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CERTIFICATE

This is to certify that the project report entitled “Consumer Perception Towards Online
Advertisements” submitted by Shubham Kumar is a bonafide piece of work conducted
under my direct supervision and guidance. No part of this work has been submitted for
any other degree of any other university. The data sources have been duly acknowledged.
It may be considered for evaluation in partial fulfillment of the requirement for the award
of degree of Masters of Business Administration.

Date:

Ms. Ashima Kalia
Assistant Professor
AIMTC
Jalandhar

i

To study the consumer perception. The research clears the perception of customer towards on line advertisement. ii . Research programs are included in the curriculum of various management courses so as to provide students with practical knowledge and exposure to professional life. The research will statistical in design and extensive analysis brought to light several facts. on the basis of which the research will be done.That’s why research programs are their to give deep as well as thorough knowledge of subjects and problems which are practical whenever one enters in the profession . In order to analyze the data and draw conclusions. The factors. Certain questions will ask to customer and on the basis of the answers. on the basis of which the above concept was valued. evaluated and then presented. PREFACE As MBA course requires equal attention towards practical as well as theoretical aspects of business. various problems are to be dealt within that course . The project entitled “Consumer Perception Towards Online Advertisements”. statistical techniques such as simple average and percentages will use and see by pie charts. the first task will to know about the concept on which the project was based. Then we will set criteria. various findings will have been given. A sincere effort will be made to bring about clear facts and there is a hope that this report will meets the given expectations and various requirements of the research. analyzed.

Date (Shubham Kumar) iii . I would like to thank all those who directly or indirectly help us in completion of our project. inspiration and co- operation from various quarters. Ashima Kalia (Assistant Professor). First of all. my guide for their valuable guidance and proper advice during the course of our project work. At the end I would like to thank all the respondents for their immense cooperation and help throughout our project work. I take this opportunity to express my profound sense of gratitude and respect to all those who helped me through the duration of the project. This report also bares inspiration of many people.this report would not have seen the light of the day. Rajesh Bagga (Director). assistance. Punjab for their stimulating guidance and continuous encouragement. I would like to give special thanks to Ms. ACKNOWLEDGEMENT No report can be completed without the guidance. Finally. Without her help. APJIMTC. This work would not have been possible without her constant supervision. I would like to thank Mr. Jalandhar.

Scope and Objectives of the Study 25-26 4 Research Methodology 27-30 5 31-39 Data Analysis And Interpretation 6 40-41 Finding of the Study 7 42-44 Conclusion and Recommendations References Questionnaire and annexure iv . CHAPTER TITLE PAGE NO. TABLE OF CONTENTS Certificate i Preface ii Acknowledgement iii CHAPTER NO. 1 Introduction 1-19 2 Review of Literature 20-24 3 Need.

1 Awareness of Online Advertising 32 5.4 Form of Advertising media do you prefer 35 5.8 Advertising Influencing on your buying behaviour 39 LIST OF TABLES v .5 Method of Online advertising 36 5. 5. Table Title Page No.2 Number of Respondents Reading Advertisement on Internet 33 5.3 Frequency to Access Online Ads 34 5.7 What do you look out for advertising 38 5.6 Online advertising really usefull 37 5.Table No.

7 What do you look out for advertising 38 5.2 Number of Respondents Reading Advertisement on Internet 33 5. 5.3 Frequency to Access Online Ads 34 5.1 Awareness of Online Advertising 32 5.5 Method of Online advertising 36 5.6 Online advertising really usefull 37 5.8 Advertising Influencing on your buying behaviour 39 vi . LIST OF FIGURES Figure No.4 Form of Advertising media do you prefer 35 5. Figure Title Page No.