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THE HOLIDAY MARKET

AT COLUMBUS CIRCLE
DECEMBER 1 – 24, 2010
CENTRAL PARK AT COLUMBUS CIRCLE

You are cordially invited to apply to Urban Space’s Seventh Holiday

Market at Columbus Circle, an event located directly across

from the Time Warner Center, at the Merchants’ Gate (southwest)

entrance to Central Park. We seek better quality merchandise in all

major gift categories. Our goal in the selection process is to create

an unusual, exciting product mix for the Market customers. This

event is a one-stop destination for the best designers, retailers, non-

profits and small manufacturers; it is an eclectic, energetic, New York

shopping environment—an antidote to the superstore.

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Merchandise
The Holiday Market at Columbus Circle features a broad
range of gift categories including decorative home, children’s
toys & apparel, stationary, books & prints, men’s & women’s
apparel, men’s & women’s accessories, jewelry, kitchen &
garden items, packaged candy & treats, food & beverages
to be enjoyed on-site, and more. Urban Space will strictly
enforce user clauses regarding merchandise quality,
categories and display.

Design Urban Space recognizes that shoppers appreciate as much


information as possible about what they are buying. We are
The Holiday Market at Columbus Circle is designed in
pleased to convey the quality and provenance of products
the tradition of the Northern European holiday market, familiar
by requiring signed vendor statements regarding materials
in cities from Copenhagen to Munich. Each December the
and production in order to prominently display identification
public squares and piazzas of these European capitals are
symbols on market signage.
filled with colorful market booths selling holiday gifts from
around the world. These markets are gathering places
for meeting, browsing and shopping—we bring the same
environment to New York City!

The Market’s position at the intersection of Columbus Circle,


Central Park West and Central Park South makes it highly
visible to many thousands of New Yorkers—after dark the
canvas tops of the booths glow from the interior lighting and
holiday decorations.

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Demographics
The Columbus Circle subway station is one of the top ten
busiest in New York City, with access to the 1, 2, A, C,
B and D lines with weekday ridership averaging 66,000.
Bordering the Columbus Circle monument and park, the
Market faces the Time Warner Center which averages
16 million visitors annually from all over the world. It features
the Mandarin Oriental Hotel, Jazz at Lincoln Center and the
Shops at Columbus Circle, as well as a flagship
Whole Foods. Right next to the Market is the Museum
of Art & Design which celebrates the creative process
through which materials are crafted into works that enhance
contemporary life. The Holiday Market at Columbus Circle
Important Dates:
is a magnet for Upper West Side and Midtown shoppers, as
well as hotel guests and tourists, who crave unique, high- 07/22: Application due date
quality gifts for everyone on their lists. 08/03: Acceptances sent
09/15: Full payment due for 2009
Dates & Hours
The Market will open Wednesday, December 1st and
price
close Friday, December 24th, 2010. Market hours will 10/27: Full payment due for 2010
be 10:00am to 8:00pm Monday through Saturday, and price
10:00am to 7:00pm Sunday. On December 24th the Market 11/29-30: Vendor load-in dates
will be open until 4pm. There will be two days of vendor
12/01: Market opens
set-up prior to opening, Monday, November 29th and
Tuesday, November 30th.
12/24: Market closes
12/24: Vendor load-out

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Booths & Staffing
All booths must be staffed during Market hours. Each
booth is an independent covered structure measuring
approximately 9 feet 10 inches wide by 5 feet 10 inches
deep by 7 feet 3 inches high (most double booths are twice
the width and half booths, half the width). The booths are
water-resistant with front flaps that can be closed in the
evenings. The backs and sides of the booths have wood
walls for wind protection and security. The booth fronts
have an overhang to create a dryer and more comfortable
environment for shoppers. Each booth will be equipped
with a raised wooden floor, turf carpeting, sign with your
company name and electrical outlet strip. You will be
responsible for all decorations, furniture, lighting, and fixtures
inside the booth, and these are subject to Urban Space
management approval. Please remember that it will not be
possible to completely control temperature and moisture
conditions inside the booths.

Security
The Market will be closed and locked after hours. After
closing no one will be allowed into the Market and security
will patrol the Market area. In addition, the Market is under
24-hour video surveillance.

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Promotion
The Market will be promoted with on-site signage, visible to
the thousands of pedestrians and vehicles which circulate
around Columbus Circle every day. The Market is a magnet
for media coverage during the holiday season. Previous
markets have been broadcasted on the news and weather
segments of most of the local TV networks and covered by
The New York Times, Daily News, Time Out New York and
other local and web-based media. Outdoor signage, along
with the colorful booths themselves, makes the Market hard
to miss for anyone traveling around Columbus Circle.

Cost
Early birds will be able to take advantage of last year’s
fees if fully paid by Wednesday, September 15, 2010.
Until September 15, a single booth costs $8,450 for the
entire period; a half booth costs $4,725. The cost per booth
after September 15 will be $9,300 for a single and $5,150
for a half. Non-profits receive a 10% discount. If you would
like to choose your booth location, there is an optional
placement fee of $700.

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Submissions
Applications are due by 5:00pm on Thursday, July 22, 2010. Submissions must be
accompanied by a deposit of $2,500 (certified check or money orders) payable to Urban
Space Holdings, Inc. Should your submission be accepted, the deposit will be applied
to the booth fee. Should your submission be denied, your deposit will be returned to you.
Notifications of acceptance into the market will be sent out on Tuesday, August 3,
2010.

Once accepted, payment will be due in full on September 15 in order to secure the
lower booth fee. Final payment for all fees will be due on Wednesday, October 27,
2010. Submissions must include a signed license agreement; company description; how and
where your products are made; color images of all proposed products; and a clear detailed
image of your proposed display. Sample products are not required and will not be returned.
A submission to the Holiday Market at Columbus Circle does not guarantee acceptance.
Please send your completed submission to:
Urban Space Holdings Inc
6 West 14th Street, 2nd Floor
New York, NY 10011
Tel: (212) 529-9262 Fax: (212) 208-2921
Email: info@urbanspacenyc.com
www.urbanspacenyc.com

The operation, dates, and exact location of the Holiday Market at Columbus Circle

are subject to final approval by all reviewing City Agencies.

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HOLIDAY MARKET AT COLUMBUS CIRCLE 2010 VENDOR LICENSE AGREEMENT
November 30 – December 24, 2010
Opening Day: Wednesday, December 2, 2010
SUBMISSION DEADLINE: THURSDAY, JULY 22, 2010
Contract # ________ (for office use only)

Complete and return with deposit of $2,500 (certified Company_____________________________________


check or money orders payable to Urban Space
Holdings Inc) to: d/b/a________________________________________
Urban Space Holdings Inc.
6 West 14th Street, 2nd Floor Contact Name________________________________
New York, NY 10011
Tel: 212.529.9262 Fax: 212 208 2921 Address______________________________________

Market Fees, Paid in Full by September 15, 2010: City_________________________________________


___Single Booth - $8,450 (2009 prices)
___Double Booth - $16,900 State, Zip_____________________________________
___Half Booth - $4,725
___Placement Fee - $500 Telephone____________________________________

Market Fees, Paid in Full by October 27, 2010: Fax__________________________________________


___Single Booth - $9,300 (2010 prices)
___Double Booth - $18,600 Cellular______________________________________
___Half Booth - $5,150
___Placement Fee - $500 Email________________________________________

Total Fees Due_______________________________ Web Site Address______________________________

Vendor EIN or SSN__________________________ Alternate Contact______________________________


(Company tax ID or Social Security Number) (Optional)

Vendor NY Sales Tax ID______________________ Phone__________________Email_________________

Submissions will be judged on the quality and originality of merchandise and display. More
submissions are typically received in certain categories than in others, so the competition will Checklist:
be greater in these categories, as we maintain a balanced mix of products in the Market. ___Completed, signed license
agreement; all 4 pages
If the information you would like to provide exceeds the space in this application, please do ___Company description
not hesitate to include it in your package. It is an added benefit to include media materials ___Images of products
that our PR agency can use to promote the Market and individual Vendors. ___Image of display
___Deposit of $2,500
If more than one Vendor would like to share a booth, each Vendor must complete a separate
submission to be accompanied by a single booth design.
Please complete and sign the following (all four pages):
1. Please attach a detailed description of your company or artist’s statement, including information on how and
where your products are made, and where you sell your products now.
2. Select each category and sub-category in which your product line or mix is represented:

Women’s: ____Apparel ____Accessories – bags, scarves, hats, gloves, wallets, other


Men’s: ____Apparel ____Accessories – bags, scarves, hats, gloves, wallets, other
Jewelry: ____Precious gems & metals ____Silver ____Vintage ____Faux / Costume ____Time pieces ____Other
Children’s: ____Toys ____Games ____Puzzles ____Apparel ____Accessories ____Educational ____Sports
Home: ____Holiday trimming & décor ____Tabletop ____Bar ____Textiles ____Frames ____Candles ____Desktop
____Fine art ____Decorative art ____Paper (stationary, journals) ____Garden ____Books ____Novelty items ____Other

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Bath & Body: ____Bath & shower ____Body care ____Aromatherapy ____Therapeutic pillows and wraps ____Other
Pets: ____Toys ____Collars & leashes ____Apparel ____Beds ____Treats ____Other
Food: ____Prepared food for consumption ____Packaged foods for gifts
Other:_____________________________
3. In order to qualify for and receive appropriate recognition in the Market and any promotional materials, please
complete the following.
I would like the opportunity to let people know that I pledge, promise, and can prove that the products in my booth
are:
____100% handmade by me ____100% handmade by me and my studio ____Designed by me and made by others
____Manufactured locally (NY metro area and environs) ____Produced using fair trade practices ____Made from organic
materials ____ Made from recycled, re-used, vintage materials
I understand that if I cannot prove the veracity of my statement, I forfeit the right to this designation.
4. My business is primarily:
_____Wholesale _____Retail storefront _____Catalog or web _____Designer _____ Manufacturer
_____Markets/street _____Other
5. Provide a detailed list of all proposed merchandise (attach a separate page using the following format):

(a) Product Price Point

__________________________________________________________________________________________________
(b) Product Price Point

__________________________________________________________________________________________________
(c) Product Price Point

__________________________________________________________________________________________________
(d) Product Price Point

__________________________________________________________________________________________________
(e) Product Price Point

__________________________________________________________________________________________________
(f) Product Price Point

__________________________________________________________________________________________________
(g) Product Price Point

6. Submit a comprehensive selection of 8 ½ x 11 inch color prints or catalog pages of your proposed products. Also
include a detailed image of your proposed booth decoration and merchandise display. Your display must stay
within the footprint of the booth. Excellence in display will benefit both the individual vendor, as well as the
entire Market, and influence booth placement in the Market.

Complete submissions are due Thursday, July 22, and must be accompanied by this signed license agreement and a deposit
payment of $2,500, payable by check or money orders to Urban Space Holdings Inc. The deposit will be applied to total
the booth fees upon acceptance and is non-refundable once you are accepted into the Market. Submissions must be sent to:

Urban Space Holdings Inc


6 West 14th Street, 2nd Floor
New York, NY 10011
Tel. 212.529.9262

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Notifications will be sent out on August 3, 2010. For those accepted, final payments will be due on September 15, 2010,
for 2009 prices, and October 27, 2010, for 2010 prices. If the September 15 payment deadline is missed, the Vendor will
be invoiced for the difference between the 2009 and 2010 prices and will be responsible for the full fee, regardless of the
fee selected on page 1 of this agreement. If a submission is denied, the deposit will be returned to the submitter. Upon
acceptance, all deadlines must be adhered to in order to secure participation in the Market. Receipt of submission does not
guarantee acceptance. Previous participation in the Market does not guarantee acceptance.

1. This agreement sets forth the complete agreement between the Licensor, Urban Space Holdings Inc (“USH”) and
Vendor at the Holiday Market at Columbus Circle (the “Market”), from November 29 to December 24, 2010 (this
includes vendor set-up dates). No exception, change or other agreement is binding on the Licensor unless such is in
writing and signed by a designated officer of the organization. If Vendor violates this agreement, Licensor may, in its
discretion, ask Vendor to leave the Market before December 24, 2010, without a refund and/or refuse permission to
participate in future events presented by Licensor.

2. A $2,500 deposit is due with the application and, upon acceptance in the Market, will be applied towards total fees
due. Notifications of Market participation will be sent out on August 3, 2010. Total fees, payable to Urban Space
Holdings Inc, must be paid by September 15, 2010, in order to qualify for 2009 prices. All fees must be paid by
October 27, 2010, in order to participate in the Market. Missing the payment deadline could result in forfeiture of
participation in the Market and all fees paid. The early-bird (2009) Market participation fee is $8,450 per single booth;
the fee for a double booth is $16,900 and $4,725 per half booth. 2010 Market booth fees are $9,300 for a single booth,
$18,600 for a double booth, and $5,150 for a half booth. A 10% discount is available to not-for-profits. There is also
an optional placement fee of $500. Under no circumstances will a Vendor be permitted to load-in until all fees are
received by Licensor.

3. Upon acceptance into the Market, the deposit is non-refundable. If you cannot be accommodated in the Market, your
deposit will be returned to you when notifications are sent out.

4. Exhibition Spaces are available in approximately 9 foot 10 inch wide by 5 foot 10 inch deep by 7 foot 3 inch high
booths (most doubles are twice as wide, and half booths, half as wide). The Exhibition Space will have a water-
resistant roof and sides, vendor sign, raised wooden floor, and electric supply. Vendors may not exceed the footprint
of the designated Exhibition Space. Tables or other display equipment must meet with the approval of Licensor and
must be brought by the Vendor at his/her own expense.

5. Licensor does not provide storage space. Vendor agrees to store excess merchandise, empty cartons and all trash or
refuse within the limits of Vendor’s designated exhibition space or remove refuse to a designated refuse collection
point.

6. There is no smoking or music allowed within or around the booth area in the Market.

7. Vendor agrees to sell merchandise approved by Licensor only. If Vendor violates this agreement, Licensor may, at its
discretion, ask Vendor to remove items that were not approved or ask Vendor to leave the Market before
December 24, 2010, without a refund and/or refuse permission to participate in future events presented by Licensor.

8. Vendor must provide all equipment necessary to his/her activities, including proper provision for the disposal of
refuse, credit card machines, cash registers, monofilament for hanging displays, etc. Licensor reserves the right to
limit the use of such equipment.

9. Signs which are handmade and/or say “discount,” “sale”, “50% off”, etc, are not allowed. “Hawking” your
merchandise and/or accosting customers in the aisles or in someone else’s booth is not allowed.

10. Vendor may have access to Vendor’s designated exhibition space for load-in beginning on the morning of Monday,
November 29, 2010 and Tuesday, November 30, 2010. Booth set-up on both days is between 8:00 AM and 5:00 PM.
Vendors load-out is from 4:00 PM to 10:00 PM, December 24, 2010.

11. If Vendor does not load-in by 2:00 PM, November 30, 2010, Licensor reserves the right to release Vendor’s
designated exhibition space and Vendor’s Participation Fee will be forfeited.

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12. Market Hours are 10:00AM to 8:00PM Monday through Saturday; and 10:00AM to 7:00PM on Sundays.

13. Vendor is permitted to enter the Market one half-hour before and after normal Market Hours. Re-stocking of
merchandise is not permitted during Market opening hours. Merchandise is to be brought in one half-hour before or
after Market Hours.

14. Vendor may not sublet any portion of Vendor’s designated exhibition space and is responsible for staffing the
designated Exhibition Space at all times during normal Market Hours. There will be a fine charged of $20 per hour for
each hour Vendor’s booth is not open and staffed during Market Hours.

15. Licensor reserves the right to position all Vendors and all such decisions are final.

16. Vendors agrees to give USH permission to use their names, list of products and images in directories, promotional and
marketing materials in all media formats.

17. Licensor shall not be liable for damage or loss of Vendor’s business, merchandise or equipment caused by an act of
God, fire, flood, strike, sabotage, labor dispute, insurrection, war, terrorism, or any other cause beyond the control of
Licensor. Vendor shall indemnify and hold harmless Licensor from any claim of damage or loss to Vendor’s business,
merchandise or equipment from any and all causes.

18. Licensor shall not be liable for any failure to perform under the agreement if such failure is caused by an act of God,
fire, flood, strike, sabotage, labor dispute, insurrection, war, terrorism, or any other cause beyond the control of
Licensor. Nothing herein contained shall require the Licensor to take any action contrary to law or to any order or
regulation of any government or governmental agency. The operation and exact location of the Market is subject to
final approval by all reviewing New York City agencies.

19. Neither Urban Space Holdings Inc, the City of New York or any Agency of the City of New York and their respective
affiliates, subsidiaries, related entities, properties, principals, officers, directors, employees, servants, permitted
assigns, subtenants, sublessees, lessees, tenants, partners or principals (“Indemnities”) shall be liable to Vendor or
Vendor’s agents, employees contractors, invitees or customers or any other occupant of the premises and Vendor shall
hold Indemnities harmless from any cost, liability, claim, damage, expense (including reasonable attorney’s fees and
disbursements), penalty or fine incurred in connection with or arising from any injury to Vendor or to any other person
or for any damage to, or loss (by theft or otherwise) of, any of Vendor’s personal property or of the property of any
other person, irrespective of the cause of such injury, damage or loss unless due to the gross negligence of Indemnities.

20. Vendor represents that it carries adequate insurance for damage to persons and property arising from its activities as a
Vendor and will, upon demand, provide a copy to USH.

21. Vendor represents that it will display a printed price list of all items at all times during the Market, and is keeping a
record of daily sales activities and cash collections, physical inventory and paid invoices for items to be sold in the
Market, in the event that the Cityof New York request them, as contractually obligated between USH and the City of
New York. Vendors shall keep these records for a period of at least six years following the Market.

22. Vendors selling food or beverages must obtain a Department of Health and Mental Hygiene permit and food operator’s
license. All food and beverages sold must comply with all health code requirements.

23. Vendor shall use and occupy the Exhibition space solely for the sale of merchandise approved by the Licensor only
and for no other purpose whatsoever.

24. The Vendor will be held responsible for any violations of the aforementioned conditions by Vendor’s Sales
Associates.

Signature of Vendor (Required): ________________________________________ Date: ____________________

The operation, dates, and exact location of the Holiday Market at Columbus Circle
are subject to final approval by all reviewing City Agencies.

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