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The tourism industry is a major pillar of the economy of tourism capital. The HKTB set up a dedicated office,
Hong Kong. In 2013, it contributed to 5 per cent of Hong entitled Meetings and Exhibitions Hong Kong (MEHK), in
Kong’s GDP. It employs around 269 700 persons, November 2008. Additional fund is earmarked for MEHK
accounting for 7.2 per cent of total employment. to raise Hong Kong’s MICE (meetings, incentive travels,
In 2014, visitor arrivals increased by 12 per cent over conventions and exhibitions) profile and strengthen
2013 to 60.8 million. The total number of visitors in the first support to MICE events to be hosted in Hong Kong. In the
half of 2015 grew at a slower pace of 2.8 per cent over the first half of 2015, there were some 802 000 overnight
same period of 2014. The Mainland continued to be the MICE visitor arrivals to Hong Kong, recorded a decrease
largest source market with 22.8 million arrivals in the first of 10.4 per cent over the same period last year.
half of 2015, representing an increase of 4.7 per cent over Hong Kong’s main venues for MICE events are the
a year ago and accounting for around 78 per cent of the AsiaWorld-Expo (AWE) near the airport, the Hong Kong
total. Convention and Exhibition Centre (HKCEC) in the heart of
the city, and the Hong Kong International Trade and
Accommodation and Length of Stay: By end June Exhibition Centre in Kowloon Bay. In 2014, both HKCEC
2015, Hong Kong had 251 hotels, providing 73 807 rooms. and AWE have been again listed in the top three ‘Best
The average occupancy rate generally stayed high in Convention and Exhibition Centre’ in the CEI Asia Industry
recent years, and it reached 90% in 2014 and 85% in the Awards organised by CEI Asia, a prominent MICE
first half of 2015. To enhance the competitiveness of the publication.
hotel industry and entice visitors to lengthen their stay, the In 2008, Hong Kong became the first duty-free wine
Hotel Accommodation Tax has been waived since July 1, port among major economies. It was also chosen for the
2008. Moreover, to ensure the healthy development of the publication of a Michelin guide, which reinforced Hong
hotel sector, the Government has undertaken a number of Kong’s reputation as Asia’s culinary capital. To further
initiatives to promote hotel development to meet the showcase Hong Kong as a premier destination for visitors
diversified needs of our visitors. For example, a number of to enjoy fine wine and cuisine, the HKTB has since 2009
sites in different parts of Hong Kong have been designated organised the “Hong Kong Wine and Dine Festival” and
for “hotel only” sites. There are also initiatives to allow launched a variety of food and wine promotions together
conversion of old industrial buildings and re-vitalisation of with major dining districts and the catering sector. In
heritage buildings into hotels. Apart from the above 2015, the Festival will be held at the New Central
measures, the Government has included in the 2015-16 Harbourfront and will again offer participants an attractive
Land Sale Programme a hotel site within the “hotel belt” of combination of fine wines, culinary delights and live
the Kai Tak Runway Precinct. The development of this site entertainment.
is expected to provide some 500 hotel rooms.
Tourist Attractions and Facilities: The Government
Tourism Commission: The Tourism Commission (TC) continues to develop a wide range of diversified tourist
was established in May 1999 to coordinate within attractions in Hong Kong with a view to enhancing Hong
government various tourism development efforts and to Kong’s overall attractiveness as a premier tourist
provide policy support and leadership to the development destination.
of tourism in Hong Kong. With the completion of the Master Redevelopment
The Commission’s objective is to establish and Plan, Ocean Park has become a world-class marine-
promote Hong Kong as Asia’s premier international city, themed park featuring more than 80 attractions. To further
and a world-class destination for leisure and business enhance its overall attractiveness and receiving capacity,
visitors. Ocean Park has embarked on developing an all-weather
To fulfil this mission, it is essential for the trade and indoor cum outdoor waterpark at Tai Shue Wan. The
the Government to work closely together. The Tourism construction works of the Park’s first hotel, namely Hong
Strategy Group, comprising representatives from the Kong Ocean Park Marriott Hotel, has also commenced.
Government, the Hong Kong Tourism Board (HKTB) and These two projects are expected to be gradually
various sectors of the tourism industry, advises the completed from 2017 onwards. Besides, Ocean Park is
Government on tourism development from a strategic also conducting the tender of the Fisherman’s Wharf Hotel
perspective. development.
Regarding the Hong Kong Disneyland, further to the
International Convention, Exhibition and Tourism launch of the new night time parade “Disney Paint the
Capital: The Government strives to enhance the appeal of Night” in October 2014, the Hong Kong Disneyland will
Hong Kong as an international convention, exhibition and continue to launch a series of new initiatives, including the

It was awarded the world’s “Largest Permanent meet new market challenges. it is equally important to enhance the standard enhancement of the Central and Western District including of service offered. It consists of a 60-hectare outdoor wetland reserve celebrations at Po Lin Monastery. The crystal cabin diversity. the to complete prescribed training and pass an examination. which Authority (TIA). and Southern Lantau. in July 2007. Ngong Ping 360 districts. a nightly show on both sides July 2015. and the Aberdeen Guides” issued by the Travel Industry Council of Hong Tourism Project. programmes. The HKTB has launched the can proceed to visit the new Pai Lau. and Wisdom Path. the Hong Kong including Tai O fish village and beautiful beaches on International Film Festival. Moreover. the Kai Tak introduce to visitors Hong Kong’s arts and cultural Cruise Terminal came into operation in June 2013. visitors to take part in the festive celebrations in different Opened in September 2006. since mid-2006. In commenced discussions on the Phase 2 development of addition. To ensure Improvement Project. in reinforce the city’s position as a leading regional cruise collaboration with the HKTB. The Government has also open-air markets in Yau Ma Tei and Mong Kok. Kwo Ling. beautification of two They have to observe the “Code of Conduct for Tourist footbridges in Tsim Sha Tsui East. The HKTB also Monastery. the independent statutory body. Enhancement works are being carried Kong (TIC). is very well received by both visitors and tourist guides to continuously better equip themselves to locals. the Commission has been promoting green cable car ride launched in 2009 offers a spectacular tourism in Northeast New Territories and outlying islands. The HKTB will also continue to strengthen its performing arts groups and the tourism sector to enrich promotion efforts and attract more cruise ships to Hong visitors’ travel experience with different arts and cultural Kong. Together with maintains a dedicated “Arts and Performance” section in Ocean Terminal in Tsim Sha Tsui. and are expected to be help members of the travel agents trade to continuously completed in 2018. as the natural scenery of various outlying islands. popular well as the tourist attractions nearby. In promoting cultural tourism. By the end of “A Symphony of Lights”. Di Tan “Great Outdoors Hong Kong” marketing platform since and the Chinese landscaped garden in the 1. the HKTB continues to work with the trade to the Hong Kong Disneyland Resort with The Walt Disney promote traditional Chinese customs and festivals. as the Tin Hau Festival parade in Yuen Long and Cha The Hong Kong Wetland Park. the the quality of service to visitors. has joined hands with hub. a new themed area features eight itineraries to help visitors explore Hong based on Marvel’s Iron Man franchise by the end of 2016. To further encourage early 2004. such Company. the Peak Improvement Scheme. tourist guides are required Tsim Sha Tsui Promenade Beautification Project. offer visitors insight of tourist guide service.5-hectare 2009 to promote the Hong Kong Global Geopark of China. In addition. the TIC Light and Sound Show” by Guinness World Records. the new terminal will its official website. enhancement projects are implemented to give a facelift to the existing popular tourist areas. the Stanley Waterfront provide inbound and outbound travel services. the Cheung is a world-class conservation. to take up the overall regulation of travel . To Located at the former Kai Tak runway. education and tourism Chau Bun Festival and the Birthday of Lord Buddha facility. some of aims to ensure the continuous enhancement of the quality which date back six thousand years. One fine example is the To promote the healthy and sustainable development preservation and development of the former Marine Police of the tourism industry. Kong’s fascinating culture. It can attractions and happenings in different districts. Tam Kung Festival in Shaukeiwan. Tourist Promotion of tourism is not simply about construction guides are required to fulfil the training requirements of the of new facilities. visitors can explore other intriguing parts of Lantau. including the Hong Kong Arts Festival. The Government has not lost sight of the CPD Programme for renewal of Tourist Guide Pass. Visitor Signage place a licensing regime to regulate travel agents who Improvement Scheme. the HKTB handle the largest cruise ships in the world. culinary delights and unique and a new hotel with a theme dedicated to the spirit of heritage.10th Anniversary Celebration in 2015. At introduced a Continuous Professional Development present.7 km cableway ride lasting about 25 Leveraging Hong Kong’s ecological richness and minutes. series of new specialised courses for them. minor improvements to Lei Yue Mun. there are 47 participating buildings. some 5 950 members of the travel agents trade of the Victoria Harbour launched by the Commission in have enrolled in the new courses. Programme (CPD Programme) for tourist guides. These four traditional and a 10 000 square metres visitor centre with three festivals were again bundled under the “Hong Kong exhibition galleries. Ngong Ping Piazza which was opened in August 2010. Art Basel Hong Kong. Hong Kong have about out to revitalise the Avenue of Stars. it Cultural Celebrations” promotion in May to encourage blends well with the surrounding. such as the Po Lin hiking trails and other green attractions. A project to further improve the upgrade their professional knowledge and quality of facilities along Lei Yue Mun waterfront is also under service. experience. comprises a 5. Standards and Performance: Apart from making Completed projects include enhancement of the Sai Kung available a wide range of attractions to enrich visitors’ waterfront. the Government has subsidised a planning. which is a joint 6 740 accredited tourist guides. In addition. such as the walled village in Fanling and the exploration in early 2017. Giant Buddha. Bodhi Path. Transport Link in Tsim Sha Tsui East. opened in May 2006. and a Buddhist themed village. which is recently opened to the public tourism sector in 2011 and decided to set up an as “1881 Heritage”. As part of the efforts to venture with the private sector. As a major green tourism facility. This fact that Hong Kong’s traditional relics and assets. Having visited the Buddhist themed village. the Commission. panoramic view of the beautiful landscape of Lantau having regard to the principles of nature conservation and Island. The Travel Agents Ordinance puts in Dr Sun Yat-sen Historical Trail. actively promotes cultural and arts events in Hong Kong. named the Travel Industry HKTB has published the “Hong Kong Walks” guide. into the region’s history. the Government conducted a Headquarters in Tsim Sha Tsui into a tourism facility by review of the operation and regulatory framework of the the private sector. By end of July 2015. large-scale arts exhibitions in various local museums. visitors sustainable development.

the quota of the Hong Kong To promote Hong Kong’s tourism attractions to Tour Group Scheme of Mainland visitors was abolished in visitors worldwide. and tourism authorities in the Mainland signature attractions. tourism strengths and happenings as the “Asia’s World Quanzhou). which account for about 95 per cent of The HKTB continues to run the Quality Tourism total visitor arrivals to Hong Kong. These events are promoted along with events in Hong Kong by local non-profit-making traditional festivals and cultural celebrations. which aims to encourage In allocating its marketing resources to different retailers.‘DiscoverHongKong around the world. On top of the website. Dalian. Major Mega Events Fund: Mega events not only add colour and campaigns include “International Chinese New Year vibrancy to the city. including all 21 cities recorded more than 68 million visits in 2014. unique maintains liaison and co-operation with the travel and cultural fusion. The Individual Visit Scheme (IVS) allowing approach that combines digital marketing. as well as organizations. Nanning. the HKTB has stepped Tianjin. yHeritage Walks’ and ‘DiscoverHongKongyIsland Walks’. and launched visitors. such as the ‘Hong Kong increased from 35 per cent of all Mainland arrivals in 2004 Insider’s Guide”. namely the “Hong Kong and modify the scheme into a two-tier system. The promotion of a community-wide hospitality culture including India. Mega Events Kong Cyclothon”. Changchun. Kong Young Ambassador Scheme in 2001 to inspire Since 2011. Wuxi) and City”.agents. consumer website www. The new Summer Fun”. with the objectives of enriching visitors’ experience and reinforcing Accessing Hong Kong: The Government continues to Hong Kong’s image as the Events Capital of Asia. as well as 13 visitor driving visitor arrivals from the key markets. consumer residents of designated Mainland cities to visit Hong Kong promotions and public relations activities. . As at June Points of Interest’ functionalities. Wuhan and were enriched to better showcase Hong Kong’s core a total of nine cities in Fujian (Fuzhou. the HKTB has adopted an integrated January 2002. The Government is committed to reinforcing Hong Boat Carnival”. the “Hong Kong WinterFest” and the system will provide financial incentive to attract new or “Chinese New Year Celebrations”. Nanchang. cultural. without joining group tours. Ningbo. Services (QTS) Scheme. major events launched by other organisations. “Hong Kong Dragon visitors. Working enhance Hong Kong’s accessibility. needs and interests of different visitor segments. and shares the information with its travel legislation and other relevant work for the establishment of trade partners. sports and entertainment Victoria Harbour. source markets. “Hong Kong Summer Fun”. but also enrich the travel experience of Parade”. Jinan. restaurants and visitor accommodations to markets. as well as to promote a hospitality culture in promotions in different source markets to highlight Hong schools and the now introduced in July 2003. As for Mainland visitors. events and offers to cater for the ranging from seven to 180 days. Zhengzhou. vibrant lifestyle. the series include four apps. The Tourism The HKTB commissions market studies to gauge Commission is setting in hand the drafting of the new industry trends. Haikou. tourist guides and tour escorts. strives to step up promotional efforts in the new markets. “Hong Kong Wine and Dine Festival”. expand the reach of its promotions. capitalising on the economic growth industry. The site also includes new built-in features to Zhejiang (Hangzhou. a total of 8 234 retail macro environment and minimise the risks. the content Shijiazhuang. a sum of $150 From mid-July 2015 to late February 2016 during the million was approved to extend the operation of the Fund periods of HKTB’s mega events. In addition to its head office in Hong Kong. the HKTB will also develop 170 countries can visit Hong Kong visa free for periods new tourism products. Jiangsu (Nanjing. such as accommodation premises covering 903 rooms had Taiwan. the HKTB also received QTS accreditation. “Hong Kong WinterFest” organizations to host large-scale events in Hong Kong for and “Hong Kong New Year Countdown Celebrations”. Guiyang. Fund was launched in May 2009 to assist local non-profit “Great Outdoors Hong Kong”. Xiamen.86 million visitor arrivals from HKTB has been leveraging social media and mobile the Mainland through the IVS since its implementation.discoverhongkong. has been gradually extended available in 15 languages and 22 market versions. the following three years. Besides improving site Changsha. Taizhou). Russia and the countries in the Gulf Co- is essential to the sustainable development of the tourism operation Council. the HKTB has further enhanced its a view to further improving service quality. Its marketing campaigns focus on 20 major the TIA. thereby giving visitors can swiftly respond to unforeseen circumstances in the quality assurance. up its digital marketing efforts. Nationals from some closely with its trade partners. Hefei. “Hong Kong Pulse 3D Light Show”. Suzhou. “Hong Kong's position as the events capital of Asia. The Commission also Kong’s international and cosmopolitan setting. and now covers 49 Mainland cities. trendsetting image and related industries. In April 2012. usability to enhance browsing experience. The HKTB’s as independent travellers. In addition to and restaurant outlets. the HKTB adopts a flexible approach so that it elevate their service standards. Southeast Asia and South Korea.‘DiscoverHongKongyCityWalks’. platforms to promote Hong Kong. to encourage exchange among frontline practitioners with In Hong Kong. whilst new round of the “Hong Kong Pulse 3D Light Show” at the same time continue to encourage the hosting of respectively to showcase the magnificent night view of the potential mega arts. Chongqing. The Tourism Commission launched the Hong and increased flight capacity of these markets. Beijing.9 per cent in the first six months of 2015. the HKTB will stage a established high profile mega events to Hong Kong. ‘My Hong Kong Guide’ and ‘Nearby to 62. the HKTB has adopted “Asia’s World young people with a sense of courtesy and helpfulness to City” as the tourism brand of Hong Kong. The destination. In order to in Guangdong Province. Shenyang. namely ‘DiscoverHongKongy HKTB has 21 offices and representatives in six regions AR’. Kunming. Shanghai. including the DiscoverHongKong Mobile App Series – one of the first Promoting Hong Kong: The HKTB is a statutory body set smart phone travel application series in the world that up to promote Hong Kong globally as a world-class tourist makes use of the augmented reality technology. the 2015. As at June 2015. Chengdu. year-round programme of mega events to offer visitors the best possible experience during their stay. there were over 174. IVS arrivals have facilitate pre-trip planning.

tourism. in which 650 travel travel trade shows and advertisement. through different means The HKTB works very closely with its partners from including organising roadshows. It has also been working tips on public transportation. travel missions. it organised 34 familiarization trips. the travel and related sectors. http://www. joint participation in major international familiarisation trips to Hong Kong. Tourism Commission Home Page address: Hong Kong Special Administrative Region Government http://www. markets to local trade and media.discoverhongkong. the HKTB launched a new leaflet covering travel trade representatives took No acknowledgement is necessary. WiFi hotspots and public closely with different tourism administrations in the hygiene to help in-town tourists navigate the city and have Mainland to promote multi-destination itineraries in various a pleasurable stay. . In 2014.In Hong Kong Tourism Board Home Page address: Information contained in this publication may be freely Published by the Information Services August 2015 GovHK Website: http://www.