You are on page 1of 1


Clear Objectives Objectives

Verb, not verbiage DESCRIPTION
If there is only one thing to get right, its the verb Clear objectives are the reason for meeting. ideally specific meeting
objectives should connect obviously to the organisations purpose
and strategic objectives.
Good, attention directing verbs...
Well thought through objectives are more than half the work of
Identifying Planning Analyse planning an effective meeting. A clear objective implies the process
Identify, Scan, Plan, Set, Deliver, Analyse, Segment design that follows. Good objectives are stretching but achievable.
Determine Establish Synthesise
Understanding Creating Learn 1. Invest time ahead of your meeting to get really clear on the meeting
Understand, Review, Create, Develop, Learn, Assimilate, objectives. Consider establishing an objectives logic (see model below).
Update, Assess, Build, Produce, Study, Understand,
Share, Outline, Design, Make Examine 2. Consider consulting with other key meeting stakeholders to get really
Acknowledge, clear on the point of the meeting.
Report, Recognise Agreeing Cultural 3. Use the list of good verbs on the opposite page to make sure you
Agree, Decide, Enable, Enthuse, have sharp meeting objectives.
Determine, Secure, Maximise, Enrol,
Commit, Confirm Unblock 4. Consider circulating them ahead of the meeting, in place of the more
traditional agenda.
Weak verbs...
Discuss, talk, ponder, catch up, exchange, chat, debate Objectives Logic: Making meeting meaningful

01: Objectives at the level of purpose

Organisations mission, vision or purpose
02: Objectives at the level of strategy
Organisations strategic objectives

02: Objectives at the level of the meeting

Clear, specific objectives the meeting is to achieve


July 2016