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A

SYNOPSIS ON

A STUDY OF DEBIT CARD IN


INDIAN SCENARIO

SUBMITTED TO:

NAME HERE

SUBMITTED BY:

NAME : NAME
SCHOLAR NO : NO
Submitted in partial fulfillment of the
requirements for qualifying

MASTER OF BUSINESS
ADMINISTRATION
2016
A STUDY OF DEBIT CARD IN INDIAN
SCENARIO

Submitted By:

Scholar No. :XXX

Name : XXX

Area of Specialization : MBA (Finance)

Title of the Project : A study of Debit card in Indian Scenario

Name of the collage : XXX

Collage code : XXX


INTRODUCTION

Banks are playing vital role in the economic development of a country. A sound and effective banking
system is the backbone of an economy. The emergence of private/new generation banks has been changed
the entire banking operations drastically by the use of sophisticated new technologies like internet
banking, ATMs (Automated Teller Machines), EFT (Electronic Fund Transfer), Debit cards, Credit cards,
Mobile banking, etc., are accessible to customers on a 24x7 basis across the world. These modern
technologies enable the bankers to overcome the barriers of time and space in extending their customer
services.

STATEMENT OF THE PROBLEM

This study will help in to understand the type of Debit card & plastic money system. Most Indian banks issue
Visa debit cards, though some banks (like SBI and Citibank India) also issue Maestro cards. The debit
card transactions are routed through Visa or MasterCard networks in India and overseas rather than
directly via the issuing bank. Unlike credit and charge cards, payments using a debit card are
immediately transferred from the cardholder's designated bank account, instead of them paying the money
back at a later date. Debit cards usually also allow for instant withdrawal of cash, acting as the ATM card
for withdrawing cash. The study finds the status of Use of Debit cards & plastic money in India.

OBJECTIVES OF THE STUDY

The objective decides where we want to go, what we want to achieve and what is our goal or destination. The
objective of Debit card in INDIAN SCENERIO is to

1. To study socio-economic background of the sample debit cardholders.


2. To study the pattern of usage of debit cards by the sample customers.
3. To study the customers choices and preference in the usage of debit card.
4. To study which type of debit card is most suitable for online transaction.

RESEARCH METHODOLOGY

Survey Method & Online polling & Research has been followed for the study. Both primary and secondary sources
of data are used. Well structured questionnaire is designed to elicit necessary data and details from the consumers of
retail stores. The secondary data were collected from the books, journals, magazines and web portals. A
proportionate random sampling method was employed to elicit the necessary information from the debit cardholders
& there keen interest in the type of debit card.The primary data collected from the respondents has been analyzed
with the help of Statistical Package for Social Sciences (SPSS). Percentage analysis and Chi-square test has been
employed for testing the hypothesis.

HYPOTHESIS:

There is no significant association between the personal factors i.e, age, education, occupation, monthly income and
using of Debit Cards.

DATA COLLECTION METHOD:


The data will be collected using both by primary data collection methods as well as secondary sources.
(i) PRIMARY DATA Most of the information will be gathered through primary sources. The
methods that will be used to collect primary data are books, research, newspapers, wave sites etc.
Books:
A guide to ATM and Debit card industry by F Hayasai
A study of Debit cards safety & research by A Kosse
News Papers:
Business Standard, Jaipur Edition
Economic Times, Jaipur Edition
Magazines:
India Debit Report Series
Induian Plastic Money Volume 40
Web Sites:
www.allahabadbank.com
www.statebankofindia.com
www.wikepidia.org

(ii) SECONDARY DATA Interviews, questioners, fill ups, different nationalized banks, borrowers,
financial consultants etc. Secondary data of this project on Reverse Mortgage will be collected from
Interviews from different categories of target group.
Questionnaires will be arranged to get the data.
Fill ups
Different nationalized banks
Borrowers
Financial consultants

METHOD OF SAMPLING:
The technique used for conducting the study was Convenience Sampling Technique as sample of respondents
was chosen according to convenience & according to online participation.

STASTICAL TOOLS:
The tools used in this study were MS-EXCEL, MS-WORD. MS-EXCEL was used to prepare pie- charts and
graphs. MS-WORD was used to prepare or write the whole project report.

REPORT WRITING AND PRESENTATION:


Report Encompasses Charts, diagrams

METHOD USE TO CLASSIFY DATA:


Data Analysis & Interpretation Classification & tabulation transforms the raw data collected through
questionnaire in to useful information by organizing and compiling the bits of data contained in each
questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used
to organize and analyze the data of Debit card research:

Simple tabulation of data using tally marks.

Calculating the percentage of the responses.

Formula used = (name of responses / total responses) * 100

CONCLUSION:
RBI recently analyse the trend of use of Study of Debit cards that Number of Debit Cards in India:
40,90,34,442 . Total Debit Card transactions at Point of Sale Outlets: 5,95,62,768
& approximate a 7:3 ratio for Offline: Online payments based on the transaction trend that I have seen.
So, total debit online payments come upto approximately 41,69,39,377.
So, the number of transactions done annually online using debit cards is about 0.98.
Payments using Credit Cards is 30 times Debit card payments (value wise) and about 18 times (frequency
of transaction wise) Stats from RBI website. Further the use of debit card depends upon the type of acrd
used in the transcation & some debit cards like Rupay card have some limitations.Thus this study further
depicts which type of debit card whether Visa, Mastercard, Rupay., used specially for the particular
purpose & Indian customers choice over these cards.

REFERENCES:

Martin, Andrew (January 4, 2010). "How Visa, Using Card Fees, Dominates a Market". New York
Times. Retrieved 2010-01-06.
"Fee-Free Basic Bank Accounts Launched". Retrieved 2016-09-23.
"Consumers and Changing Retail Markets". Canadas Office of Consumer Affairs (OCA).
"RBI fixes five free ATM withdrawals". Deccan Herald.
"RBI says fee on debit card usage not permissible". The Indian Express. September 2013.
"RuPay card Launch". NPCI. March 2011.
"India card to be called Rupay".
"India card to be called Rupay". The Times Of India. 2011-03-21.
Interenet survey poll study
Internet research papers.