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Business Plan


Exit Strategy 10.2 Skillset and Qualifications 2.1 Product/Service 3. Market Research/Customer Analysis 4. Appendix 2 . Management Structure (Entrepreneur Background and Qualifications) 2. Financial Analysis 12.2 Business Objective 1. Executive Summary 1.4 30 years of age and over 2. Identification of Regulatory Obligations 8.1 Applicants Background 2. Marketing Strategy 7.3 Team Structure 3.1 Market Research 5.3 Pricing Model 4.1 Competitor Analysis Table 6. Competitor Analysis 5.1 Business Idea 1.Table of Contents 1. Operational Functionality 8.2 Compliance Systems 8.1 Advisors 8. Description of Product and Service 3. Key Risk Mitigation 11.2 Supplier Analysis 3.3 Commercial/Residential Property 9.3 Already Existing Businesses 1.

1 Applicant’s background o What life/work experience has led you to this point? 2.2 Business Objective o Is this product or service filling a market gap? Explain this gap and why you can realistically fill this. Limited Company Social Enterprise) o Where does the idea come from and why are you interested in starting the business? o What is the timeframe and how do you intend on making it a success? o Where will the business be located? 1.1.1 Business idea o What is the business? o Who will be involved in the business? (is this a Sole Trader.4 30 years of age and over o You will be required to have evidence as to why you are unable to obtain a loan from a high street lender 2. Executive Summary 1.2 Skill Set and Qualifications o What skills can you offer this business? How will these skills be best utilised? o IS there an area you identify weakness in your skillset? Will this skills gap require addressing in the future? How will you fund this? o What is your 5 year career goal? What do you ideally want to achieve from this business? 3 .3 Already existing businesses o How long has the business been trading? o What is the current turnover? 1. o How are you going to make this a successful business and what appeals to you about being self employed? 1. Management Structure (Entrepreneur Background and Qualifications) 2. Partnership.

why and how will they be implemented? o What target market has your research established? o Distinguish the difference between the Customer and the End User – remember the customer is the person paying for this product or service. o How will you select staff? How will you train these people? What will the training budget be? o Will you set Key Performance Indicators? How will you work out how much you pay staff? 3.2 Supplier Analysis o Who have you enlisted to supply the product? o Why was this supplier chosen? (Quality/Cost)? o Have you got a suppliers contract? o IS there a back up plan in place if this supplier falls through at late notice? 3.3 Pricing Model o Description of the pricing model and how this will capture the target market. o List the pricing for each product/service you intend on selling 4. product/service changes) o Can you evidence the demand for this product in the market? (pre orders taken to prove concept/surveys and observations completed? 4 .1 Market Research o What methods are used. Description of Product and Service 3.3 Team Structure o Will you be hiring any employees? If so. Market Research/Customer Analysis 4. explain the key staff. o How will you ensure this market research is on going and feeds back into the business? (improvements.1 Product or Service o What is the product or service? o How will the product/service be delivered? 3.2. their positions and key responsibilities.

2 Distribution Channel o What is the current marketing reach of your business (local.1 Competitor Analysis Table Competitor Location Price What is How your much are Unique they Selling charging? Point to rival this competito r? 5 . national. location and their market space? o Identify how these competitors may react to a new entrant in the market? Be creative – how will you mitigate this and compete? 5. Competitor Analysis o Is there a strong competitive advantage and Unique Selling Point for the product/service you are offering? o Have you identified ALL competitors not only in the local market but also online? o Include a comparison between each competitors product/service and your own- o What do they do better.4. international) o How do you reach these customers? (Internet. distributors or high street retail) o Do you have a strategy to reach new markets in the coming years? o Do you have any strategic alliances that give you greater access to specific markets? o Have you decided on a supplier? What was the reason for choosing this supplier (Quality/Cost)? 5. breadth of their products.

1 Advisors o List your core team of advisors (Accountants. Identification of Regulatory Obligations 8.3 Legal Obligations: 6 .e. Website creation.6. Marketing Strategy o Given the market research completed. what is the back up plan if you become sick or unable to work for unforeseen reasons) (be realistic – it does happen) 8.2 Compliance Systems o How will you prepare VAT obligations. Operational Functionality o How are you going to operate this business? (keep any timescales realistic) o Have you got a solid support group to help you if you need it? (family and friends) o Are you an individual operator? If so. insurances for Health and Safety etc 8.e. what is the marketing an promotional strategy? o What is the marketing budget? How often will this be conducted? i. initial marketing campaign with follow up marketing. o Is this going to be outsourced? i. o Advertising o Do you have events planned. brochures. Lawyers and Consultants) 8. website and leaflets? o What is your budget? Is this realistic for a business of this size? 7.

Weaknesses. pass on to family or friends) o How will you pay this loan back if the business is unsuccessful? 10. Opportunities and Threat analysis. If not. correct and valid drivers licence for specific vehicles) o If you are not – who is advising you i. 10.4 Commercial/Residential Property to be owned or leased for business: o Lease agreement and landlord details 9. Exit Strategy o Do you have a defined exit strategy? (sell the business. what are the critical success factors for your business? o How are you going to manage the weaknesses and mitigate the risks these weaknesses pose? o Address the risks in the following table (note – add more cells where required – there should be at least 5 or more risks that you identify from thorough SWOT analysis. o Are you well informed about the legal obligations around this business? (i. o Have you included insurance provisions? Are these included in your cash flow? o IT – Company owns all licenses for software 8.e you have a solicitor to handle this.1 Key Risk Mitigation Table Key Risk Level of Risk Impact of Mitigating Low/Medium/ Risk Factors High Low/Medium/ High Supplier Fails to Medium High Have an deliver alternative supplier for emergencies Headcount 7 . o From this analysis.e OFSTED for childcares. Health & Safety Executive for food outlets. Risk Mitigants o Strengths. you need to write a commentary.

1 Financial Analysis o Detail the sources and uses of funds for the business – these must all be included in the Cash Flow. you need to reconsider either cutting the costs or changing the amount of the loan that you require. Third Party Relationships Qualifications needed 1. o Make sure to project a conservative sales forecast within the first 3-6 months o Evidence needs to be provided as to how you reach these sales projections o i. This will be questioned whether you require the loan for all of these costs so make sure you explain why these are important at the outset. tenancy agreements and product costs? o You must provide a competent estimation of the capital costs to be funded. It is advised you do not over inflate your expected 8 . o This area is a good place to evidence the revenue calculations (sales breakdown) o Do you have any evidence supporting Revenue and Cost Assumptions? Supplier cost contracts. marketing quotes. o Is the Cash Flow still positive after the initial set up costs? If not.e how many products are you going to sell per month – why you arrived at this figure – tie this back to your market research.

o Have you included the loan repayment in the cash flow? Make sure to account for any interest only periods. 12 Appendix o You must attach your CV o Any relevant work of personal references o Include all supporting documents you mention in the Business Plan examples of these are as follows: o Lease Agreements o Sales Contracts o Supplier Contracts o Pre Orders o Quotes for shop layouts and work o Advertisements for cars to show correct purchase price is included in the Cash Flow o Relevant certifications o Regulatory Requirements – Certificates must be attached o Insurances o Results of research on Market – observation and survey results 9 .e will you be producing more ice coffees in summer than winter – will this product produce higher sales figures? Will it also produce a higher cost margin? Please indicate if there is no cyclical trend in your business and why this is the case. revenue in order to make this cash flow work – this will only make your cash flow difficult to maintain over the coming year. o Do you ensure that cyclical/seasonal trends are reflected in your sales figures? i. provide commentary around this. o Do you identify a Break Even point within the first year of operation? If not. o Make sure the cash flow forecast is reflective of the full loan term. o Personal survival Budget must be completed.

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