TABLE OF CONTENT

EXECUTIVE SUMMARY............................................................................................ 2
Company Information......................................................................................... 2
Growth highlight................................................................................................. 3
COMPANY DESCRIPTION..................................................................................... 5
Market Analysis...................................................................................................... 8
Market Size......................................................................................................... 8
Market Trend and Influences...............................................................................9
Product Segmentation & Channel.......................................................................9

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Outline of Interim Report
1. Team Statement - Outline of our progress so far and what will be
included in the following document this will act as an interim report
outlining.etc.
2. Executive summary - To do last and will outline the overall document
3. Company Analysis -
Company Information
Growth highlight
Product profile (product description, benefits, product lifecycles,
R&D)
Financing
Future plan
Goal and Position of the business
Nature of the business and how the product meets the market
needs
supply chain
customers
competitive advantages
KPI
Value proposition using Porters value chain
SWOT analysis
PERT
PESTEL analysis
Conclusion (PERT, CPM, Risk severity matrix,RPM decision making
model)
4. Market Analysis - (possibility to include Industry Analysis)
Market Current Size and Forecast
Legal Requirement
Market Influence and Trend
Market Segment
Competitor Analysis - To include mapping of competitors on to chart**,
Outline top 20 competitors**
5. Marketing Strategy
Routes to Market - Franchise, investors, partnerships
Financial Projections -
Appendix: Minutes of Meeting, communication plan, scope document, phases of
work, gantt chart? Milestones etc, Key learnings and individual conclusions /
reflection

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EXECUTIVE SUMMARY

Company Information: https://ssblc.ucd.ie/lti/v1258391661a9gwdd5nk/

EASi: Energy Automation System

Founders: Aidan MacDermott, Current CEO

Number of Staff: 5 members in management team

Branches:
EASi General Trading LLC Dubai UAE
EASi UK London UK
EASi Ireland Ennis, Co Clare Ireland

Website:https://www.easilightandpower.com/ or www.easiuk.co.uk

History:
April 1998 found as LV Power Distribution in Ireland, supplied and manufactured
Italian product called Busbar Trunking Systems and Switchgear.
2002 sold to a French company
2004 EASI moved to Energy Efficiency, focused on LED technology.
2003 established sale in UK
2005 founded EASI UK: 7 agents (Glassco, Leeds, Manchester City, Birmingham,
London, South Coast), entering UK with a very simple product: changed TH lighting
(tube) to a skinnier version: T5, more efficient, saving 50% energy
2011 became mainstream offer, became expert in LED
2013 LUX award winner for London Underground
2014 entered Dubai market, provided service and expertise for ME market segment.
2015 stepped back to Ireland market
2016 doubled turnover from 2015

Statements
Purpose: to be a leader in LED lighting industry by providing enhanced services,
relationship and profitability
Mission statement: To build long-term relationships with our customers and clients
and provide exceptional customer services by pursuing business through innovation
and advanced technology.
Vision statement: To provide quality solutions that exceeds the expectations of our
valued customers.
Core value:
treating customers with respect and faith,
grow through creativity, invention and innovation
integrate honesty, integrity and business ethics into all aspects of
business functions.
Goals:
Regional expansion in energy efficient lighting field
Strong base of key customers
Increase assets and investments to support better services
Good reputation

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 Become a key player in the industry
Scope of work:
Providing the best products and correct solutions to meet the clients
requirements at all times/ custom made
Cooperating with best electrical installation companies

Growth highlight

Income Expense Gross profit Net profit

2015 260,797.02 212,812.08 47,984.94 -34,202.32
2016 630,175.14 208,774.64 421,400.50 275,250.67

Dash- board including the profit, loss, gross profit and Top 5 expenses like budget variance
and comparison of actual Vs expected results

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Products/services profile (Trend Analysis in revenues and expenses-n graph years vs
expenses and pie chart for services VS profiles including individual pie charts for both)
No/prod Interior Exterior Lighting Busbar
Metering
uct Lighting lighting controls Trunking
PLA33 and
HIGH PLA33DL
LED Flood Microwave
1 LED Panels POWER (universal
Lights Sensors
BUSBAR network
analyser)
PLA34
LED MEDIUM class S
LED Down PIR
2 Canopy POWER power
Lights Sensors
Lights BUSBAR quality
analyser
PLA44
Wi-Fi, RF & LOW POWER class A
LED Retail LED Street
3 Touch & LIGHTING power
Luminaires Light
Controls BUSBAR quality
analyser
LED Car RGB, DMX
LED Ceiling
4 Park & Network
Luminaires
lighting Controls
LED IP65 &
LED Linear
5 IK10
Luminaires
luminaires
LED LED Ex
Decorative Explosion
6
Luminaires proof
LED Tubes Luminaires
LED Wall
Washers &
7 LED Lamps
Wall
Luminaires
LED
Inground,
8 LED tubes Garden &
Pool
Lighting
LED Strips
&
9 LED Solar
Aluminium
bar
LED ARD
10 Hi-bays &
Lo-Bays
LED
11 Emergency
Luminaires

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Financing mechanism (funding structure), current bank statement {Income statement,
balance sheet and cash flow linking in the form of flow chart)
Operating margin
Free cash flow
Price to earning
Price to book
Future plan
Re-entering The UK market with a stronger position

COMPANY DESCRIPTION
Goal and position of the business: Re-entering UK with a stronger position, EASi has a
good network of agent, experiences and reputation in this market. For example, the solution
EASi has given to London Underground with LED lighting system has help them to save
millions on maintenance bills and improve the lighting level. EASis capacity has increased
recently in term of both expertise and finance, which enables it to confidently re-enter UK
market.

What is the position you rank yourself in the UK market?

Nature of the business and How the product meets the market needs: EASi focus on
providing custom-made products for commercial customers such as factory, office, shopping
malls, university and other public assets. Instead of massively producing standardized
products, EASi carefully listen to the customers need, analyzing environment condition of
the assets where the light will be installed, and finally providing customers with the most
suitable, innovative and efficient solution. All products are carefully designed and made of
material to ensure energy saving, environmental friendly and with a long lifetime with no
need of maintenance. With more than 18 years experiences in the energy saving field, EASi
is one of the most rare and special business that is extremely customers-focused with high
level of ethic and strong commitment. Uk market has the value of EUR 60 million, with 12
regions, 20 partners, in 2015 LED lighting industry earned EUR 2 billion.

Supply chain system:

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List of specific customers/organisation the company served or will serve

Molex Ireland Ltd. Shannon

Mater Hospital, Dublin
Sekisui Alveo Ltd. Wales
Glasgove Hospitals
Treacys Hotel
London Underground

Describe competitive advantages: ex. Location, expertise, operation, value to customer,

technology:
Always ahead in technology and innovative solution for LED lighting
Smart design and customer-made focused products
Strong commitment with high level of business ethic
Fast delivery system, 10 weeks from order to installation.
Good relationship with Manufacturing network
CEOs great reputation in the industry
High quality product and great customer services (100% of product ensure saving of
energy and maintenance cost)

EASi is applying differentiation strategy with the focus on the niche market

History of finance data (3-5 years financial performance)

KPI

SERVICES AND PRODUCT LINES ( Thu & saigeetha)

Product description

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 Benefits
Product lifecycles
Intellectual property,
R&D activities

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Market Analysis
Market Size

Current size

The UK lighting market was estimated to be worth 2 billion in 2015, having

increased by 13% on the previous year. The trend towards LED technologies has
driven up value growth in the market, as has the continuation of a number of
finance schemes that allow for lighting replacements to be paid for from future
energy cost savings. Despite market forecasts being revised downwards
following the EU referendum, underlying trends remain positive.

The UK market for lighting is diverse with a broad range of products and a
number of end-use applications, many of which have dedicated lighting ranges.
Although the lamps and luminaires sectors have continued to experience positive
conditions 2014-15, lighting controls remains the sector with the highest levels of
growth within the overall market. Key to this recent growth has been the step
change experienced in the technologies of solid state lighting controls and
recognition of the need for more efficient lighting systems for all end use sectors.
The concepts of zoning, directional and space lighting although previously
evident in the market have been brought into sharper focus by the need to cuts
costs, carbon emissions and save energy.

Forecast (2017 2020)

Market prospects have changed markedly with the result of the EU referendum,
which is forcing companies and investors to consider their financial
commitments, and the construction industry was already showing signs of
slowing growth in the first half of 2016.

These deteriorating economic and construction trends are likely to affect the
lighting market and while there has been good growth in the last 2 years, the
next 2-3 years are expected to be much more constrained.

As market conditions become more difficult into the medium-term, annual rates
of growth will fall to around 1-5% per annum to 2020. The adoption of more
efficient lighting products in the medium-term will boost value underlying

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growth, however these products have increased life cycle expectations which
may have more negative implications for the market into the longer-term. The
key driver for the whole lighting market is LED lighting which has gained
significant share in the non-domestic sector in recent years. However, despite
the increase in demand there remains an oversupply to the global market,
especially from developing countries and China, and as a result the global prices
of LEDs have fallen significantly in 2015.

Market Trend and Influences

Market KPIs (Profit, Assets, Net worth 2017-2020)

The UK LED market is forecast to [match] this growth, achieving 15.4 per cent
CAGR between 2015 and 2020 to a total size of approximately 1.3 billion from
651 million in 2015

PESTEL Analysis

SWOT Analysis

Ansoff Matrix Sales Forecasts by Strategy

Product Segmentation & Channel

Product Mix, Key product in 2017&2020

Luminaires still dominate the UK lighting market accounting for the majority
share in 2015, although their overall share of the market is gradually
declining. The luminaires market is more reliant on the levels of new build and
refurbishment activity, particularly in the non-domestic sector, than the lamps
market and these figures reflect an increase in output and rising confidence in
the private commercial sector between 2013 and 2015. The recent trend has
been positive with strong market growth in 2015 underpinned by investment
in street lighting, rising levels of house completions as well as improvements
in construction output for both the domestic and non-domestic sectors.

Distribution Channel

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 Sector Trend for End user

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