You are on page 1of 2

HISTORICAL PHASES OF ATTITUDES OF MANAGERS TOWARD SOCIAL RESPONSIBILITY

PHASE 1 PHASE 2 PHASE 3
PROFIT-MAXIMIZING TRUSTEESHIP QUALITY-OF-LIFE
ATTITUDES MANAGEMENT MANAGEMENT MANAGEMENT
(1800 to 1920s) (late 1920s to early 1960s) (late 1960s to present)
Orientation Raw self interest 1.Self interest 1.Enlightened self interest
2.Contributor’s interest 2.Contributor’s interest
3.Society’s interest
Economic values What’s good for me is good for What’s good for organizations What is good for society is
my country. and management is good for good for our company.
our country.

Profit maximizer Profit satisfier Profit is necessary , but..

Money and wealth are most Money is important, but so are People are more important than
important. people. money.

Let the buyer beware (caveat Let us not cheat the customer. Let the seller beware (caveat
emptor) venditor)

Labor is a commodity to be Labor has certain rights which Employee dignity has to be
bought and to be sold. must be recognized. satisfied.
Accountability Accountability of management Accountability of management Accountability of management
is to the owners. is to the owners, customers, is to the owners, contributors,
employees, and other and society.
contributors.
Technological values Technology is very important. Technology is important but so People are more important than

. environment in order to lead quality lives. and we will do our part. manipulate the environment. and their place people. Social values Employee personal problems We recognized that employees We hire the whole person. must be left at home. please. values. Business and government must governs least. is inferior to mine. as you and I are. Aesthetic values Aesthetic values? What are Aesthetic values are okay. I am a rugged individualist. and I am an individualist. but I Group participation is I will manage my business as I recognize the value of group fundamental to our success. Political values That government is best which Government is a necessary evil. are people. Minority group are inferior to Minority groups have their Minority group members are whites. accordingly. They must be treated place in society. cooperate to solve society’s problem. but We must preserve our aesthetic they? not for us. Environmental values The natural environment People can control and We must preserve the controls the destiny of people. technology. participation. have needs beyond their economic needs.