ASSERT: SKILL REQUIRED IN ALL LEVELS OF RELATIONSHIPS by Vera Martins Both the desktop and in personal life learn

to say no is as impo rtant as knowing how to say yes and this ability prevents misunderstandings occu r, conflicts and troubles in various levels of relationships. Most likely the me aning of the word "assertive" is unknown to most people. But day by day, excess or lack of that quality is directly influenced all kinds of relationships, wheth er personal or professional. In simple terms, a person is assertive in saying "n o" when you mean "no" and say yes when you mean "yes", however, having difficult y maintaining an assertive behavior, a large number of people involved in misund erstandings, conflicts and troubles in their relationships. Assertiveness is clo sely linked to self-knowledge and is a skill that can be developed. Learn to say no is as important as knowing how to say yes. There are signs that indicate the need to search for equilibrium to be assertive and do not need be an expert to identify. Have trouble saying no, be quiet or agree with each other in a controv ersial situation not to cause trouble, have the feeling that you are "down sizin g" often or always hit upon the people to assert their opinions or wishes, are b ehaviors that indicate the need for assertiveness. The imbalance of assertivenes s may reflect both the passive and in the aggressiveness, the harmful aspects of personal and professional relationships. At work, for example, the importance o f this ability is quite relevant. To meet the demands of a competitive and respo nsive, an owner must have the characteristics of assertive behavior, which build s a healthy internal communication within a company. This happens because people start to face everyday problems with ease and has no trouble solving them. Info rmation flows with transparency, both in quantity and quality required. Assertiv eness in his personal life brings well-being because the person feels he has the reins of their lives in their hands. She is in control and not feel the need to take the mandatory approval from others about their actions. With this, the per son becomes more self-reliant and self-esteem balanced. In general, lack of asse rtiveness is due to fear of loss (of jobs, safety, comfort, stability, etc.). Ve ra Martins Teacher, Master in Communication and Marketing expert and consultant in training and developing people in the organizational environment. During your career in many different situations experienced in the area of personnel manage ment, which guarantees the experience and mastery to address issues of organizat ional conflict. She is the author of the book "Be Assertive! and co-authored the book "Communication and Marketing - Masters in Casper Libero: Orientation and R esult" and managing partner of Assertive Consultants.