1 Center High School, Technology, Industrial and Service # 40 Business Entrepreneur P A S T E L E R I A Aaron Noel Gordillo Vázquez Galaz Ana

Luisa Guzmán Cervantes Jesus Duran Ibarra Figueroa Astrid Montoya Peñuelas Israel Sinai Pearl Jasmine Perez Moya Tapia Aur elio Reyes Vázquez Rondero Jacaranda Silvia Mejía García Guaymas Sonora, June 2, 2009. 1 Contents Introduction Introduction Rationale Objectives a) General b) A conceptual framework Especific aos Chapter I. - Nature of Project 1.1 .- Introduction 1.2 .- Name and Company l ogo Description 1.3 .- 1.4 .- Company Mission and Vision of the company 1.5 .- C ompetitive Edge Products and Services 1.6 .- Chapter III .- Production Market Re search 2.1 .- 2.2 .- 2.3 .- Market Research Product Promotion Objectives 3.1 .3.3 .- 3.2 .- Justification 3.4 .- Description of the process diagram Process Fl ow Technology 3.5 .- 3.6 .- 3.7 .- Equipment and Facilities Raw 3.8 .- Labor Org anization Chapter IV .- 4.1 .- 4.2 .- Functions Organizational Structure 4.3 .4.4 .- Salaries Chapter V Labor Relations .- Legal Framework IMSS 5.2 .- 5.1 .5.3 .- INFONAVIT FINANCE SECRETARY OF HEALTH 5.4 .- 5.5.-SECRETARY OF FOREIGN AF FAIRS. 2 Justification: We as a team to make this project we advance in profits, not on ly because of its high demand everywhere, but also by the desire to present to t he public the best in bakery, which will hopefully not be seen in the port Guaym as. Taking into account that the pastries are products that everyone uses and pu rchases. On the other stop is worth mentioning that with the completion of this project, we acquired new knowledge will be very helpful in our future life, and that helps us develop as small entrepreneurs. About us We are a group of eight y oung students from 40 specialty CBTIS of Tourism in the port city of Guaymas Son ora, which are eager to start a new company, thanks to a matter which we are emb arking on our last semester as preparatorianos. 3 Objectives: • General objective: Making and selling astries, pie's, whether bakery products that meet the stomers through quality, distinctive flavor, variety, at prices competitive, with a continuous improvement nts always show quality. cakes for all occasions, p needs and tastes of our cu availability and freshness process, based on our clie

• Specific objective: To be the best bakery to the market, particularly the port of Guaymas, Sonora, so give us all recognize the identity and get great satisfa ction of our consumers and our own desires and satisfactions. 1.1 .- Introduction: In this paper we talk about how we're undergoing a sweet pastry called, close to business undertaken several steps, then we do need to choose a product which in this case is a bakery after we saw the need to give it a name while we carried out the planning we realized how interesting it can be to take any business brou ght us the idea of a bakery. We give to the task of conducting surveys in differ ent parts of the city to know what are the needs of consumers. We give to the ta sk of getting a logo to attract market attention, here we describe what we need to offer this product to our city.

Chapter I - Nature of Project: 1.2 .- Name and logo of the company: P A S T E L E R I A 1.3 .- Description of the company: This company called "Sweetness" is a bakery t hat was located in Aora Augustine Street, s / n, Malpica Boulevard (located oppo site the filling of the bay and even the side of the casino "Cadillac Jack" . Th e company is industry and is listed as a retailer because it has fewer than 10 e mployees working in it. The company has Internet service, car service - service and a variety of baked goods and a variety of salty snacks, the mood music will have our cake. Our company had a semi - dining room, which includes tables and c hairs to enjoy our products in the same establishment. 1.4 .- In Sweetness Bakery work hard together to achieve personal and profession al welfare of the people who work with us, through the commitment and loyalty of all, an atmosphere of warmth, appreciation, commitment, cleaning and companions hip, which each person contribute a part of themselves to create value for the b enefit of our customers. OUR MISSION: To exceed the expectations of our customers by identifying and meet ing their needs by translating them into related products of high quality pastri es and especially household products, provided differentiation strategies implem ented unique and innovative to earn your preference and appreciation. OUR VISION : To offer the most exquisite pastries, desserts, salty snacks and variety, conq uering and sweeten the palate of the people of the city and the Port of Guaymas. Cover and have the preference of consumers as much as possible on the market. 1.5 .- Competitive Advantages: Disadvantages Cakes (pastries) Here in Guaymas there are many shops selling such products. There are many peopl e who are dedicated to selling this product at home. Cakes (pastries) and Surprise Cake Cakes (bakery) Advantages Our products are always available to the public and will have room service so yo u can enjoy our products in the same establishment without having to purchase an d carry. There are common operations that sell this product. It seemed healthy for anyone . It is appropriate to take it as a surprise cake meal for people who work and h ave little time to go to his house to cook this is a good choice. • Ideas to determine the product or service the company's future: Product or servi ce characteristics or problems needs met Vanilla cake covered with vanilla and c hocolate: Pan vanilla, cover decorated with vanilla and chocolate and candy pieces. Chocol ate cake with a thick base of flan. Small rolls on and in a role either red or w hite. Cheesecake decorated with tuna and red pepper slices. Cake with a deliciou s homemade flavor. Cake with bits of oats and wheat. Cheese cake flavored with l emon. Window for faster service from the comfort of your car. We have their cake at home without any cost. Chocolate is something nutritious and addict, and you can not stop eating. - It's a good combination. - It's not as cloying for custa

rd. - They are small and delicious snacks. - It's a good combination and very nu tritious. - Delicious mix of nutrients. -Made of highly nutritious. -Combination of nutrients leaving a good taste in your mouth. "From the comfort of your car can be ordered without losing your car. "With only contact our company for your order and take you home till your cake for your comfort. - Take advantage of our products here we provide a good service. 1. 2. Pastel impossible 3. 4. 5. 6. 7. Pastel Pastel cakes homemade flavor surprise integral Pay lemon cake 8. Auto-Home Delivery Service 9. 10. Dining Room (for lunch at the bakery) You can enjoy your cake right here if you wish. Product or service Vanilla cake covered with vanilla and chocolate: Lemon pie with raspberries Scones Cake rolls Details of the product or service This dessert contains: - Wheat. - Whole milk. - Baking Powder. - Eggs. Sale and presentation will be: - A mini cake 10 x 10 cm . With 4 cm. wide. In a bowl with aluminum base and transparent cover. - Slice i nto triangles. Your packaging will be with the same characteristics of minipaste l. This product is rich in protein and very delicious, contains: - Cream cheese. - Cookies. - Condensed milk. - Evaporated Milk. - Lemons. To garnish: - Raspber ries. - Syrup. It will be sold entirely or triangular slices. Sale and will be p resented in a dish with aluminum base and transparent cover. This tasty sweet br ead contains: - Flour. - Eggs. - Milk. - Vegetable oil. - Sugar. - Baking Powder . - Basis for buns. His presentation and sale will be at their bases and overdra fts. This fun and easy cake contains: Flour. - Eggs. - Milk. - Vegetable oil. Continued next page Sugar. - Baking Powder. - Basis for buns. For the decorati on: - chantilly cream. - Condensed milk Pastel impossible Internet Self-Service - Dyes. This cake is sold for more than 20 rolls. - Flour. - Eggs. - Cocoa. - Mi lk. - Condensed milk. - Evaporated Milk. - Caramelized sugar. - Customers may ca rry your laptop and connect while consuming our products. Watchmaker may buy pro

ducts from our pastry without the need to get out of his car. You can place orde rs by phone and we'll take him to the door of your house or place where we do so . Home Delivery Ideas for names for our business. • 10 business ideas that I would take: 1. Cafeteria. 2. Stationery. 3. Restaurant. 4. Pastry. 5. Laundry. 6. Spa. 7. Aesthetics. 8. Car wash. 9. Groceries. 10. Ba kery. Ana Luisa Gordillo Cervantes. • Resto-bar 1.-2.-3.-Restore Cafeteria hotel 4.-5.-6.-Antro pastry 7.-Pool-bar T aqueria 8.-9.-10.-would snow Motel 10 business ideas that I would like to undertake: Jesus Guzman Alejandro Duran. • 10 business ideas that I would like to undertake: 1. Cafeteria 2. Restaurant 3. Travel 4. Cellular Service Center 5. Clothing stor e in June. Pastry 7. Real Estate 8. Clothing store in September. Grocery 10. SPA 11. Fitness 12.Bar Israel Montoya Ibarra Adlahi • 10 Business Ideas I would like to undertake: 1 - Pastry 2 - Neveria 3 - Cafeteria Boutique 4-5 - Sweets 6 - Zapateria 7 - Taq ueria 8 - 10 Floreria 9-Pizzeria - Bar Astrid Figueroa Peñuelas Sinai. • 10 business ideas that I would like to undertake: 2.-1.-café boutique (clothing store) 3.-4.-bar restaurant pastry 5.-6.-7.-jewelr y shoe 8.-antrum (disc) 9.-10.-cyber stationery Pearl Jasmine Pérez Moya. • 10 business ideas that I would like to undertake: 1. Pastry. 2. Would snow. 3. Cafeteria. 4. Restaurant. 5. Super market. 6. Would cool. 7. Pizzeria. 8. Shoe. 9. 10.Farmacia Bar. Aaron Noel Vasquez Galaz. - 10 business ideas that I would take: 1. A Pastry 2. A coffee shop in March. On

e would cool 4. A Disco 5. A restaurant-bar 6. One would snow in July. A Fitness Centre 8. A Fun World 9. A Mexican food restaurant 10. A Cruise Jacaranda Rondero Tapia. • 10 BUSINESS IDEAS 1.-2.-Culikitraka Big Sweetness Come and Come 3.-4.-Pastelote yours and mine 5.-6.-7.-1900 Sweetness Sweetness Crazy fast-8.-9.-10 Black Sweet s Tuister .Aurelio Reyes Vázquez. Ideas for names for our business. At this point we released 10 different ideas of each member to choose the name o f our company, then choose only a single name and to effect a vote by which woul d be the name of our company, we respect the name that won by a majority vote. • 10 ideas for the name of my business: 1. 2. 3. 4. 5. 6. 7. 8. 9. The wonders The best cake Sweetness The boy's and girl's. The wonder Relaxing the memory Sabore 'sthe the best place great service. Aaron Noel Vasquez Galaz. • 10 ideas for the name of my business: 1 - Cake rest 2 - Najacapi 3 - Hurry 4 - T he quickie 5 - Cake Society 6 - Happy 7 Patisserie - Central perk 8 - Sweetness 9 - The best cake 10 to 10 - Cakes najacapi. Ana Luisa Gordillo Cervantes. • 10 ideas for the name of my business: 1.-Kakesito 's Pstelitos 2.-3.-Snacks' s Pastestrella 4.-5.-6.-K Cakeicias' keci to cafri 7.-8.-9.-Cakemania Cakexellence 10.-Cakeme Jesus Guzman Alejandro Duran. • 10 Names you would like for my company. 1. Delusions 2. Delux 3. Rolin 4. Teasse r 5. Solydein 6. Yong 7. Encountering 8. Cruzer 9. Coffee's 10. Yeilin Israel Montoya Ibarra Adlahi • 10 ideas for the name of my business: 1 - Cake Express 2 - 3 Pastry - Cake star 4 - Pastilandia 5 - Cake Love 6 - 7-Cake Beautiful Cake Deluxe 8 - Delicias 9 10-Cakes Cakes Jasia queen Astrid Figueroa Peñuelas Sinai. or 10 ideas for the name of my business: 1.-paco-mer pastry bread quesito 2.-3.cakelove 's delight 4.-5.-6.-step cake-the cake Word pastel super 7 .- 8. pearl-

white pastry pastry quickly 9.-10.-pastry freckles Perla Jazmin Moya Perez. • 10 ideas for the name of my business: 1 - Sweetness. 2 - DJ 'CAKE. 3 - ROUSSE. 4 - MY'S. 5 - Delicius. 6 - Sweet Aroma. 7 - Jovens Deliz. 8 - BRONZE. 9 - Candie s. 10 - SLOGAN. Jacaranda Rondero Tapia. • 10 BUSINESS IDEAS Refaccionaria 1.-3.-2.-Auto Parts Store 4.-Lot grocery carts c ar washers 5.-6.-7.-Jewelry Boutique Cafeteria 8.-9.-10.-Dry Minisuper Aurelio Reyes Vázquez. Justification of the names of our company. At this point we give the Why? We chose these 10 names for our cakes. Company Name Names The Wonders The best cake Sweetness The boy's and girl's. The wonder Relaxing Justification This name came to me because here you will find w onderful cakes. This name is because here we do the best cakes. This name is bec ause here you will find the best flavors of cakes. This name came to me because only boys and girls attend to the business. It occurred to me because here you w ill find wonders of pastries. It's like saying the best. I liked this name becau se it is like saying that here you will find a place to be quiet (relaxing). Thi s is a very good name because while visiting this bakery you'll take something w ith you always. I chose this name because even that is a very small place always find the best in him.€The name says it all. Here you will find delicious flavor s of cakes. Here you will find the best service available anywhere. The memory The taste's the best place great service Aaron Noel Vazquez Galaz. Name Cake rest Justification For besides being a bakery, serves to relax and rest awhile. Becau se they are our initials and original. Because it is pleasant and the name says: the service is fast. Because it is attractive and it will also be faster. Becau se society is significant because it will go to this bakery. Because it is a nic e name because their customers will spend a happy evening while eating her cake. Because it is a quiet place where you can have fun and eat a snack at the same time. For sell some sweets. For the best cakes will be sold at the port. Because it's an original name. Hurry In quickie Najacapi Cake Patisserie Happy Society Central perk The best cake Cakes Sweets najacapi Ana Luisa Gordillo Cervantes. Name 1.2.3.4.5.6.7.8.9.10.Kakesito 's Snacks's Pastestrella Cafelicias Pstelitos Cakeicias K'kecito Cakexellence Cakemania Cakeme

Justification is related to the product is striking is related to the product sp eaks well of the place is representative of its quality is striking speaks well of the establishment represents the product's nice is representative Jesus Guzman Alejandro Duran. Delusions Name Delux Rolin Justification grabs me a jazzy name, alive and that everyone knows is a weird na me and grabs people think that they were there. I wanted to give a sense of fun, mechanical Rolin is a park which is full of fun, hence the name is a jazzy name for Being in Guaymas cakes I wanted to give a sense guaymense thinking about th e sun and the beach. I chose it because it is rare and striking perhaps not for many but for one another. The name comes from a silly song like pastry. It is li ke the echo of something crucial which more or less the ara a bit mystical and s trange among many is a jazzy name and I think very much alive for what we have c ome to present the most common is a coffee shop is not pretentious and is very s ignificant. Yong Solydein Teasser Töpen Yeilin Coffee's Cruzer , Israel Montoya Ibarra Adlahi Name Cake Express Justification as they provide a fast service. Cupcakes Because our products that we sell. Because his name is nice and gives a good imp ression. Because it is attractive and cakes for children of all different charac ters. Because it is attractive and will be made with love. Arem Because our cake s beautiful with the best decorations. Cake star Cake Pastilandia love Beautiful cake Deluxe Cake For I find it attractive and I liked that name. Delicias Cekes queen Because they sell cakes of different flavors. Because the cakes would be kings o f this port. Because it's an original name with the initials of the women in our company Jasia Cakes Astrid Figueroa Peñuelas Sinai. Name paco-mer Bakery Bread Cake quesito Cakelove's delight-step The Word cake

Super cake Pastry white pearl Pastry fast Confectionery freckles Because justification is a bakery with dining area and fencing to eat because it sounds very sweet and is very attractive because it is a striking and attractiv e name indicates that we love the cake because it is an attractive and appealing name sounds delicious caught my attention because that name is attractive becau se it is a step pastry because I liked the name is attractive and shows that sel l pure cake caught my attention because that name and because it would be a supe r cake because I like my name and I would put it on my own separate company is B ecause attractiveness is very appealing because they think that if they hold fas t to a cake d hurry come to us because it is a very funny name and I like it ver y appealing and it sounds nice. Perla Jazmin Moya Perez. Name Company Name Sweetness Justification It seemed an appropriate name for a bakery since it implies that all that is off ered in it will be sweet and rich. The lyrics Dj is because it means music, and that implies that our cakes will feature music all day. It is a name that sugges ts many colors and flavors. Means as it is very "me" or too of them. All what we offer in our pastry is delicious. Our cakes always have an exquisite scent and sweet pastries. This name means that this pure young pastry attend but not why n ot lose sight of sweetness (Dulz). This name came to me because most of the memb ers of EAM are greasers. Because there will be many things sweet, nutritious and delicious.€This pleased me because the name means it contains many things. Rousse DJ'CAKE Delicius'S MY Sweet aroma Jovens Dulz Bronze Candy SLLOGAN Jacaranda Rondero Tapia. BIG Name SWEETNESS TIT FOR MAKING PASTELOTE CULIKITRACA TUYO Y MIO 1900 SWEETNESS SWEETNESS OF BLAC K CRAZY FAST TUISTER SWEETNESS Justification WHY IT IS A GREAT CAKE TO NO TE LO COMER.QUE AcAV ABLE. HE MAKES M E A NAME ESTRABAGANTE It occurred to me that the person TRIAL THAT ONLY ONE CAN NOT eat. SUUENA HOW MUCH CAKE IS WHY NOT ABLE TO PROVO DESIR ES TUYO Y MIO WHY T HIS SINCE 1900 AS MEANS FOR FAST SERVICE AS wacky CAKE IS THOUGHT OF SWEETNESS V AT A DAR A DOUBLE MEANING BUT AT THE END IS A GOOD PASTEL I like the name and is attractive Aurelio Reyes Vázquez. Vote on the team for the name of our "Pastry" Attribute Name Sweet Delights Candy cake cake Fusion Description A 29 33 24 21 2 8 30 Original Attractive Sure 31 32 31 30 29 25 34 34 28 27 30 31 24 29 24 26 26

31 significative or 22 32 26 25 24 34 33 27 24 TOTAL Pleasant 24 30 35 173 187 157 156 167 186 1.2.3.4.5 .The best cake panquesito 7 .- Sweetness 6.The cake's 8.Rich 34 25 32 28 33 26 37 25 31 25 33 28 197 157 Ideas of what we want to offer. Here we present what we want to offer that we hope will be the taste of our futu re consumers, also considering products with quality and freshness. • Ideas for my pastry: 1. Be affordable for all types of people. 2. Having a var iety of pastries and snacks to desserts. 3. Being very popular. 4. Having good q uality products. 5. Providing the best care. 6. Let our pastry is always present . 7. Have a good atmosphere. 8. To offer our customers convenience. 9. Being com petitive and better each time. 10. Have a good organization among all workers. Jacaranda Rondero Tapia. Chapter II .- The market: 2.1 .- market research: First, each member of the team thought and I think in fi ve places where we could establish our cake and then we agreed on the specific l ocation. At this point we prepared a series of surveys about our company, to kno w the opinion of the people of our port, and so know what we can offer and that is the taste of our customers. Below is the table where the surveys were made of our company: Age (years) Location: 15-19 Party downtown. 20-24 Mission del Sol Col. 25-29 Col. Fovisste and Law

30-34 Col. San Vicente. 35-39 Guaymas Col. North. 40 Col. Petrolera. Places where we want to take our cakes. At this point we present five areas where we would like to take our company, tak ing into account that is the taste and convenience of our customers. • Places where I want to start my Pastry: 1. 2. 3. 4. 5. On the scale sailing. San Carlos - viewpoint. Miramar - the poison. Boulevard Costa Azul - Rio Escondido. International Street (side of Burger King). Jacaranda Rondero Tapia. 2.2 .- Market research: market research we developed a series of intoaccount in parts of Guaymas, to take into account the opinion and tastes of each resident t hat we hope are our future consumers. Surveys 15 to 19 years. Elaboaradas at the center of Guaymas Sonora. 1. What kind of pie do you prefer? From 15 to 19 years. 12 people were interview ed between 15 and 19. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 7 5 4 1 4 Home Normal Total Female Male 0 0 0 3 None 2. What flavor preferred in a cake? From 15 to 19 years. 12 people were intervie wed between 15 and 19. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 June 4 5 6 Female Male Total 2 1 0 0 0 Strawberry Vanilla Chocolate

3. Would you like pastries were to offer you in addition to the cakes? From 15 t o 19 years. 12 people were interviewed between 15 and 19. Of which 7 are women a nd 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 12 4 8 Total Men Women 0 Yes 0 Not 0 4. Would you like to have the ice cream store music? From 15 to 19 years. 12 peo ple were interviewed between 15 and 19. Of which 7 are women and 5 men. 11 10 9 8 7 6 5 4 3 2 1 0 11 May 6 Men Women Total 1 1 0 No Yes 5. Would you like pastry that we have the Internet? From 15 to 19 years. 12 peop le were interviewed between 15 and 19. Of which 7 are women and 5 men. 11 10 9 8 7 6 5 4 3 2 1 0 11 6 5 Men Women Total 1 1 0 No 6. Would you like to have a pastry you count self - service? From 15 to 19 years .€12 people were interviewed between 15 and 19. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Yes 9 8 Total Female Male 3 1 0 Yes No 3 7. Where would you like the location of this pastry? From 15 to 19 years. 12 peo ple were interviewed between 15 and 19. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 9 5 2 Total Female Male 4

1 Calle Agustin now 0 1 January 1 Boulevard Mirador, San Carlos Riviera. 8. Would you like us to offer drinks? From 15 to 19 years. 12 people were interv iewed between 15 and 19. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 11 8 Female Male Total March 1 Yes 0 No 1 9. Do you agree that the pastry room count? From 15 to 19 years. 12 people were interviewed between 15 and 19. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 12 6 6 Female Male Total 0 Yes 0 No 0 Surveys 20 to 24 years. Made in the colony Mision del Sol 1. What kind of pie do you prefer? a) Home: 11 b) Normal: 2 c) none: 0 2. What f lavor preferred in a cake? a) Vanilla: 4 b) Chocolate: 8 c) Strawberry: 1 3. Wou ld you like us to offer fresh bread in addition to the cakes? a) Yes: 12 b) No: 1 4. Would you like pastry that have music? a) Yes: 12 b) No: 0 5. Would you lik e pastry that we have the Internet? a) Yes: 12 b) No: 0 6. Would you like to hav e a pastry to tell self - service? a) Yes: 11 b) No: 1 7. Where would you like t he location of this pastry? a) St. Augustine Aora s / n, Boulevard Malpica (comp ared to the filling of the bay). b) Boulevard Riviera s / n (Rio hidden). c) Vie wpoint (San Carlos - Nuevo Guaymas). 8. Would you like us to offer drinks? a) Ye s: 8 b) No: 4 9. Are you agree that the bakery room count? a) Yes: 9 b) No: 3 9 1 3 1. Do you agree that the pastry room count? From 20 to 24 years. 12 people were interviewed between 20 and 24. Of which nine are women and 3 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 11 9 Female Male Total 2 2 3 1 0 0 0 None

Home Normal 2. What flavor preferred in a cake? From 20 to 24 years. 12 people were intervie wed between 20 and 24. Of which nine are women and 3 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 8 Total Women 4 4 2 Vanilla March 1 1 1 0 Strawberry Chocolate Men 3. Would you like us to offer fresh bread in addition to the cakes? From 20 to 2 4 years. 12 people were interviewed between 20 and 24. Of which nine are women a nd 3 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 13 9 Female Male Total 3 0 Yes 0 No 0 4. Would you like pastry that have music? From 20 to 24 years. 12 people were in terviewed between 20 and 24. Of which nine are women and 3 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 11 9 Female Male Total March 1 Yes March 1 No 5. Would you like to tell the pastry with the Internet? From 20 to 24 years. 12 people were interviewed between 20 and 24. Of which nine are women and 3 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 12 9 Female Male Total 3 0 Yes 0 No 0 6. Would you like to have a pastry that includes self-service? From 20 to 24 yea rs. 12 interviewed 12 people between 20 and 24. They have been in November 1911 of which 9 are women and 3 men. 10 9 8 7 6 5 4 3 2 1 0 8 Female Male Total March 1 Yes 1 No 0 7. Where would you like the location of this pastry? From 20 to 24 years. 12 peo ple were interviewed between 20 and 24. Of which nine are women and 3 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 11 9 Female Male Total March 1 Yes March 1 No 8. Would you like us to offer drinks? From 20 to 24 years. 12 people were interv iewed between 20 and 24. Of which nine are women and 3 men.

12 11 10 9 8 7 6 5 4 3 2 1 0 11 8 Female Male Total March 1 Yes 1 No 0 12 9. Do you agree that the pastry room count? 12 11 10 9 From 20 to 24 years. 9 have been interviewed 12 people between 20 and 24 . July 8 Of which 9 are women and 3 men. Men Women Total 6 5 4 3 3 2 1 0 0 0 0 Y es No Surveys 25 to 29 years. Made in the cabbage. Fovisste and Law 1. What kind of pie do you prefer? a) Home: 9 b) Normal: 3 c) none: 0 2. What fl avor preferred in a cake? a) Vanilla: 4 b) Chocolate: 5 c) Strawberry: 3 3. Woul d you like us to offer fresh bread in addition to the cakes? a) Yes: 11 b) No: 1 4. Would you like pastry that have music? a) Yes: 8 b) No: 5 5. Would you like pastry that we have the Internet? a) Yes: 9 b) No: 3 6. Would you like to have a pastry to tell self - service? a) Yes: 9 b) No: 3 7. Where would you like the l ocation of this pastry? a) St. Augustine Aora s / n, Boulevard Malpica (compared to the filling of the bay). b) Boulevard Riviera s / n (Rio hidden).€c) Viewpoi nt (San Carlos - Nuevo Guaymas). 8. Would you like us to offer drinks? a) Yes: 1 0 b) No: 2 9. Are you agree that the bakery room count? a) Yes: 9 b) No: 3 6 2 4 1. What kind of pie do you prefer? From 25 to 29 years. 12 people were interview ed between 25 and 29. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 June 9 3 3 1 Home Female Male Total 2 0 0 0 None Normal 2. What kind of pie do you prefer? From 25 to 29 years. 12 people were interview ed between 25 and 29. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Total April 4 5 3 2 2 0 Strawberry Chocolate March 1 Women Men Vanilla 3. Would you like us to offer fresh bread in addition to the cakes? From 25 to 2 9 years. 12 people were interviewed between 25 and 29. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Total April 4

5 3 2 2 3 0 Chocolate Strawberry 1 Women Men Vanilla 4. Would you like pastry that have music? From 25 to 29 years. 12 people were in terviewed between 25 and 29. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 11 7 4 1 Yes 1 Female Male Total 0 No 5. Would you like to tell the pastry with the Internet? From 25 to 29 years. 12 people were interviewed between 25 and 29. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 June 9 3 3 1 Yes No Female Male Total 2 6. Would you like to have a pastry to include self-service? From 25 to 29 years. 12 people were interviewed between 25 and 29. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 9 Total 5 Women 4 3 Men 2 1 If Not 7. Where would you like the location of pastry? From 25 to 29 years. 12 people w ere interviewed between 25 and 29. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 11 7 4 1 Yes 1 Female Male Total 0 No

8. Queofrecieramos Would you like to drink? From 25 to 29 years. 12 people were interviewed between 25 and 29. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 10 6 4 2 1 No 1 Female Male Total Yes 9. Where would you like the location of pastry? From 25 to 29 years. 12 people w ere interviewed between 25 and 29. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 9 Total 5 4 3 2 1 Yes No Women Men Surveys of 30-34 years. Made in the cabbage. San Vicente. 1. What kind of pie do you prefer? a) Home: 7 b) Normal: 5 c) none: 0 2. What fl avor preferred in a cake? a) Vanilla: two b) Chocolate: 6 c) Strawberry: 4 3. Wo uld you like us to offer fresh bread in addition to the cakes? a) Yes: 9 b) No: 3 4. Would you like pastry that have music? a) Yes: 10 b) No: 2 5. Would you lik e pastry that we have the Internet? a) Yes: 10 b) No: 2 6. Would you like to hav e a pastry to tell self - service? a) Yes: 12 b) No: 0 7. Where would you like t he location of this pastry? a) St. Augustine Aora s / n, Boulevard Malpica (comp ared to the filling of the bay). b) Boulevard Riviera s / n (Rio hidden). c) Vie wpoint (San Carlos - Nuevo Guaymas). 8. Would you like us to offer drinks? a) Ye s: 10 b) No: 2 9. Do you agree that the bakery room count? a) Yes: 12 b) No: 0 6 3 3 1. What kind of pie do you prefer? From 1930 to 1934 years. 12 people were interviewed between 30 and 34. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Normal None Home Female Male Total 2. What do you prefer cake in a cake? From 1930 to 1934 years. 12 people were interviewed between 30 and 34. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Vanilla Chocolate Strawberry 3. Would you like us to offer sweet bread than cake? From 1930 to 1934 years. 12

people were interviewed between 30 and 34. Of which 8 are women and four men. 1 2 11 10 9 8 7 6 5 4 3 2 1 0 Yes No Female Male Total 4. Would you like pastry that have music? From 1930 to 1934 years. 12 people wer e interviewed between 30 and 34. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total 5. Would you like pastry that we have the Internet? From 1930 to 1934 years. 12 people were interviewed between 30 and 34. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Yes Not Female Male Total Yes Not 6. Would you like to have a pastry to tell self - service? From 1930 to 1934 yea rs. 12 people were interviewed between 30 and 34. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Yes Not Survey of 35-39 years. Made in the cabbage. North Guaymas. 1.€What kind of pie do you prefer? a) Home: 5 b) Normal: 7 c) none: 0 2. What fl avor preferred in a cake? a) Vanilla: 6 b) Chocolate: 4 c) Strawberry: 2 3. Woul d you like us to offer fresh bread in addition to the cakes? a) Yes: 9 b) No: 3 4. Would you like pastry that have music? a) Yes: 8 b) No: 4 5. Would you like p astry that we have the Internet? a) Yes: 10 b) No: 2 6. Would you like to have a pastry to tell self - service? a) Yes: 8 b) No: 4 7. Where would you like the l ocation of this pastry? a) St. Augustine Aora s / n, Boulevard Malpica (compared to the filling of the bay). b) Boulevard Riviera s / n (Rio hidden). c) Viewpoi nt (San Carlos - Nuevo Guaymas). 8. Would you like us to offer drinks? a) Yes: 9 b) No: 3 9. Do you agree that the pastry room count? a) Yes: 10 b) No: 2 7 3 2 1. What kind of pie do you prefer? From 1935 to 1939 years. 12 people were inter viewed between 35 and 39. Of which nine are women and 3 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Home Normal

Niuno 2. What do you prefer cake in a cake? From 1935 to 1939 years. 12 people were in terviewed between 35 and 39. Of which nine are women and 3 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Vanilla Chocolate Strawberry 3. Would you like us to offer besides cake pan dulce? From 1935 to 1939 years. 1 2 people were interviewed between 35 and 39. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Yes Not 4. Would you like to have music pastry? From 1935 to 1939 years. 12 people were interviewed between 30 and 34. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Yes Not 5. Would you like pastry we have the Internet? From 1935 to 1939 years. 12 peopl e were interviewed between 35 and 39. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Yes Not 6. Would you like to have a pastry that icluyera self - service? From 1935 to 19 39 years. 12 people were interviewed between 35 and 39. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Yes Not 7. Where did that was uicada gustaroa this pastry? From 1935 to 1939 years. 12 p eople were interviewed between 35 and 39. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total

Agustin A Mirador Costa Blvd, now (compared Azul San Carlos filling) 8. What kind of pie do you prefer? From 15 to 19 years. 12 people were interview ed between 15 and 19. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 9 7 Total Female 3 2 1 Yes No 2 Men 9. Are you in agreement that the pastry room count? From 1935 to 1939 years. 12 people were interviewed between 15 and 19. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 July 10 Total Women 3 Men 2 1 No 1 Yes Surveys 40 years. These surveys were applied in the San Bernardo. 1. What kind of pie do you prefer? a) Home: 5 b) Normal: 7 c) none: 0 2. What fl avor preferred in a cake? a) Vanilla: 6 b) Chocolate: 4 c) Strawberry: 2 3. Woul d you like us to offer fresh bread in addition to the cakes? a) Yes: 9 b) No: 3 4. Would you like pastry that have music? a) Yes: 8 b) No: 4 5. Would you like p astry that we have the Internet? a) Yes: 10 b) No: 2 6. Would you like to have a pastry to tell self - service? a) Yes: 8 b) No: 4 7. Where would you like the l ocation of this pastry? a) St. Augustine Aora s / n, Boulevard Malpica (compared to the filling of the bay). b) Boulevard Riviera s / n (Rio hidden). c) Viewpoi nt (San Carlos - Nuevo Guaymas). 8. Would you like us to offer drinks? a) Yes: 9 b) No: 3 9. Do you agree that the pastry room count? a) Yes: 10 b) No: 2 7 3 2 1. What kind of pie do you prefer? 40. 12 people were interviewed 40 years. Of w hich nine are women and 3 men. 12 11 10 9 8 7 6 Total Men Women 5 4 3 2 1 0 Norm al Niuno Home 2. What do you prefer cake in a cake? 40. 12 people were interviewed 40 years. O f which nine are women and 3 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Vanilla Chocolate Strawberry 3. Would you like us to offer besides cake pan dulce? 40. 12 people were intervi

ewed 40 years. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Yes No Female Male Total 4. Would you like to have music pastry? 40. 12 people were interviewed 40 years. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Yes Not 5.€Would you like pastry we have the Internet? 40. 12 people were interviewed 40 years. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total 6. Would you like to have a pastry that icluyera self - service? 40. 12 people w ere interviewed 40 years. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Yes Not Female Male Total Yes Not 7. Where did that was uicada gustaroa this pastry? 40. 12 people were interviewe d 40 years. Of which 8 are women and four men. 12 11 10 9 8 7 6 5 4 3 2 1 0 Female Male Total Agustin A prayer Blvd Costa (from Blue fill) Mirador, San Carlos 8. What kind of pie do you prefer? 40. 12 people were interviewed 40 years. Of w hich 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 9 7 Total Female 3 2 1 Yes No 2 Men 9. Are you in agreement that the pastry room count? 40. 12 people were interview ed 40 years. Of which 7 are women and 5 men. 12 11 10 9 8 7 6 5 4 3 2 1 0 July 10 Total Male 2 Female 3 1 No 1

Yes 2.3 .- Product Promotion: Sweetness Pastry .. Change this coupon for a free pastry in the purchase of another. .. Sweeten your day. Sweetness Pastry ... Redeem this coupon for a drink on the purchase of a piece of cake surprise. .. Sweeten your day. Chapter III .- Production: 3.2 .- Objectives: Produce pastry in general, pleasant and acceptable to our future clients and customers, serve them with satisfaction and gain their pr eference to any pastry market, particularly the port of Guaymas Sonora. Get to h ave quality products and meet always welcome. 3.2 .- Justification: we want to produce products of consumer preference, to mee t and satisfy ourselves knowing that we have the preference of people to this ma rket and so feel able to take this business as well as any other as long as we l ike what we want to undertake. 3.3 .- Description of the process: We clean the work area and tools. We review w hether we have the raw materials and ingredients needed. Putting aside even meas uring cups, cutlery and onzedoras meters. Follow the recipe for what is thought to develop, step by step. Grease pan. Prepared mixture is poured into molds or n ecessary. Preheat the oven, as long as the recipe says. Bake in the oven. It is hoped the time determined by the recipe, but is reviewing constantly. Expected o r cooler is used cakes. We choose the set that were desired for the cake. We sta rt decorating. It was packed. Refrigerate. Clean the area to be used. Surprise C ake: The cake recipe consultation. Place all ingredients on the table or bar wor k. Grease pan with butter and flour, then shake the pan upside down to throw awa y the excess flour. Sift all dry ingredients (flour, sugar, baking powder and sa lt). The liquid is added (vanilla, water, eggs and oil), alternately with dry in gredients. Preheat the oven. Beat to undo any lumps. Is added to the mold. Cover age: Beat the milk with the cocoa. It is cornstarch adding butter and white, to break up the lumps of cornstarch. All over low heat. It liquefies the jalapeno t una and mayonnaise. The banks will be removed to the bread. Is heated and melted cheddar cheese. Place a layer of bread and layer the mixture over the tuna. And so on are made of 4-5 layers adding the cheese. At the end is placed red bell p epper or jalapeno slices for garnish. Refrigerate. Vanilla cake covered with vanilla and chocolate: 3.4 .- Flow Chart: Search for suppliers of raw materials storage Cleaning the area, equipment and working facilities blend of ingredients (the mi xture is prepared or mass) Baked

Cooling Scenery (Filling and application of coverage) Packaging or packaging Sliced Storage, distribution or sale Packaging or packaging Storage, distribution or sale 3.5 .- Technology: - Ovens confectioners. - Coolers. - Beaters semi-industrial. - Modelores. 3.6 .- Equipment: Mixers 60 QT. Blenders. Refrigerators. Horn convention. Counte r showcases. Donut fryers. Siphon for mousses. Measuring ounce. Molds. Dulles. C utting boards (not wood). Trays. Worktables. Cutlery. Meters. Tables and chairs. Facilities: Wash dishes. Tables. Bar equipment. Bar preparation. Cupboard. Workspace Customer Area Area Area countertop collection Dining tables. Chairs.€Counter showcases. Shelves. Cash register. Table prices. 3.7 .- Raw material: wheat flour. Meal. Milk. Eggs. Oil. Vanilla (liquid). Butte r. Cocoa. Chocolate. Baking powder. Condensed milk. Evaporated milk. Whipped cre am. Fruits. Cakes & Sweet Bread Decoration Cocoa. Chocolate (white and dark). Fruit whipped cream. Salt Cake (Surprise) White bread. Cheddar cheese (liquid). Tuna. Chiles jalapeños. Mayonnaise. Decoration Chile peppers (yellow, green and red).

3.8 .- Labor: Make a mixture of flour and other ingredients for making cakes and pastries, as well as forming the cake surprise offer. Each of the employees of the bakery will have to do their job. Chapter IV .- Organization: Organizational structure: Astrid Owner Peñuelas Jacaranda kitchen Officer Tapia Waiter Israel Ibarra Contador Jesus Guzman Jacaranda Cook Tapia Responsible for the purchase of raw materials Astrid Peñuelas Manager Aaron Galaz Kitchen assistant Ana Gordillo Case Officer Perla Perez Cleaner Aurelio Vazquez Functions of each position: • • Owner (Peñuelas Sinai Astrid Figueroa): The owne r of the company. Responsible for kitchen (Jacaranda Tapia Rondero): Ensures tha t has all the necessary raw materials for the manufacture of confectionery, as w ell as the kitchen area is in perfect condition all the time. Cook (Jacaranda Ta pia Rondero): Responsible for performing each product to be offered in the estab lishment, and seeing that the cleaning required to produce each product. It is a lso responsible for the taste of products. Assistant Chef: The cook's mandate to help with the preparation. Waiter: Responsible to welcome, assist and request c ustomer order and likewise bring order to your table. Manager: Manages the money and gives it just enough to be used in the company, as is the purchase of raw m aterial. Contador: Get daily account of profits or losses obtained in the day. C ase Officer: Take the sum total of the customer. Cleaner: Keep everything clean establishment. • • • • • • • 4.3 .- Salaries: Kitchen Manager and Assistant cook kitchen Jacaranda Tapia Ana Gordillo Jesús Guzmán Manager Aaron Counter Cashier Perla Perez Galaz Cleaner Wa iter Israel Vazquez Aurelio Ibarra Owner and responsible for the purchase of Ast rid Peñuelas $ 800 $ 400 $ 500 $ 500 $ 150 $ 200 $ 200 Depending on the earnings These salaries may vary depending on the earnings of the month. 4.4 .- relations: Regulations for workers Comply with orders and instructions given by the employer or

representatives. Do not give unique information about the company. Keep and maintain proper facilities and staff. Having a good relationship with other wo rkers. Special prohibitions workers: Subtract raw materials or goods of the co mpany. Report to work drunk or under influence of drugs or narcotics. Stay h ome from work without just cause or without permission. To suspend the work du ring business hours. Have visitors during working hours. were deducted 15% f or any losses caused by the worker. If the customer receives a product not ord ered, this will be deducted from the waiter. 4.5 .- legal Margo: Legal and Workers' Rights Legal Framework: We we record in the SRS (Secretary of Foreign Affairs). We CFPCRS we recorded in the (Federal Commission for Protect ion Against Health Risks). Give us INFONAVIT high in order to offer this benef it to our employees. Give us high in the IMSS (Instituto Mexicano del Seguro S ocial). Right of workers: IMSS will be given to each worker as they come to Sweetness company working wing. in the bakery MECES Sweetness. have benefits. Will mealtime. INFONAVIT will be offered, from the 12 working will be suspended due to illness. They will

4.6 .- Advertising: In the video we advertising: Jacaranda (recording). Perla (cashier). Israel (wai ter). Astrid (customer). Aurelio (customer). Ana (client) P A S T E L E R I A P A S T E L E R I A IMSS Institoto Mexicano del Seguro Social. 1 .- The workers in cottage industries, and independents, as professionals, smal l traders, artisans and other self-employed persons and their legal benefits the y are entitled to benefits: • Sickness and Maternity (especially ENEFITS only) • Disability and • Retirement and Aging Life 2.- Domestic workers and their benef iciaries are entitled to legaes benefits: • • • • Hazards work (especially ENEFI TS only) Diseases and Retirement Disability and life maternity, unemployment and old age in 3 .- The residents, villagers, farmers and smallholders and their legal benefits they are entitled to benefits for: • • • Sickness and Maternity (only ENEFITS e specially) Disability and Retirement Living and Aging 4 .- Patterns workers insured individuals with their service and legal beneficia ries are entitled to benefits for: • • • • Disease Registry Work and Motherhood (only ENEFITS especially) Disability and Retirement Living and Aging 5 .- The workers in the service of public administrations of the Federation, sta tes and municipalities who are excluded or not included in other laws or decrees as subjects of social security and legal beneficiaries are entitled to performa nce by: • • • • • Record of sickness and maternity work (only ENEFITS especially ) Disability and Retirement Living, unemployment and old age in Baby yp `social ENEFITS

HACIENDA Requirements: - Birth certificate (original and copy). - CURP (original and copy ). - Credential reader (original and copy). - Proof of address (original and cop y, recent). Address: Avenida Serdan, Int Lubert INFONAVIT Requirements for applying for a housing loan to employees: - Letter from the com pany on letterhead with a minimum of three months and contains the following dat a: - Date began employment with the company. - Specify the position you play. Enter the gross monthly salary. This letter must be signed by the manager of Hum an Resources and must be submitted accompanied by the following documents: - Pay stubs for the last three months. - Amendment to most recent pay IMSS. - Latest bank statement or evidence of the SAR. - Report from the last three months of ch ecking accounts and investments. And if you deposit the payroll in any banking i nstitution must also submit such statements. - Birth certificate. - Marriage cer tificate (if applicable). - Identifying current official. You consider that to p rocess a credit application for housing to any financial institution must take i nto account the following aspects: - All documents must be submitted in original and two copies. - The property of your choice can have at most 30 years old. The answer to whether you are subject to credit you receive it in maximum 48 hou rs. - The certificate is valid for three months to submit the building. - The co rresponding coupling must be verifiable in a bank account. - The financial insti tution will define the appraiser of the property. The requirements to join the h ousing scheme are very simple only must meet the following criteria: a) Submit a pplication to join the scheme INFONAVIT, signed by the legal representative, sai d: • The number of workers who have the organization or entity applicant. • If y ou are affiliated with the IMMS and, where appropriate to point out the Employer Registration Number. • If you currently contributes to a housing scheme. • The reasons why it considers that its request is feasible. b) Submit copies of: • La w or decree of creation. • Organic Statute. • Rules of Procedure. • Collective b argaining. • Other current regulations that govern their relations. c) promote y ou present the power of attorney. All this must be delivered to the offices that are located on Avenida Serdan, between street 21 and 22, Colonia Centro, Leubbe rt building interior, CP 85 400. SRE Foreign Secretary Requirements company name in the Ministry of Foreign Affairs: 1 .- Obtain wing S AR and request a permit application is the use of nominations or business. 2 .Fill out application and submit two copies with original signatures, in the same place as requested. 3 .- Pay the appropriate fee. 4 .- The staff look into the system if the name and the company concerned does not exist. 5 .- within two bus iness days for the permit is granted. 6 .- Going to the notary, which formally r ecord company, will give part of the SECOFI. The price charged depending on the notary, the product and the name of the company, will be 1% stake in the company assuming that the minimum is $ 50,000. 7 .- Identify the partners who is the ad ministrator. - Bibliography: • • • http://www.hacienda.gov.pv http://www.sre.gob.mx/ http://www.contacto.infonavit. org.mx -Enclosures: • We inform you about this business through our families and other pastries.

• Conclusion: This work left us a great experience because we realized that only with the orga nization and planning can be and do things, we realized that it is very importan t to support us as a team, we also learned once again that we can not rely peopl e around us, if we have to build for ourselves. We are grateful to this matter a nd thanks to this work, we realized once again that everything you want is achie ved.