AN

ASSIGNMENT
ON
SERVICE MARKETING
Submitted By :
Gauswami Tushar (sem -3)
Roll No. :-40
Guided By:
Dr. REENA LADIWALA

TOPICS:- 1. STUDY ON EDUCATION INDUSTRY
2. STUDY ON TELECOM INDUSTRY
3. STUDY ON HOSPITALITY INDUSTRY

Submitted To :
Department of Business Administration
M.K. Bhavnagar University
Bhavnagar.
Date :-
Sign :-
1.
AMRUT VIDHYALAY
KAMINIYANAGAR , BHAVNAGAR

 MARKETING STRATEGY FOR EDUCATION
INSTITUTE

 We FEES FOR GIRLS 50 % OF THE AMOUNT OF TOTAL FEES
 Our institute will provide bus facility
 We would provide best teaching staff to students
 We would provide camera recording facility
 We would provide advertisement to attract student and parents
 We will advertise on television
 Social media and website will be the core part to promote our institute
 We will like to know the requirements of student and parents of the institution

 7 P’S OF SERVICE MARKETING

1. PRODUCT
 We will provide different kind of packages for student

2. PRICE
 We would offer different prices which would include extra curricular
activities for their overall development
 We will also provide special discount to the student scoring above 90%

3. PLACE
 Our location is in the city so all students can reach to the institution
easily no time

4. PROMOTION
 Promotion activity will be carried out in innovative and different way
which would help to attract parents and student
5. PEOPLE
 We will provide better teaching staff and non teaching staff which
would help the student to find solution

6. PROCESS
 The functioning of the institute will be in a proper and in a suitable
way which would make student punctual

7. PHYSICAL EVIDENCE
 We would make our institute certified so student and parent can
keep trust on our institute and parents feel there child future
secured.
2.
MARKETING STRATEGY FOR TELECOM INDUSTRY ( DOCOMO
,RELLIANCE , BSNL )

INTERNET PACKS

PARTICULAR RELIANCE BSNL DOCOMO
RS. 149 197 189
PACK 2 GB 1 GB 1 GB
VALIDITY 28 DAYS 28 DAYS 28 DAYS

FREE MINUTES

PARTICULAR RELIANCE BSNL DOCOMO
RS. 97 135 97
MINUTES 2500 300 500
VALIDITY 28 DAYS 28 DAYS 28 DAYS

PER SECOND CHARGES

PARTICULAR RELIANCE BSNL DOCOMO
RS. 49 67 38
RATE 35 P/MIN 1.2 P/ SEC 30 P/ MIN
VALIDITY 28 DAYS 21 DAYS 45 DAYS

SMS PLAN

PARTICULAR RELIANCE BSNL DOCOMO
RS. 39 31 84
SMS 500 385 3000
VALIDITY 28 DAYS 30 DAYS 30 DAYS
1. Reliance is providing cheaper calling services among this
three company
2. Docomo is lowest call rate providing company
3. Reliance is providing internet facility at cheaper rate
compare to other

RE – DESIGNING ADVICE

1. BSNL should reduce price for free minutes and introduce 4G
2. Docomo should increase free minutes and introduce 4G
3. BSNL should give more SMS at RS.31
4. Docomo should reduce price for SMS pack
5. Reliance should increase their validity period for call reducing
rate.

3.
GIRI HOSPITALS
Near reliance mall, bhavnagar

 Marketing Strategy

1. We are charging half fees from BPL card holder families.
2. Provide ambulance facility in emergency cases free of cost.
3. We accepting ma vatsalya amrutam yogna card .
4. We are giving membership for whole year to give consulting service to low
income family.

 7 P’S OF SERVICE MARKETING

1 PRODUCT
 We are providing good quality health service to patients.
 We are providing emergency services
2 PRICE
 We use price discrimination for different patient.
 We are giving credit facility to patient.
 We are giving concession to the patient coming second time .

3. PLACE

 Our hospital is situated at the middle of town so everyone can reach
easily.

4. PROMOTION
 We are giving advertising in local newspaper
 We are organizing blood donation camp
 We are organize free check up camp

5. PEOPLE
 We have a team of 50 nurse and 14 doctor to provide services .

6. PROCESS
 Our hospital provide services 24 hours
 Our doctor visit two times in a day to patient

7. PHYSICAL EVIDENCE
 Neat and clean environment
 Good beds facility
 Cool and mineral water
 Lift facility for all floor