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MISSION STATEMENT

The FADER is the definitive voice of emerging music and the lifestyle that surrounds it.
Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the
most dynamic breadth of music and style emanating from the fringes of the underground to the
Themainstream.
heart of the FADER is theThe
definitive
FADER voice
is the of emerging
authority onmusic
what’sand the lifestyle that surrounds it.
next.
Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers
the most dynamic breadth of music and style emanating from the fringes of the underground
to the heart of the mainstream. The FADER is the authority on what’s next.
The The Reader Location:
average New
FADER reader is predominantly male, this is
York 91%
because hip-hop and street fashion is mostly Attended
catered to male audiences. The majority of College
FADER readers (91%) own Attended College 86% Buy
(university). With the internet becoming more mobil
and more widely used to view this sort of devices
e
media. The platforms in which our readers
view FADER fluctuate, the older generation of Age: Print: 28
readers choose the copy as the best platform. 31.1 years old
With mid 20 year olds enjoying the printed Tablet:
issue, with the younger audience viewing via 32 years
the webpage. Our readers would most likely old
be in full-time employment, this is based on
the interests and lifestyle of our readers. Our Webpage:
readers are stylish and enjoy music the more Full time 22 years
underground the better. old
employment
In terms of audience categories our audience
would fit into the C1C2D profile. This will
mean a huge amount of their free time may
be taken up by work. Though this means they 75% C1C2D
have the funds in order to purchase this magazine or perhaps even subscribe. This would explain the Male profile
younger audience viewing the magazine on the webpage as 17% are in part-time work. readers
What We Offer

Inside our FADER issues we offer a variety of music and fashion related articles. Ranging from
what to the hot new artists to look out for, to Frank Oceans take on streetwear. We aim to give our
readers a vast option of music and fashion related articles giving the most coverage out of any
other music magazine.

Here at FADER we know what interests our readers, we utilise Artists and Producers we know our
audience will want to know more about and who they will seek inspiration from. We want our
readers to be on the cutting edge of art be that music or fashion. Our interviews with artists include
their views on fashion, the state of the music industry, and their come up, the moves they took in
order to reach their status, in many ways giving readers a blue print to follow.
Platform Offering

MOBILE&TABLET PRINT WEBPAGE

Here at FADER we offer a variety of media platforms to consume our content. Either a mobile device, our print
and also through the internet on THEFADER.com
£8 million in print audience
3 million monthly online page views
76 % of our print users regularly purchase the print version (at least 3 out of every 4issues)
80
Platform Offering

THEFADER.com is a unique space that provides a platform for
expanded and immediate coverage of emerging music, style and
pop culture from the fringes of the mainstream to the heart of
the underground.

The printed version attracts our audience fitting into the mid-20s
category. This is due to the fact they have the funds to purchase our magazine and enjoy the feeling of
holding this collector’s item.
Our app often tends to attract the younger audience. Because it is easily accessible on smart phones and
tablets etc. which a lot of them will have in their possession.
2017 RATE CARD
4 COLOR 1X 2X 4X 6X 8X
FULL PAGE 16,582 16,284 15,753 15,254 14,924
COVERS
COVER 2, PAGE 1 38,138 37,466 36,231 35,086 N/A
COVER 3 20,728, 20,312 19,704 19,071 N/A
SOCIAL MEDIA

Social Media Network Population

Facebook 497,251

Twitter 471,000

Instagram 297,000

Tumblr 526,000

FourSquare 18, 000

YouTube 322,985
Overall circulation

Print Run: 189,000
Newsstand Draw: 150,000
Newsstand Copies Sold: 58,500
Subscription Copies: 39,000
Digital Subscriptions: 12,500
Comp List: 5,000
Total Guaranteed Circulation Rate base: 115,000

Our readers care more about music and fashion than any
other music magazine audience. e.g. Rolling stone.