Round: 4

Production Analysis Dec. 31, 2018

2nd
Shift Auto
Unit & mation Capacity
Primary Units Inven Age Pfmn Size Material Labor Contr. Over- Next Next Plant
Name Segment Sold tory Revision Date Dec.31 MTBF Coord Coord Price Cost Cost Marg. time Round Round Utiliz.
Able Trad 1,092 0 10/4/2018 1.4 16000 7.8 12.2 $26.50 $9.83 $6.34 38% 0% 6.0 1,000 50%
Acre Low 1,076 0 2/19/2019 4.1 12000 2.7 17.3 $19.00 $4.42 $5.08 47% 0% 7.0 550 90%
Adam High 353 0 6/27/2018 2.3 25000 11.6 8.4 $38.00 $15.67 $8.88 35% 0% 4.0 270 73%
Aft Pfmn 743 203 11/13/2018 1.3 27000 13.4 13.2 $32.00 $15.55 $6.34 27% 0% 6.0 800 87%
Agape Size 594 0 9/27/2018 1.4 19000 6.8 6.6 $32.50 $13.15 $9.23 31% 9% 4.0 550 108%

Baker Trad 1,235 151 4/4/2017 2.7 16000 6.5 13.6 $28.00 $8.71 $7.80 39% 5% 6.0 1,100 104%
Bead Low 2,290 359 5/25/2010 8.6 14000 3.0 17.0 $20.00 $5.27 $5.19 45% 53% 8.0 1,650 152%
Bid High 838 139 10/7/2018 1.2 23500 12.8 7.2 $38.00 $16.20 $10.19 30% 0% 4.0 850 93%
Bold Trad 1,304 0 5/11/2018 1.6 19000 8.0 12.0 $28.00 $10.89 $11.83 17% 100% 5.0 1,050 198%
Buddy Trad 1,433 59 5/2/2018 1.6 18000 8.0 12.0 $28.00 $10.59 $11.83 19% 100% 5.0 1,050 198%

Cake Trad 1,222 78 9/14/2018 1.4 14000 7.8 12.2 $26.00 $9.06 $6.46 39% 5% 6.0 1,000 104%
Cedar Low 2,494 402 1/29/2015 8.6 12000 3.0 17.0 $19.00 $4.59 $4.48 50% 62% 8.0 1,850 160%
Cid High 692 121 11/15/2018 1.1 23000 12.5 7.5 $37.00 $15.52 $10.11 30% 0% 3.0 750 92%
Coat Pfmn 865 83 9/21/2018 1.4 27000 13.4 13.2 $32.00 $15.26 $8.44 25% 6% 4.5 950 105%
Cure Size 1,085 104 9/21/2018 1.3 17000 6.8 6.6 $32.00 $12.31 $8.96 33% 24% 4.5 950 122%

Daze Trad 1,242 111 8/3/2018 1.5 18700 8.2 11.9 $28.50 $10.93 $7.25 35% 10% 5.5 1,000 109%
Dell Low 2,046 398 1/12/2020 8.6 14000 3.0 17.0 $21.00 $5.27 $5.20 47% 59% 7.5 1,600 157%
Dixie High 790 174 10/24/2018 1.2 25000 12.4 7.6 $38.50 $16.32 $10.11 31% 0% 3.0 800 99%
Dot Pfmn 795 98 8/17/2018 1.4 27000 13.8 12.8 $33.50 $15.85 $8.85 24% 0% 4.0 950 87%
Dune Size 1,203 113 8/17/2018 1.4 19000 7.2 6.4 $33.50 $13.34 $10.02 30% 39% 4.0 1,100 138%
Doom Pfmn 704 74 7/19/2018 0.9 27000 13.7 12.9 $33.50 $15.77 $7.32 30% 50% 6.0 650 149%

Eat Low 1,099 187 1/15/2018 4.1 13500 5.5 14.5 $20.50 $7.05 $4.43 39% 0% 8.0 1,400 74%
Ebb Low 2,840 299 6/17/2020 8.6 12000 3.0 17.0 $18.50 $4.59 $5.41 43% 88% 8.0 1,750 186%
Echo Trad 1,437 54 9/14/2018 1.3 15000 7.8 12.2 $26.00 $9.36 $7.10 36% 35% 6.5 1,000 134%
Egg Trad 1,202 0 7/21/2018 1.7 16000 7.8 12.2 $26.00 $9.65 $10.96 21% 100% 5.0 1,050 198%

Fast Low 641 68 1/24/2018 4.1 12000 5.5 14.5 $21.00 $6.73 $8.82 20% 0% 4.0 500 99%
Feat Low 1,873 157 7/27/2019 8.6 13000 3.0 17.0 $21.00 $4.97 $7.62 38% 78% 6.0 1,200 177%
Fist High 985 104 10/23/2018 1.2 25000 12.5 7.5 $38.00 $16.40 $11.34 27% 36% 3.0 700 134%
Foam Pfmn 834 78 8/19/2018 1.4 27000 13.8 12.8 $33.00 $15.85 $8.19 26% 0% 5.0 800 99%
Fume Size 971 183 9/26/2018 1.3 17000 6.8 6.0 $33.00 $12.86 $9.45 32% 18% 5.0 900 116%
Fox High 963 47 10/20/2018 0.9 25000 13.0 7.0 $38.00 $16.81 $8.58 34% 100% 5.5 1,100 198%

CAPSTONE COURIER Page 4

Low End Segment Analysis Round: 4
Dec. 31, 2018

Low End Statistics

Total Industry Unit Demand 13,949
Actual Industry Unit Sales 13,949
Segment % of Total Industry 37.8%

Next Year's Segment Growth Rate 11.7%

Low End Customer Buying Criteria

Expectations Importance
1. Price $13.00 - 23.00 53%
2. Age Ideal Age = 7.0 24%
3. Ideal Position Pfmn 3.7 Size 16.3 16%
4. Reliability MTBF 12000-17000 7%

Top Products in Low End Segment

Units Cust. Cust. Dec.

Market Sold to Revision Stock Pfmn Size List Age Promo Aware- Sales Access- Cust.
Name Share Seg Date Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Ebb 20% 2,840 6/17/2020 3.0 17.0 $18.50 12000 8.60 $1,350 78% $1,056 56% 23
Cedar 18% 2,494 1/29/2015 3.0 17.0 $19.00 12000 8.60 $1,150 70% $1,758 50% 20
Bead 16% 2,290 5/25/2010 3.0 17.0 $20.00 14000 8.60 $1,450 89% $1,200 36% 18
Dell 15% 2,046 1/12/2020 3.0 17.0 $21.00 14000 8.60 $1,225 76% $1,753 50% 16
Feat 13% 1,873 7/27/2019 3.0 17.0 $21.00 13000 8.60 $1,100 70% $1,278 53% 15
Acre 8% 1,076 2/19/2019 YES 2.7 17.3 $19.00 12000 4.11 $1,100 68% $1,100 29% 11
Eat 6% 805 1/15/2018 5.5 14.5 $20.50 13500 4.09 $1,350 79% $1,056 56% 9
Fast 4% 524 1/24/2018 5.5 14.5 $21.00 12000 4.08 $900 57% $710 53% 6
Able 0% 1 10/4/2018 YES 7.8 12.2 $26.50 16000 1.40 $1,000 67% $1,050 29% 0

CAPSTONE COURIER Page 6

 Round: 4
Market Share Dec. 31, 2018

Actual Market Share in Units Potential Market Share in Units

Trad Low High Pfmn Size Total Trad Low High Pfmn Size Total
Industry Unit Sales 10,504 13,949 4,656 3,945 3,885 36,939 Units Demanded 10,504 13,949 4,656 3,945 3,885 36,939
% of Market 28.4% 37.8% 12.6% 10.7% 10.5% 100.0% % of Market 28.4% 37.8% 12.6% 10.7% 10.5% 100.0%

Able 10.4% 3.0% Able 10.2% 2.9%

Acre 7.7% 2.9% Acre 8.6% 3.2%
Adam 7.6% 1.0% Adam 8.8% 1.1%
Aft 18.8% 2.0% Aft 18.8% 2.0%
Agape 15.3% 1.6% Agape 26.5% 2.8%
Total 10.4% 7.7% 7.6% 18.8% 15.3% 10.4% Total 10.2% 8.6% 8.8% 18.8% 26.5% 12.0%

Baker 11.8% 3.3% Baker 11.2% 3.2%

Bead 16.4% 6.2% Bead 16.3% 6.1%
Bid 18.0% 2.3% Bid 17.4% 2.2%
Bold 12.2% 0.4% 0.1% 3.5% Bold 13.2% 0.4% 3.8%
Buddy 13.2% 0.2% 0.8% 3.9% Buddy 12.4% 0.2% 0.7% 3.6%
Total 37.2% 16.4% 18.7% 0.1% 0.8% 19.2% Total 36.8% 16.3% 18.0% 0.1% 0.7% 19.0%

Cake 11.6% 3.3% Cake 11.0% 3.1%

Cedar 17.9% 6.8% Cedar 17.7% 6.7%
Cid 14.8% 1.9% Cid 14.4% 1.8%
Coat 21.9% 2.3% Coat 21.9% 2.3%
Cure 27.9% 2.9% Cure 24.2% 2.5%
Total 11.6% 17.9% 14.8% 21.9% 27.9% 17.2% Total 11.0% 17.7% 14.4% 21.9% 24.2% 16.5%

Daze 11.8% 3.4% Daze 11.1% 3.2%

Dell 14.7% 5.5% Dell 14.5% 5.5%
Dixie 17.0% 2.1% Dixie 16.4% 2.1%
Dot 20.2% 2.1% Dot 20.1% 2.2%
Dune 31.0% 3.3% Dune 26.9% 2.8%
Doom 17.8% 1.9% Doom 17.8% 1.9%
Total 11.8% 14.7% 17.1% 38.0% 31.0% 18.3% Total 11.1% 14.5% 16.5% 38.0% 26.9% 17.6%

Eat 2.8% 5.8% 3.0% Eat 2.7% 5.7% 2.9%

Ebb 20.4% 7.7% Ebb 20.2% 7.6%
Echo 13.7% 3.9% Echo 12.9% 3.7%
Egg 11.4% 3.3% Egg 14.3% 4.1%
Total 27.9% 26.1% 17.8% Total 29.9% 25.9% 18.3%

Fast 1.1% 3.7% 1.7% Fast 1.1% 3.7% 1.7%

Feat 13.4% 5.1% Feat 13.3% 5.0%
Fist 21.2% 2.7% Fist 20.4% 2.6%
Foam 21.1% 2.3% Foam 21.1% 2.3%
Fume 25.0% 2.6% Fume 21.7% 2.3%
Fox 20.7% 2.6% Fox 21.9% 2.8%
Total 1.1% 17.2% 41.8% 21.1% 25.0% 17.0% Total 1.1% 17.0% 42.3% 21.1% 21.7% 16.6%

CAPSTONE COURIER Page 10