Supply Chain In the mid-90s there was already talk of changes in Brazil, of Glob alization and a huge

range of systems and techniques of materials management and production. People did not know, but nowhere near the speed that would be print ed over the years and would come under current needs and logistical complexities of supply in a country of continental dimensions like ours. In recent seminars I have heard several speakers and participants are wondering where we're going a nd how we get to be competitive globally? And "the problem with the future is th at it arrives before we are ready for him." The Internet enabled e-Commerce and is an unquestionable reality. Although we are just beginning in the B2B (Busines s-to-Business transactions between companies) and B2C (Business-toConsumer, tran sactions between businesses and consumers) as compared with the financial volume s of the old economy. But the growth potential is really impressive. Today, info rmation moves much faster than the material, causing major bottleneck in distrib ution and logistics. The Marketspace name given to the area of business via the Internet (the distribution channels are purely logistical) is beginning to worry businesses, because upset and somewhat competes with traditional sales channels called Marketplace. The big challenge is the integration of the two spaces. The provision of goods and services domestically and worldwide certainly are challe nging logistics systems. Until then when it launched a book, CD (Vinyl? Also alr eady part of history) or any other product, its introduction and acceptance curv e was slow. guess that quickly became a huge success in sales and got to miss, y ou were informed to go to shop or retail outlet. Who broke the inertia to leave your house, walk hundreds of meters or take your car in the garage and go to a s tore or shopping center, sometimes miles, minutes or about an hour away. Today t he distance that the buyer or consumer is the Marketspace? We can say that is ju st a click away! All very fast, as are the predictions (forcasting)? Forecasts t hat are already considered almost impossible to hit, despite the technical diffe rences, imagine now! The demands can with e-commerce, go causing bottlenecks and irritation to customers and consumers, exploding even more impressive, we have significant cases internationally (Amazon) and national (Submarino, Americanas a nd Cultura, at first, just to name a few). The e-Procurement, cyclical process t hat begins with the purchase requisition and ending with the payment provider, i s now a new trend. Includes shopping, transportation, storage and receipt of mat erials. I'm trying to use the smallest possible number of foreign words, but now I can not help: e-Business, e-Commerce, e-Procurement and even e-etc.. " All ne w work tools available today, replacing the old, traditional ways of managing ma terials? They may even move from one big customer for their suppliers or subcont ractors some of these functions, but most of them at some stage or some group of goods or materials, of course still be used. We can say without any fear that i s very important to know the fundamentals of Materials Management, Negotiation and Procurement of course complemented by the new systems, techniques and programs (software) known and available today. Then there comes another very common question, which is Logistics? "The process of Pl an, Implement and Control the Flow and Storage, effective and efficient in terms of costs, raw materials, materials in preparation of the products and the relat ed information from point of origin to point of consumption, in order to meet th e demands of customers. " What then does the user expects the service provider i n logistics? We can summarize: "Optimizing supply to meet demand and deliver a h igher value than the consumer". We must strive in pursuit of efficiency and effe ctiveness and measuring results through three types of performance measures: ü ü ü Based Costs, guiding the financial performance. Based on quality, examine how well the products or services meet customer needs. Time-based, focus on spee d in responding to external influences, from customer orders to care for the dat es promised. All these new forms of trade combined traditional forms of trade leads to a nece ssary and agile change of operating logistics systems. What actually do? How? Ho w to act in an increasingly globalized and competitive? We can say that to achie ve the competitiveness needed in this integrated environment and Marktetplace Ma

rketspace need to change the current paradigms for the Organizations of c: Ã Ã Ã Ã From Functions to Processes for Profitability Profit From Products to Customers From Transactions to Relationships In Stock Information for May/2003 Gilberto Viviani Pepper, Consultant of Associated Consultants AC www.caconsultor es.hpg.com.br

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