60 tools to start or (raise) a product ...

To launch a product (or simply boost sales), it is necessary to optimize its mar keting mix to act on their points of influence (= people, companies, factors tha t influence the actual purchase of the customer). It is therefore essential to c onsider all points of influence of your product, only then you can make the most efficient product mix. The elements of the marketing mix (5 P) are: Product: th e product itself (features, packaging ...). Price: The price of the product (uni tary bundle ...). Discount: catalogs, competitions, communication media ... Plac e: the distribution channel (Internet, resellers, direct sales ...). People: Emp loyees of the company (or distributors). First and foremost thing we must rememb er the golden rule: for 1 ⠬ invested in communication, it must put 1 ⠬ in its va lorization (press, website ...). Here are some of the key tools used: Product: Change the name of the product. - Set special packaging with unprecedented - In crease the price by adding services in the product. - New format - Making a prod uct "light" or "Premium" - Creation of a range effect (new products or separatio n range) - Development of a similar product under another brand. - Purchase or s ale of a product under license of a product infringed. - Offer a limited version (functions, time of use ...). - Provide product and then sell a service almost "mandatory" (or catch up on shipping). - Specializing in a niche product (with d ifferent and unique benefits). - Find new profits / sales arguments put forward. - Create a free add-on product or offered as a bundle. - Create a new use (eg c leaning oven that also cleans the bathroom). - Offer a free service (eg free hot line, lifetime warranty ...). - Simplify the Service or use of the product - Red uce production cycles to deliver more quickly or allow resupply orders - Simplif y installation with a service or a notice or a wizard included. - Put in the pro duct code that encourages the customer to visit the website to get more, registe r a newsletter, purchase other services, renewing its purchase (eg codes in Kinder , the codes on the back of Megablocks ...). - ... Price: - Discount prices - Bundled with a branded product with price increase Bundled with a product from a partner with price increase - or free product samp le - Repositioning with a final price - Special price for a brand. - ... Discoun t: - Conduct Sheets more precise or rather simple (by Target) - Rajeunisssez you r graphic: logo .. - Free White Paper & Guides - Contest customers. - Specialty Magazine Advertising. - Internal Memos explanatory. - Emailing / Mailing / Faxin g on its customer base - Goodies (supplier for the vast distribution). - Leader of Sales - Open House - News in newsletters dealers / prospects / vendors / pres cribers / ... - Press releases and press briefing. - Emailing / mailing / faxing on prescribers. - Quiz for end customers / prescrpiteurs / distributors. - Info rmation on all business documents: invoices, business cards, letterhead, email s ignature - Writing articles and promotion via blogs, web content ... - Creation of a dedicated mini-website - CD Demo / Presentation Flash multimedia. - Demonst rate self rotating distribution. - Sponsor an event or an association or a chari ty or patronage of artists - Tel No specific free. - Exchange of visibility via partnerships (newsletter, website, flyer ...). - Distribution of flyers in the s treet or at an event. - POP specific: stop radius, comparative tables, catalog, mini plate, flyers ... - OP Trade Marketing with a sign: POP marked - Rental fil es prospects. - Create the event: anniversary price, customer ... 100 000 - Make a study using a study site on line to get qualified leads. - Provides exclusive leads / customers / ... - Make stickers / postcards / ... to be distributed by prescribers or dispensers. - Give a better picture or more information about the product (eg in a restaurant menu give greater emphasis to the Special Menu Sund ay is a day when low). - Provide an additional discount or a gift if the custome r via the internet (less cost of treatment for you and you get more email addres ses for a newsletter, for updates ...).€- Test different messages in your direc t marketing offers (emailing. ..) to see what is the message more meaningful, an d possibly invite guests to discuss the most relevant messages. - Recruitment of trainees to conduct a study with a fresh eye, make recommendations and launch a

sales promotion adapted. - To recommend the product by a "Star" or a reference sector (prescribing, administration ...). - Communicate on the longevity of his business. - Create a campaign event communication (street marketing event in a n ight club ...). - Be more visible than its competitors: sign, billboards, yellow pages ... - Play on word of mouth (friends, college alumni, associations ...). Message on your bills and message waiting - Marking on your car - ... Place (ch annel sales): - Participate in trade shows. - Create your own store selling onli ne. - Highlight on its website - Develop an affiliate network on the Internet - Google Internet advertising lin ks (keywords) - Shop at ebay (watch out for resale at a loss). - Sales Contests from its distributors. - Prospecting Kit Dealer - distributor kit animation - Me ssage on answering machine / telephone reception. - E-Learning - Amid the traini ng - higher discounts to customers - Recheter a competitor - Create a new sales channel (eg direct sales through a shop ...). - Create a club of users (your bes t ambassadors!) That can sell, meet ... - Set its products on shopbots (price co mparison: kelkoo, Mr Price, shopping ..). - Participate in a lounge - ... People - Sales Contests - Training Business - Product offered to staff to improve the image of the product. - Product available to all persons who come into the compa ny. - To offer discounts to staff on the price of its products. - Challenge for technicians or the hotline. - Hold a launch party internally. - Launch a brainstorming or World Café to mobilize the business and find new id eas. - ... Note for the relaunch of a product whose sales are stagnant or declining, we must ask the question of why the stagnation of Sales: - Release of a competing product, product outmoded, old-fashioned packaging ... In this case again a packaging makeover, propose a new design of packaging ... Consumers have "forgotten" the product at the expense of new products that have used new arguments (eg email and diamond products teeth whiteners). In this cas e we put forward the benefits of the product, recommuniquer above, find an addit ional benefit, review the formula / recipe / product content, to highlight the w eaknesses of its competitors ... - Find a new sales channel or a new medium of c ommunication that takes over from traditional media on which rested the product: street marketing, trade marketing ... - Finding a new use for the product (eg, clean the shower with products DécapFour) - Return the product "in fashion": it can go through a makeover of the mascot (Mr. Clean, Malabar ...), by sponsoring the a star ... - ...