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IMC shit my part

2. 6-Pack Questions *

What single proposition comes from the client? (pick one and emphasize and focus on that)
(Bien) *
What client character should come through? (Bien) *
What can make the client credible? (Bien)

St. Peter Life Plan, Inc. is a Pre-Need DeathCare Company that offers affordable traditional
memorial life plans to all segments of society. Since 1970, it has maintained its leadership and
excelled in its role as DeathCare Experts in the DeathCare Services Industry through the
continuous development of its wide range of memorial products and services attuned to the
changing needs of Philippine society.

St. Peter Life Plan has several branches in key cities and municipalities nationwide. It is
supported by the largest network of memorial chapels in the country, St. Peter Chapels, in the
delivery of reliable and world-class DeathCare services. It only entrusts its trust funds to the
country’s leading banks such as Bank of the Philippine Islands (BPI), Banco de Oro (BDO),
Metrobank (MBTC), United Coconut Planter’s Bank (UCPB), Rizal Commercial Banking
Corporation (RCBC) and Security Bank and Trust Company (SBTC) for the protection and
security of its planholders.

St. Peter Life Plan strongly believes in the quality and value of its memorial products and
services; thus, it dares to say that Bawat Pamilya Dapat May St. Peter Life Plan!

Value Proposition:
St. Peter Life Plan – Kahit Saan, Kahit Kailan, St. Peter Maaasahan!

“St. Peter Life Plan” known as one of the top funeral services in the country,
has maintained its leadership and transcended its aspects as DeathCare
Experts in the DeathCare Services Industry. Choosing a Filipino-termed value
proposition represents its origin and also empowers the