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A STUDYON FACTORS INFLUENCING THE

CUSTOMERS TOWARDS SERVICES OF SYNDICATE


BANK ELURU.
(AprojectreportSubmittedtoJawaharlalNehruTechnologicalUniversity,
KakinadainpartialfulfillmentoftheRequirementsforawardingtheDegree)

IN

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY
N.NAGA MANJULA
Regd. No: 12ME1E0032

UNDER THE ESTEEMED GUIDANCE OF


K.LALITHA BHAVANI, M.HRM, M.B.A (Ph.D)
ASSISTANT PROFESSOR

DEPARTMENT OF MANAGEMENT STUDIES


RAMACHANDRA COLLEGE OF ENGINEERING
(AFFILIATED TO JNTU, KAKINADA, APPROVED BY AICTE, NEW
DELHI) NH-5 ,BY PASS ROAD, VATLURU (V), ELURU, W.G. DIST- A.P

2012-14
DECLARATION

I, hereby declare that, this project report titled A STUDYON FACTORS


INFLUENCING THE CUSTOMERS TOWARDS SERVICES OF SYNDICATE
BANK ELURU, is a bonafide work done and submitted to the JNTU, Kakinada
,Department of Management Studies, Ramachandra College of Engineering is an
original work carried out by me and is not submitted to any other purpose or
published any time before. The information & findings of this report are based upon
the information collected by me during the study period.

Place: ELURU

Date: (N.NAGA MANJULA)

Regd. No: 12ME1E0032


CERTIFICATE

This is to certify that, the Project entitled A STUDYON FACTORS


INFLUENCING THE CUSTOMERS TOWORDS SERVICES OF SYNDICATE
BANK ELURU submitted by N.NAGA MANJULA as partial fulfillment of the
requirements for awarding a Degree in MASTER OF BUSINESS
ADMINISTRATION, from JawaharlalNehruTechnologicalUniversity,Kakinada,

under the guidance and supervision of Mrs. K.LALITHA BHAVANI, M.HRM,


M.B.A (Ph.D) Asst. Professor, DEPARTMENT OF MANAGEMENT STUDIES,
RAMACHANDRA COLLEGE OF ENGINEERING, VATLURU, ELURU,
during the year 2012-2014.

Project guide HOD

External Examiner Principal

__________________________________________________________
Ph: 08812-215 150, 152, Fax: 08812-234 128 email: rcee_elr@yahoo.com, website: rcee.ac.in

ACKNOWLEDGEMENT
I take this opportunity to express my regards to Dr. S.M.V. SHARIEF,
B.Tech, M.E, Ph.D (IITB), Principal of Ramachandra College of Engineering,
Vatluru, Eluru, for his encouragement during the period of my MBA programme and
permission to do this project work.

I also express my happiness for being a student of the Management


Studies Department in Ramachandra College of Engineering and co-ordinate under
the guidance of Mrs. K.LALITHA BHAVANI, M.HRM, M.B.A (Ph.D)HEAD
OF THE DEPARTMENT OF MANAGEMENT STUDIES, for his valuable
suggestions and encouragement, guiding me at every stage for successful completion
of this project.

I really appreciate all the support and help extended by my project guide
Mrs. K.LALITHA BHAVANI, M.HRM, M.B.A (Ph.D), ASSOCIATE
PROFESSOR in Ramachandra College of Engineering.

I thank MR.V.R.S.SHARMA IN SYNDICATE BANK,

ELURU for permitting me to do the project work over there and the support offered
to me throughout the project work.

(N.NAGA MANJULA)

CONTENTS
Title Page
Declaration
College Certificate
Company Certificate
Acknowledgement

CHAPTER-1
Introduction 01-06

CHAPTER-2
Research Methodology 07-10

CHAPTER-3
Industry Profile 11-24

CHAPTER-4
Company Profile 25-40
CHAPTER-5
Theoretical Frame Work 41-47
CHAPTER-6
Analysis and Interpretation 48-65
CHAPTER-7
Findings and Suggestions 65-68
APPENDIX
Bibliography 69