Allen Solly

Introduction about company:-

Allen Solly founded in 1744 by a company called William Hollin and Co Ltd. The brand was
purchased in the 1993 by a new company called Madura Garments. Aditya Birla Nuvo
acquired Madura Garments and they entered India in 1993 the branded garments business.
Brands operate within consumer categories; a select few even lead them. Very rarely do
brands inspire the birth of an entirely new consumer class. Allen Solly is one such brand. Its
edgy positioning, smart communication, and great fashion together created the 'smart casuals'
category in India. And within two years, with its 'Friday Dressing' fashion concept; it
redefined what India wore to work. Allen Solly helped the nation break away from the boring
black, grey, brown and navy work-wear. Today Allen Solly is among the top most brands in
India. It scores the highest on Brand Equity amid all brands in its segment (according to an
ET Brand Equity survey of Apparel brands.

It is clocking strong growth of over 30 percent CAGR across its formats and stands poised to
cross net sales of INR 1,000 crores in FY 2017. In 2002, Allen Solly became the first Indian
brand to introduce work fashion for women. The women's line was a runaway success,
winning several awards. Ten years later Allen Solly started a process of re-branding. The new
logo -the 'Stag' (the symbol of the city of Nottingham) - was introduced across all touch
points.

In 2013, the kidswear Line was expanded into a complete smart young wardrobe—Allen
Sally Junior—for boys and girls. Solly Jeans Company was launched in 2014 and it has two
exclusive stores in Pune and Bengaluru. Solly Sport was launched as a tennis-inspired
lifestyle sports brand. It has a strategic tie-up with Wimbledon and has made available the
lifestyle apparel and non-apparel Wimbledon lines to Indian consumers. It also has a
considerable social media presence with over a million fans on Facebook as well as a sizeable
Twitter following. Allen Solly, is indeed the personification of a modern, contemporary and
millennial lifestyle, and today carries the original spirit of Friday through a fun week.

Allen Solly. jeans and jackets for men. pants and tunics. chinos. With work cultures getting more relaxed and ditching norms. an Allen Solly T-shirt paired with shorts and loafers marks a smart yet nonchalant ensemble that is ideal to wear on and off the court.Allen Solly. Allen Solly’s sub brand Solly Sport offers a collection of sports inspired clothing. the brand aimed to add a pop of vibrant personality to formal wear with its range of clothing for women and men. greys and whites. Allen Solly is known as an understated yet upbeat work wear brand. while for women the plethora of styles range from dresses. Ditching the black. The Championships. chinos and brogues for a smart yet effortlessly nonchalant look. Solly Sport. shorts.Friday Dressing Everyday Bringing the concept of ‘Friday Dressing’ to menswear in India. Perfect for the weekends. For new-age entrepreneurs who prefer to step out of the boardroom. you can buy an Allen Solly blazer and partner it with a casual shirt. Termed as ‘work casuals’ the collection ranges from shirts. The fashionable casual wear line offers a collection of T-shirts.Style On and Off the Court Partnering with the most prestigious tennis event in the world. trousers. T-shirts. . Allen Solly stomped all the rules when it came to corporate dressing. Wimbledon.Work Appropriate Casuals Stylish yet sufficiently casual. you can browse and shop for an Allen Solly shirt online and pair it up with dark washed jeans and loafers for a work-appropriate look that is also perfect for days when you mix a little business with leisure. skirts. Breaking away from convetions. blouses. You can also explore the colourful range of Allen Solly chinos to add a dash of colour to your work wear capsule. shirts. the new age workforce can now dress fashionably smart and express their individual style with Allen Solly’s range of clothing. trousers and jackets.

innovative fabrics and stylized silhouettes. the chic and fashionable range is perfect for your 9 to 5. shirts. skirts. With womenswear getting more experimental with bright colours. Allen Solly captures this transition with their range that includes dresses. Allen Solly caters to the young woman professional. tunics. For women segment . Redefining work-wear for women. and add a pop of colour to your work wear style with a trendy Allen Solly dress partnered with pumps and a stylish tote bag. trousers. female and kids. Allen Solly products:- The company have garments. suits and blazers. shorts. tops.Solly by Allen Solly A pioneer for western wear for women in India. Ditch the blacks and greys. accessories and footwear for both male.

For men segment For kids segments .

Palaniappa Nagar. Chennai.  Qualifications Required to start the franchise of Allen Solly Concept: Formal wear brands Territory: Nationwide Training Provided: Yes we provide sales training Marketing Support: Yes we provide Regional and National level marketing support Agreement Term: 3 Years and renewal Investment Required: 15 lakhs -20 lakhs Business Established: 1881 Franchising Commenced: 1995 . Valasaravakkam. Is located in Arcot road.Retail Format:- Classification of retailers Store based retailers Franchise store  Allen Solly show room which I have chosen is Franchise store.

Supply chain management of Allen Solly:- Let's take a little look at Allen Solly logistics for a piece of clothing. stock levels and space in the warehouse as well as managing deliveries from factories and manufacturers. manage factory orders and deadlines as well as material resource planning for .  The people who wants cloths like formals. ERP is designed to keep track of stock levels everywhere from all the branches of a store to warehouses. formals and suiting for men’s. where in a shop there may be a huge range of colours and sizes for that item as well as hundreds of other items all with their own variations.000. semi-casuals and footwear and they own accessories with high range of price and varieties they can be a customer of Allen Solly. That's the chain for just one item.Customer of Allen Solly:-  The people who are affordable to buy the cloths above 1500. they are the customer of Allen Solly. Keeping track of all of this soon becomes a completely insurmountable task and in comes the need for an ERP system. similarly needs to manage deliveries to all of the stores. The target customer is middle to high class peoples. Manufacturers then need to manage orders and deadlines while making sure they have a steady supply of materials to manufacture the product with as well as managing deliveries from other factories in the case of more complex items of clothing which require assembly. casuals. women’s and Childers. They have varieties of cloths like casuals. The starting price of the cloths is 1500 to 30. The warehouse. so needs to predict sales and order more from the warehouse based on their stock levels. the shop needs to make sure it remains in stock of all of its items.  The peoples who are looking for quality and branded garments can be the customer of Allen Solly. when you buy it from the shop.  The company itself telling that we are priced higher and they target segment is upper middle class who are ready to invest minimum 1500 rupees for the cloths. Once the people buy and wore cloths there can be the loyal customer of the company.

which became a instant hit. which are: .the factories keeping track of material orders and predicting requirements based on orders and their deadlines.  They entered the market with a blockbuster concept of FRIDAY DRESSING  They used unconventional shades of beige and tan and used fabrics like KHAKI in shirts and trousers. The way this is managed is by sharing all of the order information from the store level all the way down to the manufacturers and even the designers into a central location where management can be centralised the whole process can then be managed from the top down. This very easily turns a phenomenally complicated task into a far simpler one. Innovative Branding/Marketing:-  Corporate Collaboration Program  Pre-Friday Launches  Online Promotion  Telecommunication Promotion  Print Media Promotion  Seasonal discount  Pro-codes discount  Online and offline selling  Free home delivery and cash on delivery acceptable. Marketing Strategies Special Privileges are given *MY SOLLY* members. Promotional strategies:- Innovative Ideas  They were first to spot the need of casual work wear for young professionals.

Now create a buzz on online social media by encouraging people to so discuss what should be the new Friday flavour. TCS etc. Are Pre-Friday Launches Now So Introduce new designs of ‘Finally it’s Friday” collection Much on Thursdays to initiate the Friday buzz. Online contests on Allen Solly FB page like . Corporate Collaboration Program Collaborate with various corporate houses and sponsor corporate events. Fun Special discounts on Thursdays to promote ‘Finally it’s With Friday’ dressing. Use online shopping store and avail vicarious trial options to try on dresses online-by creating your own profile on our website. Call exclusive customers to personally invite them for launch of season product line and exhibitions. The models in these fashion shows could be the companies’ executives itself to bring in the sense of belongingness to the collection. Call and wish premium customers on their birthdays and anniversaries. Best photo gets to become the profile picture of Allen Solly FB page for a day. Discount coupons of ‘Finally it’s Friday’ Allen Solly dressing will be given to foster sales. Send email with flyers and special invites to corporate people for exclusive Are exhibitions and product line launches.Friday Freaks especially for Friday dressing lovers. Allen Launch new ‘Finally it’s Friday’ collection especially Solly through fashion shows held in corporate houses. Give exclusive membership cards to the employees of collaborated organizations. Fun With Telecommunication Promotion Allen Send SMS to customers to let them know new designer line launch Solly or give special discounts and offers.  Special B’DAY gifts and bonuses. it would set up the much momentum for the upcoming Friday fever.upload your office photo in your ‘Finally it’s Friday’ attire.  Get an individual discount. Online Promotion:- Allen Solly fan club. Open outlets in campus of companies like Infosys.  Attend specially hosted ALLEN SOLLY events by invitations. Print Media Promotion :- .

Magazines . Display these collages in your shop on a dedicated “Finally it’s Friday” customer board. The prize should be discount coupons to encourage more buying.Feature adds and discount coupons in magazines most read by the target audience. .Newspaper – Start contests to make a collage of your Friday office moments in the space provided and bring it to store to avail special discounts.