Hello,

LG Electronics Inc. (Korean: LG ) is a South Korean multinational electronics

company headquartered in Yeouido-dong, Seoul, South Korea, and is part of the LG Group,
employing 82,000 people working in 119 local subsidiaries worldwide.[2] With 2014 global
sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units: Home
Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle
Components,[3] with Starion India[4] as its main production vendor for refrigeration and
washing machines in the Indian sub-continent. The CEO of LG Electronics is Bon-joon Koo,
who assumed the role of vice chairman of LG Electronics on 1 October 2010. In 2011, LG
Electronics was the world's second-largest television manufacturer.[5]

Contents
[hide]

1 History

o 1.1 19581960s

o 1.2 1970s1990s

o 1.3 2000present

2 Operations

3 Products

o 3.1 Televisions

o 3.2 Mobile devices

3.2.1 Mobile phones

3.2.2 Tablet computers

3.2.3 Smart watches

3.2.4 Rolly keyboard

o 3.3 Home appliances

4 Marketing and public relations

o 4.1 Sponsorships

5 Environmental record
 6 Proposed United States headquarters

7 Slogans

8 See also

9 References

10 External links

History[edit]

LG Twin Towers in Yeouido-dong, Seoul, where LG Electronics is headquartered

19581960s[edit]

In 1958, LG Electronics was founded as GoldStar (Hangul:). It was established in the

aftermath of the Korean War to provide the rebuilding nation with domestically-produced
consumer electronics and home appliances. LG Electronics produced South Korea's first
radios, TVs, refrigerators, washing machines, and air conditioners. Gold Star was one of the
LG groups with a brethren company, Lak-Hui (pronounced "Lucky") Chemical Industrial
Corp. which is now LG Chem and LG Households. GoldStar merged with Lucky Chemical
and LG Cable in 1995, changing the corporate name to Lucky-Goldstar, and then finally to
LG Electronics.

1970s1990s[edit]

In 1978, LG Electronics earned US$100 million in revenue from exports for the first time in
its history. Rapid growth by globalization saw the company establish its first overseas
production, based in the United States, in 1982. In 1994, GoldStar officially adopted the LG
Electronics brand and a new corporate logo. LG Electronics acquired the US-based TV
manufacturer Zenith. In 1995, LG Electronics made the world's first CDMA digital mobile
handsets and supplied Ameritech and GTE in the US. The company was also awarded UL
certification in the US.[6] In 1998, LG developed the world's first 60-inch plasma TV, and in
1999 established a joint venture with Philips LG Phillips LCD which now goes by the
name LG Display.

2000present[edit]
In order to create a holding company, the former LG Electronics was split off in 2002, with
the "new" LG Electronics being spun off and the "old" LG Electronics changing its name to
LG EI. It was then merged with and into LG CI in 2003 (the legal successor of the former LG
Chem), so the company that started as Goldstar does not currently exist.

LG Electronics plays a large role in the global consumer electronics industry. LG launched
the LG Chocolate mobile phone in 2005 and is the second-largest LCD TV manufacturer
worldwide as of 2013.[7] By 2005, LG was a Top 100 global brand, and in 2006 LG recorded a
brand growth of 14%.[8] Its display manufacturing affiliate, LG Display, as of 2009 was the
world's largest LCD panel manufacturer.[9] In 2010, LG Electronics entered the smartphone
industry. Since, LG Electronics continued to develop various electronic products, such as
releasing the world's first 84-inch ultra-HD TV for retail sale.[10]

On 5 December 2012, the antitrust regulators of European Union fined LG Electronics and
several other major companies for fixing prices of TV cathode-ray tubes in two cartels lasting
nearly a decade.[11]

In 2014, LG Electronics used a new typeface for the "LG" in its logo.

On June 11, 2015, LG Electronics found itself in the midst of a human rights controversy
when The Guardian published an article by Rosa Moreno, a former employee of an LG
television assembly factory.[12]

Operations[edit]
LG Electronics has four business units: Home Entertainment, Mobile Communications,
Home Appliances & Air Solutions, and Vehicle Components. The company has 128
operations worldwide, employing 83,000 people. LG Electronics owns Zenith and controls
37.9 percent of LG Display.[13]

Products[edit]
LG Electronics' products include televisions, home theater systems, refrigerators, washing
machines, computer monitors, wearable devices, smart appliances, and smartphones.

Televisions[edit]

LG Electronics launched an OLED TV in 2013 and 65-inch and 77-inch sizes in 2014.[14][15]
LG Electronics introduced its first Internet TV in 2007, originally branded as "NetCast
Entertainment Access" devices. They later renamed the 2011 Internet televisions to "LG
Smart TV" when more interactive television features were added, that enable the audience to
receive information from the Internet while at the same time watching conventional TV
programming.

In November 2013, a blogger discovered that some of LG's smart TVs silently collect
filenames from attached USB storage devices and program viewing data, and transmit the
information to LG's servers and LG-affiliated servers.[16][17] Shortly after this blog entry went
live, LG disabled playback on its site of the video, explaining how its viewer analytics work,
and closed the Brightcove account the video was hosted on.
LG's remote uses Hillcrest Labs' Freespace technology to allow users to change channels
using gestures[18] and Dragon NaturallySpeaking technology for voice recognition.[19]

As of 2014, LG is using webOS with a ribbon interface with some of its smart TVs. LG
reported that in the first eight months after release, it had sold over 5 million webOS TVs.[20]

In 2016, exclusively to India, Indian arm of South Korea's LG Electronics Inc started selling
a TV that would reject mosquitoes.[21] It uses ultrasonic waves that are silent to humans but
cause mosquitoes to fly away.[21] It was released on June 16, 2016. The technology was also
used in air conditioners and washing machines.[21] The TV is aimed for lower-income
consumers living in conditions that would make them susceptible to mosquitoes.[21]

Mobile devices[edit]

Mobile phones[edit]

LG G4 Global Launching

LG Electronics manufactures a wide range of smartphones and tablet devices.[22] Other than
the G3, LG officially unveiled the curved smartphone, G Flex, on 27 October 2013. LG has
released it in South Korea in November 2013, and later announced releases in Europe, the
rest of Asia, and North America.[23][24] At Consumer Electronics Show in January 2014, LG
announced an U.S. release for the G2 across several major carriers.[25] In 2015, LG has
released LG G4 globally in late May through early June.[26] On 7 September 2016, LG
unveiled the V20.[27]

Tablet computers[edit]

In 2014, LG revealed three new additions to the G series of tablets, which each include LG's
Knock Code feature, allowing users to unlock devices with a series of taps. The tablets also
feature Q Pair which allows tablets to sync up with a smartphones, and for phone calls and
text messages passed on to the tablet in real time.[28]

Smart watches[edit]
LG Watch Urbane LTE

LG G Watch R

LG and Google announced the Android Wear-based smartwatch, the LG G Watch, that was in
June 2014.[29] In August 2014, the LG G Watch R that has a round face (similar to the Moto
360) was released.[30] The LG Watch Urbane that LG's third Android Wear-based smart watch
has released in April 2015. This is the first device to support new features such as Wi-Fi, and
new parts of Android Wear's software interface, like the ability to draw emoji to friends.[31]

Rolly keyboard[edit]

In 2015, LG announced the first Bluetooth keyboard that folds up along the four rows of keys
that can be tossed in a purse or pocket. The Rolly keyboard is made of solid plastic. Two tiny
plastic arms fold out from the end of the keyboard to support a tablet or smartphone, and it
can toggle between two different Bluetooth-connected devices at a time. Battery life is an
expected three months on a single AAA battery.[32]

Home appliances[edit]

LG manufactures and sells home appliances such as refrigerators, washing machines and
tumble dryers, vacuum cleaners, kitchen appliances, and air conditioners. In June 2014, LG
Electronics also announced the launch of its smart appliances with HomeChat messaging
service in South Korea. HomeChat employs LINE, the mobile messenger app from Korean
company 'Naver', to let homeowners communicate, control, monitor and share content with
LGs smart appliances.[33] Users can send simple messages, such as "start washing cycle," in
order to control their washing machines.[34]
Marketing and public relations[edit]
Sponsorships[edit]

LG Sponsors the German Soccer Team Leverkusen.

In August 2013, it was announced that LG Electronics would sponsor German Bundesliga
club Bayer 04 Leverkusen for the next three years with an option to extend for one more year.
In the U.S., LG Electronics' brand and product advertisements can be seen in Dodger Stadium
of the Los Angeles Dodgers and Great American Ball Park of the Cincinnati Reds. LG
sponsors the International Cricket Council, the world governing body for cricket, and also
sponsors ICC Awards.[35] LG also sponsors two Korean professional golf players Ja-young
Kim and Bomi Lee.

From 2009 to 2013, LG Electronics sponsored Formula One for 5 years as a Global Partner
and Technology Partner of Formula One.[36] until 2013. LG was also an official supplier to
Virgin Racing and Lotus Racing team, plus engine manufacturer Cosworth from 2010-2012.
[37]

LG Electronics sponsored the English football club Weyside Rovers (Guildford) from 2000
until 2002 and the English football club Fulham F.C until July 2010. LG sponsored the
Brazilian football club Sao Paulo FC from 2001 to 2009, during which time the club were the
winners of the 2005 FIFA Club World Championship. LG currently[when?] sponsor the
Australian Football League team Fremantle Football Club, the Costa Rican football club Liga
Deportiva Alajuelense, the Australian National Rugby League team Cronulla Sharks(now[when?]
discontinued), and the Argentinian club Boca Juniors. LG also sponsors London Fashion
Week and the LG Arena in Birmingham.[38]

During the period 20012003, LG sponsored the snooker Grand Prix. During these years the
tournament was known as the LG Cup. In 2008 LG became sponsors of the Extreme Sport
'FSO4 Freeze' festival.[39] LG sponsored the LG Mobile World Cup texting competition.[40]

Environmental record[edit]
Choice magazine, in independent tests of popular LG fridge models in 2010, found the
energy consumption in two models was higher than claimed by LG. LG was aware of the
problem and had offered compensation to affected customers.[41] In 2004, LG made 4A-rated
water efficiency claims for numerous washing machines before they were certified. LG gave
undertakings to the Australian Competition and Consumer Commission (ACCC) to provide
appropriate corrective notices and upgrade and maintain its trade practices compliance
program. In 2006, LG overstated energy efficiency on five of its air conditioner models and
was again required to offer consumers rebates to cover the extra energy costs.[41]