!

"#$%&'())&**'+,-,
Slx ln Len Amerlcans ao onllne wlrelesslv uslna a
lapLop or cell phone, Afrlcan-Amerlcans and 18-29
vear olds lead Lhe wav ln Lhe use of cell phone daLa
appllcauons, buL older adulLs are aalnlna around
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hup://pewlnLerneL.ora/8eporLs/2010/Moblle-Access-2010.aspx
@&A'B5<&15&<'C'(/&1$)05'D$E&'@1"F&)<
An lnluauve of Lhe Þew 8esearch CenLer
1613 L SL., nW - SulLe 700
WashlnaLon, u.C. 20036
202-419-4300 | pewlnLerneL.ora
JuIy 7, 2010
a project of the
paae 2
5ummary of I|nd|ngs
5|x |n ten adu|t Amer|can adu|ts are now w|re|ess |nternet users, and mob||e
data app||canons have grown more popu|ar over the |ast year.
As of Mav 2010, 39° of all adulL Amerlcans ao onllne wlrelesslv. Cur deñnluon of a wlreless lnLerneL user
lncludes Lhe followlna acuvlues:
- Colna onllne wlLh a lapLop uslna a wl-ñ connecuon or moblle broadband card. 8ouahlv half of all
adulLs (47°) ao onllne ln Lhls wav, up from Lhe 39° who dld so aL a slmllar polnL ln 2009.
- use Lhe lnLerneL, emall or lnsLanL messaalna on a cell phone. 1wo ln ñve adulLs (40°) do aL leasL one
of Lhese uslna a moblle devlce, an lncrease from Lhe 32° of adulLs who dld so ln 2009.
1aken LoaeLher, 39° of Amerlcan adulLs now ao onllne wlrelesslv uslna elLher a lapLop or cell phone, an
lncrease over Lhe 31° of Amerlcans who dld so aL a slmllar polnL ln 2009.
1
Cell phone ownershlp has remalned sLable over Lhe lasL vear, buL users are Laklna advanLaae of a much
wlder ranae of Lhelr phones' capablllues compared wlLh a slmllar polnL ln 2009. Cf Lhe elahL moblle
daLa appllcauons we asked abouL ln boLh 2009 and 2010, all showed sLausucallv slanlñcanL vear-Lo-vear
arowLh.
Record a video
Send or receive
instant messages
Play music
Access the internet
Send or receive email
Play a game
Send or receive
text messages
Take a picture
April 2009
May 2010
The use of non-voice data appIications
has grown significantIy over the Iast year
The % of cell phone owners who use their phones to do the following
Source: Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey.
N=2,252 adults 18 and older; n=1,917 based on cell phone users.
66
76
65
72
27
34
25
34
25
38
21
33
20
30
19
34

1 8ecause of chanaes ln quesuon wordlnas over ume, our currenL wlreless lnLerneL user deñnluon ls noL dlrecLlv compa-
rable Lo anv pre-2009 ñndlnas.
paae 3
1hls vear we also asked for Lhe ñrsL ume abouL seven addluonal cell phone acuvlues. Amona all cell
phone owners:
- 34° have used Lhelr moblle devlce Lo send someone a phoLo or vldeo
- 23° have accessed a soclal neLworklna slLe uslna Lhelr phone
- 20° have used Lhelr phone Lo waLch a vldeo
- 13° have posLed a phoLo or vldeo onllne
- 11° have purchased a producL uslna Lhelr phone
- 11° have made a charlLable donauon bv LexL messaae
- 10° have used Lhelr moblle phone Lo access a sLaLus updaLe servlce such as 1wluer
Afr|can-Amer|cans and Lannos connnue to outpace wh|tes |n the|r use of data
app||canons on handhe|d dev|ces.
Conunulna a Lrend we ñrsL ldenuñed ln 2009, mlnorlLv Amerlcans lead Lhe wav when lL comes Lo moblle
access-especlallv moblle access uslna handheld devlces. nearlv Lwo-Lhlrds of Afrlcan-Amerlcans (64°)
and Launos (63°) are wlreless lnLerneL users, and mlnorlLv Amerlcans are slanlñcanLlv more llkelv Lo
own a cell phone Lhan Lhelr whlLe counLerparLs (87° of blacks and Plspanlcs own a cell phone, com-
pared wlLh 80° of whlLes). Addluonallv, black and Launo cell phone owners Lake advanLaae of a much
wlder arrav of Lhelr phones' daLa funcuons compared Lo whlLe cell phone owners. lL ls lmporLanL Lo noLe
LhaL our daLa for Plspanlcs represenLs Lnallsh-speaklna Plspanlcs onlv, as our survev dld noL provlde a
Spanlsh-lanauaae opuon.
paae 4

paae 3
¥oung adu|ts are heav||y |nvested |n the mob||e web, a|though 30-49 year o|ds
are ga|n|ng ground.
nlne ln Len 18-29 vear olds own a cell phone, and Lhese vouna cell owners are slanlñcanLlv more llkelv
Lhan Lhose ln oLher aae aroups Lo enaaae ln all of Lhe moblle daLa appllcauons we asked abouL ln our
survev. Amona 18-29 vear old cell phone owners:
- 93° send or recelve !"#!$%"&&'("&
- 93° use Lhelr phone Lo !')"$*+,!-."&
- 81° &"/0$*12!2&$2.$3+0"2& Lo oLhers
- 63° ',,"&&$!1"$+/!"./"! on Lhelr moblle devlce
- 64° *4'5$%-&+, on Lhelr phones
- 60° use Lhelr phones Lo *4'5$('%"& or .",2.0$'$3+0"2
- 32° have used Lhelr phone Lo &"/0$2.$.","+3"$"%'+4
- 48° have accessed a &2,+'4$/"!62.)+/($&+!"$on Lhelr phone
- 46° use +/&!'/!$%"&&'(+/($on Lhelr moblle devlce
- 40° have 6'!,1"0$'$3+0"2$on Lhelr phone
- 33° have *2&!"0$'$*12!2$2.$3+0"2$2/4+/"$from Lhelr phone
- 21° have used a &!'!-&$-*0'!"$&".3+,"$&-,1$'&$76+8". from Lhelr phone
- 20° have *-.,1'&"0$&2%"!1+/( uslna Lhelr moblle phone
- 19° have made a ,1'.+!'94"$02/':2/$bv LexL messaae
AlLhouah vouna adulLs have Lhe hlahesL levels of moblle daLa appllcauon use amona all aae aroups,
uullzauon of Lhese servlces ls arowlna fasL amona 30-49 vear olds. Compared wlLh a slmllar polnL ln
2009, cell owners aaes 30-49 are slanlñcanLlv more llkelv Lo use a ranae of moblle daLa appllcauons on a
handheld devlce.
1he moblle daLa appllcauons wlLh Lhe laraesL vear-Lo-vear lncreases amona Lhe 30-49 vear old cohorL
lnclude Laklna plcLures (83° of 30-49 vear old cell owners now do Lhls, a 12-polnL lncrease from 2009),
recordlna vldeos (39° do Lhls, an 18-polnL lncrease from 2009), plavlna muslc (36° do Lhls, a 13-polnL
lncrease), uslna lnsLanL messaalna (33° now do Lhls, a 14-polnL lncrease), and accesslna Lhe lnLerneL
(43° now do Lhls, a 12-polnL lncrease compared wlLh 2009).
About the 5urvey
1hls reporL ls based on Lhe ñndlnas of a dallv Lracklna survev on Amerlcans' use of Lhe lnLerneL. 1he re-
sulLs ln Lhls reporL are based on daLa from Lelephone lnLervlews conducLed bv ÞrlnceLon Survev 8esearch
AssoclaLes lnLernauonal beLween Aprll 29 and Mav 30, 2010, amona a sample of 2,232 adulLs aaes 18
and older, lncludlna 744 reached on a cell phone. lnLervlews were conducLed ln Lnallsh. lor resulLs
based on Lhe LoLal sample, one can sav wlLh 93° conñdence LhaL Lhe error aurlbuLable Lo sampllna
and oLher random eñecLs ls plus or mlnus 2.4 percenLaae polnLs. lor resulLs based cell phone owners
(n=1,917), Lhe maraln of sampllna error ls plus or mlnus 2.7 percenLaae polnLs. ln addluon Lo sampllna
error, quesuon wordlna and pracucal dlmculues ln conducuna Lelephone survevs mav lnLroduce some
error or blas lnLo Lhe ñndlnas of oplnlon polls.
paae 6
uaLa abouL sendlna phoLos or vldeos Lo oLhers uslna a cell phone and Lexuna charlLable donauons
are based on Lelephone lnLervlews wlLh a nauonallv represenLauve sample of 1,009 adulLs llvlna ln
Lhe conunenLal unlLed SLaLes. 1elephone lnLervlews were conducLed bv landllne (678) and cell phone
(331, lncludlna 104 wlLhouL a landllne phone). 1he survev was conducLed bv ÞrlnceLon Survev 8esearch
lnLernauonal (ÞS8Al). lnLervlews were done ln Lnallsh bv ÞrlnceLon uaLa Source from !une 17-20, 2010.
SLausucal resulLs are welahLed Lo correcL known demoaraphlc dlscrepancles. 1he maraln of sampllna er-
ror for Lhe compleLe seL of welahLed daLa ls ±3.7 percenLaae polnLs.
paae 7
Þart Cne: 1he current state of w|re|ess |nternet use
As of Mav 2010, slx ln Len Amerlcan adulLs (39°) are wlreless lnLerneL users. uue Lo Lhe qulcklv evolvlna
naLure of moblle Lechnoloales, our deñnluon of a wlreless lnLerneL user has chanaed several umes slnce
we beaan sLudvlna Lhls Loplc, LhrouahouL Lhls reporL, a wlreless lnLerneL user ls deñned as someone who
does one or more of Lhe followlna:
- Co onllne from a lapLop uslna a wl-ñ or moblle broadband lnLerneL connecuon. 86° of lapLop own-
ers ao onllne ln Lhls wav, whlch represenLs 47° of all Amerlcan adulLs.
- use Lhe lnLerneL, emall or lnsLanL messaalna from a cell phone. Palf (49°) of cell phone owners do
aL leasL one of Lhese on Lhelr moblle devlce, whlch works ouL Lo 40° of all adulLs.
1he 39° of Amerlcan adulLs who do aL leasL one of Lhese acuvlues represenLs an elahL-polnL lncrease
over Lhe 31° of Amerlcan adulLs who dld so ln our Aprll 2009 wlreless lnLerneL survev, and wlreless ac-
cess uslna boLh cell phones and lapLops has arown slanlñcanLlv on a vear-Lo-vear basls.
2
1he remalnlna
41° of Amerlcans lncludes Lhose who are lnLerneL users buL do noL ao onllne wlrelesslv (22°) as well as
Lhose who are noL lnLerneL users (19°).
April 2009 May 2010
WireIess internet use, 2009-2010
The % of all adults who do the following
Source: Pew Research Center's Internet & American Life Project,
April 29-May 30, 2010 Tracking Survey. N=2,252 adults 18 and
older. Cell phone wireless users include those who use email on
a cell phone; use the internet on a cell phone; or use instant
messaging on a cell phone.
Go online
wirelessly from
cell or laptop
Go online
wirelessly with
cell phone
Go online
wirelessly with
laptop
39
47
32
40
51
59

2 Whlle our 2009 reporL on ºWlreless lnLerneL use" found LhaL 36° of Amerlcans wenL onllne wlrelesslv, LhaL ñaure
lncluded several access meLhods (such as uslna a wlreless neLwork wlLh a deskLop compuLer) LhaL were noL asked ln Lhls survev.
1he 31° number clLed above represenLs onlv Lhe proporuon who wenL onllne wlrelesslv uslna a cell phone or lapLop compuLer.
uue Lo chanaes ln quesuon wordlna over ume, 2009 ls Lhe onlv vear wlLh dlrecLlv comparable daLa Lo our 2010 ñndlnas.
paae 8
LapLop compuLers and cell phones are Lhe prlmarv wav Amerlcans ao onllne wlrelesslv. When we lnclude
oLher devlces (such as mp3 plavers, e-book readers or LableL compuLers) ln our deñnluon of wlreless ln-
LerneL usaae, LoLal usaae lncreases bv [usL one half of one percenLaae polnL. 1hese oLher devlces wlll be
dlscussed lndlvlduallv ln more deLall ln Þart 1hree: Mob||e access us|ng |aptops and other dev|ces.
1hls elahL polnL vear-Lo-vear lncrease ln wlreless lnLerneL usaae ls reßecLed across a falrlv broad ranae
of demoaraphlc aroups, wlLh 18-29 vear olds and Lhose wlLh a household lncome of less Lhan $30,000
per vear showlna Lhe areaLesL lncreases on a percenLaae polnL basls. Wlreless lnLerneL usaae remalned
ßaL for onlv a small number of aroups, such as Launos and Lhose older Lhan 30-alLhouah ln conLrasL Lo
older Amerlcans, Launos conunue Lo have hlah overall raLes of wlreless adopuon. ln lnLerpreuna Lhese
ñaures, lL ls lmporLanL Lo keep ln mlnd LhaL our survev dld noL provlde a Spanlsh-lanauaae opuon so all
daLa for Plspanlcs represenLs Lnallsh-speaklna Plspanlcs onlv.
3
1hese hlaher raLes of arowLh ln wlreless lnLerneL use bv whlLes and Afrlcan-Amerlcans compared wlLh
Launos are laraelv a funcuon of lapLop adopuon. 8aLes of lapLop ownershlp have arown dramaucallv
amona Afrlcan-Amerlcans ln Lhe lasL vear (from 34° ln 2009 Lo 31° ln 2010) and moderaLelv amona
whlLes (from 47° Lo 33°). 8v conLrasL, lapLop ownershlp amona Lnallsh-speaklna Launos has remalned
ßaL over LhaL ume (34° of Launos currenLlv own a lapLop compuLer, compared wlLh 36° who dld so ln
2009).
3 Lanauaae proñclencv has a sLrona assoclauon wlLh Lechnoloav use-for more lnformauon on lnLerneL adopuon and
Lechnoloav use amona Launos, see hup://pewhlspanlc.ora/reporLs/reporL.php?8eporLlu=119

paae 9
Wlreless lnLerneL users are evenlv spllL beLween Lhose who access Lhe lnLerneL wlrelesslv uslna onlv one
devlce (a LoLal of 33° of wlreless users ao onllne uslna elLher a cell phone or a lapLop, buL noL boLh) and
Lhose who do so uslna boLh a lapLop and a moblle phone (47° of wlreless users). Addluonallv, manv
wlreless users Lake advanLaae of sLauonarv Lechnoloales-70° of wlreless lnLerneL users own a deskLop
compuLer, and 37° own a home aamlna console such as an xbox or ÞlavSLauon.
The composition of the wireIess popuIation
59% of Americans go online wirelessly using a laptop or cell phone; this is
how they access the mobile web
Source: Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey. N=2,252
adults 18 and older; n=1,238 based on wireless internet users. Cell phone wireless users include those who use
email on a cell phone; use the internet on a cell phone; or use instant messaging on a cell phone.
Cell phone
only
Laptop
only
Cell phone
and laptop
20%
47%
33%

Several aroups have relauvelv hlah raLes of cell phone lnLerneL use. Some of Lhese lnclude:
- Afr|can-Amer|cans and Lannos - 18° of blacks and 16° of Lnallsh-speaklna Plspanlcs are cell-onlv
wlreless users, compared wlLh 10° of whlLes. ln LoLal, rouahlv half of Afrlcan-Amerlcans (34°) and
Plspanlcs (33°) ao onllne from a moblle phone.
- ¥oung adu|ts - 19° of 18-29 vear olds are cell-onlv wlreless users, compared wlLh 13° of 30-49 vear
olds, 9° of 30-64 vear olds and 3° of Lhose aaes 63 and older. ln LoLal, Lwo-Lhlrds of 18-29 vear olds
(63°) are cell phone lnLerneL users and 84° ao onllne uslna elLher a cell phone or a lapLop wlLh a
wlreless lnLerneL connecuon.
- 1hose w|th |ow |eve|s of |ncome and educanon - 17° of Lhose earnlna less Lhan $30,000 per vear
are cell-onlv wlreless users, as are 20° of Lhose who have noL araduaLed from hlah school and 13°
of Lhose who have araduaLed hlah school buL have noL auended colleae. 1he aMuenL and well-edu-
caLed have hlaher overall levels of wlreless lnLerneL use due Lo Lhelr much hlaher raLes of ownershlp
and use of lapLop compuLers.
Senlors are currenLlv Lhe aroup wlLh Lhe lowesL levels of wlreless lnLerneL usaae. LlahL ln Len senlors
(Lhose aaes 63 and older) are elLher lnLerneL users who do noL ao onllne wlrelesslv (24°) or noL onllne aL
all (36°).
paae 10
ln Lhe resL of Lhls reporL, we wlll Lake a more deLalled examlnauon of wlreless access uslna moblle
phones (Þart 1wo: Internet use and data app||canons us|ng mob||e phones) and lapLop compuLers and
oLher devlces (Þart 1hree: Mob||e access us|ng |aptops and other dev|ces).
paae 11
Þart 1wo: Internet use and data app||canons us|ng
mob||e phones
1he use of mob||e data app||canons has grown dramanca||y over the |ast year,
even as overa|| ce|| phone ownersh|p has rema|ned steady
LlahL ln Len Amerlcan adulLs (82°) currenLlv own a cell phone of some klnd, a ñaure LhaL has remalned
falrlv sLable over Lhe pasL vear. Slnce a slmllar polnL ln 2006, Lhe proporuon of Amerlcans wlLh a moblle
phone has rlsen bv nlne percenLaae polnLs.
Whlle overall moblle phone ownershlp has noL arown over Lhe lasL vear, cell owners now Lake advanLaae
of a much wlder ranae of Lhelr phones' capablllues. Compared Lo when we asked Lhese quesuons ln Aprll
2009, moblle phone owners are slanlñcanLlv more llkelv Lo use Lhelr phones Lo Lake plcLures (76° now
do Lhls, up from 66° ln Aprll 2009), send or recelve LexL messaaes (72° vs. 63°), plav aames (34° vs.
27°), send or recelve emall (34° vs. 23°), access Lhe lnLerneL (38° vs. 23°), plav muslc (33° vs. 21°),
send or recelve lnsLanL messaaes (30° vs. 20°), and record a vldeo (34° vs. 19°).
Record a video
Send or receive
instant messages
Play music
Access the internet
Send or receive email
Play a game
Send or receive
text messages
Take a picture
April 2009
May 2010
The use of non-voice data appIications
has grown significantIy over the Iast year
The % of cell phone owners who use their phones to do the following
Source: Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey.
N=2,252 adults 18 and older; n=1,917 based on cell phone users.
66
76
65
72
27
34
25
34
25
38
21
33
20
30
19
34

paae 12
Alona wlLh Lhese elahL acuvlues, we also asked abouL seven addluonal cell phone daLa appllcauons for
Lhe ñrsL ume ln our 2010 survev.
4
Amona all cell phone owners:
- 34° have used Lhelr moblle devlce Lo send someone a phoLo or vldeo
- 23° have accessed a soclal neLworklna slLe uslna Lhelr phone
- 20° have used Lhelr phone Lo waLch a vldeo
- 13° have posLed a phoLo or vldeo onllne
- 11° have purchased a producL uslna Lhelr phone
- 11° have made a charlLable donauon bv LexL messaae
- 10° have used Lhelr moblle phone Lo access a sLaLus updaLe servlce such as 1wluer
¥oung adu|ts are much more ||ke|y than the|r e|ders to use mob||e data app||ca-
nons, but ce|| phone access |s becom|ng more preva|ent among 30-49 year o|ds
ÞlcLure-Laklna and Lexuna are near-ublqulLous amona vouna adulL cell phone owners. lullv 93° of cell-
ownlna 18-29 vear olds use Lhe LexL messaalna feaLure on Lhelr phones, and 93° use Lhelr moblle de-
vlces Lo Lake plcLures. Slnce nlne ln Len vouna adulLs own a cell phone, LhaL means LhaL 83° of all 18-29
vear olds LexL, and 83° Lake phoLos uslna a cell phone. ?ouna adulL cell phone owners are slanlñcanLlv
more llkelv Lo do all of Lhe oLher moblle daLa appllcauons we asked abouL ln our survev relauve Lo older
cell owners-oûen bv falrlv dramauc maralns.
3
4 uaLa abouL sendlna phoLos or vldeos Lo oLhers and Lexuna charlLable donauons were asked on a separaLe survev (see
MeLhodoloav for more lnformauon) and are dlscussed lndlvlduallv ln more deLall laLer ln Lhls chapLer.
3 lor comparable daLa amona Leens, please see º1eens and Moblle Þhones" (2010): hup://pewlnLerneL.ora/8e-
porLs/2010/1eens-and-Moblle-Þhones.aspx
paae 13
AlLhouah vouna adulLs are slanlñcanLlv more llkelv Lhan all oLher aae aroups Lo use non-volce daLa ap-
pllcauons on Lhelr moblle devlces, Lhese servlces are arowlna more popular amona older adulLs (speclñ-
callv, Lhose aaes 30-49). Compared wlLh a slmllar polnL ln 2009, cell owners aaes 30-49 are slanlñcanLlv
more llkelv Lo use Lhelr moblle phone Lo:
- 1ake plcLures (83° of cell owners aaes 30-49 now do Lhls, compared wlLh 71° ln Aprll 2009)
- Send or recelve LexL messaaes (82° vs. 73°)
paae 14
- Access Lhe lnLerneL (43° vs. 31°)
- 8ecord a vldeo (39° vs. 21°)
- Send or recelve emall (37° vs. 30°)
- Þlav muslc (36° vs. 21°)
- Send or recelve lnsLanL messaaes (33° vs. 21°)
CuL of Lhe elahL moblle daLa acuvlues we measured ln boLh 2009 and 2010, plavlna aames was Lhe onlv
one for whlch 30-49 vear olds dld noL experlence slanlñcanL vear-Lo-vear arowLh-37° of cell owners
aaes 30-49 currenLlv plav aames on a moblle phone, compared wlLh Lhe 32° who dld so ln 2009.
M|nor|ty Amer|cans connnue to outpace wh|tes |n the|r use of ce|| phone data
app||canons
As we found ln prevlous research on Lhls Loplc,
6
mlnorlLv cell owners are slanlñcanLlv more llkelv Lhan
whlLes Lo use mosL non-volce daLa appllcauons on Lhelr moblle devlces. 1hev also Lake advanLaae of a
wlder ranae of moblle phone feaLures compared wlLh whlLes. Cn averaae, whlLe cell phone owners use
3.8 of Lhe LhlrLeen acuvlues we measured, whlle black cell owners use an averaae of 3.4 and Lnallsh-
speaklna Launos use an averaae of 3.8 non-volce daLa appllcauons.
6 See ºWlreless lnLerneL use" (2009): hup://pewlnLerneL.ora/8eporLs/2009/12-Wlreless-lnLerneL-use.aspx
paae 13

Add|nona| mob||e data app||canons - shar|ng mu|nmed|a content and texnng
char|tab|e donanons
ln a separaLe survev, we asked abouL Lwo addluonal moblle acuvlues-half of cell owners (34°) have
used Lhelr moblle devlce Lo send a phoLo or vldeo Lo someone else, and one ln Len (11°) have made a
charlLable donauon bv LexL messaae.
paae 16
As wlLh Lhe oLher moblle daLa appllcauons dlscussed above, boLh of Lhese acuvlues are parucularlv com-
mon amona vouna cell owners and mlnorlLv Amerlcans (parucularlv Launos). lullv 81° of cell owners
aaes 18-29 have used Lhelr phone Lo send a phoLo or vldeo Lo someone else, slanlñcanL hlaher Lhe pro-
poruon of cell owners aaes 30-49 (63°), 30-64 (40°) or 63+ (18°) who have done so. ?ouna cell owners
are also more llkelv Lhan cell owners ln oLher aae aroups Lo make a charlLable donauon uslna Lhe LexL
messaalna feaLure on Lhelr phones (19° of cell owners aaes 18-29 have done so, compared wlLh 10° of
30-49 vear olds, 8° of 30-64 vear olds and [usL 4° of cell owners 63 and up).
ln Lerms of raclal/eLhnlc comparlsons, Launo cell phone owners are especlallv llkelv Lo do boLh of Lhese
acuvlues uslna Lhelr moblle devlces. Amona cell owners, 70° of Lnallsh-speaklna Launos have senL
someone a phoLo or vldeo (compared wlLh 38° of Afrlcan-Amerlcans and 30° of whlLes) and 23°
have made a charlLable donauon vla LexL messaae (compared wlLh 16° of Afrlcan-Amerlcans and 7° of
whlLes).
More than ha|f of mob||e web users go on||ne from the|r phones on a da||y bas|s
ln addluon Lo belna a arowlna proporuon of Lhe overall cell phone populauon, users of Lhe moblle web
now ao onllne more frequenLlv uslna Lhelr handheld devlces Lhan Lhev dld as recenLlv as lasL vear. More
Lhan half of all moblle lnLerneL users ao onllne from Lhelr handheld devlces on a dallv basls-43° do so
several umes a dav, and 12° do so abouL once a dav. AL a slmllar polnL ln 2009, [usL 24° of moblle lnLer-
neL users wenL onllne several umes a dav.
Every few
weeks or less
1-2 days
a week
3-5 days
a week
About once
a day
Several times
a day
24
37
43
12
15
12
10
9
8
15
13
9
39
25
27
April 2009 September 2009 May 2010
More than haIf of ceII phone internet users
go onIine daiIy from their mobiIe device
Frequency of cell phone internet use among those who go online from a
cell phone (% of adult cell phone internet users)
Source: Pew Research Center's Internet & American Life Project, April 29-May 30,
2010 Tracking Survey. N=2,252 adults 18 and older; n=772 based on those who
use a cell phone to access the internet.
paae 17
Amona moblle lnLerneL users, frequencv of use ls hlahesL amona Lhe aMuenL and well-educaLed, as well
as Launos. Amona Lhose who ao onllne uslna a handheld devlce 33° of Lnallsh-speaklna Plspanlcs, 32°
of colleae araduaLes and 36° of Lhose wlLh a household lncome of $73,000 or more per vear use Lhelr
cell phone Lo ao onllne several umes a dav. ?ouna adulLs are also lnLense moblle lnLerneL users-32° of
Lhose aaes 18-29 who ao onllne uslna a cell phone do so several umes a dav, and an addluonal 17° do
so abouL once a dav-alLhouah 43° of moblle web users aaes 30-49 ao onllne muluple umes a dav.
paae 18
Þart 1hree: Mob||e access us|ng |aptops and other dev|ces
Near|y as many Amer|cans now own |aptops as own desktops, and [ust under
ha|f of a|| adu|ts use a |aptop to go on||ne w|re|ess|y
As of Mav 2010 33° of all Amerlcan adulLs own a lapLop compuLer. 1hls ls Lhe ñrsL ume slnce Lhe Þew
lnLerneL Þro[ecL beaan survevlna lapLop ownershlp LhaL more Lhan half of all adulLs own a lapLop com-
puLer, and represenLs an elahL percenLaae polnL lncrease slnce a slmllar polnL ln 2009. LapLops are now
nearlv as common as deskLop compuLers-62° of Amerlcan adulLs now own a deskLop compuLer, a
ñaure LhaL ls relauvelv unchanaed on a vear-Lo-vear basls and down sllahLlv from Lhe 68° of adulLs who
owned a deskLop compuLer ln Lhe sprlna of 2006. As we have found ln prevlous research,
7
18-29 vear
olds are one of Lhe few aroups more llkelv Lo own a lapLop (70° of 18-29 vear olds do so) Lhan a deskLop
(61°), alLhouah 30-49 vear olds are rapldlv approachlna LhaL polnL as well (66° of 30-49 vear olds own a
deskLop, compared wlLh 63° who own a lapLop compuLer).
Laptop
Desktop
0%
20%
40%
60%
80%
May
2010
Jan
2010
Dec
2009
Sept
2009
April
2009
April
2008
Dec
2007
April
2006
Desktop and Iaptop ownership, 2006-2010
The % of all adults who own a desktop or laptop computer
Source: Pew Research Center's Internet & American Life Project, April 29-May 30,
2010 Tracking Survey. N=2,252 adults 18 and older; n=1,238 based on wireless
internet users. Cell phone wireless users include those who use email on a cell
phone; use the internet on a cell phone; or use instant messaging on a cell phone.
noL all lapLop owners use Lhelr lapLops Lo ao onllne wlrelesslv, alLhouah Lhe vasL ma[orlLv (86°) do so,
uslna elLher a wl-ñ or moblle broadband connecuon. 1haL works ouL Lo 47° of all adulLs who use a lap-
7 See ºSoclal Medla and ?ouna AdulLs" (2010), ÞarL 2: hup://pewlnLerneL.ora/8eporLs/2010/Soclal-Medla-and-?ouna-
AdulLs/ÞarL-2/2-CompuLers.aspx?r=1
paae 19
Lop Lo connecL wlrelesslv Lo Lhe lnLerneL. 8oLh of Lhese represenL a sLausucallv slanlñcanL lncrease from
whaL we found aL a slmllar polnL ln 2009. AL LhaL ume, 82° of lapLop owners (represenuna 39° of all
adulLs) wenL onllne wlrelesslv uslna a lapLop compuLer.
Connecuna vla a wl-ñ connecuon ls bv far Lhe mosL common wav lapLop owners access Lhe wlreless
lnLerneL. More Lhan elahL ln Len lapLop owners (84°) use wl-ñ Lo ao onllne, and one-quarLer (23°) do
so uslna moblle wlreless broadband.
8
1here ls some overlap beLween Lhese Lwo Lechnoloales, as around
one ln ñve lapLop owners (22°) use 92!1 wl-ñ and moblle wlreless broadband Lo ao onllne.
LapLop ownershlp and moblle usaae ls mosL concenLraLed amona Lhe colleae educaLed, Lhose vounaer
Lhan aae 30 and Lhose earnlna $30,000 or more per vear. 1here are no ma[or dlñerences when lL comes
Lo race or eLhnlclLv-blacks and Lnallsh-speaklna Plspanlcs are [usL as llkelv as whlLes Lo own a lapLop,
and Lo access Lhe lnLerneL on a lapLop uslna a wlreless connecuon. noLablv, lapLop ownershlp and usaae
amona Afrlcan Amerlcans has arown slanlñcanLlv slnce 2009, half (31°) of all black adulLs now own a
lapLop compuLer, up from Lhe 34° who sald Lhls ln our Aprll 2009 survev.
8 noLe: because muluple responses were allowed, LoLals mav sum Lo more Lhan 100°.
paae 20
paae 21
Most w|re|ess |aptop users go on||ne from mu|np|e |ocanons
LapLop owners uullze Lhe porLable naLure and wlreless capablllues of Lhese devlces Lo ao onllne from
a ranae of locauons. Amona Lhose who use Lhelr lapLop Lo ao onllne wlrelesslv (uslna elLher a wl-ñ or
moblle broadband card) 86° do so aL home, 37° do so aL work, and 34° do so someplace oLher Lhan
home or work. Slx ln Len wlreless lapLop users (61°) ao onllne from more Lhan one of Lhese locauons,
wlLh Lwo ln ñve (20°) uslna Lhelr lapLop Lo access Lhe lnLerneL from all Lhree locauons (home, work and
somewhere else).
Cverall, Lhere are relauvelv few demoaraphlc dlñerences amona lapLop owners when lL comes Lo where
Lhev use Lhelr devlces Lo access Lhe lnLerneL. 1he prlmarv dlñerences relaLe Lo access aL work. Amona
wlreless lapLop users:
- 43° of Lhose wlLh some colleae experlence ao onllne uslna a lapLop aL work, compared wlLh 22° of
Lhose wlLh a hlah school dearee or less.
- 49° of Lhose earnlna $73,000 or more per vear ao onllne uslna a lapLop aL work, compared wlLh 30°
of Lhose earnlna less Lhan $73,000 per vear.
- 41° of men ao onllne uslna a lapLop from work, compared wlLh 32° of women.
Mob||e access us|ng other dev|ces
uevlces oLher Lhan lapLop compuLers and moblle phones also plav lnLo Lhe wlreless lnLerneL sLorv, as
9° of Amerlcan adulLs now ao onllne uslna an mp3 plaver, e-book reader or LableL compuLer. Powever,
Lhese devlces laraelv plav a supporuna role for Amerlcans who alreadv access Lhe lnLerneL wlrelesslv
uslna a lapLop compuLer or cell phone. 1he addluon of Lhese devlces Lo our wlreless lnLerneL deñnluon
adds onlv one half of one percenLaae polnL Lo Lhe overall wlreless lnLerneL usaae ñaure dlscussed above.
ÞuL anoLher wav, [usL 1° of Amerlcans who !"#$"%#ao onllne wlrelesslv uslna a lapLop compuLer or cell
phone use some oLher Lvpe of moblle devlce Lo access Lhe lnLerneL. 8v conLrasL, 13° of wlreless lnLerneL
users also use some oLher Lvpe of moblle devlce Lo ao onllne ln addluon Lo a cell phone and/or wlreless
lapLop.
Mp3 p|ayers - nearlv half of all Amerlcan adulLs (46°) own an mp3 plaver, and 16° of Lhem use Lhelr
handheld muslc plavers Lo ao onllne. noL surprlslnalv, mp3 plaver ownershlp ls sLronalv correlaLed wlLh
aae: Lhree-quarLers (73°) of 18-29 vear olds own Lhls Lvpe of devlce, compared wlLh 36° of 30-49 vear
olds, 33° of 30-64 vear olds and [usL 7° of Lhose aaes 63 and older. Amona mp3 plaver owners, men are
sllahLlv more llkelv Lhan women Lo use Lhelr devlce Lo ao onllne (19° vs. 14°), whlle lnLerneL use ls also
relauvelv hlah amona 18-29 vear olds (22° of mp3 owners ln Lhls aae aroup use Lhelr plaver Lo access
Lhe lnLerneL).
L-book readers - 4° of Amerlcans own an e-book reader llke a klndle, and nearlv half (46°) of Lhese
owners use Lhelr elecLronlc book reader Lo access Lhe lnLerneL. AL Lhe momenL e-book readers are
laraelv a luxurv lLem owned prlmarllv bv Lhe well-oñ and well-educaLed, as one ln Len colleae araduaLes
(9°) and 8° of Lhose wlLh an annual household lncome of $73,000 or more per vear own an elecLronlc
book reader. 1he number of lndlvlduals ln our survev who ao onllne uslna e-book readers ls Loo small for
deLalled demoaraphlc comparlsons of lnLerneL use on Lhls devlce.
Game conso|es - 42° of Amerlcans own a aame console llke an xbox or Þlav SLauon, and 29° of con-
sole owners use Lhelr aamlna devlce Lo access Lhe lnLerneL.
9
?ouna adulLs are more llkelv Lhan averaae
9 noLe: we dld noL ask respondenLs Lo speclfv wheLher Lhls lnLerneL access lnvolved a wlred or wlreless neLwork, so Lhls
paae 22
Lo own a aame console (62° of 18-29 vear olds do so) as are parenLs (67°) and Lhose aaes 30-49 (36°).
AlLhouah men and women are equallv llkelv Lo own a aamlna console, men are much more llkelv Lo use
Lhem Lo ao onllne (38° of male console owners do so, compared wlLh 20° of women). Addluonallv,
nearlv half of console owners aaes 18-29 (43°) use Lhelr aamlna Lo devlce Lo access Lhe lnLerneL.
1ab|et computers - 1hls vear for Lhe ñrsL ume we asked our respondenLs wheLher Lhev owned a LableL
ÞC such as an lÞad, and 3° sald LhaL Lhev do. 8ouahlv slx ln Len of Lhese lndlvlduals use Lhelr devlce Lo
access Lhe lnLerneL, alLhouah alven Lhe small number of LableL owners Lhese ñndlnas are noL reporLed ln
deLall here.
ñaure ls noL lncluded ln anv of Lhe wlreless lnLerneL usaae ñaures calculaLed ln Lhls reporL.
paae 23
Methodo|ogy
1hls reporL ls based on Lhe ñndlnas of a dallv Lracklna survev on Amerlcans' use of Lhe lnLerneL. 1he re-
sulLs ln Lhls reporL are based on daLa from Lelephone lnLervlews conducLed bv ÞrlnceLon Survev 8esearch
AssoclaLes lnLernauonal beLween Aprll 29 and Mav 30, 2010, amona a sample of 2,232 adulLs, aae 18
and older. lnLervlews were conducLed ln Lnallsh. lor resulLs based on Lhe LoLal sample, one can sav
wlLh 93° conñdence LhaL Lhe error aurlbuLable Lo sampllna and oLher random eñecLs ls plus or mlnus
2.4 percenLaae polnLs. lor resulLs based lnLerneL users (n=1,736), Lhe maraln of sampllna error ls plus or
mlnus 2.7 percenLaae polnLs. ln addluon Lo sampllna error, quesuon wordlna and pracucal dlmculues ln
conducuna Lelephone survevs mav lnLroduce some error or blas lnLo Lhe ñndlnas of oplnlon polls.
A comblnauon of landllne and cellular random dlalL dlal (8uu) samples was used Lo represenL all adulLs
ln Lhe conunenLal unlLed SLaLes who have access Lo elLher a landllne or cellular Lelephone. 8oLh samples
were provlded bv Survev Sampllna lnLernauonal, LLC (SSl) accordlna Lo ÞS8Al speclñcauons. numbers
for Lhe landllne sample were selecLed wlLh probablllues ln proporuon Lo Lhelr share of llsLed Lelephone
households from acuve blocks (area code + exchanae + Lwo-dlalL block number) LhaL conLalned Lhree or
more resldenual dlrecLorv llsunas. 1he cellular sample was noL llsL-asslsLed, buL was drawn Lhrouah a svs-
Lemauc sampllna from dedlcaLed wlreless 100-blocks and shared servlce 100-blocks wlLh no dlrecLorv-
llsLed landllne numbers.
new sample was released dallv and was kepL ln Lhe ñeld for aL leasL ñve davs. 1he sample was released
ln repllcaLes, whlch are represenLauve subsamples of Lhe laraer populauon. 1hls ensures LhaL compleLe
call procedures were followed for Lhe enure sample. AL leasL 7 auempLs were made Lo compleLe an
lnLervlew aL a sampled Lelephone number. 1he calls were sLaaaered over umes of dav and davs of Lhe
week Lo maxlmlze Lhe chances of maklna conLacL wlLh a poLenual respondenL. Lach number recelved aL
leasL one davume call ln an auempL Lo ñnd someone avallable. lor Lhe landllne sample, half of Lhe ume
lnLervlewers ñrsL asked Lo speak wlLh Lhe vounaesL adulL male currenLlv aL home. lf no male was aL home
aL Lhe ume of Lhe call, lnLervlewers asked Lo speak wlLh Lhe vounaesL adulL female. lor Lhe oLher half of
Lhe conLacLs lnLervlewers ñrsL asked Lo speak wlLh Lhe vounaesL adulL female currenLlv aL home. lf no
female was avallable, lnLervlewers asked Lo speak wlLh Lhe vounaesL adulL male aL home. lor Lhe cellular
sample, lnLervlews were conducLed wlLh Lhe person who answered Lhe phone. lnLervlewers verlñed LhaL
Lhe person was an adulL and ln a safe place before admlnlsLerlna Lhe survev. Cellular sample respondenLs
were oñered a posL-pald cash lncenuve for Lhelr paruclpauon. All lnLervlews compleLed on anv alven dav
were consldered Lo be Lhe ñnal sample for LhaL dav.
non-response ln Lelephone lnLervlews produces some known blases ln survev-derlved esumaLes because
paruclpauon Lends Lo varv for dlñerenL subaroups of Lhe populauon, and Lhese subaroups are llkelv
Lo varv also on quesuons of subsLanuve lnLeresL. ln order Lo compensaLe for Lhese known blases, Lhe
sample daLa are welahLed ln analvsls. 1he demoaraphlc welahuna parameLers are derlved from a speclal
analvsls of Lhe mosL recenLlv avallable Census 8ureau's March 2009 Annual Soclal and Lconomlc Supple-
menL. 1hls analvsls produces populauon parameLers for Lhe demoaraphlc characLerlsucs of adulLs aae
18 or older. 1hese parameLers are Lhen compared wlLh Lhe sample characLerlsucs Lo consLrucL sample
welahLs. 1he welahLs are derlved uslna an lLerauve Lechnlque LhaL slmulLaneouslv balances Lhe dlsLrlbu-
uon of all welahuna parameLers.
paae 24
lollowlna ls Lhe full dlsposluon of all sampled Lelephone numbers:
1able 1: Sample ulsposluons
Landllne Cell
20,895 12,699 1ota| Numbers D|a|ed
1,160 231 non-resldenual
982 18 CompuLer/lax
12 --- Cell phone
8,886 4,906 CLher noL worklna
1,673 176 Addluonal pro[ecLed noL worklna
8,180 7,348 Worklna numbers
39.1° 37.9° Worklna 8aLe
338 39 no Answer / 8usv
870 2,034 volce Mall
68 13 CLher non-ConLacL
6,684 3,222 ConLacLed numbers
81.7° 71.1° ConLacL 8aLe
321 740 Callback
4,303 3016 8efusal
1,838 1,466 Cooperauna numbers
27.8° 28.1° Cooperauon 8aLe
284 233 Lanauaae 8arrler
--- 460 Chlld's cell phone
1,374 771 Lllalble numbers
84.7° 32.6° LllalblllLv 8aLe
66 27 8reak-oñ
1,308 744 CompleLes
93.8° 96.3° Compleuon 8aLe
21.8° 19.3° 8esponse 8aLe
1he dlsposluon reporLs all of Lhe sampled Lelephone numbers ever dlaled from Lhe orlalnal Lelephone
number samples. 1he response raLe esumaLes Lhe fracuon of all ellalble respondenLs ln Lhe sample LhaL
were ulumaLelv lnLervlewed. AL ÞS8Al lL ls calculaLed bv Laklna Lhe producL of Lhree componenL raLes:
- ConLacL raLe - Lhe proporuon of worklna numbers where a requesL for lnLervlew was made
- Cooperauon raLe - Lhe proporuon of conLacLed numbers where a consenL for lnLervlew was aL leasL
lnluallv obLalned, versus Lhose refused
- Compleuon raLe - Lhe proporuon of lnluallv cooperauna and ellalble lnLervlews LhaL were compleLed
1hus Lhe response raLe for Lhe landllne sample was 21.8 percenL. 1he response raLe for Lhe cellular
sample was 19.3 percenL.
paae 23