Company Profile Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the

Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. The local knowledge of the Aditya Birla Group combined with the domain expertise of Sun Life Financial Inc., offers a formidable protection for its customers’ future. With an experience of over 9 years, BSLI has contributed significantly to the growth and development of the life insurance industry in India and currently ranks amongst the top 5 private life insurance companies in the country. Known for its innovation and creating industry benchmarks, BSLI has several firsts to its credit. It was the first Indian Insurance Company to

introduce “Free Look Period” and the same was made mandatory by IRDA for all other life insurance companies. Additionally, BSLI pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. To establish credibility and further transparency, BSLI also enjoys the prestige to be the originator of practice to disclose portfolio on monthly basis. These category development initiatives have helped BSLI be closer to its policy holders’ expectations, which gets further accentuated by the complete bouquet of insurance products (viz. pure term plan, life stage products, health plan and retirement plan) that the company offers. Add to this, the extensive reach through its network of 600 branches and 1,75,000 empanelled advisors. This impressive combination of domain expertise, product range, reach and ears on ground, helped BSLI cover more than 2 million lives since it commenced operations and establish a customer base spread across more than 1500 towns and cities in India. To ensure that our customers have an impeccable experience, BSLI has ensured that it has lowest outstanding claims ratio of 0.00% for FY 2008-09. Additionally, BSLI has the best Turn around Time according to LOMA on all claims Parameters. Such services are well supported by sound financials that the Company has. The AUM of BSLI stood at Rs. 8165 crs as on February 28, 2009, while as on March 31, 2009, the company has a robust capital base of Rs. 2000 crs. Vision: To be a leader and role model in a broad based and integrated financial services business.

Mission: Enhance the financial future of our customers including enterprises. To help people mitigate risks of life, accident, health, and money at all stages and under all circumstances. Values: Integrity Commitment Passion Seamlessness Speed A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation. Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution & wealth management, security based lending, insurance broking, private equity and retail broking. The seven companies representing ABFSG are Birla Sun Life Insurance Company, Birla Sun Life Asset Management Company, Birla Sun Life Distribution Company, Birla Global Finance Company, Birla Insurance Advisory & Broking Services, Aditya Birla Capital Advisors and Apollo

Sindhoori Capital Investment. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs. 4763 crores, registering a growth rate of 36%. Sun Life Financial is a leading international financial services organisation providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2008, the Sun Life Financial group of companies had total assets under management of $381 billion.
Management Team
Mr. Ajay Srinivasan Managing Director

Mr. Mayank Bathwal Chief Financial Officer

Mr. Amitabh Verma Chief Operating Officer

Mr. Fabien Jeudy Chief Actuarial Officer & Appointed Actuary

Mr. Vikram Kotak Chief Investment Officer

Board of Directors
Mr. Donald Stewart

Mr. Kumar Mangalam Birla

Mr. Birla is a Chartered Accountant and has also earned an MBA (Masters in Business Administration) from the London Business School, London.

He is the Chairman of the Aditya Birla Group, which is among India's largest business houses. Among its major companies in India are Grasim, Hindalco, UltraTech Cement, Aditya Birla Nuvo and Idea Cellular and globally — Novelis, Minacs, Aditya Birla Minerals, Aditya Birla Chemicals. Its JV operations include Birla Sun Life Asset Management Company, Birla Sun Life Distribution Co. Ltd and Birla Sun Life Insurance Co. Ltd. The media has showered various accolades on him. Between 1997 to-date, India Today has named him among the top 5 in their "High and Mighty" Power List and The Economic Times - among the top 10 most influential Leaders. The NDTV, Star Plus "India Business Week" designated him as "The Businessman of the Year". Global Finance has cited him among the 10 Super Stars of Corporate Finance. Business World ranked him among the top 10 of India's most admired and respected CEOs and the top CEO of the coming millennium, and Hindustan Times named him as "The Businessman of the Year" as well. He is also on the Board of various companies. Mr. Ajay Srinivasan

Mr. Srinivasan holds a Bachelor of Arts degree with Honours in Economics from St. Stephens College, University of Delhi and an MBA from the Indian Institute of Management, Ahmedabad. He is the Chief

Executive, Financial Services and Director, Corporate Strategy and Business Development at the Aditya Birla Group since July 2007. In his role as Chief Executive, Financial Services, Aditya Birla Group, he sets the strategic direction and vision and provides operational leadership for the Group’s Financial Services business. In his role as Director, Corporate Strategy and Business Development, he directs and strategies on business portfolio issues for the Aditya Birla Group focusing on the longterm sustainability, profitability and value creation of the Group’s businesses. Prior to joining the Aditya Birla Group, Mr. Ajay Srinivasan was associated with Prudential Corporation Asia, Threadneedle Asset Management, etc. at senior levels. With a proven track record for building successful businesses, his experience in the financial services industry spans almost two decades. Mr. Bishwanath Puranmalka

Mr. Puranmalka is a commerce and law graduate and also a Fellow member of the Institute of Chartered Accountants of India and Institute of Company Secretaries of India. He is the Director of Aditya Birla Group’s Financial Services and has a total working experience of more than 45

years. He has been associated with the Aditya Birla Group in various capacities since the inception of his career. He has a rich experience in implementation and running of several manufacturing, training, service industry business and setting up Greenfield manufacturing operations. He is on the Board of various companies. Mr. Dikran Ohannessian

Mr. Dikran Ohannessian completed his Harvard University Program for Management Development at the Harvard University after a degree in Science (mathematics) from McGill University. He joined as the President of Sun Life Financial Asia in January 2010 and is responsible for the Asia Regional Office and for Sun Life’s joint venture interests in India and China. Dikran joined Sun Life Financial in 1976 and has held numerous leadership positions within the organization. He has successfully led Individual insurance and Group Benefits businesses in Canada. He established and oversaw the joint venture life insurance operations in China. He has worked in several markets including Canada, China, Hong Kongand Philippines amongst others. Mr. Dikran is well-versed with various facets of the life insurance business including individual, group benefits, financial planning and

analysis, integration, corporate restructuring, shared services and joint ventures; as well as the asset management company operations. Prior to assuming leadership position, he worked in the individual life business with special areas of focus being underwriting, policy issue and policy administration. In Group Benefits, he worked in large case sales and underwriting as well as Group Actuarial. He has led various functions in Sun Life Financial, including the role of CFO of the Canadian operations; the successful integration of Clarica Life Insurance Company (Canada); the launch of Shared Services; the demutualization of the Company; review and strengthening and business practices. He has also served terms on joint ventures (JVs) such as SNS Shared Health Network Services Ltd., Preferred Vision Services; Dental Maintenance Organisation and Sun Life Benefits Management Company amongst others. Mr. Gian Gupta

Mr. Gupta holds a Masters in Commerce from University of Delhi. He is a director on the Board of the Company and is the independent director on the Board of Aditya Birla Nuvo Limited (holding company of BSLI). He is also a member of the Audit Committee, Finance Committee and Share Allotment Committee of the Company. Mr. Gian Prakash Gupta has been the former Chairman and Managing

Director of Industrial Development Bank of India & Chairman of Unit Trust of India. He has wide and rich experience in Project Financing including Infrastructure projects, Capital Market, Financial Management and General Management. He is on the Board of various companies. Dr. Rakesh Jain

Born in January 1961, Dr Jain is an M.Tech from IIT, Kharagpur and has done his Ph.D in Polymer Science & Engineering from Akron University (USA), 1988. Dr. Jain has been associated with the Aditya Birla Group since 2003 and brings to the table an enriching experience across industries. Heis currently the Managing Director of Aditya Birla Nuvo Limited and a Business Director of Business Process Outsourcing & Software at Aditya Birla Nuvo Limited since July 1, 2009. Prior to this he served as Joint Managing Director of Aditya Birla Nuvo Limited for the period December 17, 2008 June 30, 2009. He has served as Executive President of Indo Gulf Fertilisers at Aditya Birla Nuvo Limited and also as the Business Director of Hi-tech Carbon at Aditya Birla Nuvo Limited in the capacity of a Whole Time Director of Aditya Birla Nuvo Ltd. since April 3, 2006. In addition to this, he also acted as the Head of Carbon Black Business at Aditya Birla Group Co.

(alternate name Aditya Birla Management Corporation Ltd.) for the period March 2005 - June 30, 2009. Before joining Aditya Birla Group, Dr Jain held the position of President and CEO of GE Plastic, India & South Asia in 2001. He spearheaded the digitization effort at Global GE Plastics in 2000 after working at senior positions in various departments of the company. He had joined GE Plastics in its advanced technology group in 1988. Mr. Suresh Talwar

Mr. Talwar is a commerce graduate and has done his L.L.B. He practices as a solicitor. He is a partner of M/s Talwar, Thakore & Associates, a law firm he has founded in partnership with Shobhan Thakore. He was also associated with M/s. Crawford Bayley & Company prior to his forming his firm of Advocates. He also acts as a legal counsel to numerous Indian companies, multinational corporations, Indian & foreign banks. His professional specialisation is in corporate law, corporate tax, foreign exchange laws, Monopolies & Restrictive Trade Practices laws, & international issue of securities by Indian companies. He also holds the directorship in several eminent public & private limited companies. Mrs. Tarjani Vakil

Ms. Vakil holds an M.A from the University of Mumbai and has over four decades of experience in development banking.Ms. T. M. Vakil (presently Additional Director, Aditya Birla Trustee Company Pvt. Ltd.) has held directorship of several renowned public sector companies such as LIC, GIC, ECGC and BHEL amongst others. Ms.Vakil started her career with Maharashtra State Finance Corporation (MSFC) in 1958 and assumed several responsibilities till she was assigned the responsibilities for the post of Assistant Secretary in 1965. She moved from MSFC to join Industrial Development Bank of India (IDBI) in 1965. After an illustrious seven-year stint at IDBI in the capacity of a Deputy General Manager, she joined EXIM Bank of India as General Manager in 1982. After a long - distinguished tenure of 16 years in EXIM Banks, she retired as Chairman and Managing Director (CMD ) in 1996 and was soon inducted on the board of several private sector companies . Post her retirement, she chose to join Asian Paints as a Director in December 1998 . This was followed by DSP Blackrock Trustee Company Pvt. Ltd. (earlier DSP Merrill Lynch) in February 1999 ; Mahindra Intertrade Ltd . in April 2000 ; Aditya Birla Nuvo Ltd. in July 2000; Oracle Financial Services Software Ltd. (earlier known as i-flex Solutions Ltd.) in May 2004; Alkyl Amines Chemicals Ltd. in January 2005; Idea

Cellular Ltd. in September 2006 . The journey continues by partnering Aditya Birla Trustee Company Pvt. Ltd. Since January 2009. Ms. Vakil, today holds additional positions as member or chairperson in committees formed by eminent corporate entities such as Asian Paints (Chairperson- Audit Committee and Member- Remuneration Committee) , DSP Black Rock Trustee Company P.L ( Member- Audit Committee) , Mahindra Intertrade Ltd. (Chairperson- Audit Committee) , Aditya Birla Nuvo Ltd. (Chairperson-Audit Committee and Risk Management Committee) , Oracle Financial Services (Chairman- Shareholders Grievance Committee, Share Transfer Committee, ESOP Allotment Committee and Member Audit Committee) and Idea Cellular Ltd. (Chairperson –Remuneration Committee and Member- Audit Committee). Mr. Venkatesh Mysore


Asset Liability Management Committee Mr. Ajay Srinivasan; Managing Director Mr. Bishwanath N. Puranmalk; Non - Executive Director Mr. Fabien Jeudy; Chief Actuarial Officer & Appointed Actuary Ms. Keerti Gupta; Head - Investment Risk Management & Operations Mr. Mayank Bathwal; Chief Financial Officer Mr. Venkatesh Mysore; Non - Executive Director Mr. Vikram Kotak; Chief Investment Officer Audit Committee

Mr. Gain P Gupta - Independent Director & Committee Chairman Mr. Ajay Srinivasan; Managing Director Mr. Bishwanath N. Puranmalka; Non - Executive Director Mr. Dikran Ohannessian ; Non - Executive Director Mrs. Tarjani Vakil ; Independent Director Mr. Venkatesh Mysore; Non - Executive Director Investment Committee Mr. Ajay Srinivasan; Managing Director Mr. Bishwanath N. Puranmalka; Non - Executive Director Mr. Fabien Jeudy; Chief Actuarial Officer & Appointed Actuary Ms. Keerti Gupta; Head - Investment Risk Management & Operations Mr. Mayank Bathwal; Chief Financial Officer Mr. Venkatesh Mysore; Non - Executive Director Mr. Vikram Kotak; Chief Investment Officer Risk Management Committee Mr. Gain P Gupta - Independent Director & Committee Chairman Mr. Ajay Srinivasan; Managing Director Mr. Venkatesh Mysore; Non - Executive Director Finance Committee Mr. Ajay Srinivasan; Managing Director Mr. Bishwanath N. Puranmalka; Non - Executive Director

Mr. Gian P. Gupta; Independent Director Mrs. Tarjani Vakil ; Independent Director Mr. Venkatesh Mysore ; Non - Executive Director Share Allotment Committee Mr. Bishwanath N. Puranmalka; Non - Executive Director Mr. Gian P. Gupta; Independent Director Mr. Suresh N. Talwar; Independent Director Mr. Venkatesh Mysore; Non - Executive Director Awards At Birla Sun Life Insurance, winning is a way of life. Our innovative solutions and customer-friendly services have been admired, appreciated and rewarded by customers and the industry at large. Awards showcase

Recruiting and Staffing Best in Class Awards.


OOutlook Money Awards 2004 BSLI - Best Life Insurer (Runner Up) 2004 TROPHY.

Outlook Money Awards 2004 BSLI - Best Life Insurer (Runner Up) 2004 CERTIFICATE. 1.

Recruiting and Staffing Best in Class Awards.


Outlook Money Awards 2004 BSLI - Best Life Insurer (Runner Up) 2004 TROPHY.


Outlook Money Awards 2004 BSLI - Best Life Insurer (Runner Up) 2004 CERTIFICATE.


The 8th Asia Insurance Industry Awards 2004 - Birla Sun Life Insurance was among the top five nominees in the category.

Business Continuity Plan Birla Sun Life Insurance is one of the few Indian companies to have a fully operational Business Continuity Plan (BCP) to ensure minimal impact to the organisation, its people, and most importantly, its customers. Our Business Continuity Planning (BCP) Program is a response plan which would ensure that in the event of a disaster we would be able to restore and recover operations for critical processes within a predetermined time after the disaster. BSLI’s Business Continuity Management Policy To have a planned response in the event of any contingency ensuring recovery of critical activities at agreed levels within agreed timeframe

thereby complying with various regulatory requirements and minimizing the potential business impact to BSLI. Additionally to create a system that fosters continuous improvement of business continuity management Business Continuity Management System Objectives (BCMS): The objectives of BSLI's BCMS are as follows Ensuring a Proactive response to any contingency Ensuring recovery of identified critical activities within agreed timeframe. Ensuring that we adhere to our clients, contractual, legal & regulatory requirements. Programme Overview As part of our Business Continuity Plan, we have a documented crisis response and recovery procedure for quick response and stabilization of the situation, and a business continuity procedure to ensure recovery. Highlights of our Plan Document:

Crisis Management & incident response Data back-up, data and system recovery Recovery of all mission-critical business functions and supporting systems Alternate recovery sites if primary location is unavailable Communication with customers, employees and other stakeholders

Assurance to customers that they will continue to receive optimum customer services at all times Our Commitment

Risk Assessment & Business Impact Analysis (BIA) annually. Business Continuity Plan for HO & its Critical branches. Crisis Management Plan & Pandemic Response Plan at a corporate Level. Business Continuity Plan Testing ensuring viability of all its plans. The activities set forth above may evolve as business and regulatory needs require. Products & Solutions/ Individual Solutions:

Individual Solutions

At Birla Sun Life Insurance, we look at life from your perspective. Hence, no matter what your dreams are - be it long term protection, wealth creation, health, retirement security or your children’s education, we provide you customised insurance solutions to meet all your Life needs successfully.

Our Protection Solutions for your family's life insurance needs.

Our Children’s Future Solutions To take care of your children's need.





Solutions To help you create long term wealth & protect your family. Our Health & Wellness Solutions To cover you & your family's current & future health need. Our Retirement Solutions To

financially secure a happy retired life.

Group Insurance We believe that employee benefit plans provided by employers to their employees play a very important role in increasing employee loyalty and productivity. Birla Sun Life uses its vast expertise in helping organizations and groups design customized solutions to their employees. Retirement Solutions:Our employee benefit solutions are designed to enable organizations and groups to offer superior benefits to their employees to meet both statutory requirements like gratuity and retirement solutions. Gratuity:-

 While Gratuity is a statutory obligation it is also a very important tool today to create employee loyalty. A comprehensive gratuity plan can help organizations reduce both business costs and corporate tax. Birla

Sun Life’s gratuity solution manages your gratuity liability effectively and also helps you release resources for other business activities.

SuperAnnuation:Today while there is a high awareness of the impact of inflation and its affect on retirement savings among employees, very few would have adopted a systematic and disciplined savings plan to counter its effect. Organizations can play a key role in helping employees to build the desired retirement corpus while at the same time increasing employee loyalty. Birla Sun Life’s solutions can be customized to effectively meet both employer and employee requirements. Leave Encashment:Leave encashment liabilities for organization keep growing with time thus straing the organizations resources. These liabilities can bee effectively met through the management of a dedicated fund for leave encashment. Birla Sun Life vast experience in effectively managing funds and delivering superior returns can help organizations effectively manage these liabilities.

Protection Solutions: Birla Sun Life Insurance Group Protection Solutions provide the benefit of an insurance cover to an entire group of people as a single unit. This can be Employer – Employee Groups, Affinity Groups and Mortgage Groups.

Employer employee:At Birla Sun Life Insurance (BSLI), our goal is to help you ensure your employees’ well being so that they can enhance their performance & potential. Our protection solutions combine new innovations in organizational benefits with the traditional strength of employee assistance to help you: Protect your investment in your people Reduce the liability, cost and negative impact of mental ressures in the work place Maintain your position as employer of choice; and Incorporate employer protection & wellness into your core business practices.

Affinity:An affinity group is a group consisting of persons who assemble together with a commonality of purpose or engaging in a common economic activity.

In Insurance parlance Non-employer-employee groups like employee welfare associations, borrowers of a bank, professional associations or societies may also be treated as affinity groups provided the president/ secretary/ manager/ group organizer in his capacity as organizer of the group has an authority from majority of the members of the group to arrange insurance on their behalf.

Rural Insurance A large population of India lives in the rural areas. The impact of risks associated with life and health are far more severe on this population as compared to the urban population with higher levels of income. Birla Sun Life launched its rural program in 2001 to provide insurance to the rural populace of India. This includes the endowment product that provides life cover and guarantees returns to the insured on maturity. By virtue of the benefits it provides, this product has been very well accepted and has gone on to become the most popular product in the rural areas. With changing times and with increasing disposable incomes in rural areas, we improved our solutions to the rural population and launched two

Micro Insurance Products in 2008 which include a pure term and return of premium products. One of the unique features of these products is that they provide a grace period of 180 days as opposed to 30 days for other similar plans in the market. This gives policyholders the flexibility to pay premiums. Birla Sun Life Insurance Bima Dhan Sanchay Birla Sun Life Insurance Bima Suraksha Super Birla Sun Life Insurance Bima Kavach Yojana.

NRI Solutions In today's globalized work environment we often find ourselves staying away from our loved ones in a different country. However, our hopes, dreams and aspirations to provide them the best of life do not change. Birla Sun Life's unique NRI solutions can help you ensure that your dreams and aspirations are not compromised even while you stay away from your family. Our solutions can help you plan and fulfil all your goals like planning for your child's education, planning for your retirement, building a house, caring for your parents back home and more.

Retirement Insurance Solutions:With the change in social structure it is uncommon for people to live together in joint families. The growing trend is for retired people to live by themselves. Living independently in your retirement can mean incurring monthly expenses but without no monthly income from a job. So whether you have planned a hectic retirement where you will start the business venture of your dreams or a leisurely retirement just tending to your backyard garden; you do need the resources to ensure that your golden years are the best part of your life. The cost of retirement can be considerable, a cost that you need to start planning as early as possible. Each year the cost of living increases and as you get older this cost will only get higher. You need to account for the price rise so that your savings can support you in your retirement. In India it is routine for most people to fund their own retirement. Planning for life after work is not so difficult once you follow a few simple steps:

 Determine an amount that is required  Determine how much additional is needed  Allocate investments  Wait, review and reallocate. Retirement planning is all about knowing what you want and being disciplined towards achieving it. These days, with life expectancy being higher, life’s goals being wider, you need to ensure that you have enough in your account to take care of you in those days of leisure. Unit linked retirement plans offer you flexibility to choose the investment tenure, investment portfolio (fund options) and the amount that you pay regularly. You should choose your investment portfolio depending on your risk appetite and years remaining in your retirement. Ideally as you get nearer to the day when you would quit working you should reduce your exposure to risky investments for example equity and equity associated funds. Choosing the right retirement fund ensures that you can remain worry free when the time comes to enjoy your golden period.

Health & Wellness Solutions A sudden medical emergency has the potential to derail even a well made financial plan and throw your finances into complete disarray. Lack of instant access to funds could, at times, force you to compromise on the quality of medical treatment, which would be an unfortunate but easily avoidable situation. Health costs are rising at alarming rates and consuming a larger share of your monthly expenses than ever before. It is then, only wise to have a plan to ensure that you and your family are never left in the want of funds, when a contingency arises. Things to remember while buying a health insurance policy  Insure yourself and your family for an adequate amount  Make sure you are insured against major illnesses and injuries.  Go for those policies that offer you cash less facility Health is one of the fundamental determinants of your family’s happiness and shouldn’t you strive to give them the best?

CONTENTS         Company Profile Product & Solutions Group Insurance Retirement Solutions Protection Solutions Rural Insurance N.R.I. Solutions Bibliography.

Bibliography Secondary


Company Profile

Protection Solutions

Rural Insurance

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