Assignment Evaluation Form

MKTG4120
2016/17 (2nd term)

Case Number:

Group Number:

Items Points Grading

1. Articulation of Key Decision Problem and Background 3

2. Demonstration and Explanation of Software Use 3

3. Interpretations of Key Findings (from Data Analysis) 3

4. Problem Solving and Marketing Implications 3

5. Discussion and Future Investigation 3

6. Presentation Effectiveness 5

Total 15/20