GRAND CHAPTER OF SASKATCHEWAN

ORDER OF THE EASTERN STAR

GUIDELINES FOR WEB PAGE CONSTRUCTION
These guidelines have been approved by the Grand Chapter executive in order to aid
members of this Grand Jurisdiction to build and maintain a web presence for their
respective Subordinate Chapter and to maintain the Grand Chapter of Saskatchewan
website.
The stated purposes of the organization are - Charitable, Educational and Fraternal
but there is much more to it than that. Dr. Rob Morris, the Poet Laureate of Masonry,
founded the Order using beautiful and inspiring biblical examples of heroic conduct
and moral values.
All efforts to communicate the image of the Order of the Eastern Star (OES) should
reflect the message contained in these guidelines.
With enthusiasm for the excitement and the positive exposure that the Internet can
bring to our organization, these guidelines have been designed to protect the
traditional aspects of our organization while furthering its good work by an active
participation through the use of the internet and social medias.
The Grand Chapter invites all of our subordinate chapters and members to embrace
this new technology and to adhere to these guidelines. Please direct any questions
regarding the guidelines to the Worthy Grand Matron, the Worthy Grand Patron or the
current Webmaster.
AVAILABILITY OF OES MATERIAL
Even though the OES produces a variety of materials, only the material appearing on
the official General Grand Chapter (GGC) web site, or the web sites of other Grand
Chapters can be copied for inclusion on subordinate chapter web sites. If unsure of
items that can be included on a subordinate chapter website, contact the Worthy
Grand Matron for approval.

Items must be copied in its entirety with no changes or embellishments other than
the inclusion of a credit line. Promotional brochures available from the GGC office can
be copied verbatim for inclusion on subordinate chapter web sites.
CONFIDENTIALITY
For decades the OES has protected the confidentiality of its members by not selling or
otherwise making available for commercial purposes a list of names and addresses of
its members. This protection includes the OES Directory. Likewise, it is critical that the
personal addresses of the members of our Order not be included on a web site. For
the safety of our members, do not list their addresses when incorporating a list of
Chapter Officers, Grand Chapter Officers, or Committee Members. In the same regard,
do not give any personal information for any scholarship recipients, or competition
winners. For additional information about our organization in general, or a chapter in
particular, all contacts should be made via an email address with the exception of the
Grand Secretary who would have consented to have his/her office phone number
listed. Personal email addresses of members associated with the Order should not be
listed on web sites unless consent has been given by the holder of that email address.
CONTENT
In considering the content for the Web Site, there is a wide range of material
available.
Promotional brochures from the OES would be a prudent choice for inclusion on the
Web Site to help visitors to understand better the goals, membership requirements,
and activities of the Order.
Information regarding ESTARL, scholarship programs, participation at annual sessions
and activities of individual chapters would all be suitable for a Web Site.
Reports concerning travels to sessions, or visits to chapters in other states, provinces
or countries would be an exciting addition to a Web Site.
The inclusion of high-quality graphics, photos, music and animated graphics would
add variety to a Web Site. However, whether or not a Web Site represents the latest in
cyberspace technology is not as important as representing the OES as an organization
that offers a caring atmosphere in which our members can mature as good citizens.
Remember to report your chapter activities in a positive and energetic manner.
Always keep in mind that what you include on your web site is often visited by
persons who know absolutely nothing about the OES. The web site is a prime
opportunity for obtaining new members so consider it as you would a prospective
member. Be positive, upbeat, courteous and inviting.
CREDIT
All material copied from another source should appear with a credit line
acknowledging the source of the original material. Poetry, ceremonies, promotional
material and any other printed material that is not original should include a credit
line. This is a courtesy to the original author(s) and a protection against
misunderstandings due to misquotes or errors in rewriting the original information, as
well as copyright infringement claims. Also, the addition of music to an OES web site
should acknowledge the composer and performer.
Here are two suggested credit lines. (i) The promotional brochure reproduced on this
page is an educational form published by the General Grand Chapter. (ii) The poem
quoted at the top of this page was written by Edgar Allan Poe.
GUEST BOOKS
A Guest Book is a popular addition to a web site because it provides a means by
which visitors to the web site can make comments regarding the site, interact with
other Guest Book signers, and applaud the efforts of the webmaster. A visitor to the
web site signs in on the Guest Book by highlighting a Sign Here icon and is
immediately provided with a space in which to leave his/her message. It is critical
that the webmaster review the site and have means to delete unpleasant Guest Book
messages. Unfortunately, while some of us enjoy the opportunity to share our
comments via the Guest Book, there are others in cyberspace using these
opportunities to exploit the OES and to push their own agendas. Guest Books should
be monitored regularly.
HOME PAGE
The home page is the first page of a web site.
 The content of any home page must be consistent with the aims of the Grand
Chapter of Saskatchewan, Order of the Eastern Star.
 Web pages should contain absolutely no commercial or promotional advertising
beyond advancing the presence of the Grand Chapter or Subordinate Chapter
on the Internet. Chapter events and fundraising activities are acceptable.
 Advertising for personal profit, is not permitted.
 No page content should encourage people accessing the page to contact
directly or indirectly any member. Requests for further information should be
directed to the webmaster or designate.
 All Chapter pages may link back to the main page of this Grand Chapter.
 Communication with respect to the content of any page must be directed to the
webmaster.
 Avoid "Under Construction" signs while creating a home page.
 Any original work must be used in a manner consistent with the Grand
Chapter's policy with respect to copyright.
It should also include, but not be restricted to, the following information:
 The email and/or phone number for the Grand Secretary, or webmaster
qualified to answer questions regarding the material on the site.
 The email of the webmaster should be made available for response to any
technical or operational questions.
LINKS
By 'linking' to other web sites, a home page provides each visitor with the opportunity
to visit other OES sites and other sites within the Masonic family. Be sure that the
sites to which you link maintain a high quality and adhere to the principles stated in
these Guidelines. In addition, make sure that any sites to which you link within the
Masonic family correctly explain the OES. It would not be appropriate to link to any
site that does not accurately report the scope and mission of our Order. Links to any
other sites (i.e. general interest sites) should only be included provided they do not
conflict with the principles or ideals of the OES or present controversial, political, or
otherwise inappropriate content.

PHOTOGRAPHS
One way to enhance a website is to include photographs of OES individuals and
chapter or activities. Be very careful that those pictured in the photographs know that
they will be included on the web site and that they do not object to being identified.
Keep in mind that some members might not want to be identified on a web site.
In most cases it might be more prudent to have very general captions that describe
the event, but do not identify the individuals pictured. One should be particularly
attentive to the wishes of members and recipients involved in presentations and
promotions. Respect their privacy! Always ask or inform that these pictures may be
viewed on the website. If a person is uncomfortable, they may wish to be excused.
WEBMASTER
The webmaster is the person who creates or maintains the web site. He/she has the
technological skill to design the web site and to incorporate new features that will
keep it attractive to our members. In addition, the role in the organization could be
compared to that of a newsletter editor who receives, edits and publishes material
submitted for the web site and maintains a high standard of accuracy for the content
of it. The name and/or email address of the webmaster (or a link thereto) should be
listed on the Home Page, or other "contacts" page, to provide visitors with a method
of communicating technical problems or efforts encountered to the appropriate
person when visiting the web site.

September, 2015