ACTION TRAINING │ Division of Documentation and Dissemination Web platform of the Institute of Museums and Conservation ICT in Advertising

Strategy Museum HOW TO DRAW UP A BRIEFING Definition of briefing: Word of English origin, composed of the verb to brief (i nform and give instructions) and the suffix-ing (action express). In the world o f advertising it is the written document, held by the advertiser, which shows al l the information and guidance needed for the advertising agency to work effecti vely in designing the campaign. In the dictionary of the Portuguese language of Porto Editora briefing means: 1. Brief meeting during which they are given infor mation and instructions considered essential to the task and 2. Set of informati on provided at the meeting. Under the project "Web Sites", the briefing is a str ategic guide, where information, guidelines, and most important restrictions tha t should be based on the work of webdesigner. In fact, without this guide Web de signers develop their work so imprecise, so that the provision of a good briefin g is essential. Through this writing and meetings or telephone conversations lat er, Web designers define the basis for achieving a good result against the objec tives to be met. Museum / Palace has to know exactly what information should pro vide the web designer, and must take into account, in addition to technical info rmation and design, information content of important institutions. All aspects o f the briefing should be respected and enforced by Web designers. These are the main points that a briefing for a webdesigner should contain: ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ General objective characterization of the Institution Target Positioning Val ues associated guidelines Material multimedia architecture of the website Access ibility Expected effects of work material for webdesigners Document produced by: Fernando Montesinos fernando.montesinos @ gmail.com

ACTION TRAINING │ Division of Documentation and Dissemination Web platform of the Institute of Museums and Conservation ICT in Advertising Strategy Museum EXAMPLE OF BRIEFING - Sintra National Palace General objective: Design, developm ent and implementation of graphic design of the website (front office) of the Na tional Palace of Sintra, based on the platform of back office-front office (mana gement, organization and processing content ) Museums and Palaces protected by B MI. Characterization of the Institution: [Brief description of the history and a rchitecture and collections] With Arab foundation, the National Palace of Sintra becomes, from the twelfth century and for about eight centuries, the residence of the Portuguese royal family. Sole survivor of the medieval Royal Palaces, its current configuration has not changed substantially since the mid-sixteenth cen tury, resulting in restoration works of successive D. Dinis, John I., and D. Man uel I. Bringing together various architectural styles Gothic, Mudejar and Manuel ine - was widely used throughout the Middle Ages as a refuge from the court duri ng the summer months and for hunting. Widely recognized by the profile of the tw o monumental conical chimneys of their kitchens, displays inside a remarkable co llection of decorative arts that stand out collections of paintings, furniture, ceramics, textiles and metals in the fifteenth century to the nineteenth century , mostly from the Royal Household. Integra since 1995 the classification of UNES CO Sintra Cultural Landscape of Humanity. Target Audience: [The definition of th e target audience is made according to the type of audience that visits the Pala ce and the type of audience that wants to attract. This information allows webde sign adapt to the tastes and attitudes of target audiences] Position: [Definitio n of identity and values differences in relation to other monuments of artistic and cultural interest. Physical qualities / qualities psychological / Factors di fferential] The National Palace of Sintra, declared a national monument in the D ecree of June 16, 1910, is part of the monumental entered December 6, 1995 at th

e World Heritage list of UNESCO as "Cultural Landscape Sintra. Morphological cha racteristics (twin chimneys ...) and most representative works (Mudejar tiles, e tc. ...), Hall of Arms. Associated values: - National Monument - UNESCO World He ritage - Royal Palace - Landscape - History - Fusion - Tradition - elegance - Ex -libris Document produced by: Fernando Montesinos fernando.montesinos @ gmail.com

ACTION TRAINING │ Division of Documentation and Dissemination Web platform of the Institute of Museums and Conservation ICT in Advertising Strategy Museum Guidelines: 1. Preliminary - Web design should convey the positioning and values of the institution. - The web design must be elegant and attractive to the publ ic and aesthetically consistent with the institution, serving as visual support for the dissemination of the image and message of the Palace. - The visit online should mean: An enjoyable and original, especially for those who do not have ac cess to the physical space of the Palace. Previous experience that serves to enc ourage and / or physical preparation to the visit of the Palace. 2. General Guid elines 2.1 Layout - The layout of the site should be designed for monitors 800x6 00 and 1024x768. - The site offers three groups of menus: Main Menu Navigation, Menu Header and Footer menu. These menus should be presented visually on an indi vidual level. [Specify the placement of menus on the website] - The main page wi ll post highlights, selected and configured by the site manager through the back office. The graphic presentation of this content will be subject to specific vi sual treatment. 2.2 Elements 2.2.1 visual color [Given that colors convey inform ation, feelings and different emotions should indicate the color palette selecte d by the institution. To develop the color palette is important to know how to w ork the color combinations. As much as it is known that colors convey the feelin gs you want, it is essential to learn to combine them. Great tools that can assi st in developing a color palette can be found at: http://redvip.homelinux.net/va rios/colores.html and http://kuler.adobe.com] 2.2.2 Typography [ Any idea being conveyed is translated through letters. It is therefore important to have a good knowledge of how to work with typography. To communicate an idea should work wi th sources that give priority to readability. Fonts with serifs (Times New Roman , Garamond, etc.) are not suitable for texts on the web, as difficult to read. H owever, in titles, they can have a good result decorative. Sans serif fonts (Ari al, Verdana, Helvetica, Futura, Tahoma, etc.) can get a better reading on the mo nitor, especially if they worked with a good leading. There are several font fam ilies. Knowing how to choose good sources to use is an important point in commun ication] Document produced by: Fernando Montesinos fernando.montesinos @ gmail.com

ACTION TRAINING │ Division of Documentation and Dissemination Web platform of the Institute of Museums and Conservation ICT in Advertising Strategy Museum Guidelines - The typography used in web pages should belong to the family of uni versal sources sans-Sherif. - To maintain the uniformity of the sources in terms of size, and font size will vary between 10 and 12 points, but never fixed, ens uring that text size can be increased by the virtual visitor through the browser options. - The section titles and content (already open), since they account ma rks the beginning of texts intended for visitors, will be presented with a speci al printer and a different size in relation to the general text of those section s and content. - Access to the English version (Versão) the site should receive special treatment in terms of size and font styles. Eliminate the British flag s ince it refers to Britain and not the entire English-speaking community. For exa

mple, it would be like putting the flag of Brazil and it is to be understood int ernationally as a symbol of the Lusophone community. 3. Specific layout [If the institution wants to differentiate some sections of the site should indicate the sections or pages that must be individualized in terms of layout. Example: fron t page, Education Section, mini-sites, etc.] 4. Images Logos 4.1 The website wil l provide a series of logos that provide visual information of various kinds. Th ese are: the logo of the Museum / Palace Charging via back office: Settings> Glo bal Images> logo in the front office Museum Location: header. Visible on all pag es. Note: The logo of the Museum should not appear superimposed on the banner. T his logo should have a separate presence within the site. Logos institutional tr usteeship + Ministry of Culture Institute of Museums and Conservation. - Ministr y of Culture Charging via back office: Settings> Global Images> logos footer in the front office Location: Footer. Visible on all pages. Document produced by: Fernando Montesinos fernando.montesinos @ gmail.com

ACTION TRAINING │ Division of Documentation and Dissemination Web platform of the Institute of Museums and Conservation ICT in Advertising Strategy Museum - Institute of Museums and Conservation Charging via back office: Settings> Glob al Images> logos footer in the front office Location: Footer. Visible on all pag es. Web Accessibility Symbol http://ncam.wgbh.org/webaccess/symbolwinner.html ht tp://www.acessibilidade.net/imagens/sawdesc.html Charging via back office: Setti ngs> Global Images> logos footer Localization front office: Footer. Visible on a ll pages. For the ranking of footer logos, it should be noted that the position and grouping them easier to read in terms of iconic significance. Thus, to maint ain order is as follows: I. MC + IMC II. Web Accessibility Symbol Images List 4.2 Dimensions (height and width) of so-called 'Image list', associa ted with content via the back office, should be balanced in terms of efficient v iewing by the visitor and the level of consistency with the layout of the pages. This same approach should also be applied for the Postal and Banners. Note: The 'picture list' can not exceed the weight of 100 and Kb resolution should be bet ween 70 and 72 dpi. 4.3 Static Banners Each section of the first level of the ma in navigation menu should match a custom banner, whether semantic and image form at (jpg) to place the visitor. The height of these static banners identifying th e sections should not exceed 5-6 cm/150 pixels in order to save floor space. 4.4 Icons [Indicate if the institution has provided this type of work] The design o f an online graphical icons associated with various functions (print, PDF, etc.) and various sections of the first level of the main navigation menu should foll ow guidelines Accessibility: "Provide a text equivalent for all non-text element ". Document produced by: Fernando Montesinos fernando.montesinos @ gmail.com

ACTION TRAINING │ Division of Documentation and Dissemination Web platform of the Institute of Museums and Conservation ICT in Advertising Strategy Museum Material multimedia: [Indicate if the institution has provided this type of work ] Material Quantities videos (preferably in WMV format or QuickTime) panning (36 0 ° - QuickTime VR) Banners Flash (Shockwave) X X X Note: Videos can not exceed 4 MB and you need to predefine the videos so they do

not initiate immediately after loading (load) of the page, configuring the file s or providing control buttons for handling the video. Banners may not exceed th e weight of 300 Kb. Architecture website: [Indicate the organization and hierarc hy of the information structure of the site and its distribution into sections a nd subsections - General plan and detailed] Example Main navigation menu The Palace Building History Legal Status Furniture Painting Sculpture Ceramics Textiles Metals Patent Archive Activities Future Tours Collections Exhibitions Educational Services Publications Store Header Menu Useful Information Contacts Schedule Fees FAQ Getting Menu Footer Site Links About Copyright Document produced by: Fernando Montesinos fernando.montesinos @ gmail.com

ACTION TRAINING │ Division of Documentation and Dissemination Web platform of the Institute of Museums and Conservation ICT in Advertising Strategy Museum This architecture is guiding and establishing reserves the right to customize th e names of their respective sections and subsections, as well as add / remove se ctions depending on their interests. If the Palace decides to waive certain sect ions, alert to the fact that web designers always take into account the "Archite cture" above in order to reserve 'space' for sections in the future will form pa rt of the site. Accessibility: The entire work done by the web designer must sat isfy the checkpoints of priority 1 and 2 (level AA Compliance) recommended in th e Guidelines of the Web Content Accessibility W3C. See document "Web Accessibili ty for Citizens with Special Needs" (http://www.acesso.umic.pt/recursos/anexo_cn es03.doc). CSS files should respond, at least, the CSS2 specification. See web p age "Accessibility Features of Cascading Style Sheets (CSS) (http://www.w3.org/T R/CSS-access). See web page "Cascading Style Sheets, level 2 (CSS2 Specification )" (http://www.w3.org/TR/REC-CSS2).€For testing full view of the website (integr ation of image files and style), they should be made in the last two versions of Internet Explorer, Mozilla, Netscape Navigator and Opera. Expected effects: - I ncrease the awareness of the Palace - Palace To publicize the new target audienc e - it conveys the image of the Palace Museum - calling upon the working visit E TC Material: [The images - organized into folders - should be submitted to DDD C D-ROM] Picture Palace (exterior, interior, acquis) Logos (MC, BMI, Sintra Nation al Palace, etc.) Links to other web sites that serve as examples or inspiration [Also include links to websites ever produced with Based on the platform: http:/ /museudevora.imc-ip.pt http://museudaguarda.imc-ip.pt http://mnmachadodecastro.i mc-ip.pt http://mjm.imc-ip.pt] The Briefing is a further annex to the tender documents. DDD to send via email. Document produced by: Fernando Montesinos fernando.montesinos @ gmail.com