Summer 2010

A P U B L I C AT I O N

OF THE

PA S S A I C E N T E R P R I S E Z O N E D E V E L O P M E N T C O R P O R AT I O N

Mayor’s meets with businesses owners addresses big plans for future development.
An attentive crowd of approximately 100 small business leaders attended a meeting with the Mayor Alex D. Blanco on May 26 held at the Roman Palace on Jefferson Street in the heart of the downtown shopping district. The purpose was to inform business representatives about the efforts that the City is taking to create an increased business friendly environment and to listen to the concerns and suggestions of those business men and women in attendance.

IN THIS ISSUE…
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-Mayor Meets with Passaic Business Owners -UEZ Welcomes New Members -Passaic Business Highlighted -Proposals for 663 Main -Proud Passaic Performer -Plaza Mexico -Sidewalk Sales Again! -Dining Al Fresco

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“This was just the first effort in an ongoing dialogue my administration plans to develop with the businesses that make Passaic such a great community.”
Mayor Alex D. Blanco described the improvements that the City has made to enhance business services such as downtown beautification, infrastructure improvements, police walking patrols and the graffiti and clean streets programs. The Mayor also addressed redevelopment in the City, stating that his administration was working to attract developers to take on projects but that these were longer-term efforts, particularly in light of the current economy. The Mayor along with city officials including police, fire, public works, housing, redevelopment, the urban enterprise zone, and community development listened attentively and responded to a wide range of questions including some on parking and safety. Mayor Blanco stated that this forum was the fist of what he hopes will be an ongoing dialogue between his administration and businesses in the City. As measured by the turnout and interaction the business meeting was very successful. Local and regional news outlets covered the event bring the message to an even wider audience. “Businesses are the backbone of our City. We want to work with business leaders, incorporating their ideas in our planning and responding to their needs, thereby making Passaic a more attractive place to locate and expand.”

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Be Listed... Be Found!
Your UEZ office annually publishes a printed and online directory listing all businesses here in Passaic. What better customer than your business neighbor. The listing is

FREE for all qualified businesses.
Contact our office at (973)3655520 for more details.

The Passaic Enterprise Zone Development Corporation is a not-for-profit organization charged with improving the city of Passaic’s business environment through marketing and administering the NJ Urban Enterprise Zone (UEZ) Program.

Welcome New UEZ Members
The Passaic UEZ welcomes these new neighbors into our community of active, involved business owners who are positively passionate about Passaic: Annabelle Jewelers Bendix Architectural Products Inc. D’Choco El Morro Restaurant Europerfumes Inc. Garden State Honda Jan & Jan Antiques La Heladeria Mauro Home Auto Service Passaic 585 LLC Real Estate Service Center Inc. Sagil Service Smile Central Passaic P.C. Suave Refrigeration Variedades Robert Xanadu Adult Medical Day Care

Enterprise Zone Development Corporation
BOARD
OF

TRUSTEES

NORMA BIANCHI
Valley National Bank

DR. ALEX D. BLANCO
City of Passaic Mayor

Part of Passaic for over 25 Years.
Mayor Alex D. Blanco congratulates Maria Figueroa, owner of General Video and Music for being an important part of Passaic for over 25 years. A proud landmark on Monroe Steet has been renting videos, games and DVDs since 1985.

SERVANDO FERNANDEZ, JR.
Servando Service, Inc.

ANTHONY IACONO
Passaic City Business Administrator

MICHAEL KLEEBLATT
Fox Moulding Inc.

CLIFFORD LINDHOLM III
Falstrom Company

A GRAND OPPORTUNITY
Passaic Redevelopment Agency Seeks Proposals For 633 Main Avenue
At the time of its dedication in 1931, it was the newest and tallest of the city’s high rise buildings—a gleaming Art Deco symbol of hope and aspiration, rising up in the darkest days of the Great Depression. Even today, it’s an instantly recognizable landmark that remains ready to serve a new generation of businesses in the heart of the region’s greatest commercial hub. Recently, the Passaic Redevelopment Agency made public a Request For Proposals (RFP), inviting developers to submit plans for the acquisition, renovation and use of “663” (also known as the Broadway Bank building and Sterling Tower)—a commercially zoned, centrally located building that boasts massive windows encased in limestone blocks, and a main lobby area nearly three stories in height. The Redevelopment Agency has set a minimum bid of $1 million for the purchase of the 172 foot structure featuring total gross floor area of 80,000 square feet, with a rentable area of 60,000 square feet. Prospective developers will be evaluated in the areas of price, relevant experience, available resources and references.

HANK MACKOWIAK
Passaic Co. Workforce Devmt Ctr

MADONNA
Madonna Multinatl Funeral Home

RAFAEL MEDINA
Monroe Deli & Grocery

RAJ RANA
Yos-Gad Lighting, Inc.

RENE RIOUX
Bende & Sons Inc.

GARY SCHAER
Passaic City Council President

MARIA TORRES
Title Solutions, Inc.

RON VAN RENSAILER
Passaic Director Community Development The PEZDC Board of Trustees directs activities of the Passaic Enterprise Zone.These representatives of the public and private sector meet monthly on the fourth Wednesday at 8am in the City Council Chambers in Passaic City Hall. All are invited to attend. 2

PLAZA MEXICO
Ready to serve our community with a community of different functions, products and services.
Plaza Mexicano a new grocery and restaurant is schedule to open in mid June. Located at the corner of Monroe and Hoover Avenue, Plaza Mexico will provide a multi-cultural environment and multi-national products including products and services not connected to food service. According to the owner, Jesus Navarro, “We will focus on providing the highest quality goods and service to our customers. Our goal is to make patrons feel that they are part of our business.” Plaza Mexicano will employ 50 people, The renovations for the facility were over a quarter million dollars. “We are excited to be in Passaic and want to be integrated into the multi-cultural fabric of the City,” said Navarro.

PASSAIC performer
Bendix Architectural Products Inc.
90 Dayton Ave., Building 5A, 2nd Floor

a PROUD

Although they trace their history of quality woodworking back to 19th century Bavaria, the people of today’s Bendix Architectural Products represent one of the newest arrivals on the Passaic business scene—having moved here last year from their previous headquarters in Orangeburg, N.Y. Originally incorporated in Manhattan in 1924, the established maker and distributor of decorative wood moulding products was attracted to Passaic as a city that, in the words of Bendix president David Garrett, “is affordable and convenient…with room to grow, and lower taxes for customers.” Having recently joined the UEZ, Garrett and the six Bendix employees service customers throughout the Americas—including such major retailers as Lowes —from their new Dayton Avenue facility. The company offers custom carving to client specs, and imports handcrafted decorative wood items from shops in Europe, Asia and South America. With the homebuilding industry hit hard by the recent economic downturn, Bendix has focused on what Garrett calls the “restoration and rehabilitation market” as its core business, as buyers and renters return to give a fresh look to older neighborhoods and existing properties. Surviving and succeeding in tight times is a challenge that faces everyone in the home products business— and, as the Bendix president explains, “it was our moving to Passaic, actually, that’s helped us to meet that challenge.”

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‘SIDEWALK SURFERS’ CATCH A WAVE
Summer traditionally means the return of sidewalk sales to downtown business districts—and with the approval of a new ordinance by the City Council, experienced “sidewalk surfers” should find plenty to bargain for this season. Previously limited to select weekends during the calendar year, outdoor displays of merchandise are now permitted from April 15 to November 1, between the hours of 7 a.m. to 10 p.m. (with at least five feet of space adjacent to the curb left open to pedestrian traffic). Sidewalk sales offer consumers an opportunity to shop without entering the store—particularly convenient for people in a rush or with strollers— and retailers benefit by enticing the attention of new customers, as well as pleasing the regulars by offering special reduced sale prices. Applications for seasonal sidewalk sale permits are available at the Office of the City Clerk, City Hall (330 Passaic Street) or by calling (973)365-5584.

CAFÉ SEATING HAS ITS DAY IN THE SUN
It’s the culinary equivalent of driving around with the top down—that pleasant time of year when patrons can enjoy their lunch or dinner in the open air, watching the world go by from the vantage point of a sidewalk table. With summer just around the corner, the City of Passaic is moving forward with an ordinance that will permit daytime and early evening outdoor dining on private property and sidewalks adjacent to restaurants in the city. According to UEZ Executive Director Ricardo Fernandez, “The outdoor seating ordinance will help to foster a pleasant and distinctive ambiance for restaurants”—and, while it might not be the boulevards of Paris, the strolling smorgasbord will certainly reinforce the city’s status as a crossroads of international flavors. The ordinance requires a buffer zone of at least five feet of open unused space adjacent to on any sidewalk area upon which seating is proposed, so as not to impede pedestrian traffic or disturb the immediate neighborhood. Removable outdoor seating will be limited to the period between April 15 and November 1, and will allow service between the hours of 7:00 a.m. and 10:00 p.m. An annual permit will be required, and applications will be available through the City Engineer’s office. More information can be obtained from the City Engineer’s Office at (973)365-5624, or from the Passaic UEZ office at (973)365-5520.

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