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Media Kit

Nicole Sage

Four Limited Parkway East

Reynoldsburg, OH 43068

(614) 927-2726
March 24, 2011

Columbia Daily Tribune
P.O. Box 798
Columbia, MO 65205

Caroline Dohack-McCrary (Lifestyle Editor):

The attached media kit is for Caroline Dohack-McCrary, editor of Pulse from Columbia Daily
Tribune. PINK by Victoria’s Secret would like to let you in on our latest Collegiate Spring
Collection. We are aware that Columbia, MO is home to University of Missouri, Mizzou Tigers.
Our mission is to target college women and celebrate campus life. There is nothing like
celebrating your college by wearing stylish assortments designed to appeal to your school spirit.
In addition to this cover letter is the history of our company, store info, FAQ’s, and relevant
images.

Our latest spring collegiate collection is geared more towards loungewear, bras, panties, and
our famous yoga pants. Spring break is right around the corner and college girls are looking for
the perfect outfit that makes them feel and look great while representing their university. What
makes our brand all the more special is that it caters directly to every college girl who loves
PINK. Your readers will be excited to see their school in our most laid back gear, which is fit for
a busy day on campus or a day out on vacation for spring break.

This is the perfect article for your Pulse section on fashion. College girls are our main
demographic target and they make up a big part of our company from their ideas to their
personal styles. They inspire our brand in many ways. PINK can be found in Victoria’s Secret
store near you or online at vspink.com, where they can find a link to join pinknation.com. Pink
Nation is a free online members-only community where customers will receive exclusive offers
and the inside scoop on all things PINK! We look forward to your response!

Best Regards,

Nicole Sage
Four Limited Parkway East
Reynoldsburg, OH 43068
(614) 927-2726
ABOUT
PINK IS A BRAND THAT WAS BRANCHED FROM VICTORIA’S SECRET IN 2004. SHAREN JESTER
TURNEY IS PRESIDENT AND CHIEF EXECUTIVE OFFICER OF VICTORIA’S SECRET. LIMITED BRANDS OWNS VICTORIA’S
SECRET, PINK, AND MANY OTHER WELL-KNOWN BRANDS. LESLIE H. WEXNER IS THE FOUNDER, CHAIRMAN, AND
CHIEF ADMINISTRATIVE OFFICER. STUART BURGDOERFER IS CHIEF FINANCIAL OFFICER.

OUR HISTORY:

 1963 – THE LIMITED OPENS ITS FIRST STORE IN KINGSDALE MALL IN COLUMBUS, OHIO
 1977 – THE LIMITED MOVES INTO ITS MORSE ROAD HEADQUARTERS IN COLUMBUS, OHIO
 1982 – VICTORIA’S SECRET STORE AND CATALOG ARE PURCHASED FOR $1 MILLION
-THE LIMITED, INC. IS LISTED ON THE NEW YORK STOCK EXCHANGE UNDER THE SYMBOL “LTD”
 1998- VICTORIA’S SECRET LAUNCHES E-COMMERCE SITE VICTORIASECRET.COM, PROFITABLE SINCE DAY
ONE
-INTIMATE BEAUTY CORPORATION IS CREATED TO DEVELOP AND BUILD A PORTFOLIO OF DISTINCT
BEAUTY BUSINESSES. VICTORIA’S SECRET BEAUTY IS THE FIRST BRAND IN ITS PORTFOLIO
 2004- VICTORIA’S SECRET LAUNCHES PINK AS A BRANCH OF THEIR COMPANY
 2008-VICTORIA’S SECRET LAUNCHES WEBSITE IN SPANISH
-VICTORIA’S SECRET MAKES HISTORY WITH 30 SECOND VALENTINE’S DAY AD THAT AIRED DURING
SECOND HALF OF SUPER BOWL XLII
-VICTORIA’S SECRET PINK LAUNCHES ITS EXCLUSIVE COLLEGIATE COLLECTION
 2009-VICTORIA’S SECRET PINK OPENS FIRST FOUR STAND-ALONE STORES IN CANADA
-VICTORIA’S SECRET PINK LAUNCHES PINK NATION, AN EXCLUSIVE ONLINE CLUB WHERE MEMBERS
GET FREE GOODIES AND THE INSIDE SCOOP ON THE LATEST PINK NEWS
 2010-ANNOUNCEMENT OF VICTORIA’S SECRET FLAGSHIP STORE IN LONDON (TO OPEN IN 2012)
 2011-VICTORIA’S SECRET PINK ANNOUNCES PARTNERSHIP WITH ALL 32 NFL TEAMS

DESIGNER INFO: JUST TO NAME A COUPLE

RUTH COONEY
DUBLIN, IRELAND
PINK KNIT AND TEES DESIGNER
FUN FACT: SUPPORTS ANIMAL SHELTERS IN DUBLIN AND UNITED WAY

STEPHANIE BILLY
WESTERVILLE, OH
ASSISTANT MERCHANT, PINK COLLEGIATE COLLECTION, MLB, AND NFL
FUN FACT: HER STYLE IS CLASSIC AND SIMPLE
FAQ’S
 How can I open and franchise or establish a business partnership?
In the U.S. and Canada, all of our brands are owned and operated by Limited Brands and therefore are not
franchise operations. Throughout the rest of the world, we currently work with a small number of international
partners to deliver our La Senza, Victoria's Secret and Bath & Body Works brands to customers. While we
continue to develop our strategy for the international growth of our brands, we are not considering individual
business proposals at this time.

 I'm interested in modeling for Victoria's Secret. How can I submit my portfolio?
We appreciate your interest in Victoria's Secret. Due to the volume of such inquiries that we receive on a
daily basis, our policy is to only accept submissions regarding modeling engagements through the leading
modeling agencies or other established business relationships.

Nevertheless, we thank you for your interest in our company and we wish you good luck in your endeavors.

 How many different retail brands are a part of Limited Brands?
Limited Brands, through Victoria's Secret, Victoria's Secret Pink, Bath and Body Works, C.O. Bigelow, La
Senza, White Barn Candle Co. and Henri Bendel, is an international company. The company operates more
than 2,600 specialty stores in the United States and its brands are sold in more than 800 company-operated
and franchised additional locations world-wide. The company's products are also available online at
www.VictoriasSecret.com, www.BathandBodyWorks.com, Henri Bendel.com and www.LaSenza.com.

 Where can I find the store closest to me?
Store locators can be found in the Our Brands section of the site.

 Do you franchise your stores or sell items at wholesale?
In the U.S. and Canada, all of our brands are owned and operated by Limited Brands and therefore are not
franchise operations. Throughout the rest of the world, we currently work with a small number of international
partners to deliver our La Senza, Victoria's Secret and Bath & Body Works brands to customers. While we
continue to develop our strategy for the international growth of our brands, we are not considering individual
business proposals at this time.

 Which have brands a catalog?
Victoria's Secret and Bath and Body Works have catalogs available online. Request one today.

 Which have brands their own websites?
A number of our brands have great sites. Check them out:
www.VictoriasSecret.com
www.VSPink.com
www.BathAndBodyWorks.com
www.HenriBendel.com
www.LaSenza.com

Cited: http://www.limitedbrands.com/our_brands/Brands_copy1.aspx

http://www.vspink.com/pink_nation/designers/stephanie_billy.jsp

http://www.vspink.com/pink_nation/designers/ruth_cooney.jsp
MIZZOU COLLEGIATE COLLECTION