JUAN DARRICHÓN SOUTH AMERICAN CONGRESS OF COMMUNICATION 23-27 JULY UNASP 200 - SP -DEFINITIONSHere, we see the differences between the

terms CEREMONIAL, PROTOCOL AND ETIQUETTE. CEREMONIAL - The set of procedures for public acts and s olemn. PROTOCOL-diplomatic etiquette is the rule established by decree or by cus tom. LABEL - It is a ceremony that includes the styles and customs to be observe d in real houses in the government headquarters and public events. Regarding the difference between the three definitions, we can observe that the CEREMONIAL is a general term that encompasses both public and solemn act. Is CEREMONIAL that creates the atmosphere for relations. TAG refers to styles and customs that are part of solemn public acts. PROTOCOL relates to the diplomatic corps and sets th e rules that should prevail in a ceremony. Another concept that we define is COM PLIMENTARY. COURTESY - It is a demonstration or act to show care and respect for people. KINDNESS IS THE BASIS OF THE CEREMONIAL COURTESY ceremonial and are rel ated to each other; is CEREMONIAL that prints the courtesy which should be dedic ated to relations between people. WHEN ORGANIZING solemnly by ceremonies that ar e organized and should be used when the ceremonial and protocol? In situations t hat are present public authorities (ministers, governors, consuls, deputies, ald ermen ...), and the occasion organized by a public or private entity, it is nece ssary for the implementation of Decree 70 274 that regulates the hierarchical po sition of involved. Also mixed in the ceremonies, where officials of public auth orities are merged with private organizations. Therefore, whenever the type of e vent requires the organization of a special solemnity, even without the presence of public authorities, is of real importance that each of these has its hierarc hy within the organization respected. Usually, it is considered formal events possessions, inaugurations, graduations, openings and closures of congresses, seminars, workshops and the like, the act of unveiling plaques, the unveiling of portraits or busts. Anyway, any event tha t called an authority. TREATMENT AND PRECEDENCE - Difference between the words The Treatment is a way of addressing people. Precedence, on the other hand, det ermines the order or hierarchy of one person over another and / or from one stat e over another. It relates to the primacy. The legal equality of states (which i s a regulation) appears in Congress and states that each country is who dictates its own rules of etiquette. Each state must define how you will get your visito rs and will honor them according to their own protocols. There are other definit ions of CEREMONIAL. Even so, several scholars of the subject that have used thei r own terms to define what is the protocol. However, all agree, yes, in giving t hese concepts a character of solemnity in the international activity or official or public sphere of the States. For the dictionary of the Spanish Royal Academy , the CEREMONIAL is "a series or set of procedures for any public act or solemn. " The same dictionary defines as PROTOCOL "rule ceremonial, diplomatic or palace , established by decree or by custom." In other words, the PROTOCOL recognizes " the hierarchies of the institutional order." In doing so, "category up to the au thorities and the appropriate precedence." Catholic religious life we find good examples of Ceremonial and especially PROTOCOL. In the Creed itself is said that "Jesus Christ was ascended into heaven and is seated at the right hand of God A lmighty." However, we found in the Bible one of the best examples. In the Gospel of Luke, verses referring to the text "The Invited to the Wedding", report that Jesus, observing how they chose the first seats at the tables, the guests told the following parable: "When you get invited to the wedding, do not based on the first place, lest be invited ANOTHER MORE WORTHY THAN YOU, and what you been in vited thee and him, you say: GIVE TO THIS PLACE, and then begin with shame to ta ke the lowest PLACE. But when that which you asked, I say: PAL, go up higher the n you have honor in front of the table who are with you. For whoever exalts hims elf will be humbled, and he who humbles himself will be exalted "(Luke 14: 7-11) . PRECEDENCE: Consider, first, that this word has meaning. According to the dict

ionary of the English language, PRECEDENCE (from the verb precede,€derived from the Latin "preacedere" = go ahead or in front), is: "Preeminence OR PREFERENCE IN PLACE AND SEAT - PRIMACY - SUPERIORITY ...". This definition leads us to its exact meaning in the area of protocol in general and the specific role of the protocol tables. But first, let us briefly the nature a nd meaning of the term PROTOCOL because PRECEDENCE is the essential part of PROT OCOL, so that without the prior PRECEDENCE is not possible to formalize the PROT OCOL. To begin, we can define the protocol as the art of determination and estab lishment of core standards for the effective implementation of all human activit y, social, official and relevant. So we see that the defining character of this activity are: Sociability should be performed in human society to action and inv olvement of two or more people. His achievement should be an official activity, ie it is a result of state action in any of their areas or levels. Should be car ried out, therefore, within the state structure. Its relevance must be important because a human activity, and the two previous features, do not reach a minimum level of relevance, can not be the object of the PROTOCOL. As the action of the protocol object will be performed by or involving two or more people, this requ ires the establishment of an order prior to the activity to be developed so that it is effective, this implies previous determination of their precedence. As a result, and the optical PROTOCOL, we can define "PRECEDENCE is the prior establi shment of an order among the people who perform or participate in an activity th at affects the protocol, because of its preeminence, primacy, category, level or relevance, within the structure of society itself and integrating the state, to achieve maximum effectiveness in this activity. "This definition appears that t he two interpretations can be given to PRECEDENCE: In the narrow sense, is the o rder of people, because their level or class officer as established by legal nor ms, traditions or use. In the broadest sense, is the order of people, with a vie w to its real importance in society, sustained by the state. There is a clear an d precise difference between the first and second type of precedence. It is howe ver, a matter of etiquette of the tables, we must have regard for the following reasons: As seen, the purpose of ceremonial or humans. PROTOCOL and PRECEDENCE is the efficiency in the activities, actions But to achieve this efficiency, it is necessary to define the reasonable order a nd needs of people. That is, all things are in place. If people have their prede termined place in an official relationship, no problem. There may be some disagr eement, however, when the place of a person, for its importance, even taking a prominent position in society, is not included in a list of precedence. To explain: there are two classes of public figures: a ) Those who have established their place in an official or unofficial. b) Those which, although important, have not been defined. Well, when the presence of peo ple of these two classes coincide when performing an activity, what can you do? Tactfully: Applying what is called "pentefino" or "merge" of people by organizin g them according to a single precedence, although they stem from different class es. The same solution should be given when it comes to people that, even given a ll a precedence set, belong to two or more groups of different nature, with diff erent precedences (eg, civil and military authorities or civilian authorities, m ilitary and ecclesiastical) and these groups are, at the ceremony in question, a proper place, separated and determined. Treatment pronoun • Use YOUR EXCELLENCE (V. Ex ª) to:

o o o o o o o o o o o o o o o President of the Republic Vice-President of the Ministers of State Chief of Arme d Forces Chief of the Military Cabinet of the Presidency of the Republic Head of the Civil Cabinet of the Presidency of the Republic Chief General Counsel of th e National Information Service Chairmen and Members of Legislative Assemblies Me mber of State Governors and Deputy Governors Mayors Municipal Secretaries of Sta te Senators Representatives Labor Courts, Judges and Judges of Election Law o o o o • Attorney General Ambassadors and Consuls Generals and Marshals vocative: Sir (Ex m º. Sr) and Honor (MM) for judges Use your Lord (V.S th) to: o o o o Senior officials trade organizations and private industry in general vocative: I llustrious Lord (Ilm º. Sr.) • Use Your Eminence (V. On th) to: o o Cardinals vocative: Eminence (Emm º. Sr.) • Use YOUR Excellency (V. Ex ª. Rt th) to: o o Archbishops and Bishops vocative: Sir (Exm º. Sr.) • Use YOUR HOLINESS (V.S.) to: o o Vocative Pope: Holy Father or Your Holiness • Use REVEREND (Revd º.) To: o o o o Priests Religious Clerics vocative: Reverend • Use your magnificence to: o o University Presidents vocative: Rector • Use YOUR MAJESTY (V.M.) to: o o o •

Emperors Kings Queens Use YOUR HIGHNESS (V.A.) to: the Princes and Princesses Attention. There are two ways of treating the authorities: • • YOUR - when we went to the Authority, as in "Your Excellency will travel tomorro w?" HIS - when we refer to the Authority, as in "His Holiness tells audiences th at grant." IMPORTANT EVENTS IN DETAIL WITH THE PRESENCE OF AUTHORITIES The event starts aft er the arrival of the most important person (governor, minister, etc.). It is th erefore important to combine with the advice of the guest arrival time, which sh ould not exceed 15 minutes of my appointment to the top of it. When you do this authority, the other guests may retire after she quit. The instructions with res pect to the President and the governors can be used, by analogy, to other author ities, when the charge of ceremonial and protocol it deems convenient. Any doubt s about putting authorities must first be resolved by parties responsible for ce remonial and protocol. CEREMONIAL AND PROTOCOL IN RESPECT OF ORGANIZATIONS The m ost important approaches of public ceremonial, with respect to protocol, are fou nd in organizational events, while rationalizing its implementation and establis h precedence orders that prevent the generation of conflicts. The formal aspect of the relationship between people moved - if the scope of government to the bus iness world. Today, no one admits to empiricism when professional reputation is at stake in the business. This also affects the organization of meetings, whethe r social, whether directed to resolutions of problems or to exchange information and experiences. HIERARCHY ON BUSINESS Within organizations, especially those m ore formal with a structured schedule, identifies - is, clearly, the position of executives. In a less formal, sometimes we have difficulties in organizing criteria for esta blishing orders of precedence. When this occurs, the trader who is organizing an event to remember that each company has its own hierarchical system, which must be observed. Along with this fact, can lay down rules formalize the order of pr ecedence, so of course, depending on the type of ceremony that will develop. The host, usually the most important person in the company, is the starting point f or the formation of the order of precedence. Some criteria may help in choosing the members who will stand next to him: • Executives more connected to the cente r of decision (eg, vice president, director) • Importência administrative areas (eg industrial director, commercial director); • Charges equal - in this case, o ne can establish precedence noting the topic that generated the meeting, the par ticipants' ages or length of service in the organization; • If the person charge d lower center stage as honoree, guest of honor, a special guest, author of some work or work of art should be treated or placed in order of precedence next to the host, since that time, his post or office are irrelevant to the purpose of t he event. Other standards may influence the formation of precedence, such as: • The precedence is given to someone from renowned expertise and high knowledge; • Much used in Western culture, especially in social gatherings. • When a woman h as an executive position, this provision should be disregarded because it will p revail in the corporate hierarchy, the role it plays • One of the most practical , being used for large groups (eg Olympic games, graduations). Pronunciation occ ur in all events, the most simple, using a greeting to participants, to more com plex, with the closing speech made by the most important guest. For such stateme nts, some guidelines should be observed: 1. After the formation of the table, th e master of ceremonies or the person designated to do so will open the meeting,

welcoming those present on behalf of the host will call the speakers by the book , stating their names and positions;€this sequence is less important to the pers on of the utmost importance, in various types of ceremonies, different procedure s occur, such as: • Lunch and dinner: the statements are made after dessert, as well as gifts, on these occasions, usually formal, speeches should be prepared i n advance. • Cocktail: it is a less formal event that can bring some gifts or acknowledgmen ts, creating impromptu words, in which case the speaker should take care not to make - if long-winded, tired listeners; • Graduations: within their own ritual, usually speeches the valedictorian, and honored the patron, for they serve, equa lly, the orientation of its phrases do not improvise; • Granting of titles and h onors: the person previously indicated he will speak, welcoming the honored, whi ch, in turn, reward attention; important that speakers do not improvise, using w ritten speeches; • Possession: usually in a collective ownership, it is at the h ighest level, speak the speech prepared in advance. At the risk of that improvis ation entails discomfort to listeners, because it contains ramblings, incoherent judgments or repetitions, the statements must be prepared. Your essay may be co mposed of three parts: • Introduction: short, actually introducing the topic; • Body of speech: in two or three parts, explains the central idea and purpose of speech; • Conclusion: Following the initial plans, conducts to a final satisfact ory and consistent. Clarity, objectivity, harmony in the text, politeness and co rrectness, combined with the balanced use of adjectives certainly will produce a satisfactory job, both for those drafts, and for those who will speak. With thi s, the profits from guests who have their expectations met. In technical meeting s, the terms need not be clarified because, in principle, are known by the parti cipants. Mixed with the audience or layperson, whenever possible avoid using tec hnical terminology, or by foreigners. If this is impossible, you need some kind of explanation as to render the term understandable to everyone. ORGANIZATION FL AGS While it contributes positively to the composition of an environment, climat e and giving it credibility by suggesting to the event, the flags are not mere d ecorations, but official symbols that must be respected. Thus, its use has to me et criteria ranging from location to his own condition. The flags following the same criteria of precedence of the people. When the flags are placed in even num ber, nothing stands in the center. The first is placed to the right of center, s econd left, third, the right of the first, fourth left of the second and so on. Example.: Municipal flag flag flag state flag Institution Country When the ceremony to use an odd number of flags, the first is placed in the cent er, second right of center, the third left of center (left of first) and so on. So house Condition: The flags are always placed to the right and left of the fir st flag, when an odd number or right and left of the imaginary center, where an even number of flags. The side considered the left and right is the flag, not th e public. The flags are always facing the audience. They always occupy a promine nt and easy viewing. This location is chosen, when in a closed environment, in o rder: the right of the main table or in the center, behind the head table. Flags are not decoration, they are symbols that deserve respect. Thus, it can be plac ed in locations that remain hidden. FURTHER INFORMATION ON THE NATIONAL FLAG can be used in any ceremony (official or private). It can be hoisted or lowered at any time of day or night. Normally, it is hoisted and lowered at 8h to 18h. On N ovember 19 (Flag Day), the hoist is at 12, with special solemnity. To be flown a t night, the flag must be properly illuminated. When several flags are raised or lowered while that of Brazil is the first to reach the top and the last to fall . The flag never touches the ground when it is lowered, the ideal is that two pe ople participate in the process so that, as it arrives near the ground, the seco nd person to hold. Flags in a poor state of repair shall be delivered to militar y units, where they will be incinerated in special ceremonies on Flag Day. Can n ot be used flags of another country without the National Flag is on your side,€t he same size and in a prominent position (except for diplomatic or consular). Fo r a flag is placed at half mast, it is first hoisted to the top of the mast and

then lowered halfway. ORGANIZATION OF TABLES Tables directly called from all tho se policies that bring together people who will coordinate an event. Country fla g flag Municipality The tables are composed Policies by the personalities present, by people who wil l be honored, will be speaking, represent a public agency or private institution , in short, all persons present at an event that deserves a special mention of t he rest of the participants. There are some basic rules for structuring tables P olicies, which are as follows: People are always placed at the table from the ce nter, right and left of center. That is, the placement of people from the positi on who is seated at the table and not on who is in the auditorium, looking at th e front desk. A Policy Board is, as already mentioned, where the authorities are present. Ideally, this table is not composed of a large number of people. A qua ntity that can be considered ideal is 7 or up to nine people. The Board of Direc tors, when absolutely necessary to compare it with large numbers of people depen ding on the type or size of the event, can have two rows of chairs. In these cas es, precedence is structured by organizing the first row of the center outwards, and when this is complete, the second row also from the center outwards. The fi rst row of the auditorium is an extension of the Board of Directors. If the plac es are marked, to give precedence to the center to the sides, right and left of center. During the same event, the table can be made more than once. This means that we can have a board policy of openness, and close work. Whenever possible, women do not occupy the ends of the table. Regarding the number of members, the tables Policies can be even or odd. The willingness of the authorities is organi zed according to this factor. TABLES ODD • The most important person (a) is in t he center. • The second most important person (2) is on the right of (1). • The third most important person (3) is to the left of (1). • The distribution contin ues in that order. It is noteworthy that the willingness of people is always mad e from the center of the table. Thus, the number two (2) is on the right of the number one (1) not right as you face the audience. TABLES PAIRS • No one is in t he center of the table. This is regarded as an imaginary line, from which we wil l place the authorities. • The first most important person (a) is the right of t he imaginary center. • The second most important person (2) is left of center im agery. • The third most important person (3) is on the right of (1). • The fourth most important person (4) is to the left of (2). • The others follo w the same criterion. WHAT TO PUT IN THE DIRECTIVE BOARD • Microphones; • Blocks for notes and pens; Ashtrays •, • Towels, • Water or Coffee; • Card marking; • Arrangements. IMPORTANT DETAILS IN THE ORGANIZATION OF TABLES • Each of the memb ers of the Bureau should receive in writing the name, position and placement of each of the authorities that make up the table as well as the master of ceremoni es; • When the controller and Ceremonial Protocol deems necessary, the component s of food can get a brief resume of the others, or brief information on their la test achievements. • What determines the degree of formality of an event is, amo ng other things, the type of call. • The paper you choose, the envelope, the fon t and color of these, the color and size or format of the call is going to bring the guest, automatically, to an event more or less formal. Handshake By shaking hands with a well-known it is a symbolic gesture of satisfaction. That's why so meone makes a bad impression to give the hand soft or only the tip of the finger s. Rudeness, even more, is very strong grasp. Who has the initiative of the hand shake is always the woman. There are also occasions when the handshake is not re quired. (Restaurants, Constr. Medical and Dental). CARDS VISIT Anyone who thinks that business card is unnecessary or outdated, you're wrong. He also is a key t ool in our daily life, besides being practical and elegant. Flores, are always m ore sympathetic when accompanied by a personal card, accepting or refusing invit ations; Condolences, Communication of change of address; Following wedding gifts; NOTE: Paper opaline pearl white or at most, with black letters, graffiti or azulmarinh o are ideal for personal cards.€PROFESSIONAL CARD The card business is also very

important. In format, it is equal for men and women, with full name, title, add ress, phone, fax, email, etc.. It is as useful as the business card. Ideally you have both. Gestures Gesturing, in excess, can be a very unpleasant conversation . Get hard as a stone, is even worse. LANGUAGE A language is clear and easily mo re than half of the battle for a good understanding. If there is a huge cultural gap between people who are talking, it is the most learned to make it understoo d simply. The use of words in another language, should be avoided. EXPRESSIONS T oday, fortunately, everything is more informal. So, do not use expressions excit ed when greeting someone like: It's a pleasure to see him, is an honor. A simple and objective: How are you? or Okay? are absolutely correct. KNOW HEAR Listenin g is an indispensable quality is as important as knowing how to speak. Learn not to interrupt people and listen to them carefully. KNOW WHAT TO TALK Staying inf ormed is the first step to good conversation, but that's not all. Resist the tem ptation to behave like the owner of the truth. Find a more universal subject whi ch covers all the conversation. Speaking is a consequence of listening. Respect religion, political opinion and taste of people. Do not discuss these topics whe n you realize that you can give trouble. Do not tell a joke. Talk business in me etings to own it. Prefer silence to speak ill of anyone. Avoid borrow books. But if you do, make a point of honor to return them exactly the same condition as received. Wife or husband: None. The right thing is to tel l a husband or wife. A man should always give the front of the woman. She is the first to enter the elevator, is the first to pass through a doorway, except in places such as restaurants or theaters, for example. In such cases, the man who runs the front desk or calling the place marked. To get someone in your home, tu rn off the television immediately. If you are willing to receive a person must t urn their attention to it all. It is clear that smokers must be concerned with t he welfare of those who do not support smoking. But the meetings and festivals s erve to exercise our sociability, not intolerance, and I never make comments abo ut what kind of class you travel. In general, it sounds pretentious. Maybe trave l, travels and how you can always strip the best advantage, with many or few res ources. Never arrive at someone's house without warning, unless you've been feel ing bad, exactly, on the doorstep of his friend. Likewise, intercom. Do not desc ribe the car crash that almost gave you, but that did not happen. For a visit of condolence, thirty minutes is enough. Even if you find that your presence is do ing well, hold that ask you to stay a little longer. When finished, any visit, e xpected to open the door for you. Do not go just putting his hand on the doorkno b. Do not yawn. If it happens and you can not avoid, which is in total silence. You no longer drink or smoke, how wonderful! But it need not humiliate anyone sh owing how strong you are, full of willpower. Be modest. If a friend asks you a g lass of water, never serve in the tray. Among friends, do not use the tray. Neve r enter a room without knocking on the door before. If it is in your child's roo m, or on your own, with her husband in there ever a hit before. When you find a friend, visibly pregnant, careful not to say I did not know you were married, an d maybe she did not. Ask how old a woman is a crime, just not yet foreseen in th e penal code, even .. But if she revealed her surprise and youth, no whistle, co mmenting: "But nobody would say. When entering an elevator, the man should hold the door for women, the youngest to the oldest. Even in a hurry, nobody will los e more than five seconds with this delicacy. Smoking in elevator or think. It, t oo, you realize the danger of perfumes. You may be talking a thrilling subject. He entered the elevator, silence. Resume only after the matter out. Finally, it is absolute master of his life. Make it very interesting and somethi ng that only belongs to you. And remember, in any industry, the problem is not w hat it does, but how. AS gaffes The gaffes in meetings and business lunches are very common, even among the most senior executives. The word "gaffe" comes from the French Gaffeur, which is nothing more than the person who commits a gaffe. T here are three types of people who commit gaffes: those who assume that the disg uise and trying to remedy. Contrary to what many people think, do not try to fix a faux pas. Gaffe committed gaffe assumed. Because, in trying to fix,€the trend

is worsening the situation further. They usually happen because of lack of good sense or because one values things that the other does not value, or because it neglects some detail what the other values too. That's why we say that prudence and good sense are infallible weapons to avoid gaffes. "If you make a gaffe, it is best to let it pass. Why is worse is trying to fix." ACTING WITH PRUDENCE ex perienced executives tend to avoid the gaffes just striving for the good taste, good education, not making comments of a personal nature, particularly when no k now the person they are visiting or trading. Therefore, to have a good presence in a meeting or interview, the ideal is to gather as much information about the person with whom they will talk. So based on this information, you can select wh at is interesting, convenient, relevant. There are several ways to obtain this i nformation: 1 - Let's imagine that you are looking for a job. If a consulting te am of professionals, we need to know how such advice as she works etc.. 2 - If t he job interview is the very company that is hiring, so it's good to have more i nformation about this company, people working on it etc.. You can get it through his own consulting firm that is selecting the candidates, or people who know th e organization. 3 - Enter the website of the company also works, at least to kno w what products she sells, what is your philosophy, your area of expertise. Do n ot leave to chance that chemical always hope to achieve in an interview or negot iation. THANKING THE INTERVIEW To an executive, it is always good form to thank the opportunities granted to it. Mostly, of course, thank the opportunity of bei ng interviewed for a job. This is a step often overlooked but can be decisive to win the job. In doing so, you'll be showing gentle and polite, and also keep your name fresh in the memor y of the interviewer. Do this: 1 - Send the letter one day after the interview. 2 - Check the name and title of the interviewer, and make sure the correct spell ing. You can even request the card for this purpose, or check with the secretary or the receptionist of the company. 3 - Be formal treatment, using "sir" or "ma 'am." You should only waive the formality if you already have a prior relationsh ip, or if the interview has been relaxed and successful. In such cases, excessiv e formality may sound like false. 4 - In the text, thank the interviewer for the chance given to you to show your professional features. Describe some virtues o f the interview, as the exciting exchange of ideas and good opportunity. 5 - Mak e it clear you're very interested in the vague and open to other opportunities. 6 - Add a few sentences showing your interest. For example: "I was pleased to se e the satisfaction of employees in the company, 'or' The sales numbers are impre ssive." 7 - Describe your expectations. An example is the claim that will incorp orate the visionary spirit of the company's president. 8 - Close your letter wit h the closure of practice as 'carefully', 'sincerely' or 'grateful'. 9 - Check y our spelling and print on good quality paper. COSTUMES FOR EVERY OCCASION STYLE SPORTS (outdoor meetings, factory canteen, bar becue) SPORTS FULL (breakfast and lunch in relaxed environments) MAN shirt witho ut a tie, jackets, sweaters and sweatshirts, top-sider shoes or moccasins - tenn is only in case of subsequent on-site sports blazer, shirt color or plain shirt, tie optional for younger (woven mat), moccasin type shoe WOMAN Skirt and blouse , trousers (not for official ceremonies in public), more closed sandals for summ er and Tailleur low heels, skirt and blazer in different colors, type chemisier dress, skirt and blouse, shoe moccasin. Scholarship in a ceremony in commercial office hours, may be the usual DRIVE / tenuis VILLE (cocktails of product launches, dinners, meetings nãosolene s environments governmental) factory, barbecues) HIGH SPORT (inaugural acts most solemn morning and evening) Pants in different fabric of the blazer, suit Prince deTailleur, blazer, dress, Wales, pied-de-poule. Shirt and shoe bag escarpin plain white or colored striped little too soft. Always tie, dark shoes

Smooth or full suit jacket and dark pants mix, white shirt and dark tie finest s uit, tie discreet, noble fabric (silk). Shoes and black socks, used for weddings in the morning and evening It is the same as tenue de ville,€but may include wedding hat and kid gloves mor ning flat or two-piece dresses, noble fabrics (Crepes, taffeta, brocade, chiffon , lace, jerseys). Shoe and leather wallet in metallic, suede or fabric dress sho rt reception, long skirt and blouse, pantaloons in rich fabrics, dress in costum e gala length (covering the foot), long dress without stones, with freedom to sp arkles in fabric or jewels , high heel shoes preferably lined ENTERTAINMENT (parties at night) BLACK-TIE (dinners and parties Smoking sophisticated) GALA (highest degree of formality Smoking) ETIQUETTE IN ENTERTAINMENT, Lunch and dinner with certainty where most gaffes ar e occurring in receptions, lunches and formal dinners. Such gaffes, however, cou ld be avoided if the executive to obey some simple rules and easy to be memorize d. Let us know these little rules: Business Lunch: - A business lunch will never exceed two hours. This is the limit. - It must not be very fast, of course. A l unch of 25 minutes is almost a snack, or a bad indicator. Probably the business was bad. - In a two-hour lunch between the appetizer, the food and dessert, there has bee n an average of 40 minutes. If a self-service restaurant, time is even smaller: 30 minutes on average. So, there's more than an hour to discuss business. - Timi ng is appropriate to discuss business after lunch. - Many people eat and talk bu siness at the same time. This is allowed only if people know there is enough tim e. There's no problem. Both know they have little time, then go straight to the point, eating and laying down the business. But if it happens the first time tha t the meeting should not do that. He is the host that should define when to ente r on issues related to business. Is he telling the time, not the guest. Who invi tes pays the bill: Another important recommendation: if a business lunch, who in vites pays the bill. Unless it is a breakfast meeting between boss and subordina te. In this case, the boss always pays, even if the child has convened the meeti ng. It is a matter of delicacy, because the issue is work. Even when a group of friends or girlfriends combines a lunch, brunch or dinner, the account should be divided equally by the number of gifts. In this case, it is inelegant want to p ay the bill alone. This is a rule of etiquette. Special care: - One should not a sk for food more expensive just because he was invited and lunch will be paid by the company. This is a gaffe. - Also one should avoid dishes "difficult". Too b ad you ask for a meal and then find it does not like what you asked. - The ideal is to ask for explanations of the dishes to the waiter, because the same dish c an be prepared in different ways depending on the region or country where you ar e. But if you asked, you have to eat. The use of the napkin: Often people become hesitant about using cloth napkins at the restaurant, following the rules of et iquette. Do so: - When sitting, the first thing you do is place the napkin in he r lap. If ironing, leave it folded horizontally, by bending, so that will not sl ip. - Whenever you bring the cup to his mouth, before passing the napkin on his lips. - If you lift the table during the meal, remember to put the napkin on the towel to the left of the plate without bending it. After the meal, after coffee , do the same. How to eat chicken and pasta: Eating chicken with your hands is a lack of etiquette. For more relaxed that the table is to always use the correct knife and fork. In the latter case, if other people are not using cutlery and y ou do not want to leave them embarrassed, you can catch a wing or a leg with the paper napkin and eat with your hands. Even when it comes to pasta, we consider the following: cut the spaghetti is a g

affe, especially in Italian restaurants. It is wise to roll the dough into the f ork, making the rotating motion with the fork supported at its end. Thus, the ma ss absorbs the sauce. You can also use the spoon as support. She is insured by t he hand and the left fork leads to mass in the mouth. Drinks at a business lunch : - Generally speaking, do not ask for alcohol at a business lunch. In some circ les, you can even admit, they do not pass a single dose or glass of wine or an a ppetizer. And yet, who should suggest to drink who is invited. - The host is lay ing the breakfast will have alcohol or not. The guest should never ask. The same goes for cigarettes. The gathering of the chair: At a restaurant, when someone gets up, one should not push the chair towards the table. That task falls to the waiter.€But if the meal is a residence and no waiter or waitress, then yes, you should put it back into place. Tipping in restaurants: Tipping is a way to expr ess thanks for good service and not an obligation. - At the restaurant, the firs t thing you should do before you give the waiter a tip is to check if the accoun t includes the service fee. - If not charged, you must give 10% if the service w as reasonable, 12.5% if the service was very good and 15% if a service was unusu al. It's the usual. - If the service fee is charged, you need not tip. However, you can give a small amount to the waiter as proof of appreciation. Surely the w aiter will remember it next time. "At receptions (official or not) or dinners in private homes, under any circumstances give a tip to the waiter, however slight it is that courtesy." HOW TO SHARE THE SAME AREA OF WORK AND KEEP THE GOOD • CO EXISTENCE near unanimity that the new environment more modern work, and without walls is good business and people. After all, the progressive abolition of rooms serves to dilute the hierarchical rigidity, encourages group discussion and tea mwork help share information and so on. SOME GOOD ADVICE COEXISTENCE When you ta lk with your friends or are on the phone, often talking loudly as if under a wat erfall, screaming to be heard. Beware, a tone above normal and much upsets colle agues around. Lower the volume. One of the most unpleasant situations in the workplace, is being forced to liste n to your colleague use and abuse of expletives and obscenities. If you're on th e phone with a client, he will think. This type of vocabulary can go unnoticed i n a bar or in the football stadium, but never at work. Often, it is inevitable t o hear the personal conversations of their peers, but that does not warrant comm ent, question or make suggestions on what he just said. Disguise. Try to limit y our personal conversations to a minimum. After all, nobody is obliged to listen to a speech of half an hour about their problems. Before invading the space of s omeone find out if that's a good time. Would you like to bump into someone, just in time that just lost a big contract or after a discussion with your boss. His room is not extension of the toilet. So nothing to comb his hair, touch up her makeup, sanding the nails, floss, use throat spray and stuff. Work tables and sh elving germinated require larger organization than it has at home. Proceed with papers and belongings at the next table and leave the room leaving everything ca n be messy point of contention with a colleague. Ideally, the gossip, the respec t of superiors and colleagues, were avoided, but the business is coexistence of humans and the comments are part of the game. Before making them, it is worth re membering that there are distortions and the conversation goes too far and profe ssionally it can be costly. When it comes to lending money, there is always a co nstraint. A good measure is to not encourage the habit of fellow who is always a sking for small sums. One day he stops paying and end a good relationship. The s pirit of cooperation is a prerequisite for a good result in a workgroup and help ful companion credits points in its favor. It takes responsibility, even to admi t their mistakes without blaming others. Suggestion to improve MEETINGS • perfor m them in the morning and not let phone calls interrupt the proceedings. • The s ite should be pleasant temperature, because heat causes laziness. Comfortable ch airs and have not let arms more freedom of gesticulation. • The meeting agenda s hall be communicated in advance, so everyone get ready. Ensuring that all contri bute to the discussion, but not put people in difficult situation. • Place the c lock on the table for people to see that you intend to follow the schedule. • St art on time and finished when he said it would end. • Remember that research sho

ws that the more time consuming for a discussion on a topic, the participants wi ll use less information to base a decision. Boredom and fatigue are usually dele te everything except the data easier to remember. PROPER USE OF THE TELEPHONE The first and often the most lasting impression some one gets of your company is through the phone. He is much more than a communicat ions device, is the opportunity to establish a relationship with a customer away from their competitors. The phone is not just a sales tool, but also of prestig e.€We have something very important to sell all the time: our reputation. The wa y to receive the calls can confirm or destroy the good name of an organization. Smile. It may seem absurd, but it works. When we smile, the voice becomes more s ympathetic. The effect of a smile is powerful, even when it can be seen. When a connection is interrupted by technical problems, the caller does call back, and also takes the initiative of farewell. Nothing is hard, in good ways, and one co uld certainly apologize to the caller, claiming an appointment or the arrival of someone in the office, closing the contact. Is annoying to hear the person talk ing with others around you during the phone call, or even meet another device. W hen you receive a visitor and phone calls, asked permission to serve you, and a longer conversation, is postponed. During a conversation, you can not keep silen t for long. The phone is important to small comments which keeps alive the commu nication. Every complaint must be received with ease. The best way to calm the m ind of the complainant's request that explains the problem well, speaking slowly . The phone, a company, is for business contacts and connections, personal, shou ld be brief. MOBILE PHONE The world lived millennia, without a cell phone, and i t always ended up arranging. It is difficult to know how and when the need will get the snobbery. But if you're fan, this electronic device, some tips to not de monize the life of someone who is beside you: CAN ... • In cafés • In the car (p referably alone and with car stopped) • In waiting rooms and rows of banking, et c • • Alone in the bathroom at home with friends, attending and asking permissio n • In a deserted island CAN NOT ... • In restaurants (the board) • The hairdresser (aloud) • In the theater, cinema, concerts (even in the waiting room) • Walking on the street • At parties, recep tions or intimate meetings • On the beach (unless that is absolutely deserted) • In the church (during Mass) • In business meetings proper posture in interperso nal INSIDE THE COMPANY: The WORK OF THE NEW MILLENNIUM MUST know how to relate t he beacon of our behavior depends on the perceptions of others in interpersonal relationships . In organizations where communication is open and people can free ly express their views to colleagues and superiors, the climate has a greater te ndency is fun and fulfilling interpersonal relationships and productive. Experie nce shows that the most valued business is not what it knows best, but what brin gs the best results. To bring results, it is true that one needs knowledge. Howe ver, the best result is achieved only with a good interpersonal relationship. Le arn to relate is an art that requires discipline, training and dedication. All p ersons who are in our lives, leave marks, they mean something. That something ma y be, of course, too small or irrelevant. The important thing is not the size of the action, but rather the awareness that something happened, that there was an interaction with one another. GUIDELINES FOR A GOOD RELATIONSHIP All groups sho uld be trained in verbalization, with positive attitudes, to describe the behavi or of others, without trials, and the expectation that peers learn. Be as clear as possible. Half-truths make people suspicious of you. Always smile, but withou t affectation. The smile should be natural, not carved in her face. If you are n ot willing, at least, do not frown. Listen carefully to what people tell you to mind. Information is never enough. Use them in a comprehensive way, linking and data points in common, but do not use, ever, the arguments against the people an d yes, always in favor of process improvement. Remember important dates and even ts in the life of all: the anniversary, the results achieved by the person to ch ange jobs or the birth of first child, etc.. The best result is achieved by the professional who knows how to work your inter

personal relationships. RELATIONSHIP. Note that word. Moreover, the better: Deco r. And to repeat a hundred, two hundred times a day. Therefore, the more you exe rcise the meaning of this word, the more you will increase their employability. TIPS FOR VALUE YOUR IMAGE • Be of good humor • Always say who you are • Practice optimism • Greet people • Greet also know who does not know • Do not ask for fa vors • Always pay your bills on time • Learn to say no • If you promise,€must al ways meet • links • Return Prefer personal contact • Be nice to everyone • Activ ely participate in your community • Be strictly punctual • Do not speak ill of o thers • Do not count benefits • Be honest • Do not look and think aloud • No • D o not whine if you get bored of grace • Give good examples • Believe in yourself • Contact • Continue learning more than one language • Read a lot whenever you can • Travel • Send Christmas cards • postcards • Send Email • Attend Telegram t he greatest number of good local events • Frequent • Do not miss the humility • When wrong, admit it was wrong REFERENCES - LETTER, Alice. Nobody is perfect, but it can improve. Siciliano, 19 95. - CARVALHO, Marcelino de. Guide to Good Manners. Ed Nacional, 1977. - Columb ine, Leticia. How to Share the cubicle and keep your privacy intact. Journal art icle by USA Today Magazine You S. A. - DOBLINSKI, Suzana. Behaving as if Worldwi de. Mandarin, 1997. - Kanter, Rosabeth Moss. The future depends on Relationships . Management, May / June 2000. - LION, Danuza. In the Room with Danuza. Sicilian o, 1992. - Margerison, Charles J. Conserving make up. Saraiva, 1992. - MATARAZZO, Claudia . Label without Freshness. Improvements, 1995. - Nunes, Marina Martinez. Ceremon ial for executives. Of Sagra Luzzatto, 1996. - Ribeiro, Celia. Etiquette in Prac tice. L & M, 1991. - Speers, Nelson. Ceremonial Office. - VIRGINIA, Barbara. Beh avior. Loyola, 1992.