COCP - Orientation Center for Public Tenders Summary Public Relations and Ethics in Public Administration Author: Luiz

Henrique Stutz Sardella CONTENTS 1 - 2 Human relations - Social 2.1 - Urbanity 2.2 - Civility 2.3 - Soli darity 3 - Ethics in Public Administration (Decree 1.171/94) 4 - Quality in serv ice to the public 5 - The Public Service 6 - Ethics and quality service 7 - Team work 8 - Server, Body and Public Opinion 9 - The Modern Profile of Public Servic e 10 - Factors of Positive Relationships This paper aims to present the issues Public Relations and Ethics in Public Admi nistration for students and candidates for vacancy in public tenders. It is wort h emphasizing that the issue should be studied more thoroughly with the help of didactic material itself and, if possible, through the books in our bibliography . Good studies! - Luiz Henrique Stutz Sardella. PUBLIC RELATIONS 1 - Concept Hum an Relations Human Relations - Human relations are contacts of friendship or lov e, professional or social, that people have with each other, establishing an exc hange of communication and values, and satisfied direct interests, mediate and i mmediate, concrete or abstract, etc.. 2 - The Social Relations When we refer to social relations, we talk about human relations within the society in which we l ive. In society we follow the rules (which are not always laws), or customary no rms. These customs rule what we consider right or wrong, moral or immoral, good or bad, etc.. Eg: If the place to give rise to the elderly (intermediate) Incest (although not a crime, is reprehensible). These standards, which do not come un der any written law has three pillars: urbanity, civility and solidarity. 2.1 - In Urbanity urbanity is the social conscience of those who live in society . It is respect for the rights, duties, responsibilities and limits of man as so cial being. 2.2 - Civility is hard to imagine the man as a social being, if we l eave aside the environment that surrounds him. The objectives of our Constitutio n and social development, eradicating poverty, illiteracy, etc.. Indeed, civilit y is the commitment of the individual with their social evolution and their coun terparts. An anti-human development entails moral disorders as suicides, addicti ons, alcoholism, delinquency, etc.. 2.3 - Solidarity is the feeling that is base d on primordial consciousness of human sharing and social-integral between simil ar beings, precisely because they are similar. It's the way the individual demon strate reciprocity sentimental towards their peers, especially in critical momen ts of difficulty. 3 - Ethics in Public Administration (Decree 1.171/94) Whenever we try to define what is ethical, colliding in a very common problem in busines s, sociology, subjectivity. When discussing what ethical or moral in our mind au tomatically refer personal criteria on these concepts. However, as the main focu s is the open, seek a more generic concept and consensus. Thus, ethics is the st udy, analysis and valuation of conduct human, in line with the concepts of good and evil, in a given society at a given time. Ethics in public service also follows this concept, but has a greater foc us on public servant in the performance of their service. Although the Decree 1. 171/94 has as objective to regulate ethics in the federal civil service, particu larly in the executive branch, these rules can and should be extended to state a nd local servers, and also to the Legislative and Judicial. To improve learning and knowledge of the subject suggest reading the body of the Decree 1.171/94, re ady at the end of this handout. 4 - Quality in the public service concept - is a managerial tool in business. An ally in search of better business results susta ined, taking people as the main element to create and enable these results, and therefore, a factor that adds value to processes and activities across the organ ization, serving the needs of all parties interested. Of course, the above conce pt when it comes to organization, meaning that it should also be applied to publ ic service. It is well known that the Administration has principles in common wi

th the private sector. Are some characteristics of quality service to the public : communicability, presentation, attention, interest, responsiveness, efficiency , tolerance, discretion, conduct and objectivity. Communicability - the server m ust communicate easily be expansive and clear your settings.€Presentation - Goo d external appearance and in their placements. Attention - Respect concentration. to administered through of its Courtesy - politeness, civility and education. Interest - the server should alwa ys be aware and purposeful to help. Agility - agility, speed. Efficiency - achie vement of tasks with fast, quality and proficiency. Tolerance - the tendency to admit opinions, ways of thinking and acting. Discretion - quality of being discr eet. Conduct - the conduct of the server must be impeccable. Always seeking educ ation. Objectivity - Convenience. The acts must meet their goals without bureauc racy. The objective of providing quality service to the public is strictly meet the specifications and the implicit and explicit needs of the citizen. Since tho se wills which fall into the expectation and desire of the citizen, since these are provided and are offered by public service. 5 - The Public Administration Pu blic Administration in the direction of this study is the entire state apparatus to perform the task for which it was created, since protection of borders, secu rity of peace, even the minimal needs of common people. So the quality of public service is directly linked to the essence and nature of States, being one of his concerns, and should have control in case of deviation s. 6 - Ethics and quality of care concept - set of principles essential to a par ticular discipline of manners, morals and conduct of people. Strictly speaking, ethics is used to conceptualize duties and establish rules of conduct of the ind ividual, in carrying out their professional activities and their relationship wi th customers and others. It's called professional ethics. The basic principles o f all codes of professional ethics: - - - - - - - - - Honesty at work, loyalty to the company, Formation of a professional conscience; execution of work at the highest level of income, respect for human dignity, co nfidentiality, accountability to the immediate superior; observation of the admi nistrative rules of the company; treatment courteous and respectful to superiors , peers, subordinates hierarchical, and supporting efforts to improve the profes sion. and Are considered offenses against the dignity of work: - - - Using information obtained in the position and influence to gain personal advant age, make a declaration which constitutes a danger of disclosure, offer services or provide them at lower price to keep him in charge if another person; Refusin g to provide cooperation in different dependencies of - - - - - - - -

entity to work; provide service badly or unfairly delayed; delegate to third par ties private function entrusted to the server; foster discord; Use influence ped dling to favor with heads; Reject collaboration in carrying out certain work, wh en necessary ; not provide aid to fellow; Be selfish behavior in the transmissio n of experience and knowledge, and make indecent publications and inaccurate. 7 - Teamwork As seen, the human relations should be studied with the aim of impr oving the same, both the social circle in the macro (society) and in the micro ( agency or company). In an institution where its employees work divided by functi ons, the system resembles a human body. Each employee has its place, but if they do not interconnect can harm the system as a whole. Imagine if our heart beat, but not send blood to our brains. It would be useless. In modern times individua lism has wasted space. Every service is a result of shared efforts, and should b e divided among all team members responsibility, the glory of success, as the we ight of failure. For an efficient teamwork is essential integration of professio nals, so as to understand one another's work, and everyone understands the whole and its part. 8 - Server, Organ and Public Opinion Public Service is any servic e provided by the Administration Government (or whoever is authorized by it), according to legal rules and under control of the government. The constitutional order of 1988 (art. 37, § 3 CF) i mposed on the State the duty to provide public services, he gave assurances to u sers claim the use of these services. With the evolution of our customs, laws mu st also change. Thus, that old idea that a "public official" was gained through life and can hang your coat on the chair and go out, is already outdated.€The p ublic servant, and bound by the laws and principles of Directors regarding the e ffectiveness of their services, it also has to worry about public opinion on the organ it serves. The harder it is public acceptance, the greater must be the co mmitment of the servers in order to create ways to improve the image of the orga n. For example we have the Military Police, which despite the excellent services rendered by the fault of a corrupt minority (massively publicized by the media) has so compromised his image. In contrast, the Fire Department, which is a sist er institution, has the acceptance of the target audience very well. Mainly infl uenced by activity purpose: saving lives. 9 - Profile of Modern Public Service W e all know that the past administration has brought our debts as fruit. Mismanag ement, with uncompromising ethics and morality, added to lavish mandates of our government when they saw the power, generated a hole in Social Security almost i rreversible. The politics of profligacy and privilege always favored the powerfu l over the people, who really should be the Target delivery of basic public service. With the finding that the government ha s always been a terrible businesswoman, was the tendency to privatize. Law 8987/ 95 was issued to meet the constitutional law and drawing the profile of modern p ublic service in Brazil. Today many public services are offered by concessionair es or permit holders of public service which are still far from ideal, but at le ast act offering less corrupt than before the government offered. 10 - Positive Factors Relationship Tests conducted by researchers about management group were inconclusive about what prevails, if the individual qualities or attributes coll ectively. However it was evident that the groups where members knew and respecte d their differences divide the attendance, earned more than groups focused on th e differences as a problem. Factors that group can not be ignored are the size a nd structure. Larger groups earn more in activities that require less manual lab or and coordination, fewer orders, but objective. Smaller groups work well if th ey are well structured, taking advantage of the good characteristics of its memb ers in a systematic manner, seeking the subjectivity of the members. The behavio r receptive, although depends on provocation usually offers answers satisfy. The server that needs to provocation should not necessarily be considered static. T here are people even offering a service potential, when provoked, they act with great interest and results. Ex: Judges, Firefighters, Police Officers, Promoters

of Justice ... Unlike the defensive behavior. Often, personal problems, psychol ogical (Depression), desestimulação (poor wages, few guarantees) the server offers a defensive posture. Avoid contact with the customer or user does not offer soluti ons, presents only the difficulties, etc.. Empathy - an affective response appro priate to the situation of another person, not the actual situation. The server also be educated, must exercise empathy. Always try to meet the needs of users, from the point of view these. However, you do not need to buy a crystal ball to know what goes through the mind of the customer. It suffices that through mutual understanding both to exercise empathy. The close dialogue and interested in un derstanding back practicality, the effort is worth it. As evidence, try to remem ber some point in your life that you needed to hear a story, an increase announc ed by a pompous political discourse, for example. The person could be talking to another language, that you still expanded its channels of perception to underst and what she was saying. Instead, try to remember any time someone spoke to him very boring without you and stop after a few seconds, I had forgotten what peopl e say. A drunk for example. In the exercise of public mutual understanding shoul d be studied, practiced and used in day-to-day not only for the purpose of enhan cing understanding, but rather to provide a public service excellence. After all , you will certainly occupant of public office soon, should know that the final recipient of public services provided by servers is the people themselves. Presidency of the Republic Casa Civil Cabinet Subcommittee for Legal Affairs Decree No. 1171, OF 22 JUNE 1994 Adopting the Code of Professional Ethics of Civil Servants of the Federal Execut ive. 0 PRESIDENT OF THE REPUBLIC,€using the powers conferred upon him by art. 84, se ctions IV and VI, and also in view of the provisions of art. 37 of the Constitut ion, as well as in arts. 116 and 117 of Law No. 8112 of December 11, 1990, and t he arts. 10, 11 and 12 of Law No. 8429 of June 2, 1992, DECREES: Article 1 is ap proved the Code of Professional Ethics for Civil Servants Federal Executive Bran ch, that with this low. Article 2 The organs and entities of the Federal Public Administration direct and indirect implement, within sixty days, the measures ne cessary for full observance of the Code of Ethics, including by the Constitution of the Ethics Commission, formed by three servants or employees who hold effect ive position or permanent employment. Sole Paragraph. The constitution of the Et hics Commission will be reported to the Federal Administration Department of the Presidency, with an indication of their members and alternates. Article 3 This Decree shall enter into force upon its publication. BrasÍlia, June 22, 1994, 17 3 and 106 of the Independence of the Republic. ITAMAR Romildo Canhim FRANCO EATE not replace the text published in the Gazette, 23.6.1994. ANNEX Code of Professional Ethics for Civil Servants Federal Executive Branch CHAPTER I Section I Deontological Rules I - The dignity, decorum, the zeal, efficiency and awareness of the moral princi ples are primed values that must guide the public servant, whether in office or function, or outside, since that will reflect the exercise of the vocation of th e state. Their actions, behaviors and attitudes will strive to uphold the honor and tradition of public services. II - The public servant must never disregard t he ethical aspects of conduct. Thus, not only will have to decide between legal

and illegal, just and unjust, convenient and inconvenient, fit and unfit, but ma inly between honest and dishonest, according to the rules contained in art. 37, caput, and § 4 of the Federal Constitution. III - The morality of government is not limited to the distinction between good and evil, it must be added the idea that the end is always the common good. The balance between the legality and pu rpose in the conduct of public servants, it might strengthen the morality of the administrative act. IV-A public servant's remuneration is funded by fees paid d irectly or indirectly by all, even by himself, and therefore requires, in return , that morality is consistent with administrative law, as an inseparable element of your application and its purpose, erecting himself, as a consequence, in a f actor of legality. V - The work of the public servant to the community must be understood as an add ition to their own welfare, since, as a citizen member of society, the success o f this work can be regarded as its greatest asset. VI - The public should be con sidered a profession and therefore falls within the private life of every public servant. Thus, the facts and acts recorded in the conduct of day-to-day in his private life may increase or decrease your good concept in functional life. VII - Except in cases of national security, police investigations or interests of th e State and Public Administration, to be preserved in the process previously dec lared confidential, in accordance with law, advertising of any administrative ac t is a requirement of efficiency and morality, being their omission ethical comm itment against the common good, attributable to those who deny. VIII - Everyone has the right to truth. The server can not omit it or falsify it, even against t he interests of the interested party or public administration. No state can grow or stabilize themselves on the corruptive power by misconduct, oppression or li e, always annihilating even more the dignity of a nation. IX - Common courtesy, good will, and time dedicated to public service effort to characterize the disci pline. Mistreat a person who pays taxes, direct or indirect means to cause him d amage. Likewise, damage to any property belonging to public property, deteriorat ing it, by carelessness or ill will, is not only an insult to the equipment and facilities or the state but to all men of good will who have devoted their intel ligence , their time, their hopes and efforts to build them. X - Let the public servant anyone waiting for a solution to the racing industry as it carries out i ts functions, allowing the formation of long queues, or any other kind of delay in providing the service, not only is the attitude toward ethics or act of inhum anity€but particularly severe material damage to the users of public services. XI - 0 server must give all his attention to the lawful orders of his superiors, watching closely for compliance, and thus avoiding the negligent conduct. The r epeated mistakes, neglect and the accumulation of deviations becomes sometimes d ifficult to correct and even characterize recklessness in the performance of pub lic service. XII - Any unexcused absence from the server to your workplace is de moralizing to the public service, which almost always leads to disorder in human relations. XIII - 0 server that works in harmony with the organizational struct ure, respecting their colleagues and fellow citizens, contribute and everyone ca n get cooperation, because his public activity is the greatest opportunity for g rowth and enhancement of the Nation. Section II Major Duties of Public Servants XIV - are fundamental duties of civil servants: a) perform, in time, the duties of the position, function or public job that holds, b) perform their duties with speed, efficiency and perfection, ending or prioritizing resolving procrastinat ory , especially when queuing or any other delay in delivery of services by the sector as it carries out its duties, in order to prevent material damage to the user, c) be honest, just, fair and just, showing all the integrity of their char acter, choosing always, when faced with two options, the best and most advantage ous to the common good, d) never obstruct accountability, essential in the manag ement of assets, rights and services of the community in charge, e) treat the us ers of services by improving the process of communication and contact with the p ublic;

f) be aware that their work is guided by ethical principles that are manifest in the adequate provision of public services, g) be courteous, polite, and availab le, while respecting individual capacity and limitations of all users of public services, without any prejudice or distinction of race, sex, national origin, co lor, age, religion, political or social position, refraining thus causing moral damage to them; h) to respect the hierarchy, but no fear of denouncing any misus e of the structure on which is founded the State Power; i) to resist all pressur es from superiors, contractors, stakeholders and others who seek to get any favo rs, benefits or undue advantage due to immoral actions, illegal or unethical and to denounce them; j) ensure, in exercising the right to strike, the specific re quirements of the protection of life and collective security; l) be regular and assiduous service, convinced that its absence causes damage to the work ordered, reflecting negatively on the entire system; f) report forthwith to their superi ors any act or fact contrary to public policy, requiring the appropriate action; n) keep clean and in perfect order at the workplace, following the most appropr iate methods its organization and distribution o) participate in activities and studies that relate to improving the performance of their duties, with the purpo se of achieving the common good, p) shall be the work dressed appropriately to e xercise the function q ) keep up with the instructions, the service standards an d legislation relevant to the organ in which it exercises its functions; r) sati sfy, in accordance with the standards of service and the instructions above, the duties of his office or position, as far as possible , safely, and quickly, alw ays keeping everything in good order. s) to facilitate the surveillance of all a cts or services for those eligible; t) exercise with strict moderation functiona l prerogatives conferred upon it by refraining from doing so against the legitim ate interests of users of public services and administrative jurisdiction; u) no t, absolutely, to exert its function, power or authority for a purpose other tha n the public interest, even observing the legal formalities and not committing a ny violation of the law expressed v) to inform and notify all members of the you r class about the existence of this Code of Ethics, encouraging its completion. Section III Prohibitions to Public Servants XV - and closed to public servant, a) the use of office or function facilities, friendships, time, position and influence to obtain any favors for himself or fo r others, b) deliberately harm the reputation of other servants or citizens thei r dependents, c) be, according to its spirit of solidarity,€condoned error or v iolation of this Code of Ethics or the Code of Ethics of their profession; d) use of trickery to procrastinate or impede the lawful exercise of duties by a ny person, causing material damage or material, and) stop using the technical an d scientific advances in his power or his knowledge to perform his / her f ) to permit that, likes, dislikes, quirks, passions or interests to interfere with th e public in dealing with the administrative jurisdiction or with colleagues or s uperiors lower g) claim, request, induce, suggest or receive any financial aid, compensation, commission, gift or advantage of any kind for themselves, relative s or any person for the performance of their duties or to influence another serv er for the same purpose; h) alter or misrepresent the content of documents to be forwarded for action i) mislead or attempt to deceive any person in need of car e at public services; j) divert public server for serving a particular concern, l) withdraw from public office, without explicit authorization, any document, bo ok or well of public property; m) make use of privileged information obtained un der its domestic service, for themselves, relatives, friends or others, n) shall be drunk in the service or be habitually o) give collaborate with any instituti on that acts against morality, honesty or dignity of the individual, p) engage i n unethical professional activities or connect your name to questionable project s. CHAPTER II OF ETHICS COMMITTEES XVI - In all the organs and entities of the Federal Public Administration direct

, indirect autonomous agencies and foundations, or any body or entity exercising powers delegated by the public, shall be established an Ethics Commission, resp onsible for guiding and advising on professional ethics server, in dealing with people and with public assets, and you know specifically of acts or procedures l ikely to censorship. XVII - Each Ethics Committee, comprised of three public ser vants and their alternates may bring, craft, process, act on, to consider facts or conduct be in violation of rule or principle ethical and professional, can st ill meet for consultations, complaints or representations made against public se rvants, the distribution or the industry in which the violation occurred, whose analysis and deliberation are called to serve or protect the exercise of public office or function, as long as formulated by the authority, server, administrati ve jurisdiction, any citizen who identifies himself or any recognized associatio n. (Repealed by Decree No. 6029, , 2007) XVIII - The Ethics Commission shall provide the agencies responsible for impleme nting the framework for civil servant career, the records about his ethical cond uct for the purpose of instructing and promotion and support for all other proce dures related to career civil servant. XIX - The procedures to be adopted by the Ethics Committee, for investigation of act or fact which, in principle, against ethics in accordance with this Code will have the summary, only listening to th e complainant and the server, or just this, if the investigation results of know ledge of craft, while always resort to its Minister of State. (Repealed by Decre e No. 6029 of 2007) XX - Given the potential seriousness of the conduct of the server or its recurre nce, could the Commission Ethics submit its decision and its expedient for the Permanent Commission for Di sciplinary Action in their body, if any, and, cumulatively, if any, the entity i n which, in his profession, the public servant is registered, for disciplinary a ction reasonable. The delay of the procedures prescribed involve ethical commitm ent of the Commission itself, while the Ethics Committee of the superior court a nd their knowledge and action. (Revoked by the Decree No 6029, of 2007) XXI - The decisions of the Ethics Commission, in consideration of any fact or ac t before it or by it, shall be issued in summary form, omitting the names of the parties, posted on the agency itself and sent to the other Commissions Ethics, created with the aim of ethical awareness in the public service. A full copy of the entire proceeding should be referred to the Federal Administration Departmen t of the Presidency. (Repealed by Decree No. 6029, 2007) XXII - The penalty applicable to public servants by the Ethics Committee is that of censorship, based on the respective opinion, signed by all its members, with

science's fault. XXIII - The Ethics Commission may not refuse to substantiate t he prosecution's lack of ethics of public servants or contracted service provide r, claiming the lack of foresight in this Code, it shall use the analogy, custom s and ethical principles and Moral known in other professions; (Repealed by Decr ee No. 6029, 2007) XXIV - For purposes of computing the ethical commitment means a public servant is one who, by law, contract or legal act, provides services w hether permanent, temporary or exceptional, even without financial compensation, provided directly or indirectly connected to any organ of state power, such as local authorities, public foundations, parastatal entities, public enterprises a nd joint stock companies, or in any sector in which the State's interest. XXV In every organ of the Federal Executive in which a citizen is to take ownership or be invested in public service, should be provided before the Ethics Commissio n, a commitment to obey and observe the rules established by this Code of Ethics and all ethical and moral principles established by tradition and morality. (Re voked by Decree No. 6029, 2007)