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37 ways for new

product ideas
Marc Heleven

Looking for new products or services,
check and imagine if one of the 37
ways is possible for your challenge.
Remarkable innovations combine
different ways!
Enjoy!

www.7ideas.net

01. Simplify

less is more / usability / service design / minimal
www.7ideas.net

02. Add experience

5 senses / experience economy / exclusivity
www.7ideas.net

7ideas. Co-branding co-creation / strategic alliances / open innovation www.net . 03.

04.net . Low cost disruptive innovation / business model innovation www.7ideas.

net . Go green sustainability / cradle to cradle / eco-innovation www.7ideas. 05.

net .06. Disrupt your industry blue ocean or radical innovation www.7ideas.

Mass customization personalization / 3D-printing www.7ideas.net .07.

08.net . Build a community consumer tribes / personal branding www.7ideas.

Go back to history history watching / authenticity / retro marketing www.net .7ideas.09.

7ideas. Make it smaller miniaturization / portability / less is more www.10.net .

7ideas. Tell a story roots / authenticity / storytelling www.net .11.

Make it multifunctional combination innovation www.12.7ideas.net .

Product extensions brand extensions / line extensions www.net .7ideas.13.

14. Search for other uses multifunctional / unexpected uses www.net .7ideas.

7ideas.15. New target groups segmentation / marketing / long tail www.net .

net . Make new combinations smart combinations www.7ideas.16.

17. Reduce time instant / ready to / one minute / quick / hassle free www.net .7ideas.

7ideas.net .18. Customer in control prosumers / co-creation www.

Add some fun just fun www.19.net .7ideas.

Do it yourself self service – DIY .prosumer www.20.net .7ideas.

net .7ideas.21. New business models business model innovation www.

Make ‘impossible’ things Challenge yourself www.22.7ideas.net .

Make shortcuts direct / peer to peer / disintermediation www.23.net .7ideas.

24. Crowd sourcing crowd funding / open innovation www.7ideas.net .

25. Access > ownership Access is more important then ownership www.7ideas.net .

net . Excellent service service innovation www.26.7ideas.

27.net .7ideas. Innovation ecosystems closed innovation platforms www.

Make products smarter internet of things / self learning www.7ideas.28.net .

29.net .7ideas. Low tech solutions frugal innovation www.

net .7ideas.30. Let nature inspire you biomimicry www.

Make it virtual virtualization / service innovation www.31.net .7ideas.

net .7ideas. Other industries inspiration Look for inspiration in other branches or industries www.32.

33.7ideas.net . Go for slow time / quality of life www.

7ideas. Temporary offerings limited / pop-up / exclusivity www.net .34.

35.net . Go for hybrid solutions combination innovation / hybrid technologies www.7ideas.

net . Take it easy simple / convenience www.36.7ideas.

Start with a dream visionary leaders www.37.7ideas.net .

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3 tips .Looking for more inspiration.

21lobsterstreet.com/site/contact/ .1. Six inspiration newsletter a year http://www.

Link festival http://www.net/linkfestival/ .7ideas.2.

3.com . Workshops and keynotes Contact us for custom made sets and presentations for your industry marc@21lobsterstreet.