You are on page 1of 72

HRhelpdesk.

in

Welcome to HRhelpdesk.in
Supporting human resources

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in

HR Satisfaction Survey 2013


The HR Index

June 2013

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in About Us

HRhelpdesk.in is an HR outsourcing and consulting company offering customized services to support


the HR needs of Indian and multinational clients in India. Some of the key products we offer are

Balanced Scorecard Design and Rollout CTC Reimbursement Process Management

Employee Query Desk Setup and


Employee Insurance Management
Management

Employee Satisfaction Survey Internal Employer Branding

HR Manuals HR Process Outsourcing

Past Employment Verification Recruitment Process Outsourcing

Salary Benchmarking Studies Training Content Development

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Contents

1. Introduction
a) Executive Summary
2. Respondent Demographics
3. Basic Framework and Foundation
a) Summary
b) Individual Parameters
4. Organizational Culture and Motivation
a) Summary
b) Individual Parameters
5. Alignment and Driving Business Objectives
a) Summary
b) Individual Parameters
6. Important Information
a) Merged Industries
b) Confidentiality Policy
Click on the topic to go there directly
c) Copyright Information Click the Red Bar on Top to reach back to this page

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in

Introduction

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Study Design
The study has been designed to capture and analyze the parameters under three main heads. These heads cover
the purpose, processes and expectations of the people agenda in an organization in a professional step wise
system. The main heads and the parameters they measure are as mentioned below

Parity on career advancements and rewards


Basic Framework and Acceptable work schedules
Foundation Recognition of role and tasks performed
Living the systems and processes in true spirit
Enriched Job content
Conducive organizational culture
Organizational Culture Positive working style of key stake holders
and Motivation Professional development and advancement
Appropriate compensation
Respect of job done from key stake holders
Clearly understood and aligned business to HR objectives
Alignment and Driving
Business Objectives Appropriate evolution of the people agenda and understanding
of its benefits by various stake holders

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Executive Summary
Rank of industries which have got people agenda right
People agenda has come a long way in establishing itself in the Utilities/ Oil& Gas/ Mining 1

corporate world. As the agenda shifts from managing hygiene Trg and Hiring Consultants 2
Professional Services 3
issues to people matters to actually start contributing at strategic Hospitality 4 Most
fine
level, various aspects come out in the open as action items. On Automobile 5 tuned
Financial Services/Banks/Insurance 6
one side it is the basic frameworks which deal with building a
Consumer Products 7
foundation, where almost all industries have sort of done a decent ITES/BPO/KPO 8

job barring IT, education and real estate who are still stabilizing. Pharma/ Medical Devices/ Bio Tech/ Healthcare 9
Services 10
On the other hand companies are setting up a favorable culture Retail/ FMCG 11
for people processes with Manufacturing, Education, IT, Electronics/ Electrical/ Telecom 12
Media/ Entertainment 13
Transportation, Real Estate and E-Commerce still getting hold of
Conglomerate 14
culture advantageous processes. As we move higher up in the Agro 15

people value chain and try to get a feel of real advantage from Construction/ Engineering 16
Manufacturing 17
people practices by way of alignment, it is only a handful of Transportation/ Shipping/ Aviation/ Logistics 18
sectors, including Hospitality, Professional Services, Utilities, Information Technology 19
Education 20 Most
Automobile, Trg and Hiring Consultants who have been mainly ill
E-Commerce 21 tuned
successful in this. Real Estate 22

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Executive Summary

All other sectors are still having more than 50%


respondents saying there is a lot more work to do.
Business alignment
Clearly the ladder to move the people agenda from
17 of the 22 sectors have an
the front line to the board room is working and a lot average score of less than 50%
more can be done by utilizing the HR teams in a !! Work to do!!
organization. A clear message for the stake holders
in people programme to look at the systems
processes and the measurement tools set for the Organizational culture
programme
As many as 6 of these 22 have got an
average score of less than 50% on
positive impact

Basic frameworks
Of the 22 sectors studied, only 3 sectors have
got an average score of less than 50% positive
impact
HRhelpdesk.in HR Satisfaction Survey 2013
HRhelpdesk.in

Respondents

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Overview

Data of more than 723 companies received in this study which ran from 15 th February, 2013 to 31st March,
2013

Basis accurate and complete information provided by participants, data of 679 companies qualified for
being included in this report

The study covered a total of 70 locations, additionally 10 international locations including MEA also
participated. Majority of the participants, contributing to 80%, were from Delhi NCR, Mumbai, Bangalore,
Hyderabad, Chennai, Pune and Ahmadabad

All data presented and assumptions made, including ranking of industries is only based on responses from
individuals in those industries. The study only gives an indication. An individual company or industry may
have different processes, systems and satisfaction levels than those presented here. This data is just a
comparative analysis from amongst the respondents to this study

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Companies by Industry

90

79
80
70
70
60
60

50 46 46
44 44

40 38
32
30 27 27
24

20 18 17 17 17 16
14
12 11 10 10
10

A total of 679 companies data was used for this study, presenting a healthy mix of industries and in all cases
providing enough data points to have an industry benchmark
HRhelpdesk.in HR Satisfaction Survey 2013
HRhelpdesk.in Companies by Ownership Type

45%
43%

40%

35%

30%

25%
22%

20% 18%

14%
15%

10%

5% 3%

0%
Pvt Ltd (Headquartered in India) Pvt Ltd (Headquartered overseas) Public Limited Partnership or Proprietorship NGO/Societies/Trusts/Others

Though, like last year, maximum companies were of Indian origin, the size allowed to have benchmarks created
for every group and have practices benchmarked across management styles

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in

Basic Framework and Foundation

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Summary
Getting the framework and foundation right
When parameters relating to getting the basic Utilities/ Oil& Gas/ Mining 1

framework in place and building a strong logical Trg and Hiring Consultants 2
Professional Services 3
foundation for the people function were concerned, it ITES/BPO/KPO 4 Most
appropriate
is the utilities which has gained and has its act Automobile 5 framework
Hospitality 6
together. They have been able to set the right
Financial Services/Banks/Insurance 7
foundation for making the people business an useful Consumer Products 8

investment. The real estate and education sector Pharma/ Medical Devices/ Bio Tech/ Healthcare 9
Transportation/ Shipping/ Aviation/ Logistics 10
continue to be at the bottom end of the corporate Agro 11
world in building a strong people function with Electronics/ Electrical/ Telecom 12
E-Commerce 13
optimum processes and systems.
Services 14
On another note, as many as 50% HR professionals Manufacturing 15

still feel that their competencies are underutilized, but Retail/ FMCG 16
Conglomerate 17
recognize that their work schedule is well managed Construction/ Engineering 18
and appropriate for their work style Media/ Entertainment 19
Information Technology 20 Least
appropriate
Education 21 framework
Real Estate 22

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Evaluation Parity

70% Statement: The process and procedures adopted


61%
60%
by your company to evaluate and promote HR

50%
and other functions are same?

40%
31% With the progress of time, this has seen an
30%

upward trend, with only 31% companies saying


20%

8%
on the negative. This is an important parameter,
10%
as the people have to feel fairly treated to
0%
Yes No I don't know
percolate this feeling across the organization.
Even though the HR practitioners may not
directly be building a culture, but they
definitely act as a catalyst.

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Evaluation Parity Detailed

It is the conglomerates,
This section is available in participant or electronics, telecom, media
purchased report, please write to entertainment and the agro
hrhelpdesk@hrhelpdesk.in to purchase a complete
sectors who really need to
report with this section
focus on their people
elevation processes as they
have a high negative score.

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Work Schedule

50% Statement: How is your work schedule?


44%
45%

40%
35%
Majority of the companies have an
35%
appropriately balanced work life. With some
30%

25%
peaks of cutting into the weekends
20%
15%
15%

10%
6%
5%

0%
Minimum 10 hours Appropriately balanced Work is there on Not able to take annual
everyday and I am fine with it weekends also vacations

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Work Schedule Detailed

Media and retail have


This section is available in participant or
purchased report, please write to not been able to get

hrhelpdesk@hrhelpdesk.in to purchase a complete this act together, either


report with this section the hours are too long
or practitioners arent
excited about the role
they perform.

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in People Process Compliance

Statement: Processes, systems and policies set


70%
64%
out for people agenda are enforced and
60%

followed with due diligence


50%

40%

The main point is, who is the owner of the


30%
24%
people agenda, strangely in as high as 11%
20%
11% companies, the top management are the ones
10%
1% who dont follow the people agenda, hence
0%
Yes No Yes (excluding top No (excluding top
management) management) making them not work or be impactful for a
business benefit

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in People Process Compliance Detailed

While compliance on people


This section is available in participant or policies and people agenda is
purchased report, please write to
within acceptable limits, it is
hrhelpdesk@hrhelpdesk.in to purchase a complete
report with this section surprising to see the
leadership in the e-
commerce, media and the
utilities sector being the
biggest defaulters. The
people agenda in an
organization is reflection of
the top managements
philosophy, clearly an area of
work for the mentioned
sectors

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Recognition Parity

60% Statement: Are there similar reward


50% mechanisms for the HR team as for others,
50%
42% apart from compensation?
40%

30%
Rewards for the HR team have been fairly
20% increasing over a period of time, with close to

10% 8% 50% of the companies offering a reward


mechanism for HR teams. Though still not
0%
Yes No I don't know
covering the entire lot, it has covered a larger
portion than those which are not covered. This
data has marginally changed from last year

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Recognition Parity Detailed

It is the information technology


This section is available in participant or and the real estate sectors which
purchased report, please write to have a lot of work to do.
hrhelpdesk@hrhelpdesk.in to purchase a complete
Realizing that tools of rewarding
report with this section
all functions in an organization on
a similar platform are essential for
success of any business. It is an
important factor companies must
adhere to and practice

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Policy Enforcement

Statement: HR is empowered to deal with


70%

58%
non-compliances on values, policies or people
60%

issues, even if they involve top management


50%

40%

27%
While people policies are set in many
30%

companies, it is few who are able to enforce


20%
13%
them in true spirit. Close to 58% are able to
10%
2%
maintain that balance and provide the
0%
Yes No Yes (excluding top No (excluding top
management) management) necessary empowerment to HR functions to
deal with non-compliance. Though, it is not
essential to have HR be the enforcer, but
unless there is some sort of enforcement
mechanism, whether built into the culture or
into the performance management, it wont be
useful to have policies that can give a positive
impact to the business
HRhelpdesk.in HR Satisfaction Survey 2013
HRhelpdesk.in Policy Enforcement Detailed

Unless the e-commerce and


This section is available in participant or
media entertainment sectors
purchased report, please write to
hrhelpdesk@hrhelpdesk.in to purchase a complete have some other

report with this section mechanisms of people


policy enforcement and
management, they are
definitely not making an
positive impact on their
business as a result of these
policies

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in

Organizational Culture and


Motivation

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Summary
Successful culture by way of people agenda
When it comes to establishing a culture and providing Utilities/ Oil& Gas/ Mining 1
Trg and Hiring Consultants 2
motivation to people managers, it is the transportation
Professional Services 3
and e-commerce which give surprising results. While Consumer Products 4 Effective
impact on
they are doing appropriately well in the foundation Hospitality 5 culture
Financial Services/Banks/Insurance 6
building phase, they have not been able to make use of
Media/ Entertainment 7
those systems and processes to effectively impact the Automobile 8
Electronics/ Electrical/ Telecom 9
organizational culture and use these as a motivation
Services 10
tool. It is areas that help the HR team and employees at Pharma/ Medical Devices/ Bio Tech/ Healthcare 11

large feel that the environment they operate in is Agro 12


Construction/ Engineering 13
beneficial for achieving their results
Conglomerate 14
Retail/ FMCG 15
ITES/BPO/KPO 16
Manufacturing 17
Education 18
Information Technology 19
Transportation/ Shipping/ Aviation/ Logistics 20 Ineffective
impact on
Real Estate 21 culture
E-Commerce 22

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Leadership Attitude

Statement: Attitude of Top management is a


60%
56%

50%
How the leadership works and behaves is an
40%
34%
important factor that goes into building an
30% organizational culture, for the saying goes,

20%
you work for a manager and not for the
10% company. On the whole, this parameter is
10%
somewhat under acceptable limits and is not
0%
Motivator Demotivator Neutral immensely doing a positive or negative
impact

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Leadership Attitude Detailed

While trg and recruitment


consultants along with
This section is available in participant or
purchased report, please write to electronics have been able to
hrhelpdesk@hrhelpdesk.in to purchase a complete establish the leaderships attitude
report with this section as a positive impact for their
teams, it is the real estate sector
which is contributing
significantly to making the
leaderships teams attitude as a
negative impact on the team. A
simple change, that can add
wonders is needed here in real
estate

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Work Profile

70% 66%
Statement: The kind of work you do is a

60%

50%
The work someone does, gives them the

40%
professional satisfaction and hence makes it
31% interesting to add value to the company.
30%

Fortunately, the work being done by HR


20%

professionals is making them motivated to be


10%
3%
present in the environment and hence keep
0%
Motivator Demotivator Neutral
adding positive value. This may be attributed
to the evolution that the entire HR space is
going through and hence the demand on the
professional for stretching their limits

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Work Profile Detailed

Almost 100% respondents agreeing

This section is available in participant or on positive impact is seen in


purchased report, please write to Hospitality and e-commerce, where
hrhelpdesk@hrhelpdesk.in to purchase a complete they are really finding the work
report with this section being done as a motivator. Except
real estate, which is now following
a trend. Almost no one finds this as
a demotivation tool.

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Organization Culture

Statement: The culture of your company is a


60%

51%
50%
While culture is a very big aspect covering
40%
40%
many smaller aspects, this question
30% predominately seeks information about the

20%
environment which is perceived everyday by
employees. It is within acceptable limits, with
10% 8%

few choosing to say that it is negatively


0%
Motivator Demotivator Neutral impacting. However, it is the culture which
brings in the feeling of belongingness and
subsequently the benefits associated with this
feeling into the company, so a concentrated
effort should be made to shift people from
neutral to motivator as a result of culture

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Organizational Culture Detailed

Surprise here is the Agro sector

This section is available in participant or which has shown a negative


purchased report, please write to impact on its functioning as a
hrhelpdesk@hrhelpdesk.in to purchase a complete result of the culture. Real estate
report with this section continues to score low on this
parameter also. Professional
services see this as adding
maximum amount of positive
energy into the organization.

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Supervisors Working Style

Statement: The supervisors working style is a


60%

51%
50%
It has long been said that people leave
40% 36% managers and not companies, how HR
30% professionals contribute to their teams or are

20%
impacted by their supervisors, who may or
13%
may not be HR professionals is an interesting
10%
point. The data presents that the HR
0%
Motivator Demotivator Neutral professionals, as high as 13%, themselves
have not been able to make an strong impact
on motivating their own teams as a result of
their work style. Surely an important area of
work

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Supervisors Working Style Detailed

While consumer products


This section is available in participant or show that this is a high
purchased report, please write to positive impact item, it is the
hrhelpdesk@hrhelpdesk.in to purchase a complete e-commerce sector which
report with this section makes the supervisors work
style actually being a negative
impact item. This is a small
issue which can be modified
for enhancing effectiveness of
the organizations culture and
should be focused at on
priority

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Line Managers Working Style

Statement: Line managers working style is a


70%

59%
60%
Being a function which is largely dependent
50%
on internal relationships and requires a large
40%
32% degree of daily interaction with line managers,
30%
it is doing its bit. Though not as highly
20%
impacted as by HRs own supervisors, there is
9%
10%
a sizeable amount of companies where this
0%
Motivator Demotivator Neutral acts as a motivator. Thus working
relationships matter

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Line Managers Working Style Detailed

While none of the industries had a

This section is available in participant or very strong motivation, The e-


purchased report, please write to commerce sector could see some areas
hrhelpdesk@hrhelpdesk.in to purchase a complete of improvement in the way they are
report with this section building cross team relationships.

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Training Environment

Statement: Training environment for you is a


50%
46%
45%

40%
36% A fair degree of companies are focusing on
35%
training and it is acting as a motivator to some
30%

25% organizations. This however, clearly stands


20% 18%
out as one of the areas which needs
15%

10%
improvement, because, as many as 18%
5% companies feel that this is a demotivator and
0%
Motivator Demotivator Neutral is impacting the environment negatively

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Training Environment Detailed

Given real estate where it is, it is the

This section is available in participant or electronics, Agro and the e-commerce


purchased report, please write to sectors which need to look at this
hrhelpdesk@hrhelpdesk.in to purchase a complete parameter closely and see how the
report with this section negative impact can be controlled.
Sectors such as consumer products are
seeing this parameter as a definite
motivator, which not only is the highest
but is almost way ahead of the nearest
sector

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Career Advancement

Statement: Opportunities provided to you for


45% 42%

40% 38%
career advancement are a
35%

30%
The future HR professionals see for
25%
20% themselves is fairly divided. While about half
20%

15%
feel that it is a motivator, an astounding 20%
10% feel it is a demotivator. Though this has
5% significantly come down from last year, it still
0%
Motivator Demotivator Neutral continues to be one of the most important
areas to be focused on from a negative impact
item standpoint

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Career Advancement Detailed

Agro, Utilities, information

This section is available in participant or technology, education and the real


purchased report, please write to estate sector need to definitely work
hrhelpdesk@hrhelpdesk.in to purchase a complete on this parameter. They are not able
report with this section to present a valuable guidance to the
HR practitioner, hence, the
commitment and their impact on
their organizational culture and
climate is negative. It is the services
and conglomerates which are able to
show a positive impact on the
culture as a result of providing
opportunities and future growth
options

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Compensation

60% Statement: The compensation given to you is


52%
a
50%

40%
Compensation has been one of the main
29%
30%
factors across competencies in controlling
20% 18% satisfaction, and irrespective of various other

10%
frameworks, compensation takes a key role in
deciding satisfaction. Unlike other parameters
0%
Motivator Demotivator Neutral
this is the parameter which has a lot of people
on the neutral side, which is almost similar to
the last years trend

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Compensation Detailed

It is the e-commerce sector which is


This section is available in participant or worst off on this parameter by acting
purchased report, please write to
as one of the maximum negative
hrhelpdesk@hrhelpdesk.in to purchase a complete
report with this section impact items. While it is the utilities
sector which has been able to use the
compensation platform as a motivation
tool for tis employees

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Line Behavior

Statement: The respect you get form line is a


60% 57%

50%
Almost majority of the companies have been
40%
36% able to manage the respect angle. Working
30% with colleagues and specially with those who

20%
impact the daily routine outputs. With a
almost majority on this ratio, only few
10% 7%
industries show demotivation on this aspect.
0%
Motivator Demotivator Neutral This parameter underlines the basic
philosophy of respect for job done

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Line Behavior Detailed

It is only the real estate sector which


This section is available in participant or shows this as a negative impact
purchased report, please write to parameter. Consumer products and
hrhelpdesk@hrhelpdesk.in to purchase a complete
Agro have been able to ensure that
report with this section
this parameter makes it a 100%
positive impact item

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Team Skills

70% Statement: Skill level of other HR colleagues

60%
59% in the team is a

50%

40%
The team one works with makes the
32%
environment that much more friendly and
30%

exciting as it can be non- exciting. The team


20%

8%
members one works with, has not been a
10%
major issue on either the positive or negative
0%
Motivator Demotivator Neutral
impact side, perhaps, this is something which
all HR units have either got right or is a norm
that is taken for granted

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Team Skills Detailed

It is the e-commerce, retail and


utilities which feel that the team that
This section is available in participant or
purchased report, please write to they work with is a negative impact on
hrhelpdesk@hrhelpdesk.in to purchase a complete their motivation, either on account of
report with this section the skills or the benefits they get.
Definitely an area which should be
looked at. Professional services seem
to have got this right and have the
maximum amount of positive
motivation coming to the organization
as a result of the team that people
work with

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Lines People Orientation

Statement: People skills of line managers are


70%
62%
60%
The people agenda is in reality the agenda of
50%
Line managers, HRs role is to ensure that line
40%
lives and practices their core role for success,
28%
30%
that is people management. Almost all
20%
companies feel that the line managers that
10%
10% they interact with neither have people skills
0% which make their working a highly enriching
Motivator Demotivator Neutral

experience nor are they such that it makes it a


highly demotivating experience

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Lines People Orientation Detailed

It is the Agro and manufacturing sectors

This section is available in participant or which really need to focus on their line
purchased report, please write to managers people skills, these are not
hrhelpdesk@hrhelpdesk.in to purchase a complete only impacting the immediate teams
report with this section they lead, but are also negatively
impacting others around them. It is
professional services which seem to
have seen the highest positive impact
on this, mainly so, as, results of
improper people management are
visible almost instantly in this sector

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Living the Values

Statement: The values that company stands


80%

70%
69% for are really exhibited by the top
60% management
50%

40%
A key area for building the organization is the
30%
23% guiding principles, a set of beliefs and certain
20%
rules which make the organization look like
10% 6%
2%
one and bind it together. Various methods are
0%
Yes No No (excluding top Yes (excluding top
management) management) followed to enforce values, however, it is
important that they not only be lived by
everyone, but also implemented in true spirit.
Strangely, as high as 23% companies feel that
their top management are the biggest culprits
and dont live the values the company actually
stands for. Definitely an alarming piece of
information

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Living the Values Detailed

It is the real estate,


This section is available in participant or
e-commerce and the
purchased report, please write to
education sectors which lead
hrhelpdesk@hrhelpdesk.in to purchase a complete
report with this section the pack by having their top
management as the biggest
defaulters. What is important
to note, none of the sectors
has got a 100% Yes on this
important issue on
compliance and living the
values, despite so much talk
about being ethically and
socially right organizations

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in

Alignment and Driving Business


Objectives

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in What Is A Goal

Business
Objectives

HR

Business
Resources

A structured HR system would ensure that policies, procedures and systems and designed in a manner to help
channelize Business Resources in achieving Business Objectives. Not by HR professionals themselves, but
by aligning each line manager to this outcome. Therefore, the HR Goal is set, which is an observable,
measurable end result having one or more objectives to be achieved within a fixed timeframe

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Summary
Alignment Rank of various industries
It is an important feature to understand what is one Hospitality 1
Professional Services 2
supposed to be doing and in what context. Called by
Utilities/ Oil& Gas/ Mining 3
different names such as business strategy, the larger Automobile 4
Most aligned
picture or business outcome. Strangely, a large Trg and Hiring Consultants 5
Retail/ FMCG 6
portion of the companies havent invested time in Financial Services/Banks/Insurance 7
streamlining this aspect. With only 5 industries ITES/BPO/KPO 8
Pharma/ Medical Devices/ Bio Tech/ Healthcare 9
getting a score of more than 50% positive impacts,
Services 10
this is surely a huge area of work. Whether it be a Conglomerate 11

goal setting exercise, a balanced scorecard or any Consumer Products 12


Media/ Entertainment 13
other alignment tool, time and effort should be put Information Technology 14
by the organization and the leader to first set a Electronics/ Electrical/ Telecom 15
Manufacturing 16
clearly defined Goal and then align it to the
Transportation/ Shipping/ Aviation/ Logistics 17
business objective Construction/ Engineering 18
Agro 19
Education 20
Least aligned
Real Estate 21
E-Commerce 22

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Expectation from HR Team

Statement: How is HR function viewed in the


40%

35%
35% company?
30%
26%
25%
22% The main question about HRs use is still
20%
being debated in lot of companies, though not
15%
11% alarmingly high, a decent amount of them still
10%
6% have HR as a need to have function. The
5%

0%
movement to get HR as a value add business
As a need to have As a value add A employee fun A policing and As a recruitment
support function business partner provider intelligence provider partner has began and has considerably
provider

moved away from the historical positioning of


HR as a recruitment function only. There is
still a long way to go before it is clearly
understood by everyone on what is a business
partners role. Only 26% feel HR is a value
add business partner

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Expectation from HR Team Detailed

This section is available in participant or


purchased report, please write to It is the consumer products
hrhelpdesk@hrhelpdesk.in to purchase a complete and agro sectors who have
report with this section been able to move their HR
function up the value chain
and expect them to perform as
a Business Partner

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in HR Evolution Stage

25% Statement: HR Evolution


23%

20%
18%

15% This parameter has more to do on the vision


14%
15%
11% 11% the organization has about the people agenda.
10% 8%
While majorly of the companies still have the
5%
focus on people issues coordinator, which
0% ideally should be managed by the line
Hygiene People issues Transactional People Resourceful Strategic Strategic
issues coordinator expert agenda expert executive input input
manager provider on provider on managers and not HR. The focus is shifting on
people business
agenda agenda
the strategic input provider. It is this phase
which the people agenda needs to focus on by
way of an HR team, about 32% respondents
have started seeing the strategic value of HR
in business

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in HR Evolution Stage Detailed

This section is available in participant or It is the


purchased report, please write to conglomerates,
hrhelpdesk@hrhelpdesk.in to purchase a complete utilities, media
report with this section
and the
professional
services which
have been able to
focus their HR
teams to start
contributing more
on the strategic
side of people
agenda

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Business Objective

60% Statement: Are you clear about the objectives


55%

50%
that business is trying to achieve this year

40%

Clarity of objectives that business is trying to


30% 28%

achieve is still gaining ground. The


20%
knowledge of what the business is trying to
10% 6%
4% 3% 3% achieve is a basic foundation stone required to
0%
It is clear to all Yes Somewhat No No one is clear Even top ensure efficient delivery. Irrespective of what
employees management
isn't clear
stage the company is in, this should be a focus
area. Close to half of the companies did not
say Yes!!

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Business Objective Detailed

This section is available in participant or It is only the e-


purchased report, please write to commerce sector
hrhelpdesk@hrhelpdesk.in to purchase a complete which has seen a
report with this section
really strong No in
terms of clarity of
business objective,
with automobile sector
having the highest
confirmation of
understanding the
objective

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Clear Communication Of Objective

Statement: Are you aware of the business


45%

40% 38% objectives in a written format handed over to


35% 33% you personally
30%

25%
A written word is far clearer than a 1000
20% 17%

15% words spoken, a saying which actually fits


10%
6%
here appropriately. While the process of
5% 3% 3%
communicating business objectives is being
0%
Even top It is clear to all Yes Somewhat No No one is clear followed in some way, its percolation to either
management employees
isn't clear
Goal sheets or strategy sheets seems to be
missing. A staggering 61% respondents dont
have clarity of the business objective in clear,
written format. Expectations differ and times
change, therefore it is imperative that this be
followed

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Communication Of Objective Detailed

This section is available in participant or Information


purchased report, please write to
Technology, real
hrhelpdesk@hrhelpdesk.in to purchase a complete
report with this section estate and e-
commerce are the
sectors which have
seen the least clarity

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in HR to Business Alignment

Statement: Are you clear about the role HR is


60% 57%

playing in achieving the business objective


50%

40%
The alignment of what HR is supposed to do
30%
25% in order to assist business achieve its
20%
objectives is also gaining ground. Though
10%
10%
3%
close to 41% companies still dont have the
3% 2%
0% clarity. Moving with the times need to ensure
Even top It is clear to all Yes Somewhat No No one is clear
management employees
isn't clear that the alignment process is not only
documented, but is made an essential part of
the goal setting exercise

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in HR to Business Alignment Detailed

This section is available in participant or It is the e-commerce


purchased report, please write to sector which is still
hrhelpdesk@hrhelpdesk.in to purchase a complete
trying to get it ground
report with this section
on feet and establish
processes to really
make use of the
people systems and
processes

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in HR Goal

70% Statement: Are you aware of the HR goal and


63%

60% vision
50%

40% Clearly communicated people vision and plan


30% will ensure that its implementation is flawless
20%
20%
and is impactful. About 65% of respondents
9%
10%
3%
2% 2%
feel that this is clearly understood and
0%
Even top It is clear to all Yes Somewhat No No one is clear implementable, whereas for others still work
management employees
isn't clear
needs to be done

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in HR Goal Detailed

This section is available in participant or Hospitality is using this


purchased report, please write to tool to their maximum
hrhelpdesk@hrhelpdesk.in to purchase a complete
advantage whereas the
report with this section
real estate and
electronics sectors are
least taking any
advantage of this

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in

Information

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Merged Industries
Merged Industry Raw Industry
Agriculture Input
Agricultural Research and seeds development and Marketing
Agro chemicals
Agro
Agro based
Fertilisers
Poultry
Assembling Auto Components (Seating System + Wheels Assembly)
Automobile , services, engineering, manufacturing, professional services
Automobile
Automobile/ Vehicle Manufacturing
Bicycle and Auto tyres tubes
Conglomerate
Consolidated group
Conglomerate Food Industry as well as Oil Palm Plantation
Variable Data Printing Industry
Multiple Product
Cement Grinding Unit
Construction/ Engineering
Engineering/Heavy Machinery
Explosive
Construction/ Engineering Gas exploration
Hi-tech Engineering
HVAC
HVAC&R
Manufacturing - Heavy Engineering
Consumer Products Consumer Products
E-Commerce
E-Commerce
Integrated Electronic Retail (Web, TV) of Fashion Accessories
Education Education

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Merged Industries
Merged Industry Raw Industry
Electronics/ Electrical
Professional And Defence Electronics
Robotics
Electronics/ Electrical/ Telecom
Satellite Communication
Telecom
Telecommunications
BANKING
Financial Services/Banks/Insurance
Financial Services/Banks/Insurance
Hospitality Hospitality
Information Technology
Information Technology Software Product Development
Telecom software
ITES/BPO/KPO ITES/BPO/KPO
Bathroom solutions
Fashion
Garment (Manufacturing, Fabrication etc)
Manufacturing
Petro Coke Manufacturing
Manufacturing
Small/Med/Large Diesel Engine
Steel forging
Textile
Ready Made Garments
Textile Manufacturing
Media/ Entertainment
Media/ Entertainment
Printing Press
Biotech
Biotechnology
Healthcare
Pharma/ Medical Devices/ Bio Tech/ Healthcare
Mental Health
Pharmaceuticals/ Medical Devices
Vaccine Research

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Merged Industries
Merged Industry Raw Industry
Buying Office
Chartered Accountant
Chemical Trading
Consulting and Research
Corporate Interior Turnkey Projects
Environment Consultancy
Professional Services HR Consultants (Management)
HR Consultants Servicing
Legal Consulting
Management and IT Consulting
Management Consulting
Professional Services
Public relations
Real Estate Real Estate
FMCG
Gem & Jewellery
Retail/ FMCG
Retail (Wholesale & Distribution)
Retail industry - Laundry retail stores
Chamber
Facility Management
Automobile Dealer - Service Station
Government shared services
Information Providers in Plastic Industry
Infrastructure Advisory
International Development
Services
NGO
NGO (Consultancy)
Office Automation, IT Services and Solution providers
Security
Services
Sports & Events Management
Youth Development

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Merged Industries
Merged Industry Raw Industry
Aviation MRO
Transportation/ Shipping/ Aviation/ Logistics Courier and Cargo Industry
Transportation/ Shipping/ Logistics
HR Consultants (Recruitment)
Trg and Hiring Consultants HR Consultants (Training)
Training
Mining
Utilities/ Oil& Gas/ Mining Power
Utilities/ Oil& Gas/ Mining

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Confidentiality Policy

Names of participating organization are not revealed in this report

In the event of purchasing an Industry report, only where more than 10 companies have participated a
report is generated and the entire list is added to the report

No data is shared in any format which will reveal the individual company data, individual employee data or
an individual designation data in a particular company

Should you want to know more about the confidentiality policy, please write to us at
hrhelpdesk@hrhelpdesk.in

HRhelpdesk.in HR Satisfaction Survey 2013


HRhelpdesk.in Content Copyright

Data in this presentation is the sole proprietary of HRhelpdesk.in and is copyright protected. It can be used
for non-commercial purposes as long as due reference and credit is give to the source, which is
HRhelpdesk.in

All data presented and assumptions made, including ranking of industries is only based on responses from
individuals in those industries. The study only gives an indication. An individual company or industry may
have different processes, systems and satisfaction levels than those presented here. This data is just a
comparative analysis from amongst the respondents to this study

For customized report of this study and for commercial use, please write to us at hrhelpdesk@hrhelpdesk.in

HRhelpdesk.in HR Satisfaction Survey 2013