claim refund
of security at the time of disconnection of services after adjustment of pending dues.
These terms and conditions shall be subject to the provisions of the Act, Rules,
Regulations, license conditions and directions issued by the PTA from time to time.

Complaints / Feedback
For any queries or complaints, dont hesitate to contact us:
Dial 333 from your Ufone or 033-11-333-100 from any landline.

Fax us at 111-333-900
Register your complaint on our website here

Write to us at P. O. Box # 3333

668 SIM Information System


Keeping your security as a priority, Pakistan Telecom Authority has introduced a system
whereby you can find the number of SIMs of each mobile operator registered under your
name. Just follow the simple steps below:

SMS your CNIC number (13 digits, with no spaces of dashes) to 668 from your
mobile.

PTA will immediately send you an SMS telling you the number of active SIMs of
any operator issued in your name

On receiving the SMS, if there are any unexpected SIMs in your name, contact
the nearest Customer Service Center of the relevant mobile operator with your
original CNIC and mobile phone. You can fill out PTAs prescribed form and get all
unwanted numbers removed from your name within 48 hours of the receipt of the
complaint.

Since this service is exclusively available over SMS to 668, Customer Services will not
be able to share the list of numbers registered against your CNIC with customers. After
you file your complaint, your 668 status/SIM information will be updated within 45 days
of receipt of the complaint.

Instructions for overseas customers:

Download the 668-complaint format from the Ufone website & print it.

Fill up the 668-complaint form by writing down your CNIC number and the mobile
numbers you own, sign the form in the end.

Scan the 668-complaint form as well as both sides of NICOP (National Identity
card for overseas Pakistanis) and your passport.

Email all scanned copies (completed 668 form, both sides of NICOP and Passport)
to the dedicated email address ufoneoverseas668@ufone.com

The complaints received at this email address will be evaluated/ verified for
completion of documentary requirement, if found complete, the mobile numbers
found in addition to the ones declared on 668-form, will be removed from the
customer's name within 24 hours of the complaint verification. However the same will
be updated on 668 database in 45 days time after the receipt of a valid complaint at
Ufone.

In case the documentary requirement is found to be incomplete a regret email


highlighting the missing document will be sent to the customer accordingly

For customers residing in UK and not having a NICOP, will be required to email
the scanned copy of their Pakistani CNIC along with the copy of their British Passport

789 and Biometric Verification Guide


Lines
789 and Biometric verification guide lines for New Joiners Program

Biometric Verification guide lines for Subscribers:

According to PTAs guidelines, a customer can have maximum 5 SIMs against


his/her CNIC.

Customer must know about the number of connections he/she has already
subscribed on his/her CNIC.

Customer can check the registered SIMs against his/her CNIC by sending 13 digit
CNIC number to 668. This will return the operator wise connection count for the
submitted CNIC.

The Bio-Metric Center representative will verify the already subscribed


connections

The sale will be processed only if the customer has less than 5 registered
connections

Customer will scan his/her thumb/finger (Index Finger and Thumb of both Left
and Right hand) on the biometric device.

Real time Verification from NADRA will be performed for the thumb/finger
impression.

Upon successful verification, SIM will be registered on customers CNIC, NICOP or


SNIC.
789 Verification guide lines for customer buying SIM from Non-Biometric
Centers (Registered outlets allowed by PTA to sell till 31st July)

Customer can buy Ufone SIM from any Registered SIM selling
outlet/Franchise/CSC.

According to PTAs guidelines, a customer can have maximum 5 SIMs against


his/her CNIC.

The Sales Center/point representative will validate the authenticity of CNIC and
number of already registered connections.

Customer can also check registered SIMs against CNIC by sending 13 digit CNIC
number at 668. This will return the operator wise connection count for the submitted
CNIC.

After qualifying the CNIC validation and already registered connections, customer
will get the SIM from the sales center/point.

If the purchaser is different from the actual customer, then actual customer
should call 789 with his/her and purchaser CNIC

The Customer care executive from 789 will ask few verification questions
regarding Mother Name, Place of Birth, Father Name and Address.

After verification of the questions asked, the SIM will be activated.

In case there are already 5 or more connections subscribed against the CNIC, the
customer has to visit the service center of relevant operator.

Customer can always request the ownership denial and request to disown any
number by visiting the service center of relevant operator.

The customer can contact Ufone by dialing 333 from already active Ufone
connection or by dialing UAN 111-333-100 for any further assistance.

PROMOTION:
For the promotion of product, print media, electronic media, billboards, broachers and
leaflets has been utilized for the awareness of various customers. Ufone promotes its
services schemes to their users and general public via using various types of promotion
channels. Through the advertisements people get awareness about the product and are
able to choose the best one for fulfill their requirement in Mobile Telecommunication.
Electronic media and billboards are the key sources for the promotion of Ufone.
Different kind of advertisement can be seen on Television and billboards. Ufone is also a
co-sponsor of Cricket World Cup 2007 and T20 Cricket World Cup 2007 and in 2009.
Advertising campaign is special and impressive than other cellular companies, like
concept, models, colors scheme and visualizing. The advertisement of post pay has been
very much attractive for the business class customers with the slogan of endless
Major Area Focused
Ufone is providing the best quality networking in the Pakistan with its price,
quality packages and coverage.
I am conducting the research on Ufone the customers satisfaction is increase due
to its price, quality and coverage.
Customer satisfaction is Dependent variable
Price, Quality and Coverage are independent variables.

SWOT Analysis of Ufone


Every Organization has some Strengths, Weakness, Opportunities and Threats.
Strengths and Weakness are the Internal Factors and Opportunities and threats are
External Factors.
STRENGTHS:
They have the latest technology as compared to any other mobile company
As government is backing them they can get as many fund as required by them to
introduce the new technology
Good quality service
Pakistan's second GSM network
Established customer base including lower middle class
Less rate than competitors
Only company present in all four provinces
Highly motivated and trained work force
Offering products like mobile office, mobile Internet and MM
WEAKNESSES:
Less coverage in remote areas
Not targeting the rural areas at the moment
No proper planning to cater the excessive demand
OPPORTUNITIES:
They can start their services in other cities of Pakistan
As they are the subsidiary of Pakistan telecommunication limited, they can
acquire as much fund needed to improve their technology
They can also target corporate sector
New Technology
THREATS:
Legal environment, government interference
PTCL has been given license for cellular operation
Mobilink is also going to introduce some new technology and committed to invest
more in Pakistan
Paktel, Mobilink and Telenor phone have more coverage in different cities of
Pakistan then Ufone
High taxes are imposed on the cellular industry in Pakistan
Paktel also now has the GSM technology that is another threat for Ufone

PEST Analysis of Ufone:

In PEST P stands for Political, E stands for economical, S stands for social and T stands
for technological analysis of industry with respect to their environment. The
organization's advertising surroundings is made up from:
1.The organization inner environment e.g. staff (or internal customers), office,
technology, wages and finance, etc. 2.The organization external-environment e.g. our
external customers, agents and distributors, suppliers, our competitors, etc. 3.The
country forces affecting the environment e.g. Political forces, Economic forces, Socio-
cultural forces, and Technological forces. These are known as PEST factors.

Political:

Political environment of Pakistan is stable in the current situation and country is not
progressing in terms of economic growth that was expected.

Environment is investor non-friendly & telecommunication sector is under regulation.


Before WTO implementation government already took steps in regulation of
telecommunication sector.

Economic Factors:

Marketers should consider long term and short term state of a trading market

Inflation is being controlled by state bank and under strict eyes but unemployment
rate is going up & up with the increase of level of poverty

Economic instability is worsening day by day as liquidity crunch is prevailing in the


world

Socio-Cultural:

As Pakistan is an Islamic country and people are very strict in case of Islam any thing
against the philosophy of Islam on either print or electronic media are treated as against
Pakistan.
Most of the people dislike anything extra-ordinary or something which sabotage their
culture or subculture.

Companies who are targeting upper-end of market mostly published and aired their
advertisement in English language.

In metropolitan cities women are doing work along with their other responsibilities
but other than metropolitan cities it is difficult for women to convince their parents and
spouses for works

Technological Factors:

Companies have technology with which they can compete in the Pakistan and now
companies are investing in their infrastructure to not only expand but also to upgrade
their existing structure.

Currently all companies except Zong & Instaphone are providing Multi-media
Messaging Services (MMS), General Packet Radio Service (GPRS), Virtual Private
Network (VPN), Pocket Stocks, Conference Calling, Wallpapers Animated pictures
Polyphonic ring tones (WAP), and Voice Mail at low price and Ufone is proving an
addition feature that one can see TV channels on their cell.

Ufone shifted its whole network from 900 MHz to 1800 MHz offer Value-Added
Services like General Packet Radio Service (GPRS), Multi-media Messaging Services
(MMS) and Virtual Private Network (VPN) etc

Research Methodology
We adopt the following method to collect the data
Primary Data
Secondary Data
Internet
Newspaper
Broachers
TV Commercials
Questionnaire
Level of priority
Customer Satisfaction
Price
Quality
Coverage

Research Outcomes

According to my research most of the people are Ufone users.


People showed satisfied behavior towards Ufone network coverage.
People were of the view Ufone brand is charging high rates and now a days it is
charging low rates.
They are offering messaging packages as well as call packages comparatively
better then other networks.
The advertisement of Ufone attracts the users comparatively more.
Most of the people viewed that CRM of Ufone is not as effective as other
network.
They introduce innovative services like call block covers etc.

SUGGESTIONS AND RECOMMENDATIONS

Learn to listen to your customer first. Really listen to them ask what you can do
help them. This is most important step in preventing problems and the only way you can
solve complaints if they come up.
Look at all complaints about your services as an opportunity to improve. Aim to
resolve any complaint quickly and efficiently.
Establish an environment where great service is recognized and rewarded and
poor services is challenged and rectified.
Have a fun staff melting where good service elements are discussed and role
played.
Lead by example show respect for every person at every level in your company.
Do things regularly to improve the workplace
Happy Staff--------------Happy Customers
Be sure your employees are aware of your expectations clean services guidelines
and knowledge of the companys mission necessary.
Should encourage new products like Ufone PCO, Broad Band Services.
It is necessary that the management must continuously develop technical and
managerial skills at all levels and stay abreast of latest technological development in the
industry.