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Brazil is the largest and only Portuguese-speaking country in South America. It is
the fifth largest country in the world, in both size and population.

The largest economic power in Latin America, Brazil has congested urban centers
and resource-rich rainforests. It also has a mixture of ethnicities, cultures and races.

Brazil struggles to preserve its natural resources against deforestation, species'
extinction and pollution. Crime and disparity between rich and poor threaten the
fabric of the culture. Nonetheless, Brazil has a dynamic economy, is a major
market, and is a global provider of natural resources.

The discovery of off-shore oil reserves has allowed Brazil to become self-sufficient
in oil and stop relying of foreign sources.

The country is known for the joie de vivre of its inhabitants who share rich musical
traditions such as the samba, forró and bossa nova. They are also famous for their
football prowess and coffee.

Culture Overview

Cultural Essentials

Brazilians rely on hierarchical relationships that are structured along
economic class and social status. The middle and upper classes generally
have limited interactions with the lower classes, who tend to be maids,
drivers, etc. Although many original settlers married the native population
or African slaves, there is a strong color bias, with lighter skins being seen
as indicative of a higher social standing. Class is determined by economic
status and skin color. There is a great disparity in wage differentials, and
therefore lifestyle and social aspirations, among the different classes.
There are extreme economic contrasts between the rich and the poor.

Most companies follow a strict hierarchy where decision making is highly
centralized. This stems from the influences of the Roman Catholic Church,
the patriarchal colonial farms, the Spanish and then the Portuguese
colonizers, and years of despotic rule. For the most part, Brazilian 8.2.2017.

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employees expect those above them to make decisions. In keeping with
this more authoritarian view is the responsibility of the decision maker to
take a paternalistic interest in the life of subordinates.

Given the reliance of decisions being reached above them, most
employees can appear to lack individual initiative. Expatriate managers
who want to instill teamwork may need to provide training in the process.

Group Focus / Personal Relationships
Since they are a group-focused culture, Brazilians subjugate their desires
to achieve what is in the best interest of the group and to maintain group
harmony. Building upon this, Brazilians see personal relationships as the
foundation of business success. Establishing a rapport is the first step
towards building the trust that is the cornerstone of business relationships.
As such, Brazilians spend a great deal of time engaging in small talk so
that they get to know the other person as an individual. It is in your best
interest not to rush this process. Expect to have several lunches with your
counterparts before serious discussions take place. Research has shown
that foreigners who become impatient with the process are less successful
in Brazil.

Most Brazilians must have strong bonds with someone in order to finalize
business deals. Business relationships are between people more than the
companies they represent. If the company changes a lead representative
or negotiator, business dealings may cease until the new person develops
their own relationships.

To help develop personal relationships:

• Ask a trusted advisor to make the initial introduction. This should
ideally be someone who knows the person with whom you want to
• Respond to personal questions and ask similar type questions so you
demonstrate an interest in getting to know your Brazilian counterpart.
• Pay attention to your non-verbal behavior so you do not look
distracted or bored during the relationship building-process.
• Emphasize that you are looking for a long-term relationship.

Brazilians have a flexible view of time, in part because of the importance
they place on building and maintaining relationships. There are wide
regional differences in Brazil as to how time is viewed. People in the
Southeast (which includes the major business areas) are more time-
conscious than people from the Interior or the Northeast.

Brazilians are known to postpone tasks so they can finish another task and
see to their existing relationships. This often means that timetables and
schedules are not met. Since people rather than timelines are given first
priority, personal relationships flourish and deadlines may not be met.

Brazilians have a relaxed view of time because they see time as beyond
their control. As such, lateness is expected. Arriving an hour late for a party
is viewed as the norm. Given this free flowing view of time, meetings 8.2.2017.

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seldom start on time. The traffic and bureaucracy are often used as a
rationale for lateness.

Brazilians who work in multinational companies may attempt to be prompt,
although they may not succeed. In both Rio and São Paulo there is a
greater likelihood that meetings will begin close to the stipulated time.
Ending times are not given because they might disrupt the free flow of

Meetings may be canceled or postponed at the last minute because the
key person is attending to a personal relationship.

Although equally balanced between direct and indirect communication,
Brazilians emphasize how something is said as well as the words used.
They pay attention to someone’s eloquence and ability to present their
position with flair. When speaking, they may use hyperbole, knowing their
colleagues will understand it as an exaggeration.

Brazilians touch a great deal when they are speaking. Their handshake is
considerably longer than in North America and are not averse to greeting
others with a kiss. Their hand gestures tend to be expressive. They also
use gestures unique to them such as placing the thumb between the first
and second fingers to wish someone good luck. (Be cautious with this
gesture, since most other South American countries consider this to be

Surprisingly for a hierarchical culture, communication can be relatively
informal once a personal relationship develops. Brazilians prefer face-to-
face communication over written communication, perhaps so that their non-
verbal language can add to their message.


Brazil is a religiously tolerant country where more than half the population
are nominally Roman Catholic, although there is no official state religion.
There are also many protestants and Pentecostal religions. Many Brazilian
immigrants practice their national religions. In areas where there were
large numbers of African slaves, indigenous practices such as Umbanda
and Candomblé are interwoven with formalized religious beliefs. An
integral component of these faiths is the channeling of spirits through
mediums to seek favors or advice. Once a forbidden, underground
practice, many of the spirit "icons" associated with Umbanda and
Candomblé were hidden inside hollowed out icons, such as saint figures,
inside Catholic churches.

The influences of the Roman Catholic Church and the indigenous Indian
religions, plus a long history of turbulent economic times, unstable 8.2.2017.

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governments, and adverse climate conditions produce a rather fatalistic
approach towards life. Many sentences end with the phrase "God willing".
This explains the Brazilian approach to time management, accountability
and initiative taking.

Role of Women

Brazil is a patriarchal society where women have historically held a
secondary role. Given the extremes of wealth and vast regional
differences, it is difficult to generalize about the role of women; however, it
was only in 1988 that the constitution stated men and women were equal.
The government has made a concerted effort to improve the status of
women since then.

Despite having sole responsibility for the domestic arena and childcare,
most Brazilian women also work outside the home. They generally earn
less than men who perform similar jobs, despite legislation guaranteeing
equal pay for equal work.

A quota system was implemented in 1995 to guarantee that political parties
had a minimum of 30% and a maximum of 70% of candidates of each
gender. A Special Secretariat for Women’s Policies was created in 2003,
five female ministers were appointed in January 2003. Dilma Rousseff was
elected president of Brazil in 2011 and appointed women to high-profile
positions like chief of staff, planning minister and minister of institutional
relations. Women comprised one-third of her cabinet. Her promotion of
women injected a new tone in the presidential office, in government and in
the private sector.

Women are increasingly being seen as an untapped resource and
university-educated women are quite career-minded. Over 60% of
university graduates are female and 31% have advanced degrees. Women
hold about 45% of managerial jobs, 23% of executive positions in Brazilian
companies and are CEOs of about 15% of publicly-held companies. About
60% of privately held companies are headed by women.

The challenge for working women continues to be balancing their roles as
wife, mother, female, and businesswoman. Successful women who neglect
the other aspects of their lives are thought to be less feminine. Gender bias
remains entrenched in the culture, where machismo beliefs still exist.
These cultural stereotypes keep many qualified businesswomen from
being offered international assignments or business trips.

In addition, pay equity is still not a reality, with women earning about 75%
of men in comparable positions.

Violence against women is such a serious concern that a popular soap
opera frequently includes story lines about domestic violence. In 1995,
specialized police stations were set up to handle situations where women 8.2.2017.

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had been victims of domestic violence.

Brazilians accentuate gender differences. Men flaunt their machismo
behaviors and women respond by accentuating their femininity.

View of Foreign Women
Foreign businesswomen will generally be treated with courtesy and
respect. Although men who work in international companies may be
somewhat cosmopolitan, there remain remnants of machismo in the
Brazilian culture. Businesswomen who dress in a feminine manner are
generally well treated.

Businessmen tend to judge foreign businesswomen on the way they
comport themselves. A businesswoman who appears self-confident and is
able to converse with authority in her field, is generally accepted as a
competent professional. This may take more time than it would for a
businessman with similar credentials.

Tips for Businesswomen
The Brazilian saying, "The world treats people better when they dress
well", sums up the way foreign businesswomen may initially be evaluated.
Many Brazilians believe that the care someone takes with their appearance
is the same care they will take with business.

Brazilians tend to be fashion-conscious and follow European styles. It is
best to wear attractive and stylish clothing. This is not a culture where
women should hide their feminine attributes. Jewelry, make-up, attractive
hairstyles and manicures are expected.

Some Brazilian businessmen offer compliments to businesswomen on their
attire. Although you may find such comments offensive, they are not meant
to demean your professional status. It is a best if you can react like the
Brazilian women and laugh off such remarks.

A businesswoman should present a self-confident demeanor when being
introduced. Start with a firm handshake and direct eye contact during the
greeting process.

Brazilians use business meals to get to know foreign businesspeople and
determine if they are the type of person with whom they want to conduct
business. If at all possible, do not turn down an invitation for socializing.

Brazilian women seldom drink beer. As such, it may be considered more
socially acceptable for a businesswoman to order a glass of wine.

Establishing Credibility
A foreign businesswoman must establish her credentials quickly so that
she is viewed as someone with expertise. At the same time, she must be
careful not to appear arrogant because this is considered a negative

If possible, a businesswoman should be introduced by a mutual
acquaintance. If this is not possible, the businesswoman may carry a letter 8.2.2017.

Most Brazilians recognize that foreigners are indispensable for the country’s tourist industry and also bring technical expertise and foreign capital to Brazilian business and industry. accomplished. If you are the leader of a team. http://kpmg. This automatically enhances your credibility as it demonstrates your position in the hierarchy. An inclusive approach that takes into account local realities and business customs will seal the deal – and cement relationships. They tell others how to behave towards you and where to place you relative to themselves -. Avoiding eye contact might be interpreted as insincerity. Saying you are not may cause you to lose credibility. Titles are important.2.2017.PrintView Page 6 of 52 of introduction from that Maintain eye contact while speaking.. it is important that a businesswoman not take an aggressive stance. rather than focusing on being good communicators. strive to moderate your speaking voice as Brazilians expect women to have soft voices. modest people who are highly sensitive to imperialistic attitudes. If you are a business traveler. Brazilians may assume you do not have a position of authority. you may wish to invent a "business card title" to facilitate smoother working relationships. 8. While you may want to appear firm when stating your position. View of Foreigners In this highly diverse. Brazilians are a proud. avoid intensely staring at a businessman or he may misinterpret your intentions. However. foreigners are generally accepted. listen and observe.aspx. A businesswoman should be authorized to make decisions. When meeting with your Brazilian counterparts.culturewizard. If you are naturally enthusiastic or effusive. multi-cultural society. At the same time. Some expats have reported that Brazilian businesspeople put the onus of understanding on the listener. Without a title of manager or above.. Most Brazilian business executives who interact with foreigners can speak English and are familiar with Western business practices. .and relative to the hierarchy. your name should appear on the top of the list of team members.

Please keep in mind that not all people from any given culture act the same. . to the more senior members of society. • Be aware that people expect to be treated differently based on their socio-economic backgrounds or levels in the organization. you should remember the following tips: • You will need to give clear.culturewizard. we had to make generalizations. but in order to describe cultural traits. Cultural Model. explicit directions regarding duties. Therefore when you interact with people from Brazil: http://kpmg. you will be expected to demonstrate an authoritative leadership style. • Expect to encounter more bureaucracy in organizations and government agencies. so when interacting with people from Brazil. Perhaps the most important tip we can provide is that when interacting across cultures. you need to approach every situation with an understanding of the basic tenets of a given culture and yet remain alert to the specific cultural signals you receive in each situation and adjust your behavior and expectations accordingly. Egalitarian The defining characteristics of this dimension are: • How society is structured • How power is allocated or earned • Tolerance for social mobility • How organizations are structured and run • The amount of responsibility and control employees are given Brazil is hierarchical. which may not apply in some cases. They are designed to help you work and understand people from other cultural backgrounds. they expect to take direction from the leader. 8. • Do not expect employees to display individual initiative. surnames and honorifics • The appropriateness of discussing personal matters at work • Appropriate ways of meeting people. Hierarchical vs. • Show the appropriate level of deference and respect. and decisions. deadlines.. • As a manager.2. Formal through language and behavior. Informal The defining characteristics of this dimension are: • The importance of appearance and demeanor as an indicator of status • The importance of protocol and etiquette • The appropriate use of titles.PrintView Page 7 of 52 Cross Culture Tips The following cultural observations are based on the dimensions in the ICAM169. building relationships and entertaining Brazil is a relatively formal culture.

aspx. people will consult with others before stating their opinion. and honorifics. Once a decision is reached. The following will help you when you interact with people from Brazil: • People value their role as a team member and identify themselves first as part of a group. • Individuals are not generally comfortable taking credit for their accomplishments. • Avoid asking personal questions in a social or business setting unless you have developed a close relationship with someone. implementation may be quite rapid.PrintView Page 8 of 52 • Learn how it is best to address people. your demeanor. Being too friendly and informal may confuse them and introduce ambiguity into the relationship. • Decision making may be a slow process since consensus is important. then as an individual. be aware that accoutrements and the trappings of status may enhance your credibility. Group vs. be sure it is appropriate. • Be sure to check with a colleague or local national about rules of protocol and etiquette about specific circumstances since using proper etiquette is important.2. Individual The defining characteristics of this dimension are: • The source of an individual's identity and loyalties • The relative importance of the individual versus the group • Whether legal systems will protect the rights of the individual or focus on the group as a whole • Whether individuals prefer to work alone or be part of a group • Whether work teams operate as a seamless entity or as cooperating individuals • The value of individual contributions vs. • As a manager or employer. the car you drive.. These include clothes you wear. • Individuals feel a strong sense of responsibility for family members.culturewizard. Before using social functions to network. • In general. . • Promotions tend to be based on seniority and relationships rather than performance. • Be careful not to be overly friendly with household staff or subordinates at first. and where you live. http://kpmg..2017. and find out about appropriate use of surnames. preferring the praise to be given to the entire group. • They may be uncomfortable if too much focus is placed on them individually. don’t assume you can use first names. teamwork in accomplishing and rewarding business goals • The roles and responsibilities of individuals to other family members • The appropriate levels of self-assertion and self-promotion within a society Brazil is group-oriented culture.

8. • There are expectations that people have of relationship-based behavior.2. relationship building takes time and attention.. relationship-oriented . entertaining at one’s home or even inviting someone for the weekend and while these may be seen as casual in your culture. This is how locals learn more about you as a person so that they can be learn if the type of person with whom they want a relationship.PrintView Page 9 of 52 Interpersonal vs. • In general. In return.aspx. Transactional The defining characteristics of this dimension are: • What constitutes a relationship • What are the expectations • Whether trust is deemed critical to building social or business relationships • What takes precedence in making a business decision: the people involved or other more objective business criteria • The pace and degree of formalized rituals in building new relationships • The appropriateness of mixing business and pleasure. or professional and personal lives Brazil is an interpersonal. • In a business situation. and what may be considered to be "nepotism" in your culture may be openly accepted. • Employing or giving favorable treatment to family members and friends may be good business. trust and familiarity will likely take precedence over price and perhaps even efficiency.culturewizard. personal relationships. they carry an underlying assumption of friendship. • Expect to be asked personal questions. you will want to remember these points: • Relationship building is important and tends to be somewhat formal and ritualized.. non-verbal communication • The degree of directness or subtlety in the language • The relative importance of contextual versus tactical information in conveying a message • The need to maintain harmony and dignity when communicating • The degree to which a society uses conciseness and clarity versus eloquent language when communicating Brazil is a relatively indirect communication culture. The following tips will give you clues about how you might handle communication with Brazilian http://kpmg. When you have business or social interactions with people from Brazil. which may include going out after work to socialize. Direct vs. Indirect The defining characteristics of this dimension are: • The relative importance of verbal vs. once developed. relationships are long lived.

schedules • Attitudes towards timekeeping and punctuality • Comfort level with short range vs. • Given their exposure to global business standards. 8.PrintView Page 10 of 52 colleagues: • Non-verbal gestures enhance the meaning of the spoken word. Internal The defining characteristics of this dimension are: • The degree to which people feel they control their environment and destiny-or the degree to which they feel their environment and destiny control them • Openness to change and innovation • The preference for rules and structure • Willingness to take risks • The degree to which organizational practices encourage and reward initiative and risk taking. and allow failure http://kpmg. • Since the entire message is not contained in the words. • Verbal eloquence is highly valued. The following tips will give you clues about how you may best interact with people from Brazil around time issues: • Time schedules and deadlines are not necessarily considered • Show you are considering the subject thoroughly when a topic is presented.2. . External vs. • There is generally a large window of accepted lateness for social events in someone’s house.2017.culturewizard.. and brevity to maintain time schedules is not considered a virtue.aspx. people generally know that foreigners value promptness and they may strive to comply. • It may be rude to interrupt a colleague who is taking a long time to deliver a message. longer term planning • The feasibility / appropriateness of assigning set times for social functions or business meetings to start and finish Brazil is a Fluid Time culture. Fluid vs. people need context and background information to confirm a shared understanding. even deferential demeanor. Tending to relationships may be more important. • Take care when making introductions to have a respectful.. This may be less pronounced when meeting with government officials. Controlled The defining characteristics of this dimension are: • The degree to which people feel that they can control time • The relative importance of relationships vs.

it is a good idea to make periodic checks on progress.. . technological advances. status and sense of personal accomplishment are derived from family. 8. • Employees see a clear distinction between work time and personal time and rarely blur those lines. Generational Info Generational Overview Generations are shaped by history.2017. and economic conditions. • Family obligations will take precedence over professional loyalties or advancement. Significant events during a generation's formative years create similar values.aspx. you should remember the following tips: • Individuals value their personal and family time. social changes. etc. When interacting with Brazilians.2. personal lives • How status and success are defined by a society • The presence or absence of government-sponsored initiatives relating to family welfare benefits • The source of an individual's identity and self-esteem • Tolerance for blurring the lines between professional and personal lives Brazil is a Balance-Motivation culture. with risk tolerance limited to those in decision making positions. you should remember the following tips: • People in these societies believe they have limited control over their destiny or environment. • People are reluctant to permanently relocate and leave family and friends. http://kpmg. Balance vs.PrintView Page 11 of 52 Brazil is a moderately External Control society. • When delegating work to employees. • Personal • Although change may be viewed in a positive light. • Risk tolerance is often a matter of position. expectations.. people from Brazil may be reluctant to adopt new products or systems without a great deal of research. Status The defining characteristics of this dimension are: • The importance and value attached to professional vs.culturewizard. When interacting with people from Brazil. education and pursuits outside of the workplace. • Employees expect managers to be strong leaders who care for their staff and take a personal interest in their lives.

Brazil currently has three generations in the workforce whose life experiences create behavioral differences. . The study of generational differences began in Brazil during the 1990s. They have unique priorities when it comes to work and careers. as is seen in the adoption of technology..2. gaining personal recognition.2000 • Generation X: Born 1965 – 1980 • Baby Boomers: Born: 1946 – 1964 Baby Boomers Born 1946 – 1964 Seminal Events • Hyper-inflation • Right-wing military dictatorship Values • Loyalty • Self-control • Hard working What this Looks Like in the Workplace • Idealistic about a better future. most of the research concerns Generation Y. These are the most common definition of the existing generations.aspx. opportunities and challenges. As such. These generations often have different viewpoints towards many aspects of business as well as how long they expect to remain with a given company. • Worried about the economy and living amid hyper-inflation. although a few years on either side of the range is possible: • Generation Y: Born 1981 . This is unique among Gen Ys across the globe. and making a difference to society as more important than high pay. • Stay with a company. Brazil had grown significantly in the last fifty years --especially in the last twenty years. 8.PrintView Page 12 of 52 perceptions.2017..culturewizard. they have a short-term orientation. which comprises over 30% of the population. This rapid growth has created a larger generation gap in Brazil. They see acquiring knowledge and expertise.

they are risk-averse. • They are committed to their families. • Seek the perfect work-life balance.2000 Other Names • NOW Generation • Millennials Seminal Events • Democratization • Rampant inflation • Decline in narco-terrorism • Internet • Mobile phones/social media http://kpmg.2017. • Change companies easily since they do not expect companies to be loyal to them.aspx.. .. 8. family was the only since in time of unrest.2.PrintView Page 13 of 52 Generation X Born 1965 – 1979 Other Names Coca-Cola Generation Seminal Events • Uprisings • Financial instability • Narco-terrorism • Increasing diversity • Dual career families Values • Self-reliant • Independent • Creativity • Entrepreneurial What this Looks Like in the Workplace • Given the political and financial turmoil of their formative years.culturewizard. Generation Y Born 1981.

they see email as the prime form of business communication.culturewizard.. What this Looks Like in the Workplace • For written communication. they believe that in order to solve problems. they must approach them from many angles.2017. 8. Work Ethic • Work to live.PrintView Page 14 of 52 Important Facts • Raised to believe they could do anything they wanted. • Although they are wide users of social media. • Often need assistance in implementing their ideas.. . • Expect to excel at everything and can be challenged by constructive criticism. Brazil has one of the highest rates of global employee http://kpmg. which many have interpreted as they can do everything they want. Will not allow work to interfere with their other interests. they haves not fully integrated it into their working lives. How to Manage • Provide ample training and development opportunities to advance their careers. • Want flexible schedules and work arrangements that take into consideration their outside interests. • Prefer organizations with less reliance on hierarchy. where university graduates may have studied several different Values • Entrepreneurial • Confident • Achievement-oriented • Optimistic • Motivated • Idealism What this Looks Like in the Workplace • Due to their interdisciplinary education. What this Looks Like in the Workplace • Will leave if the company does not satisfy their needs. • This led to interdisciplinary educational systems.aspx. Preferred communication style Since they are extremely proficient with computers. they have come to expect immediate communication.2. • Have many outside interests that are as important to them as their career. although this may change as more Gen Y enter the workforce. never getting complete grounding in any one.

com/DesktopModules/RW3Modules/CP2014/PrintView. • Gen Y prefers bosses who are fair. as well as English and. .) Ethnic groups: White 47..aspx. a large proportion of the population lives below the poverty line. Despite Brazil’s abundant natural resources and highly industrialized economy. mulatto (mixed white and black) 43. Disparity between the wealthy and the poor presents an ongoing problem. Asian 1. Gen Y expects to have a good relationship with their boss. • Give clear definitions of success and how to achieve it. • Include soft skills in leadership programs to accommodate Gen Y's need for lifelong learning and career progression.1%. with a variety of ethnicities that make up the Brazilian people. humble. which can lead to friendship. • Clearly communicate expectations and what the employee can expect from the company.culturewizard. They want access to decision makers and do not like hierarchical structures.6%.665 (July 2016 est.4% (2010 est. • Offer opportunities to try new skills and take on new assignments in a protected environment. • Adopt the role of coach or mentor rather than command-and-control overseer. • Offer continuing training. 8.8% (2014 est. quite often other European languages depending upon the region.) Population growth rate: 0.2.7%.PrintView Page 15 of 52 turnover in the world and Gen Y Brazil are twice as likely as other generations to move to satisfy their needs. Gen Y wants to learn everything they can. indigenous 0.. Brazilians speak Portuguese. approachable and able to mentor them. • Take an interest in them as a person. Country Overview The People Brazil is one of the most populous countries in the world. • Remove barriers and unnecessary bureaucracy. • Provide frequent communication so that they feel they are in the loop and understand the rationale behind decisions.2017. Nationality: Noun: Brazilian(s) Adjective: Brazilian Population: 205. There are also a great number of homeless "street children".823. European in many ways.1%. black 7.) http://kpmg.

Japanese. Once the capital city. Two of the most distinct geographical wonders are the Amazon Basin in the north and the Iguaçu falls on the Brazil-Paraguay-Argentine border in the south.4%.. other Catholic 0. Rio de Janeiro is known as "the Marvelous City. Assembly of God 2.4%. The largest city in this region is Porto Alegre. and a large number of minor Amerindian languages Source: The World Factbook Cities & Regions Brazil has an extremely diverse landscape.2017.0%. The Northeast was home to the early Dutch colonists. Brazil also borders the Atlantic at the east of the continent. Universal Kingdom of God 1. other Christian 0. 8. other Protestant 11.aspx.. Spiritist 2. and was the site of vast sugar cane plantations.0%.6%. other 1. The Brazilian government wished to move the capital from Rio de Janeiro in part because of security and Rio’s vulnerability to attacks as a port city. English.2%.2. The South is very developed. unspecified 0.2%.4% (2010 est. Sharing common boundaries with every South American country except Chile and Ecuador. German.2% (includes Adventist 6. The West Central region is home to Brasilia. tropical beauty of a city like Rio de Janeiro.5%. Christian Congregation of Brazil 1. is a highly planned city constructed on a utopian model. Brasilia is the capital built between 1956 and 1960. The open plains and scrubland of Brasilia and its surrounding areas contrast greatly with the natural.culturewizard. which also has many tropical grasslands and swamplands." Rio was founded by the Portuguese in 1565 when an explorer mistook Guanabara Bay for the mouth of a river. in Portuguese.) Languages: Portuguese (official and most widely spoken language) Note: Less common languages include Spanish (border areas and schools). Rio has a unique http://kpmg. . The north region is made up of the thick forests of the Amazon. or Rio. The industrialized cities of Rio de Janeiro and São Paulo are located in the Southeast.5%). none 8%.7%.PrintView Page 16 of 52 Religions: Roman Catholic 64. with the Amazon River running through the middle. Protestant 22. and also to integrate and develop the heartland of the country.

While the citizens of São Paulo. they enjoy the dynamic pace. and livestock are leading to the rapid ruin of the Rainforest. many species have become endangered or extinct.. The Amazon and Destruction of the Rain Forests One of the world’s greatest looming ecological disasters caused by commercial expansion is the destruction of the rainforest and the resulting global warming effect. The main event in Rio is Carnival.2. With half of the world’s wildlife residing in the rainforests. struggle with heavy traffic. an annual four-day Mardi-Gras festival that takes place during the height of the Brazilian summer. resulting in large ethnic neighborhoods of Japanese. and Arabs. sitting between Guanabara Bay. The remarkable landscape stands in stark contrast to the favelas (shanty towns) of poor Cariocas (Rio citizens). The city has.. embraced large numbers of immigrants. . tropical forest. or Paulistanos. sophistication. and cultural life of South America's largest city.culturewizard. congestion. and steep mountains. at various points in its history. with a population of more than 17 million. São Paulo. being both a bustling city and an exquisitely beautiful scenic place.aspx. and a high crime rate. pollution.2017. dance. Government Country name: • Conventional long form: Federative Republic of Brazil • Conventional short form: Brazil • Local long form: Republica Federativa do Brasil • Local short form: Brasil Government type: Federal presidential republic Capital: Brasilia Independence: 7 September 1822 (from Portugal) Legal system: Civil law http://kpmg. 8. sandy beaches. Italians. Industries such as agriculture. oil commercial logging.PrintView Page 17 of 52 character. theater and cinema. is Brazil's main industrial center. It is also a cultural center for art.

and low levels of investment.2.8% in 2014. the unemployment rate remains persistently high inflation. consumer and investor confidence revived and GDP growth reached An overview of government and political conditions published by the U.culturewizard. manufacturing. and a rapidly expanding middle class. 8. GDP growth has slowed since 2011. Since 2003. the highest growth rate in the past 25 years. Background Note: Brazil http://www. Brazil has steadily improved its macroeconomic stability. Department of State.cia. building up foreign reserves. Links to Government Web Sites http://www. and Brazil is expanding its presence in world markets. due to several factors.2017. http://kpmg. and service sectors. In 2010.. low productivity. Since 2008. Economy Currency: Real (BRL) Economy . After reaching historic lows of 4. Brazil experienced two quarters of recession. and reducing its debt profile by shifting its debt burden toward real denominated and domestically held instruments. high operational costs. as global demand for Brazil's commodity-based exports dwindled and external credit dried up. Brazil's economy outweighs that of all other South American countries. mining.gksoft.aspx. including overdependence on exports of raw commodities. but is An online directory of leaders updated weekly by the Central Intelligence Agency. Brazil became a net external creditor and all three of the major ratings agencies awarded investment grade status to its debt.S.overview: Characterized by large and well-developed agricultural.PrintView Page 18 of 52 Note: A new civil law code was enacted in 2002 replacing the 1916 code Source: The World Factbook More Government Information Chiefs of State and Cabinet Members in Brazil https://www. However. After strong growth in 2007 and 2008.5%. Brazil was one of the first emerging markets to begin a recovery.. the onset of the global financial crisis hit Brazil in 2008. Brazil's traditionally high level of income inequality has declined for the last 15 A comprehensive directory of Brazilian government web sites.state. . China 18. The target for the primary account surplus fell to a deficit of 2%. This online news source provides financial data for Latin American economies. Economic Information http://www. Industries: Textiles. by investing in education through social programs such as Bolsa Familia and the Brazil Science Mobility Program.2017. 8. cement. chemicals. who introduced a fiscal austerity package intended to restore the primary account surplus (before interest expenditures are included) to 1. Brazil seeks to strengthen its workforce and its economy over the long run by imposing local content and technology transfer requirements on foreign shoes. .2% of GDP and preserve the country's investment-grade sovereign credit rating. nanotechnology.3% (2015) Source: The World Factbook More Economic Information Ministry of Finance http://www. steel.2. Netherlands 5. iron ore. other machinery and equipment Exports . US 12. and by investing in research in the areas of space.7%.fazenda..6%. motor vehicles and parts. After winning reelection in October 2014 by a historically narrow margin.latin-focus. Geography & Climate Location: Eastern South America.aspx. lumber. bordering the Atlantic Ocean Area: http://kpmg. tin. In Portuguese. and two of the three main credit rating agencies downgraded Brazil to “junk” status.PrintView Page 19 of 52 Brazil’s fiscal and current account balances have eroded during the past four years as the government attempted to boost economic growth through targeted tax cuts for industry and incentives to spur household consumption. Argentina 6. LEVY encountered political headwinds and an economy facing more challenges than he anticipated. and Economic information provided by the Brazilian government. President Dilma ROUSSEFF appointed a new economic team led by Finance Minister Joaquim LEVY.

630 sq km Note: includes Arquipelago de Fernando de Noronha. land degradation and water pollution caused by improper mining activities. mountains. and narrow coastal belt Elevation extremes: Lowest point: Atlantic Ocean 0 m Highest point: Pico da Neblina 2. Atol das Rocas.770 sq km Land:8. shares common boundaries with every South American country except Chile and Ecuador Source: The World Factbook History Overview http://kpmg. Uruguay 1.659 km. Sao Paulo.PrintView Page 20 of 52 Total: 8.491 km Climate: Mostly tropical.2017. Bolivia 3.current issues: Deforestation in Amazon Basin destroys the habitat and endangers a multitude of plant and animal species indigenous to the area. Venezuela 2.140 sq km Water: 157.263 km. air and water pollution in Rio de Janeiro.145 km Border Countries: Argentina 1. and several other large cities. and Penedos de Sao Pedro e Sao Paulo Land boundaries: Total: 16. some plains. 8. there is a lucrative illegal wildlife trade.994 m Natural hazards: Recurring droughts in northeast. Suriname 515 km. Ilha da Trindade.403 km. Peru 2. Coastline: 7. floods and occasional frost in south Environment . Ilhas Martin Vaz..2. hills. Colombia 1.note: Largest country in South America and in the Southern Hemisphere.culturewizard.308 km. Guyana 1.515.358. Paraguay 1.050 km.371 km. French Guiana 649 km. severe oil spills Geography .137 km .aspx. wetland degradation. but temperate in south Terrain: Mostly flat to rolling lowlands in north.790 km.

Rio de Janeiro and Sao Paulo suffered major blackouts resulting from a problem at a hydro-electric dam. After public outcry. There was widespread dissention from native peoples and • In 1960. .2. • The military took over government in 1964 after economic struggles and concerns that President. and moved the center of economic power from the Northeast to the states of São Paulo and Rio de Janeiro. a former trade union leader.culturewizard. • For approximately 20 years. mostly Italians. Washington Luis was elected president. dictatorial leadership style. • Spain and Portugal discovered Brazil in the late 1400s. • The son of Dom Joao VI declared Brazil's independence on September 7. the government developed a plan to protect the region from additional destruction. Brazil and Paraguay came to an agreement that ended a long-standing dispute over the cost of energy from the giant Itaipu hydroelectric plant on their border. Booming coffee production brought a wave of nearly one million European immigrants. • Admiral Pedro Alvares Cabral claimed the territory for Portugal in 1500. leading to concerns about Amazonian deforestation. Later that year. The next month. the government removed preservation restrictions on farming. Janio Quadros was aligning himself with communist regimes. the capital was moved from Rio de Janeiro to Brasilia. • 2002 witnessed the election of the populist leader Luis Ignacio de Silva. Vargas shot himself in 1954. and many Brazilian intellectuals and artists exiled themselves in Europe. He stayed in power using a strongly paternalistic. a building permit was granted for the Belo Monte dam on http://kpmg. In 2004.. • In 2009. • In May 2011. 8. Democratic civilian rule was restored.PrintView Page 21 of 52 • Pre-colonial Brazil was populated by Native Americans from the Tupí- Guaraní tribe.2017. • In the 19th century.. Brazil launched its first space rocket. Senior military officers installed Getulio Vargas as president via a bloodless coup in November 1930. the murder of an activist for native groups drew attention to the struggle over land and resources in the Amazon. • Portuguese colonists imported African slaves to Brazil in the mid-16th century to work on the sugar cane plantations in the Northeast. a space rocket exploded on the launching pad in Alcantara. • After several successive regimes. but he did little to resolve the economic crisis. coffee replaced sugar as Brazil's most important product. • During the worldwide depression of 1929. characterized as nomadic farmers and hunters. • In 2010. who pledged to introduce massive social reform to Brazil. • In 2003. • In 2005. or "Lula".aspx. In 2010. 1822. the government approved construction of what was predicted to be the world's third largest hydroelectric dam in the Amazon rainforest. Brazil endured a military dictatorship during which human rights and civil liberties were suspended. killing 21 people. • Slavery was abolished in 1888. and became Emperor with the title of Dom Pedro I. • Under heavy attack by his critics. Dilma Rousseff became Brazil’s first female president. military rule ended in 1985 with the presidency of Jose Sarney.

. • China and Brazil signed a currency deal to safeguard against future global financial crises in March 2013. Men who know each other may pat each other on the back or http://kpmg. riots broke out over the costs of hosting the 2014 World Cup and increased costs of public services. Country Information Embassies History Public Holidays Tourist Information Social Etiquette Meeting People Men shake hands when greeting one another. the government enacted legislation to protect forests and force farmers to replant trees on illegally-cleared land.2017.PrintView Page 22 of 52 the Xingu River in the Amazon despite opposition by indigenous groups and environmentalists. • In 2011.aspx. • In October 2012. the government unveiled a welfare scheme to raise millions of Brazilians from extreme poverty. while maintaining steady eye contact.. . In June. At mid-year.2. Security forces took over one of Rio's largest slums as part of a major crackdown on organized crime in advance of the 2014 World Cup and the 2016 Olympics. Rio de Janeiro was chosen to host the 2016 Olympic Games.

one kiss is the norm whereas in Rio two kisses are expected. use their honorific title (Senhora or Senhor) and their surname unless invited to use their first name. she should extend her • Women often keep at least their paternal maiden names when they marry.culturewizard. Greet and say good-bye to the eldest person first.) or Dona (Ms. although the method of melding the names varies.2. If a woman wishes to shake hands with a man. • Some men adopt the wife’s surname. accompanied by the words “tres para casar" (3 to get married!). the words may be omitted. 8. The man should let the woman initiate the kiss. Women generally kiss each other. Many Brazilians have nicknames. although many only use the first one: Luiz João may be known as Luiz. The second (paternal) is the one generally used in conversation. • Children are given both parents’ paternal surnames. their maternal and paternal.aspx. ◦ Ana Mar?a Goncalves Loreno Pazos Silva: adding both her husband’s surnames to her surnames. A married woman and her single woman friend may kiss three times. It is an honor to be asked to a call a person by this name. When addressing a Brazilian. starting with the left and alternating cheeks. • Most Brazilians have two surnames.2017. ask someone you know to make the introductions in this relationship-driven culture. It is important that you greet the other guests individually when arriving and departing..) and their first name. men and women usually kiss. Gift Giving http://kpmg. it is common to address those older than yourself as Seu (Mr. Otherwise.PrintView Page 23 of 52 hold the forearm while shaking hands. In São Paulo. If your hosts are otherwise engaged. If Ana Mar? a Goncalves Loreno married Luiz Pazos Silva. Given the importance of hierarchy and showing proper respect. she might be known as: ◦ Ana Mar?a Goncalves Loreno: keeping her maiden names. . The number of kisses given depends upon the city São Paulo. Naming Conventions • Brazilians may have two personal names. ◦ Ana Mar?a Goncalves Loreno Silva: adding her husband’s paternal surname to her surnames. Initial handshakes tend to be held for more time than elsewhere. too.

. you can give violets. Meals are generally served late and festivities can run into the early hours of the morning. key chains.culturewizard. • Do not bring food to a Brazilian’s home.2. • Gifts are opened when received. They also give small gifts to service people at Christmas. • You may send flowers in advance of or after you were entertained. Don't think you can eat and be on your way. • A gift for the children is appreciated. chocolates. and insist on serving you food and drink. • Practical gifts (wallets. • Avoid giving purple or black flowers because these are mourning colors. you must stay and socialize. If you are invited to a Brazilian's house: • Arrive about 30 minutes late if the invitation is for dinner. they will be incredibly warm and welcoming. 8. so they do not make good gifts. Here are some general gift giving guidelines (but also check to be sure they are permitted under company policy): • If invited to a Brazilian's house. Entertaining How Brazilians Entertain Brazilians enjoy socializing and are extremely hospitable.PrintView Page 24 of 52 Brazilians exchange gifts with family and friends for birthdays and Christmas (Christmas Eve). • Handkerchiefs are also associated with funerals. • Arrive up to an hour late for a party or large gathering. but avoid purple ones. Parties are often held in private clubs or in private homes. If you are a guest in their home. • Send a handwritten thank you note the next day to thank your hosts for their hospitality. or a fine liqueur. bring the hostess flowers. • Orchids make an excellent gift. .. Casual dress is more formal than in many other countries.2017. http://kpmg. • Brazilians dress with a flair and judge others on their appearance. Dress elegantly and err on the side of over-dressing rather than under- dressing. however. sunglasses) are best avoided since they might be considered too • Avoid giving pointed objects such as knives or letter openers which may be viewed as a desire to sever the relationship. they frequently entertain at restaurants. however.aspx.

.2017. You can find more explicit information on restaurant tipping in the Dining Out section" Waiters often wait for the check to be requested. • Meals are leisurely affairs that are meant to be enjoyed. The wait person will provide a single bill and the amount will be evenly distributed among the guests. You may leave an additional 10% for exemplary service. • Brazilians generally wash their hands immediately before eating. Splitting the bill among the diners is common. • If you must use a toothpick.2. You may round up or leave an additional 5% in most situations. • Say "bon appetite" to the others at the table before beginning to eat. When in doubt." To request the check. Even fruit and sandwiches are eaten with a knife and fork.. . The fact that an emblem is displayed is not a guarantee. • Keep your elbows off the table.PrintView Page 25 of 52 • If you did not bring a gift to the hostess. Dining Out Restaurants generally include a service charge. Do drink from a bottle. say "A conta. hold up the index finger of your right hand and quietly say "Garçon. • Restaurants: Loose change or up to 10% • Porters: R$1 per bag • Taxis: Up to 10% http://kpmg. follow the lead of the host and hostess and emulate their behaviors. Tipping The following tipping hints are guidelines. • It is good manners to wipe your mouth with your napkin before sipping your beverage. Restaurants often post their menu in the window. even something that could be cut with the side of the fork. • Drink beverages from a glass. 8. por favor. • Although the Continental dining style of the fork in the left hand and the knife in the right is preferred. • Elbows should rest on the table with both hands above the table. To beckon a waiter. • Brazilians do not eat with their hands. cover your mouth with your other hand. Table Manners Brazilians are status conscious.aspx. so tipping is not required although it is becoming more prevalent in large cities.culturewizard. • Use your knife to cut your food. which is demonstrated in their impeccable approach to table manners. Check to see if the restaurant takes credit cards. flowers the next day are appreciated. the North American style is accepted.

vacation travels or Brazilian culture. your hosts would be surprised if you were. the deforestation of the Amazon. In public places ( but don't count on it. etc. delivery people.. Brazilians tend to look at each other rather than averting their gaze. etc. Social time is relatively relaxed. Sporting and cultural events may begin on time.aspx. repair people. Do your best to "go with the flow. current events.culturewizard.PrintView Page 26 of 52 Approach to Time Most Brazilians see time as something that is outside of their control.). Other safe topics include your family. service people (maids. They believe relationships take precedence over being on time and family matters take priority over everything. They are generally able to speak on a broad range of topics.) often avoid eye contact when dealing with people they are serving or for whom they work. unless you have made reservations at a restaurant.2017. They often put their hand on the other person’s arm. or shoulder when speaking. hand. In fact. elevators. You are not expected to arrive on time for social occasions. Since they do not value personal space Brazilians require little space between people when conversing. Conversation Topics Brazilians are friendly and outgoing. Brazilians are tactile communicators. although your response may be vague. It is impolite to arrive late when meeting others at a restaurant. Brazilians favor direct eye contact and view it as a sign of sincerity. Brazil's street children. Other topics to avoid are poverty. Soccer (called futbol) is a lively topic of conversation. However. as well as Brazil's relationships with other South American countries. It is best to avoid asking personal questions.. 8." Appearing frustrated at the pace of life or trying to hurry things along will is seen as rude.. Occasionally Brazilians may ask personal questions. You are expected to answer.2. http://kpmg. .

. Once people are comfortable with each other. • Do not say another country is better at soccer than Brazil! • Do not praise an item someone owns. diplomacy and formality prevail. it is impolite to drop in unannounced on anyone but close family. http://kpmg. The level of the relationship may determine the level of directness. For new or more formal relationships.. exclamations of "'no!". They have a slightly more blunt communication style than other Latin Americans. adding emphasis or additional meaning to the spoken words. they are more comfortable speaking more frankly. Faux Pas Keep in mind the following behaviors while in Brazil: • Do not use the okay sign as it is considered vulgar.2. • Cover your mouth when you use a toothpick. • Do not eat "on the run".aspx.PrintView Page 27 of 52 Other Situations Although Brazilians are hospitable. and a great deal of physical contact. Be cautious when complimenting a Brazilian on something portable. with frequent interruptions. Brazilian conversations are fast-paced and They are very polite and expect eye contact while conversing. Body language.2017. 8. They might surprise you with how blunt they can be. posture and tonal delivery are important enhancements to the verbal message. Brazilians speak Portuguese and are very proud of their language. Telephone your intentions and be ready to meet in a café if asked.. Instead. Brazilians finesse their words to deliver them in a sensitive manner. Communication Communication Essentials Unlike their neighbors. It is better to compliment the overall décor of a room than a particular item. or they might give it to you. give the thumbs-up gesture.

• Good morning (hello): Bom dia • Good afternoon (hello): Boa tarde • Good evening (hello): Boa noite • How are you?: Como vai você? • Hello: Oi! • Goodbye: Até breve • Goodbye (informal): Tchau • Please: Por favor • Thank you: Obrigado • Yes: Sim • No: Não • My name is: Prazer. Generally. Consider meeting with the translator prior to your appointments so that the person learns your accent and can be exposed to any technical or non- http://kpmg. business is conducted in Portuguese. Language Related Videos http://www. brief A short video series featuring Portuguese phrases. 8. through language and behavior.. Brazil has a diverse A short lesson on key Portuguese phrases. . Spanish. rather than what the translator thinks each party wants to hear. If you are more comfortable with A short video featuring key travel phrases in Brazilian Portuguese. the translation must be exact. and minority languages include: German.omniglot.aspx.PrintView Page 28 of 52 Brazilians are extremely hierarchical. although they do not need a tremendous amount of background information.culturewizard.2017. They may ask questions until they are satisfied that they have sufficient information to you may want to provide more background information than you would in your home country. Brazilians need some context when presented with a new thought. to those senior to you in age or position. Using Translators Take care in selecting a translator and develop an early understanding of what you expect--specifically. Key Words/Phrases Portuguese is the official and most widely spoken language in Japanese and native Amerindian languages. Since tradition is valued. Show deference and respect. Meu nome é Spoken Key Phrases http://www. The Portuguese alphabet with audio pronunciation guides and further links.. http://www. Italian.

They may also be used to provide requested information and confirm meetings.2.PrintView Page 29 of 52 familiar terms that may be used. A letter should have both a formal opening and closing. they generally have a formal tone and are http://kpmg. They frequently use hand and arm gestures.2017. schedules and deadlines. mirror the local style so your letter does not sound rude or brusque. Address the letter to the correct person including their honorific title and their full name. 8. the mother's surname comes before the father's surname.aspx. and sometimes a light touch on the arm is common. after face-to-face communication and the telephone. Have your translator explain to you the most elementary of basic courtesies. .culturewizard. Brazilians usually have two surnames. Letters are often used to make an introduction. It is the medium of last resort... Mail & Telephone Letters / Email As you would expect from a culture that prizes personal relationships. Consider the first paragraph the equivalent of chitchat that furthers the relationship. The Brazilian writing style is wordier than you are accustomed to in your country. They tend to need less body space and stand closer to those they're communicating with than people from many other cultures. Developing a thorough relationship with your translator enables them to argue your points with a level of confidence they might not otherwise have. written communication is not the ideal way to communicate. Making and maintaining eye contact is very important. While emails are more informal. If so. The letter itself should be Shaking hands is expected. Non-Verbal Language Brazilians are extremely demonstrative and warm when speaking.

PrintView Page 30 of 52 devoid of idiomatic language or superfluous information.A. the handouts should include additional details.2017. only include 3 – 5 key points. • To emphasize a point.. If this is your first contact with your Brazilian counterpart and you’re not sure the proper form of address. Telephone Phone calls tend to be brief and to the point. be sure to speak slowly and clearly and leave all of your contact details. respectful tone. • If you give detailed explanations in the presentation. • Handouts should be available in both Portuguese and English. • Graphics may be used if they are aesthetically pleasing. In many cases. Presentations Handouts: • Handouts may be given at any stage of the presentation. However. While in everyday conversation it is common for Brazilians to "talk over" each other. When leaving a message. and use a polite. .aspx. • If you present an outline. • Use diagrams and pictures when possible rather than words. and observe the proper protocol for speaking in turn. http://kpmg. sporting analogies. Only senior-level Brazilians are likely to request that you use their surname.2. the handouts should contain just the facts. Presentation Slides/PowerPoint: • Presentation materials should be polished and elegant. to the point. introduce yourself and make it clear if you prefer to be called by your first name. Keep your communications brief. it is important to begin with small talk before raising the business purpose of your call. as they function as the "gatekeeper" to the individual you’re trying to access. Treat this person with the utmost 8. Sub-points make the presentation appear to be too rigid when flexibility is important. (personal assistant) to reach a senior level executive.culturewizard. intersperse charts and graphs with written material.. • If you do not give detailed explanations in the presentation. original and captivating. most businesspeople who operate in the international arena are mindful of the challenges of conference call dynamics. Voicemail is extremely common. Avoid using colloquialisms. you may have to go through a secretary or P. or double negatives.

• You may use interactive exercises or ask questions of the audience. this shows an interest in the local market. are preferred. ask your interpreter which hand gestures to avoid. • If presenting a product/service. less than 30 minutes. • Appear confident in yourself and what you are saying while maintaining a professional demeanor. show you involved Brazilians in the solution design. 8. show the actual application rather than screen shots.. • If presenting to an audience that is new to the subject. cover the details in depth. • If you give the presentation in English. http://kpmg..2017. since they may not be understood. • If possible. acronyms or jargon. • Brazilians prefer charismatic speakers who do not appear bound by rigid formula or outlines.aspx.PrintView Page 31 of 52 Audience: • The decision maker may not be in the audience. Presenter: • Even if the audience understands English. • Since Brazilians like creativity. .2. • Include personal anecdotes to demonstrate your humanness. • When presenting to technical staff. • If you use expressive hand gestures. it is better to deliver the presentation in Portuguese. Body of the Presentation: • If you are presenting a computer application. • Short presentations. be clear about what problems your solution resolves. provide frequent breaks. • Smiling frequently and making direct eye contact with the audience facilitates the way your material is received. Brazilians may ask questions as they arise. you may stress the uniqueness or newness of your product/service. • Give a big picture overview. • Since they are effusive communicators. • Start with the general concept and then work into the specific details. • Repeat the main message several times. even if there is a scheduled Q&A period. • Have coffee available before the presentation to allow the audience to meet and greet the presenter and each other. Do not immediately discuss the presentation. • Use simple sentence structure with a somewhat flowery speech pattern. • Minimize slang. • Begin with a bit about yourself and your company. Opening the Presentation: • Welcome the audience.culturewizard. review each point carefully and in great detail. • Speak slowly and enunciate your words carefully so they can be understood and/or

8. Time The 24-hour clock is a timekeeping convention where the time of a day is the number of hours since midnight. In this situation. s/he may make recommendations and provide precise next steps. month and year format with either periods or slashes between each number. "in the afternoon" or "in the evening" appended to avoid ambiguity. the first letter of the month is not capitalized. • If the presenter is an expert.2017. • Thank the audience. although they use the 12-hour clock when speaking with "in the morning". The 12-hour clock divides the day into two periods (midnight to noon and noon to midnight).com/DesktopModules/RW3Modules/CP2014/PrintView. Example: July 9. Years may be written in two or four digits. each with 12 hours... If the day or month is less than 10.PrintView Page 32 of 52 • Use creative examples. and figures to substantiate any claims you make. • Invest time in a lively Q&A period. facts. metaphors or analogies to facilitate understanding. 2 o'clock in the afternoon would be 14:00 in the 24-hour clock. 2011 could be written 09. Date/Time Date In Brazil. Thus.07. dates are generally written in the day. it is customary to write out the word for the month.culturewizard. • End with a thought-provoking question or a statement that evokes thought and/or positive emotion.2. Closing the Presentation: • Repeat the key message again.aspx. including leading zeroes is optional. Internet Language & Phrasebook http://kpmg. . In formal and business communication.2011 or 9/7/11. Brazilians generally communicate in writing using the 24-hour clock. • Provide concrete data.

This practice is slowly changing to only include medical doctors and lawyers. . http://kpmg.aspx. • Men may put a hand on the forearm of another man while shaking hands.2017.culturewizard. Wait for your Brazilian colleague to take this step. • Some Brazilians use their professional title with their first name. • It is advisable to have one side of your business card translated into Portuguese. • Maintain eye contact during the greeting. Business Cards • Business cards are exchanged during introductions with everyone at a meeting. When in doubt. a Brazilian may kiss you on both cheeks. • A woman should extend her hand in greeting to a businessman. • Businessmen often have a rather prolonged handshake.PrintView Page 33 of 52 Newspapers Postal Services Radio & Television Business Protocol Meeting & Greeting • Shake hands at the start and end of a business meeting. • Expect to move to first names relatively quickly.. • If you have an established relationship. • When Brazilians underline one of their names on their business card. • Use the honorific titles Senhor or Senhora with a person’s surname. this is usually the name they want you to use. 8.. • Anyone with a university degree may be addressed as Doutor/a (doctor).com/DesktopModules/RW3Modules/CP2014/PrintView. address the person the way they were introduced.2.

• Businesswomen should wear good quality costume jewelry. • Brazilian women often have manicured fingernails. dark-colored. what we report is the conservative approach to business attire for a country. it is generally a good idea to check with the local office to determine what the appropriate dress code is in a specific location. stylish business suits. • Brazilian businesswomen are extremely fashion conscious. Make sure your title is prominently displayed. As such. Even in business attire. Before embarking on an international trip... • Men should wear conservative.2. Business Attire The way a businessperson dresses conveys their professional image and their respect for the people with whom they conduct Gifts Here are some general gift giving guidelines (but also check to be sure they comply with company policy): http://kpmg. Appropriate attire varies within countries based on location. and individual organization culture. • In Rio de Janeiro. since they are the colors of the Brazilian flag. They tend to wear elegant business suits or dresses with good quality accessories.2017. Wearing real jewelry could make you a target for a thief. Brazilian women have a feminine flair. but it best not to wear green and yellow together. • Underline the name you want to be called.aspx.PrintView Page 34 of 52 • Present your business card so that the Portuguese side is readable to the recipient. . businessmen should avoid short-sleeved shirts. • Brazilians pride themselves on dressing well and gauge a person’s status on their clothing and accoutrements. • Three-piece suits generally indicate that someone is an executive. • Shoes should be good quality leather and highly polished. businesspeople expect to meet only with others at their level. • Most colors are acceptable. • Lightweight clothing of natural fibers is best in the heat. Lighter colored suits may be worn in the summer. • Despite the heat. 8. Some industries and companies may have less stringent requirements.culturewizard. event.

• Give the gift in a relaxed social setting rather than in the office. • If you host a business meal. • Avoid giving pointed objects such as a letter opener because it may be interpreted as a desire to sever the relationship. Business Entertaining • Business entertaining generally takes place over lunch or dinner.2.2017. it might embarrass the recipient or be considered a bribe. • If you want to pay for the meal. • Do not give something expensive. • Inviting a Brazilian to a meal is considered a gift.PrintView Page 35 of 52 • Gift giving is usually done after the personal relationship has been established. do so at the best restaurant that fits within your budget.aspx.4:00pm Monday to Friday • Shopping centers: 10:00am – 10:00pm Monday to Saturday and 10:00am – 8:00pm Sunday • Supermarkets: 7:00am – 10:00pm all week. • You may offer a toast later in the meal. • Good gifts include office electronic items. • Business meals are used to foster the personal relationship. • Wait for the host to make the first toast. .. • A small gift of acknowledgement after your business meetings is greatly appreciated. although some may close earlier on Sunday Business Meetings Business Hours • Offices and Government: 8:30am/9:00am–5:30pm/6:00pm Monday to Friday • Banks: 10:00am . since Brazilians will judge you on the quality of their surroundings. • Business conversation seldom occurs during the meal. Wait until your Brazilian associates raise the topic. 8. which will usually happen while you are drinking coffee after the meal..culturewizard. it is a good idea to make payment arrangements in advance.

although decisions are ultimately made by the most senior person. even if the door is closed. it is not meant as an insult. most or all of the first meeting may be devoted to getting-to-know-you conversation. communication can be quite animated. Anyone who feels they have something to add will generally state their opinion. this is not a culture where it is http://kpmg. Brazilians can be exuberant speakers and interrupt someone who is speaking. Since Brazilians are uncomfortable saying no. 8. • Who participates/speaks: Not as hierarchical as many other Latin American countries and very group-oriented. set the pace and are responsible for final decision-making. Brazilian culture allows for all attendees to participate. and the person is merely tending to an existing relationship. they do not volunteer information if not specifically asked. informal. Meetings generally end when the discussion is completed.2. it is best to make them 2 to 3 weeks in advance. they convene the meeting. Even if you have done business with a Brazilian in the past.PrintView Page 36 of 52 Meeting Essentials • Structure: Agendas are not always provided.. It is a good idea to confirm the meeting in writing. Do not appear impatient if this happens. • Role of Leader: Leaders are generally strong. • Who attends: Various levels often attend meetings.. Although honest. When meeting in Rio and São Paulo. In Brazilian meetings.aspx.culturewizard. An agenda and a starting time should be considered broad guidelines rather than absolutes. they may disagree with what you say without saying so explicitly. . • Purpose: Meetings are used to communicate decisions that may have already been made by more senior people. and not rely on strict rules of protocol.2017. however. Meetings also provide information. This is part of their natural enthusiasm. Relationships are extremely important and you should plan to devote some time to non-business discussions. Let the most senior Brazilian determine when it is time to start the business discussions. If this is the first time you have done business with a company. Meetings and discussions may be interrupted. This is a culture that reveres relationships. Scheduling Meetings Business appointments are required and can often be scheduled on short notice. starting times may be followed more closely than in other

PrintView Page 37 of 52 acceptable to drop in without and appointment. These opening discussions are an important phase of the meeting. Brazilians are lively conversationalists who will often use the agenda topics as a springboard to further discussions.2017. Getting straight to the point is not a virtue in Brazil. although they may be more common when hosting international visitors or if the company is part of a multi- national organization. and noon or from 3 to 5 p. Loyalty and trust are highly valued and it is unlikely that the business discussion will commence before your http://kpmg. meetings can be scheduled at any time during working hours. Brazilians see time as something outside their control and the demands of relationships takes precedence over adhering to a strict schedule.. It is important to devote time to developing or fostering the personal relationship before beginning business discussions. Agendas • Agendas are not always used. however.. forward them in advance of the meeting. it is best to err on the side of punctuality. It is common for appointments to be cancelled or changed at the last minute.m. Most likely you will be given a cup of coffee ("cafezinho") while discussing sports or current events. • If you have items you would like included on the agenda.aspx. Meetings that need to be conducted from December through the end of Carnival (usually the end of February or early March) may encounter more scheduling difficulties. In Rio de Janeiro and other cities it is acceptable to arrive a few minutes late. Do not appear impatient if you are kept waiting. In São Paulo and Brasilia it is important to arrive on time for meetings. In São Paulo. . since most Brazilian businesspeople only discuss business when they are comfortable with the other person. Conducting Meetings Expect a fair amount of small talk before getting down to business. since these are prime vacation times. • Agendas are not followed rigidly.culturewizard. The best time to schedule meetings is between 10 a.

2. Therefore. Brazilians may be reluctant to discuss their private lives in a business situation. Face-to-face. a bank.. they may not tell you. this shows that they are interested in what is being said.2017. Communication may appear informal. accounting firm or consulting organizations your company already has a http://kpmg. even if you are behind closed doors.culturewizard. and a great deal of physical contact. it is important to stay and engage in social chitchat. Rushing off without doing so may be interpreted as a personal insult and could jeopardize your future business dealings. avoid using idiomatic speech or colorful expressions. exclamations of no!. They expect conversation to be fast-paced and animated. Management Styles Relationships Relationships are vital to business success.PrintView Page 38 of 52 Brazilian colleague is comfortable that you are the type of person with whom s/he would like to conduct business. Conversations tend to move along at a fast pace. Although honest.aspx. Although many Brazilians speak English. Brazilians can be uncomfortable offering an overt negative response. As such. however. 8. If they disagree with what you are saying. At the end of a meeting. ask a foreigner personal questions. Rather than being rude. You may respond with an evasive response without causing offense. They may. It is important that you not appear rushed or in a hurry when meeting with Brazilians as this will insult them. Brazilians prefer to use diplomatic language in order to maintain the personal relationship between the speakers. Even when conversations get heated. it is crucial that you observe their non-verbal behavior. oral communication is preferred over written communication. Given the importance of they do not volunteer information if not specifically asked. meetings may be interrupted frequently. Anyone with something to say is expected to add their opinion. Businesspeople able to make such third-party introductions can be located through business groups such as the Chamber of Commerce in specific cities.. it is a good idea to be introduced by someone with an existing relationship. with frequent interruptions. which is often the case. Brazilians may interrupt someone who is speaking. .

the business practices may be less international and more patriarchal. . It is important to accept invitations and to be sensitive to local etiquette and protocol. since Brazilians need to know who they are doing business with before they can work effectively together. Brazilians spend a great deal of time in relationship development. Brazilians prefer face-to-face meetings to written communication. establish credibility. The individual they deal with is more important than the company. many companies are accustomed to operating in the international arena and working with foreigners. It generally takes several visits to finalize a deal. and provide an informal exchange of ideas and information. Consider the time spent developing a personal rapport as an investment. Effective personal relationships are crucial to business success and may carry more weight than an impressive presentation.. Relationships are with individuals rather than organizations. http://kpmg. Management Essentials If you were to think about the most important cultural attributes that you will see operating in business in Brazil. In other cities. business is more relaxed and is conducted at a slower pace and an informal atmosphere. Many Brazilian executives do not react favorably to quick and infrequent visits by foreign sales representatives. Business practices vary by region. In other areas. This includes dressing well and staying at the finest hotel that your budget can accommodate. Brazilians prefer to continue working with the same person. and tend to dine late..2. the new person will have to develop their own personal relationship before they can be successful. They prefer a more continuous working relationship. Business is generally more formal in São Paulo. A foreign businessperson should learn as much about the Brazilian economic and commercial environment as possible before conducting business. they would be: • Hierarchical structures • Group interests • Interpersonal relationships Personal relationships are crucial to business success. 8.PrintView Page 39 of 52 relationship. Introductions from mutual acquaintances are extremely important.aspx. Appearances matter and denote In Brasilia. Brazilians enjoy leisurely lunches and dinners.culturewizard.2017. Rio de Janeiro and São Paulo. Such relaxed encounters are opportunities to build trust. If your organization changes their representative.

can be willing to take on calculated risks. Brazilians prefer not to take large business risks and thoroughly analyze smaller risks. Impact of Generations on Risk Tolerance Since they came of age during the military dictatorship when their country was strangled by hyperinflation. there are regional differences in how http://kpmg. . Brazilians might view such behavior as a personal rejection. However. This information provides the information Brazilians require to thoroughly analyze the situation and determine if the rewards are worth the risks.2017.. Many Brazilians prefer to look at historical ways of doing things and may be skeptical of taking risks and making changes. Brazilians prefer to implement changes in stages so that the group has the opportunity to become comfortable with the situation is small Older Gen Y may appear more like Gen X as far as risk tolerance whereas younger Gen Y.2. Risk Tolerance Brazil has a medium tolerance for change and risk. businesspeople are extremely adroit at capitalizing on changes in the global economy if it can benefit their organization.culturewizard. it is important to include background information. At the same time. Gen Y employees appear to be a moveable feast surrounding risk tolerance since their early childhoods were often hampered by the same environment. when necessary.PrintView Page 40 of 52 It is important to demonstrate patience and not appear frustrated at the cumbersome local bureaucracy. Brazilians can adapt swiftly to changing circumstances. 8. born into brighter economic and political times. Given the size of the country. in part due to the strong emphasis on personal relationships. Schedules & Deadlines Brazil has a fluid time culture. Schedules tend not to be extremely detailed and there is often not a stigma attached to missing a deadline as long as the task is ultimately finished. When recommending a change. For the most part. Gen Y employees tend to be relatively risk averse.. testimonials and case studies.aspx. For the most part. It is important in such cases to consider what data or assurances these individuals need.

8. Status in Brazil is based more on educational and professional accomplishments than on family background. family-owned companies often have a patriarchal culture where the company president is the ultimate decision maker.aspx. However. most internal schedules are viewed with flexibility and seen more as a guideline than an absolute imperative. Meetings may start later than scheduled and may take longer to complete than originally planned. Job function. There is a strong desire to have mutual trust between managers and their subordinates.2017. . Smaller. If meeting a specific deadline is important. In general.culturewizard. Although managers are clearly in charge. As the country has grown and companies tend to be hierarchical and expect employees to work within clearly defined lines of authority. they strive for group harmony and consensus. appeal to the collective nature of Brazilians by explaining how meeting the deadline will impact others within the organization.2. there has been an emerging trend to move towards flat structures and modern business practices. especially if they are external to the organization. Impact of Generations on Managing Employees http://kpmg. São Paulo is more internationally-focused than other cities and has adopted many Western business practices. Certain schedules and deadlines will be met. and reporting relationships are clearly defined and strictly followed. Decision Making Company Structure Brazil has the largest economy in South America. business in the southeastern part of the country (including Rio de Janeiro and São Paulo) is often more attuned to schedules and deadlines than those in the northwest or the interior. Managing Employees The hierarchical nature of most companies is seen in the degree of formality and deference is paid to authority figures. Mutual trust and respect fosters a successful working environment. For the most part.PrintView Page 41 of 52 schedules are viewed. scope of responsibility. hierarchical cultures increase as you move northwards as do conservative business practices... There are marked regional differences in how companies are structured and operated. In general.

managers continue to be autocratic.PrintView Page 42 of 52 In many organizations. Brazilians generally respond well to flattery. although this is beginning to change as Generation X and Generation Y employees take on managerial roles.aspx. but this is not always the case. • Have managers function as coaches and mentors.2. When empowered and encouraged to do so. In extremely large organizations. consider the following: • Provide ample training and development opportunities to advance their careers. • Provide frequent feedback. Their objective is to guide employees and help them achieve the goal. although in many companies this is limited to day-to-day situations.. There is a greater tendency for these younger managers to delegate decision making to subordinates. Brazil has one of the highest rates of global employee turnover in the world and Gen Y Brazil are twice as likely as other generations to move to satisfy their needs. • Communicate expectations clearly. Team Focus Given their desire for harmonious working relationships.. Brazilians can be extremely creative and work well in teams. 8. individual members respect each other's areas of expertise. start with something positive. • Provide clear deadlines and follow-up promptly if one is • Include soft skills in leadership programs to accommodate Gen Y's need for lifelong learning and career progression.2017. When managing employees born between 1965 and 20005 (Gen X and Gen Y). Brazilians generally view teamwork positively. The age of the employee can materially impact the best way to manage employees. Decision Making Given the hierarchical structure of many organizations. decision making may be delegated to key stakeholder. Within the team environment. • Provide recognition for their achievements. . Employees are invited to participate on a team because they have specialized knowledge or abilities. In many smaller companies. decision making is often reserved for managers or those at the top of the company. the management style is paternalistic and managers adopt a parental role. Impact of Generations on Decision Making As Generation Y employees take on managerial roles.culturewizard. the process of decision making may become more consensual and lower-level employees may be given greater autonomy. so there is often a great deal of http://kpmg. When offering constructive criticism.

Empirical and factual data should be presented.PrintView Page 43 of 52 that in team meetings. . the personal sentiments of the chief Brazilian negotiator may take precedence over facts and figures. Attention to detail and proper protocol and etiquette are vital. the negotiations will proceed at a faster pace. It is generally a good strategy to wait for the Brazilian to determine that it is time to settle down to the negotiations. Expect to spend a fair amount of time discussing non-business related topics over coffee. Despite the somewhat informal they may consider your initial statements to be over-statements and more hype than substance. it is a good idea to have an interpreter on hand to ensure that details are understood. Thus. As a general rule. develop the personal relationship prior to the start of the negotiations. If at all possible. If the Brazilians decision maker is present. Brazilians may ask questions about both the company and yourself. from the team leader as well as from individual team members. working together comes naturally. However. Negotiations As you would expect in a culture that reveres relationships. Brazilians do not relay the entire story at the outset.aspx. negotiations are relatively formal. Since the culture is collective and people strive to maintain harmonious working relationships. The time devoted to the negotiations may depend upon who attends. Although they will probably have researched your company extensively.2. Changing the team may mean that the new team must start over and re- http://kpmg.2017. How much information is relayed and when it is provided often depends upon the personal relationship between both sides..culturewizard. It is quite common for Brazilian negotiating teams to modify the information shared depending upon the personal relationship between the negotiators.. It is extremely important that you maintain the same negotiating team. They may initially present an overly positive case. The way you introduce yourself and your team and the way you address the Brazilians is extremely important. This can be facilitated by being introduced by someone the Brazilian knows and trusts. 8. it is crucial to invest time in getting to know your Brazilian counterparts before beginning negotiations. it is not a skill taught in training programs. Although many businesspeople are capable of conducting business in a language other than Portuguese.

it is a good idea to use a local legal firm. and payment details are clearly delineated. since these are viewed as demonstrating a lack of trust. Details are generally reviewed carefully and completely. they will be unable to see even the simplest solution. the more engaged they are in the negotiation.PrintView Page 44 of 52 cover decisions that had already been agreed upon. Moving There Advice and Tips for Moving Customs Regulations http://kpmg. there is a more leisurely pace to business than in many cultures. the more emotional the Brazilian negotiators are. Brazilians can be offended by using outside legal counsel. Negotiations often continue after the contract has been signed. It is a good idea to make certain that the starting date. If you want to include legal counsel or accountants during negotiations.. Brazilians will not see any challenge as completely insurmountable. the discussion may move through various aspects rather than going over each point in order. In fact. Brazilians have an expressive communication style that emphasizes persuasive arguments that are propounded with passion. 8. Although they do not expect the same from foreigners. it is a good idea to present your case with consummate flair. Showing frustration at this can harm your negotiations as well as any future business dealings. Since Brazilians can be expressive communicators. Discussions may become heated and emotional. In general. delivery date. Contracts are not viewed as the conclusion of the negotiation. In many ways. At the same time. they can be quite creative in finding solutions. it is important to avoid being confrontational or appearing frustrated by the time the negotiations take.. if they do not want to conduct business with you. At this stage. Many senior executives consider their handshake sufficient to seal the deal and are content to have the official paperwork prepared later.aspx. .2. If they want to negotiate with Emotional debate is viewed as part of the negotiation process rather than a sign of serious conflict. Brazilians prefer to have general rather than detailed contracts. Items may be discussed after the initial discussion has ended.culturewizard.2017.

8. The wise traveler is cautious about hurricanes and earthquakes along with hotel fires. weather and geographic problems also pose risks. . but ordinary crime. dial: • Ambulance: 192 • Fire: 193 • Police: 190 Emergency Numbers Emergency Telephone Numbers To reach emergency services from a local phone.culturewizard. dial: • Ambulance: 192 • Fire: 193 • Police: 190 Safety Precautions Today. Terrorist http://kpmg.aspx. pickpockets and spontaneous political Page 45 of 52 Entry Requirements Getting Around Getting There Safety & Security Emergency Numbers Emergency Telephone Numbers To reach emergency services from a local phone.2017... we think of political situations as causing safety concerns.

keep your room key. http://kpmg... • Hide personal documents. . Be sure to learn details of your location to dress. (Remember to safeguard your passport. In-Country So many variables go into being safe. including preparing a will. a pair of shoes and some money by your bedside. valuables and other important items. • In the event that you might need to leave your room quickly. • Use the room safe or hotel safe deposit box. • Talk with a trusted family member or friend about what types of emergencies might arise in your absence.culturewizard.aspx. this information is compiled for travelers in general and will apply in varying degrees to your destination and personal situation. • Make copies of all of your travel documents (including detailed itinerary with contact numbers) and be sure two people have easy access to them. • Don’t let strangers into your room. 8.PrintView Page 46 of 52 attacks and kidnappings have simply brought all security concerns to our awareness. don’t be afraid to ask. • Do not display your guest room key unnecessarily. • Be sure someone knows where you will be and how to contact you in emergencies at all times. Before You Go • Take time to get all of your financial and personal records in order.) • Read the fire safety information and know what you would do if you need to • Find out the services your company offers to you in case of emergency. • Be sure you have enough of your prescription medication so you are all right if you cannot get a refill right away. Know exactly where the nearest fire exits are. • Think about the small (and large) disasters that could occur at home during your absence and be sure there is someone prepared to assist you. where you can go and where to avoid. and many of them revolve around understanding the specifics of where you are. Hotel Safety • Know how to call for help AND what to say. obtain and make several copies of important emergency company contact numbers to keep and give to all members of your family who might need them.2017. your glasses (if necessary). take an extra pair of glasses if you wear them. • Do the same with crucial health documentation. and what to do in those events. • Lock your door and do not answer it until you feel comfortable that you know who it is.2. and who to be watchful of. When in comes to your safety. how to carry yourself. how to act in public. Seek information from cultural experts and local nationals whom you have confidence in. With the exception of the emergency telephone numbers.

These people are here to help you. but is extremely important so you can understand what may be offensive or negligent behavior..2017. be extremely cautious and circumspect. • The more you know about your location.culturewizard.2. always be sure that close family or friends have accurate contact information so they can find you quickly. • Embassies Around the World • Even if you are living in a relatively safe country. your company should have guidelines for your safety. expensive cameras. • Use your Embassy. (They will also arrange for you to have help.. if you wish walking you to your room very late at night or escorting you from a parking lot to the hotel lobby).PrintView Page 47 of 52 • Travel with a flashlight. certainly understand written and unwritten laws and codes of conduct. PDAs and cash are easy targets. it is reliable and safe. The following websites offer specific advice for women: • Travel Tips for Women • Best Women's Travel Tips • Her Own Way: A Woman's Safe Travel Tips • Tips for Solo Women Travelers Women Travelers Travel Tips Crowded Situations • When you’re in crowded places. • Watch out for pickpockets who will try to distract you in many different ways while taking your money. ◦ Find out all the gender-based restrictions and abide by them. • Women traveling alone will have different issues depending upon the morés of the society you’re visiting. For example.aspx. 8. • Carry as few valuable items with you as possible when you know you’re going to a crowded area. the safer you’ll be. Be sure you have 24-hour hotline numbers and appropriate contacts who can assist you. be very careful to guard your property at all times. . ◦ As a rule. and you never know when a potentially dangerous situation can develop. • For helpful information: Helpful Tips • If you are living in a high-risk location. • No matter where you live—high risk or low risk countries—today’s world is volatile. Even groups of children can be working together to divert your attention while one will steal your ◦ Ask hotel concierge or front desk manager to assist you whenever you have questions about your safety. This is not only wise for business and social purposes. Safety in Your New Home City • Learn about your host country and culture. Keep informed—not only with your country’s http://kpmg. ◦ Use a hotel known for its security and be sure that whatever type of transportation you use.

such as a lost passport or the need for money because yours has been stolen. Emergencies • In an emergency that requires help by your government. Keeping yourself and your family safe anywhere you go—whether it is an extended trip within hours of your home or a long-term assignment halfway around the world—requires planning and active Security Issues Security is not simply a state-of-mind. You might want to contact: International SOS to see if you qualify for some of their services. up-dated information. With the exception of the emergency telephone numbers. reading local papers and telling your local friends to keep you informed.PrintView Page 48 of 52 published data and warnings. Always check to see what services your company may offer to you. contact: Embassies Around the World • Make sure you know the name of the firm your company has selected for medical emergencies and evacuation services.. such as a lost passport or the need for money because yours has been stolen. we recommend the following government sites as quite comprehensive and easy-to- http://kpmg.culturewizard. 8. this information is compiled for travelers in general and will apply in varying degrees to your destination and personal situation. International SOS provides emergency medical and evacuation services for individuals and companies. practicing common sense based upon knowledge of your location will help you. Emergencies • In an emergency that requires help by your government.. Prepare For Your Destination • Read about security and safety issues in the countries you’ll be traveling to or living in. contact: Embassies Around the World • Make sure you know the name of the firm your company has selected for medical emergencies and evacuation services. You might want to contact: International SOS to see if you qualify for some of their services.2017. Nonetheless. . but by identifying sources of local news. nor is it a stroke of luck. Clearly the length of time you spend and the geographic and political profile of the countries you’re living in--or traveling to--will make a difference in your level of preparedness. International SOS provides emergency medical and evacuation services for individuals and companies. • For the most current. Don’t underplay the importance of understanding what is culturally appropriate—it may help you avoid some difficult situations.

computer bags or other luggage unattended at any time. • When you’re on the plane or train. phone and hours of operation. • Be able to answer questions about your luggage and be able to open all suitcases and packages immediately. do not pack valuables in your checked luggage.and geographic-related concerns. Be sure you know how to call for help in an emergency.2. For example. • For general information when you are en route. may not be so you’ll be well served to learn http://kpmg. the U. Your interpretation of this guideline needs to be based on local practices and customs.S. quickly walk the other way. • Avoid calling attention to yourself by wearing fancy jewelry or carrying other expensive items.aspx. When they occur. The U. if possible. • Be sure to respond completely to requests by security officials and avoid comments about security that could be misinterpreted. • Be sure you know how to contact (and get to) your country’s Embassy and Consulate wherever you are traveling—you need the location details.2017.state. You may need to reach the police. Attire you may think is perfectly acceptable. If it is lost or Moving Around Safely • Always remain it is one of the most valuable items you possess--so protect it as you would cash. • Whenever possible carry valuables and important prescription medications in your carry-on luggage. offers a wide-range of information to travelers of all nationalities: http://www. report it immediately to the nearest appropriate Embassy or consulate. read safety literature and be sure you know where emergency exits are located. 8. Be sure you know the words to use in the local language. • Avoid disturbances and loud arguments. • Do not leave laptops.. keep enough cash on hand so you will be all right if there are power failures and ATM machines don’t work. Centers for Disease Control (CDC) has in- depth information regarding all regions of the world. • Dress conservatively. State Dept. if asked. fire and other emergency personnel. En Route • Protect your passport. . credit cards and other valuables. Embassies Around the World • See if there are any health-related issues in the countries to which you’re traveling.S.culturewizard. • Use your business address on your luggage tags..PrintView Page 49 of 52 understand: Australian Travel Advisories Canadian Travel Advisories UK Travel Advice US Travel Warnings • Read about other precautions you should take for weather.

you could run the risk of being misinterpreted and perhaps becoming a target if your clothing is provocative or offensive. • Avoid areas where you can become a victim of crime. . • If you cannot speak the local language.S. • If you drive. carry the card of your hotel or your address with you at all times--as well as your destination address. Otherwise. keep your doors locked and windows closed. Consider marking and tagging the pages of a phrase book with these types of important phrases. • Experts say that if someone does attack you. even when you’re going to business appointments. Get off if someone suspicious gets on. • When you have a specific location you’re going to. subways.aspx. • Learn about transportation in your location—what’s safe and what can be problematic and when. learn to use the local pay phones and keep change with you. • Even when you have a mobile phone. Identify the location of the emergency alarm system.2017. • You should also ask your company about specific transportation guidelines they’ve established for your safety. Transportation Security Administration Settling In http://kpmg. Trains. Contact your Embassy for detailed information. buses. give them your valuables—money and passport—and do not fight back.. and deserted train stations.. such as poorly- lit streets. and never pick up hitchhikers. • Make others aware of your specific whereabouts.2. • Be wary when you are alone in lifts. *Sources: U. • Ostentatious jewelry will also draw attention to you. Know Where You’re Going • Ask people in the hotel what areas you should avoid.PrintView Page 50 of 52 what is appropriate. ask colleagues or people who work in the hotel if there are things you should know about that area. alleys. Find out before you go if it is preferable to hire a private driver and car. • Be sure to know enough of the language to call for help. independent taxi cabs may pose specific 8. • If you find yourself alone in a train car or compartment after everyone else leaves. you may feel safer moving to an occupied car.culturewizard. 8.culturewizard..2.PrintView Page 51 of 52 Accommodation Arrival Procedures Conversions Eating Out Entertainment Family Corner Health and Safety Media Money and Banking Nightlife http://kpmg.

aspx.culturewizard. .2.PrintView Page 52 of 52 Shopping Social Clubs Sports http://kpmg.2017..