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DISCLAIMER AND TERMS OF USE AGREEMENT

NOTICE OF LIABILITY

COPYRIGHT INFORMATION
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Social Media Business Boosters


CONTENTS
Introduction ............................................................................................................................................ 4
About Social Media Business Boosters .............................................................................................. 4
Should Your Business Use Facebook Ads? ........................................................................................... 6
What Are Your Goals? ........................................................................................................................... 7
Who is Your Audience? ......................................................................................................................... 8
How to Find Your Audience ................................................................................................................. 10
Before You Start: Business Questionnaire ........................................................................................... 13
Action PLAN ........................................................................................................................................ 17
1. Destination ................................................................................................................................... 17
2. Placement .................................................................................................................................... 18
3. Images ......................................................................................................................................... 18
4. Headlines ..................................................................................................................................... 20
5. Ad Copy ....................................................................................................................................... 20
6. Budget & Bidding.......................................................................................................................... 21
7. Audience ...................................................................................................................................... 22
Create Your Advertising account ......................................................................................................... 23
What is the Power Editor? ................................................................................................................... 23
How to Create Your First Campaign .................................................................................................... 24
1. Creative & Placements ................................................................................................................. 27
2. Audience ..................................................................................................................................... 28
3. Campaign Details ........................................................................................................................ 30
4. Bidding & Pricing .......................................................................................................................... 30
5. Page Post Engagement Ads ........................................................................................................ 31
6. Clicks To Website......................................................................................................................... 32
7. Website Conversions ................................................................................................................... 33
8. App Installs................................................................................................................................... 34
9. Event Responses ......................................................................................................................... 34
10. Offer Claims ............................................................................................................................... 35
BONUS CHAPTER Custom Audiences ............................................................................................... 36
Steps to Create a Facebook Custom Audience ................................................................................ 37
MailChimp Custom Audiences ......................................................................................................... 40
Mobile App Custom Audiences ........................................................................................................ 40
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Website Custom Audiences ............................................................................................................. 40
Steps to create a Website Custom Audience ................................................................................... 42
Using Your Custom Audience .......................................................................................................... 43
FINALLY .............................................................................................................................................. 44
Facebook Advertising Tips ................................................................................................................... 45
Conclusion ........................................................................................................................................... 47
Frequently asked questions ................................................................................................................. 47

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INTRODUCTION

About Social Media Business Boosters


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SOCIAL ADVERTISING IS THE FUTURE!

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SHOULD YOUR BUSINESS USE FACEBOOK ADS?

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WHAT ARE YOUR GOALS?

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WHO IS YOUR AUDIENCE?

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HOW TO FIND YOUR AUDIENCE

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BEFORE YOU START: BUSINESS QUESTIONNAIRE

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ACTION PLAN

1. Destination

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2. Placement

3. Images


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4. Headlines

5. Ad Copy
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6. Budget & Bidding

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7. Audience

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CREATE YOUR ADVERTISING ACCOUNT

WHAT IS THE POWER EDITOR?

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HOW TO CREATE YOUR FIRST CAMPAIGN

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1. Creative & Placements

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2. Audience

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3. Campaign Details

4. Bidding & Pricing


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5. Page Post Engagement Ads

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6. Clicks To Website

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7. Website Conversions

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8. App Installs

9. Event Responses
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10. Offer Claims

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BONUS CHAPTER CUSTOM AUDIENCES

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Steps to Create a Facebook Custom Audience

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MailChimp Custom Audiences

Mobile App Custom Audiences

Website Custom Audiences


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Steps to create a Website Custom Audience

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Using Your Custom Audience

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FINALLY

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FACEBOOK ADVERTISING TIPS

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CONCLUSION

FREQUENTLY ASKED QUESTIONS


Can I get access to a Facebook accounts manager to get help with my ads?

New Facebook advertisers can apply for the Start to Success program, but only if you are able to
allocate a minimum of $50 per day to get the maximum value out of the program. Apply here.

I am a business owner and want to use Facebook Advertising but dont have the time
and it sounds a bit complicated. Can you manage my campaigns?

Absolutely. Contact us with an outline of what you want and a brief overview of
your business and we will put you in touch with a Social Media Business Booster
in your area.
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