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Abstract

This study was created to measure the level of awareness of the residents of Las

Piñas and Parañaque towards the proposed reclamation on the Las Piñas – Parañaque

Critical Habitat and Ecotourism Area (LPPCHEA). The site was established and

recognized under Proclamation 1412 by the Department of Environment and Natural

Resources.

LPPCHEA serves as wave breakers to the cities of Las Piñas and Parañaque in

times of great storm surges and floods. It also caters comfort and residence to more than

5,000 species of migratory and local birds, and other endangered species. Reclaiming the

site will cause the destruction of the ecological balance of the adjacent metropolis.

Furthermore, the researchers have incurred from their gathering of data that there

is little to no promotion and publicity of LPPCHEA. Due to the residents’ lack of

education and way of living, they are only aware of the existence of the ecological site,

but not of its possible extinction. Moreover, with the lack of proper orientation and

guidance, the residents are led to believe that reclamation is a positive form of

development, which is an incorrect assumption.

In lieu of this, the researchers have carefully devised a Public Relations campaign

to raise awareness and spark the residents’ sense of involvement and volunteerism, with

engaging and interesting activities and tactics. These PR strategies were specifically

constructed with consideration to the residents’ answers in the survey conducted by the

researchers. With support from the DENR and the Villar Foundation, the primary

and advocates. the researchers intend that the study be beneficial to environmentalists.organization that advocates for LPPCHEA. the researchers aim for the campaign to push through. enthusiasts. . Lastly.