Portfolio

Portfolio
Mission
To send a straightforward and
bold message to the audience,
that is clear and easy to
understand.
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02 Page 18

03 Page 42

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IF-The Future of Typography

UrbanFit

Stadium

Soul of the Game

The New Journey

IFThe Future of Typography

Yanqiu Du

Page 06

In this project I was asked to

choose a topic that is about the
future and use a type system to
create a book. Therefore, I picked
the the Future of Typography
as my topic and showed the
audience what could be the typo-
graphic trends in the future.

There are four chapters in this

book: The Era of Typography,
Miniscule Tuned, Micro
Evolution, and Dramatic Typogra-
phy. These four chapters talk
about the history, forecast, evolu-
tion, and insight into the world
of typography.
01

_Course: Type System

_Instructor: David Hake
_Format:Book
_Date: Spring 2015
_Category: Print
IFThe Future
of Typography

_Keywords: Future, Typography, Trends

IFThe Future of Typography

Yanqiu Du yanqiudu.com

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IFThe Future of Typography

Yanqiu Du

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IFThe Future of Typography

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UrbanFit

Yanqiu Du

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This project was assigned in the

Visual Thinking class. The assign-
ment was to find a problem in
everyday life for which I could
create a simple solution. First,
I researched a variety of issues
people face in daily life and nar-
rowed it down to the five most
critical. Out of those five, I chose
non-equipment workout as my
topic. I created a brand called
UrbanFit and developed a mobile
application, website, and poster
that would enable people to
exercise in a variety of simple
ways, without equipment, anytime
and anywhere. I selected a topic,
identified its appropriate audience
and stakeholders, then found,
created, and implemented compel-
ling visual elements in a variety
of media that work together as
02

a cohesive system.

_Course: Visual Thinking

_Instructor: David Hake
_Format:Book, Posters, App, Website, Videos
URBANFIT

_Date: Fall 2015

_Category: Print, Digital, Screen
_Keywords: Simple, Easy, Straitfoward
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UrbanFit

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UrbanFit

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UrbanFit

Yanqiu Du

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UrbanFit

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UrbanFit

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UrbanFit

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UrbanFit

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 Commercial Vol. 01 Workout by Stairs
Yanqiu Du
UrbanFit

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 Commercial Vol. 02 Workout in Elevator
Yanqiu Du
UrbanFit

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 Commercial Vol. 03 Workout by Chair
Yanqiu Du
UrbanFit

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StadiumArchitechture Posters

Yanqiu Du

Page 42

This project was assigned

in my Type Experimental class
in the Spring of 2015. The
assignment was to use 3D types
to create a series of meaningful
and enjoyable posters about
a piece of architecture of my
choosing. I chose to create
a series of posters that related
to the theme of "stadium"
using industrial design materials
that included 3D printing and
laser cut. For the background,
I chose three surface textures:
a rubber track, a grass field,
and a concrete walkway. 03

_Course: Type Experimental

Stadium

Posters)

_Instructor: Kathrin
_Format:Poster
_Date: Spring 2015
_Category: Print, 3D
(Architecture

_Keywords: 3D, Sports, Architechture

StadiumArchitechture Posters

Yanqiu Du

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StadiumArchitechture Posters

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Soul of the Game

Yanqiu Du

Page 48

This project was assigned in my

Type Composition class in the
Spring of 2014. I was asked to
choose a font that was largely
unknown to the audience and
design a booklet to promote it.

I chose to introduce the font

Burlingame. Burlingame is
a digital media font so it is a
good fit to represent video
games. In order to express its
digital style, I adjusted the
scales, elements, and colors
to exhibit the characteristics
of this font. 04

_Course: Type Composition

_Instructor: Andrew Loesel
SOUL OF

_Format:Booklet
THE GAME

_Date: Spring 2014

_Category: Print
_Keywords: Digital, Game, Bold
Soul of the Game

Yanqiu Du yanqiudu.com

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Soul of the Game

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The New Journey

Yanqiu Du

Page 56

In this project I was asked to

look for a dead or dying brand
that I can rebrand into a new,
fresh, and successful line. It will
include the branding strategy,
new visual guides, a business
system, and a website. I did a
lot of research in order to gain
a better understanding of how
to create a new strategy for the
project. This involved discove-
ring the soul of the new brand,
a rebranding objective, and a
fresh mission statement.
The soul of the new Panam is
cultural exchange, and it
focuses on helping people to
explore many different new
cultures. Therefore, I picked
"culture", "exchange", and
"colorful" to be the keywords.
05

_Course: Nature of Identity

Journey
The New

_Instructor: Hunter Wimmer

_Format: Book, Website
_Date: Fall 2016
_Category: Print, Digital
_Keywords: Culture, Exchange, Colorful
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The New Journey

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The New Journey

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The New Journey

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The New Journey

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The New Journey

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The New Journey

Yanqiu Du

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The New Journey

Yanqiu Du

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Thanks for: envato.com
Instructor: Jeremy Stout

Language Support: Miguel Oropeza

Type Face: Gotham