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The statistics of sounds. Missourinet affiliates earned more than $8,000 in stringer fees in 1989. We received 4,128 pieces of tape from affiliates. That means a lot of you saw your billfolds fatten a little, or a lot! The Missourinet logged 13,074 pieces of tape in 188, and we estimate another thousand cuts were not logged because they were the actualities used with VA's and some of us don't put them on the record.

The stats show we averaged about 41 cuts every day. In our best week we averaged 50 cuts a day.

Of the cuts we logged, 31.5 percent came from affiliates. It shows More than 4,000 stories reached you from other parts nf the state. came to you from Jefferson City, reporting on the issues and people policies that affect the way you and your neighbors live.

Can we do better in 1989? Welre going to try. And we hope you do too. Let's shoot for 5,000 stories from Missourinet affiliates in 1989.

the network works. Almost 9,000 stories who make laws and

Affiliate correspondents contributed 384 cuts in December. correspondents at 23 different stations. KTTS, Spri ngfie 1 d tota 1 of 149 cuts. KFRU, Col umbi a call ed in 71 cuts; KCMO, Jefferson City, 41 cuts; and KFEQ, St. Joseph, 23 cuts.

We received 384 cuts from 47 led all contributors with a Kansas City, 48 cuts; KWOS,


While larger news staffs in larger cities will obviously generate more stories, we regularly hear from affiliate correspondents in smaller markets who've learned to spot the local story with statewide potential. When in doubt, call.

Some of the other stories covered in December Gerald Smith decided he did NOT want

to be executed and renewed his appeals process A century old tradition ended in Purdy,

Missouri when students held their first-ever dance at the school (KTTS) ... Bob Stull was named new head football coach at the University of Missouri-Columbia ... The Chiefs fired

GM Jim Schaff, accepted the resignation of president Jack Steadman and hired Carl Peterson to replace both of them (Kevin Harlan, KCMO) ... Former U.S. Senator Stuart Symington

died ... A legislative committee recommended major pay hikes for thousands of state workers (Steve Dappen, KWOS) ... Governor Ashcroft released 7.5 million dollars in funding for state colleges and universities (Dappen, KWOS).~.Ann Covington became the first woman ever appointed to the State Supreme Court ... Thousands of gallons of crude oil spilled into ~he Gasconade River near Rolla, from a leak in Shell Oil pipeline (Dan Finch, KJEL) ... The State Health Department tried to ban a smokeless cigarette being test marketed in St. Louis area (Margie Manning, KMOX) ... Robert Berdella admitted five more murders and was given a sentence of life in prison without parole (JoAnn Samples, KCMO) ... A kerosene space heater triggered a house fire that killed six children (Eric Thomas, KMOX) ... and a medical helicopter crashed near Cape Girardeau, killing three of the four people aboard (Fred Keller & Don Pritchard, KZIM)~

Story of the Month honors go to KZIM in Cape Girardeau. Fred Keller and his staff did a GREAT job feeding the Missourinet information on the Air Evac medical helicopter crash near Cape, that killed 3 people. KZIM provided us with sound from the woman who heard the crash and a woman who helped recover the bodies. Not only did KZIM follow the story closely, but Fred and his staff also helped the Missourinet with good follow-ups. CONGRATULATI ONS!

January, 1989


Humbling experience, Chapter Two. Last year the great journalist and author Bob Priddy ) went through the envelopes from those who had ordered copies of his semi-best-selling

books and looked at how they spelled his name. In 1988, Bob recieved letters addressed


Bob Frittie, Bob Purdie, Bob Pretty (little do they know!), Bob Perty, JOHN Priddy, Bob Preidy, Bob Periddy, Bob Pridie, Bob Pridde, Bob Prietty, Bob Purtty, Bob Pritty, Bob Purdy, Bob Pritti, John Pretty, and just before we put together our newsletter, he got one addressed to Bob Creek.

Maybe you've heard the old saying, "I don't care what you say; just get my name right." Bob has modified it .. "I ·don't care how you spell my name as long as your check's good."

"Where will our future news directors come from?" The question was raised by Betty Baudler in the December issue of the Iowa Broadcasters Association newsletter. Baudler

is the immediate past president of the IBA and owner/general manager of KASI-KCCQ in Ames, Iowa. She followed her question with some interesting observations:

liThe NAB survey indicates the average radio news director earns $16,000 yearly. This person is supposed to arrive at our station at 5:00 a.m., do the morning news, perform as public relations people, cover the city council unitl midnight, often c6ver sports as well, and start again at 5:00 a.m. We need to encourage young people into the business. If you're still reviewing the '89 budget, look at expanding your news department's budget. If we don't provide our listeners with news and information, they'll turn us off."

And from another publication ...

"News is the growth format. Radio will get over the hang up about how much it costs and start investing in the one thing radio can never be beaten out on by TV, newspapers or anything. But, AM operators will wait too long. They'll be afraid of the investment. FM operators won't. That's why you'll hear FM allnews stations in just about every market. II

--Radio Only, December, 1988 We've lost a friend. Professor Dale Spencer, who has conducted workshops on bro~dcast law at many of the Missourinet affiliate seminars, died December 23 in Columbia. Dale was 63.

At the time of his death, he was working with the Missouri Freedom of Information Council on its effort to open courtrooms for microphones and cameras. Dale was one of those who helped write the Missouri Bar's guide to the courts that we passed out at our seminar last spring. He had taught Communications Law at the University of Missouri for more than 25 years (he was Bob Priddy's teacher in that course, and taught Dan McPherson in the Communications Law course and the Law and the Courts course).

The Missourinet and broadcasters generally lost a good friend.

We made it through another opening day of the legislature and the inauguration of a Governor. The Missourinet welcomes your thoughts on our coverage of these events.


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"The capital punisbwent sentence of Georqe 'Tiny' Mercer has been out by the use of lethal injection, this date, January 6, 1989B• those words, Corrections Department Director Dick Moore announced Missouri's first execution in 23 years. OUr own Dan McPherson was in the pool of reporters witnessing the execution and was chosen as the spokesman for the group. The Missourinet provided a special news service at 2:15 a.m., after Mercerts execution. That special feed and our 5:30 a.m. feed featured some excellent material on this high-interest story.

carried With .

Affiliate Story of the Month honors go to Dan Finch (KJEL, Lebanon) for his follow-up work on the Gasconade River oil spill. Dan sloshed around the banks of the river in early January, talking to Shell Oil officials about the size of the spill and plans for clean-up. And Dan was quick to feed the story to The Missourinet. Congratulations, Dan.

The opening session of the General Assembly, the inauguration of Governor Ashcroft and the State-of-the-State address provided opportunities for live coverage in January. Clearance of these special broadcasts was quite good and we appreciated the positive feedback.

Other stories heard on The Missourinet in January included the attempt by Tiny Mercer's wife to dig him up from his grave (Mike Harbit, KNEM). Chiefs football coach Frank Gansz got the axe and Marty Schottenheimer was named as his replacement. We later reported that Gansz and Woody Widenhofer went to Detroit (Kevin Harlan, KCMO). Convicted murderer Robert Berdella gave his first interview and blamed the media for portraying him as a monster (KCMO). St. Joseph police shut down their first crack house (Cynthia Reuter, KFEQ) and the governor ordered an investigation into the management of the Kansas City school district. State Democratic Party Chairman Karen Schafer gave in to pressure and resigned. Advocates from both sides stepped up their efforts after the Supreme Court agreed to study Missouri's abortion law.

Those are just a ,few of January's stories. We fed 893 actualities; 272 VA's; and 71 voicers. Of the ~,236 cuts provided by The Missourinet in January, 347 (28%) were from affiliate correspondents. Top contributors were KTTS (102); KFRO (64); KJEL (22) AND KWOS (21). Thanks!

The Missourinet Affiliate Seminar is scheduled for April 1st at the Jefferson City Ramada Inn. Registration will be from 8:00-9:00 a.m. with sessions from 9:00-4:00 p.m. (lunch is on us). For those who can stay, we're planning an "open discussion" from about 4:30-6:00 p.m. Sessions are still being planned, but look Ior interesting and practical topics such as: Working with Law Enforcement Agencies7 What is "local- news?7 News Writing-Part II; Things I'd Change About The Missourinet, and more. You'll receive more information and a registration form soon ••• complete and return it quickly. Remember, this seminar is FREE to Missourinet affiliates 'and we hope to send you home with lots of ideas. You'll atso get a look at the new Learfield Communications studi%ffice building that should be near completion by April 1st.


Make note of our new address. It's The Missourinet, P.O. Box 104180, Jefferson City, Missouri 65110-4180. This address is in effect now and your front-office may already have the change. Just in case, pass this along. We'll have new telephone numbers as well, but we'll give you those closer to moving day.



WCAZ-FM, Keokuk, Iowa, Jo~ns the Missourinet this month as our newest affiliate. Due to it's somewhat unique geographical location, WCAZ will be providing listeners in three states (Missouri, Iowa, Illinois) with news and sports from The Missourinet. Keokuk is in the southeast corner of Iowa and puts a good signal into northeast Missouri. WCAZ is also affiliated with RADIO IOWA, Learfield Communication's state news network in Iowa. We're pleased to be working with Chuck Porter, Paul Chillcoate and the rest of the folks at WCAZ.

Through the grapevine ••• Darrin Woodward is the new news director at KTRX, Tarkio. Darrin's from Fenton, Missouri and a recent graduate of the Broadcast Center in St. Louis. He did an internship at KSMO, Salem before taking over at Tarkio. Darrin is joined in the KTRX news room by Tina Scott ... Randy Skrypek is heading up operations at KMRF, Marshfield. Randy owned an X-ray company in California and did some work for an NPR station before moving to Marshfield •.. Another new name is Kenneth Gibbs, the new news director at KPWB, Piedmont. Kenneth is a retired school teacher who lives in nearby Van Buren ..• Kim Ray, former news director at KMEM, Memphis, has moved to Jefferson City where she's working as a reporter for KLIK radio. KMEM general manager and former news director Jim Sears is still searching for Kim's replacement. He's also a "father-to-be" ..• Ju1y! Congratulations •.. Speaking of sports ... Keving Harlan (Voice of the Tigers and Missourinet Sports Reports) and his wife Anne are the proud parents of an 8-pound~2-ounce baby daughter (Abigail). She arrived January 11 .•• John Scott Turner has replaced Steve Long as news director at KDMO-KRGK, Carthage. John's a graduate of Missouri Southern State College in

Joplin .•. lt's a small state: Robin England, news director at KBTC, Houston, is the sister of Mike Crase, news director at KALM, Thayer. (We just thought that was interesting.)

sports on The Missourinet! On December 13th, we sent questionnaires to sports directors at each Missourinet station, asking your advice events you'd like to see covered in Missourinet Sports Reports. We heard from less than a dozen of you but we did get some good suggestions. Some of the events you identified; The Show Me Bowl; Show Me Shootout; Big-8 Basketball Tourney; more small college basketball and football scores; highschool play-off and championship games in all sports; Lions All-Star football game; etc. We appreciated hearing from those who responded and always welcome your comments. We'll probably contacting some of you for special stringer help on covering some of these stories.

Writing the Traffic Fatality Story is the subject of this month's Newstip (copy enclosed) •

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The Second Annual Missourinet Affiliate Seminar is scheduled for Saturday, April 1 , at the Ramada Inn in Jefferson City. We're expecting nearly 60 affiliate reporters and news directors. If you decide at the last minute you'd like to attend, give Virginia Lee a call. You should have received an agenda by now but the seminar will feature sessions on writing; getting along with law enforcement agencies; the news director's role in station management; where to find "local" news; as well as an open discussion of The Missourinet. You'll also hear from State Treasurer Wendell Bailey. We can promise some good ideas, good food, and good times. If you're planning to come in the evening before, please let us know.

Another news seminar is scheduled for April 14-15. The Missouri RTNDA and the Missouri Broadcasters Association are sponsoring a Broadcast News Seminar at the Days Inn-University Center in Columbia, Missouri. Seminar topics will include: Emergency Response Relations; Getting Along with Management; and Cameras/Recorders in the courtroom. Tom Bier, Chairman-Elect of RTNDA will be the luncheon speaker and our own Daryl Duwe will participate in one of the panel discussions. For more information, Call Nan Siemer, KFRU, 314-449-1400.

Some of the stories you heard on The Missourinet in February: An ice blockage on the Missouri River left St. Joseph residents without water for a couple of days (Cynthia Reuter, KFEQ) ... Kirksville voters

;il.rticipated in the state's first election by mail (Scott Lovell, KIRX) ... A Columbia night club outraged women at the University of Missouri by inviting university men to check out "drunk, horny women" at the bar (Nan Siemer, KFRU) ... MU basketball coach Norm Stewart was benched with health problems, and forthe first time, the NCAA began an investigation of the MU basketball program (Bob Pollack, KFRU) ... Shaela Aery recommended big changes for higher education and Senator Roger Wilson introduced corresponding legislation (Steve Banning, KFRU) ... A Missouri Highway Patrol official won a federal lawsuit against MHP Colonel John Ford, after which Governor Ashcroft withdrew Ford's nomination as superintendent of the patroL.Fears of hepatitis prompted vaccinations in Kansas City schools (Stan Lehr, KCMO) ... A federal jury ruled a Springfield chemical company did not dump hazardous waste illegally (KTTS) ... Software "viruses" struck computer systems at the MU campus in Columbia (Steve Banning/Nan Siemer, KFRU) ... Workers at the Lee Jeans plant in Houston, Missouri rejected a 50 cent/hour wage cut that would have kept their plant open (R.C. England, KBTC) ... Governor Ashcroft called on the members of the state senate to get rid of their "income tax fever." Shell Oil admitted some of its workers buried work clothes used during clean-up of the Gasconade oil spill ... The Senate passed drug and wiretapping bills, and the House passed a bill authorizing boot-camp prisons.

Story of the Month honors go to Nan Siemer, KFRU, Columbia, for her story of the Columbia night club that invited MU students to "check out the drunk, horny women" at the club's ladies night. Nan had good sound with women who were angered by the invitation letter. The story took some hard work. Congratulations, Nan.

A lot of Missourinet affiliates were hustling in February. 390 cuts were contributed by 56 correspondents from 27 stations. KTTS contributed 117 cuts; KFRU-63; KWOS-48; KCMO-26; and KFEQ-25. It's your ltributions that help keep The Missourinet truly statewide in scope. We appreciate your efforts far beyond lilt:! $2.00 per cut and we'd like to hear from more of you. And yes, there are stories from your communities with statewide interest or importance. When in doubt on a story, please call us.


Through the grapevine we've learned that Marilyn Lewy has replaced Nancy Bradley as news director 8t KBFL, Buffalo. Marilyn will graduate from Southwest Baptist College this spring. Larry Spence is leavk _I KFRI, Mountain Grove. Kimberly Dunn has taken over news director duties at KPWB, Piedmont. Kimberly is a former newspaper reporter from Sikeston. Rich Van Noord (formerly ND at KJEL, Lebanon) has moved to Great Bend, Kansas to start up a news department at a station there. Joe Dawes is now in charge of news at KJEL. Mike Smith has replaced Jon Carey as news director at KMRN, Cameron. And we welcome John Worthen as news director at KYLS, Ironton.

The "Un-fairness" Doctrine. A strong effort is underway in Congress to make the Fairness Doctrine a federal law. If you do not want the federal government meddling in your newsroom any more than it already is, you should be paying close attention. And you and your station manager should be in contact with your congressman to express your views. The Fairness Doctrine was adopted by the FCC in 1949 requiring broadcasters to "provide reasonable opportunity for the presentation of contrasting views" when airing programming on controversial issues of public importance. The FCC abolished the doctrine in 1987, saying the reasons it was necessary in 1949 are no longer valid. They said the large number of radio and TV stations meant that a diversity of viewpoints over the airwaves was virtually guaranteed. Furthermore, the FCC has held the doctrine violates the freedom of speech by placing governmental demands on broadcasters concerning the editorial content of our programs. In 1987, President Reagan vetoed a Senate attempt to make the doctrine a law. In his veto message, he said the doctrine "simply cannot be reconciled with the freedom of speech and the press ... ". President Bush has indicated he is not in favor of the Fairness Doctrine. "Government regulation is not necessary to insure that the media present all sides on issues," he said during the campaign. Despite the FCC's finding, a high court ruling, presidential veto, and a recent campaign in which fairness of news coverage was never raised as an issue, some congressional leaders, including our own Senator Danforth, are determined to make this doctrine law. Do not be bashful about writing and calling yo') representatives in Washington. The Fairness Doctrine does NOT encourage free discussion. rr DISCOURAGES it by making broadcasters afraid to tackle controversial issues for fear they will be challenged for failure to meet this doctrine.

More radio stations are going to news as their format according to a nationwide survey by Broadcasting Magazine. Programming consultant Ed Shane is quoted as saying, "Most music-based formats are starting to wear thin on AM." According to the survey, a higher percentage of FM stations have gone to a news format in the last year than AMs. Overall, there has been more than a 15% increase in the number of stations switching to a news format. About 13% more AMs have switched to news from their format of 1988. There's been a 22% increase in FM stations programming a news format during the past year. On top of that, the talk format shows a 32% increase for 1989. The number of AM stations programming Talk is up about 36% over last year and Talk on FM stations shows an increase of 12%. The biggest losers among formats: Agriculture stations with a Black format is down more than 8% and Beautiful Music stations are down nearly 8% from 1988. BROADCASTING quotes consultant John Parikhal attributing the rise in news programming to "news anxiety." He says baby boomers, as they get older, are joining the ranks of those seeking more news. And here is an interesting note for Missouri stations, which has an older population ... Parikhal says the increase in stations with the Talk format could be tied to the increased number of people living alone. It might be worth your time to investigate the demographic make-up of your listening area. The survey article appeared in the February 27 issues of BROADCASTING.

This month's quote comes from BPME Image. "Don't be afraid to go out on a limb. That's where the fruit is. "

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The Mlssourlnet Affiliate Seminar was an unqualified success. More than fifty news directors and reporters (and even a few managers) gathered at the Jefferson City Ramada Inn for the day-long workshop. "I'd like to see mo're affiliates present", said one attendee. "If they attend, they'll benefit...if they don't, they're missing out on something." Students from Lincoln University were on hand to video tape the sessions and we'll let you know when they're ready for viewing. If you haven't returned your seminar evaluation form, please do so ASAP. We'd like to summarize your comments in a future newsletter.

"Remember this and you'll be loved by your general manager ••• "Bud Janes of Bick Broadcasting was a panelist discussing the roie of the news director in station management. He offered four things you can do to work effectively as

part of your station's management team: . .

1. No surprises. Janes suggests you communicate with your general manager and let him know what stories you're working on, especially if you're doing an investigative piece or one that's likely to be controversial. Don't make him hear about it on the air.

2. Be honest and direct. If the boss asks you a question, give him a straight and simple answer and skip prolonged explanations unless asked for.

3. Be your station's community needs expert. Stay in touch with community leaders and see that your newscasts address community issues and problems.

4. Be cost conscious. When you ask for something for your news department, always try to deliver more in return than is expected. If you can do it, you'll rarely be turned down.

Joining Janes on the panel were Vera Burke, formerly with KIRX-KRXL, Kirksville, and Dave Shepherd, General Manager of KWIX-KRES, Moberly.

Working with law enforcement agencies was the focus of a panel discussion with officers from the Missouri Highway Patrol, the Missouri Sheriffs Association, and the Missouri Police Chiefs Association. Cole County Sheriff John Hemeyer said that 90 percent of law enforcement officers in Missouri ,,' .. ork for agencies with less than nine officers which may leave less time for media relations than they'd like. He went on to point out there are 44 new sheriffs in Missouri this year and they'll need the patience of those in media as we learn to work together. Chief Warren Runge with the Bridgeton Police Department stressed the need for trust. Runge suggests spending the time to get acquainted with law officers, get to know them. Build a relationship before you need information for a breaking story. Highway Patrol Captain Ralph Biele talked about the constant "time battle" between law officers and media.

Through the radio grapevine we've learned that John Thompson is leaving KIRX, Kirksville, to work as a producer at KBIA (University of Missouri), Columbia. Stan Lehr has been named morning Managing Editor at KCMO, Kansas City. Joanne Samples is leaving the Big 81 and heading for Detroit. They've hired Bob Mead as KCMO afternoon/evening anchor. Bob has 20 years experience as anchor at KHB and KBEQ, both in Kansas City. Steve Gordon is leaving KMPL, Sikeston, and moving to Chicago to work as a public information specialist for the Department of Agriculture. Congratulations and good luck to all!

'lIIlate news contributions were up In March with 55 correspondents from 28 stations contributing 488 cuts during Llle month. KTTS in Springfield led the pack with 221 cuts; KFRU, Columbia pitched in with 81 cuts; KMOX, St.Louis, contributed 33; KZIM, Cape ... 25; and KCMO, Kansas City fed 19 pieces of tape. We know it aintthe money, but remember

April, 1989


we pay two bucks a pop for the stories we accept. We spread around nearly $1 ,000 in stringer compensation last month with one correspondent due to get a check for $118. If you're new to a Missourinet affiliate, and not certain how or wt to feed, call us and we'll send you a Missourinet Style Booklet with all the answers. (If you were at the April 1 st seminar, you should have received one).

Weather made for at least one big story In March when sixteen inches of snow fell on part of Missouri. The heavy snow and ice destroyed chicken barns in southwest Missouri leaving thousands of chickens and turkeys dead and forcing the National Guard into the chicken cleaning business. R.J.Reynolds permanently extinguished its new Premier cigarette in St.Louis (Margie Manning, KMOX). The House decided to get tough on drug dealers by passing a wiretapping bill. They also passed a minimum wage bill last month and included a legislative pay raise in the budget. The Senate wants to expand police authority to chase suspects outside their jurisdiction, and to allow school districts to give school bus drivers drug and alcohol tests. The Columbia bar that advertised "drunk, horny women" closed (Nan Siemer, KFRU). A Springfield church deacon was fatally shot in the home of a local TV anchor (KITS). Shell Oil said they were "sorry" for the December oil spill and the state said "see you in court." Tarkio College received failing marks from the state Board of Education. St.Louis will be a two newspaper town again (Jeff McKinney, KMOX). The National Transportation Safety Board said hundreds of Missouri school buses should be taken off the road. There were no witnesses and no body, but a Boone County jury convicted a Columbia man of killing his wife. It was the first time DNA testing was admitted in evidence in a criminal trial in Missouri (Nan Siemer, KFRU). Like we said earlier, it was a great month for affiliate contributions and there were simply too many to mention here.

Affiliate Story of the Month honors go to John Scott Turner, KDMO, Carthage, for his work on the LaRussell house fire that killed two children. John was the first to provide us with sound from a passerby who tried to rescue the children. You could almost "see" the thick smoke and hearthe emotion in her voice as she described her efforts to help the children's uncle out of the house. It was graphic and powerful sound and John really hustled on the story. Congratulationsl

We've reached the point where we can no longer offer refeeds of our news services. We hate saying no but mc-: ) and more stations are missing feeds and we no longer have the time to provide them. The 1 a minutes we spend refeedh.,.. . material means another story may go uncovered. So, please understand when we have to say no. If you're unable to monitor a feed, ask the announcer on the air to start a recorder. Ask the copy writer or a secretary. Invest in a $20.00 timer from Radio Shack and program it to record the feed automatically. We can't stress the importance of monitoring these feeds. In addition to the actualities and voicers, we often pass along important programming advisories. Thanks for your cooperation.

Are you promoting your news programming? Yes, we're talking promos again. Some stations do a good job with this but many are missing a golden opportunity. If you're waiting for someone else at your station to write and produce news promos, you may wait a long time. Besides, no one can tell the "news story" as well as you. They don't have to be fancy. A straight 30 second read can be very effective. Add some sound bites and it gets even better. And if you'll send us the script, Missourinet reporters will record promos plugging your calls, news times, and reporters. Along the same lines, some stations are using bridges and teases in very creative ways. A powerful way to tell listeners (and management) what you're dolnq.

The National Weather Service plans to cut staff at the Severe Storms Forecast Center in Kansas City (from four to two). This office provides weather summaries used by thousands of news outlets. The reduction means the number of national weather summaries will be reduced to just one in the afternoon and another in the evening. The NWS says radio will just have to "find other sources." This reduction also means there will be no telephone interaction with the media by the Severe Storms Forecast Center. The unit does a lot of live interviewing, especially with AP and UPI. No more. "Tight budgets" are being blamed for the cutback. Plans now call for a 62% reduction in local weather offices by the mid-90's. From 300 to 114. If you want to express you opinion on these changes, write to:

Dr. Elbert W. Friday, Jr., Assistant Administrator, Weather Services, Gamex Building, 8060 13th St., Silver Spring, MD 20910.

Worth quoting is this thought from the November issue of BPME Image: "Good supervision is the art of getting average people to do superior work."

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The Mlssourlnet Is moving. We'd like to report we've moved but there's still much to be done. We're operating out of temporary studios and a temporary newsroom and we're still learning how to use our new telephone system. We hope it's only a matter of weeks before things are back to normal and in the meantime, we appreciate your patience. If things are far enough along, we'll include some photographs of the new building, studios and newsroom in the next newsletter.

The "voice-mail" feature of our new telephone system will make it possible to leave messages any time you call. We're still searching for a way to record your feeds on weekends and overnight. The.volce-mall feature just didn't deliver the quality we need.

Our new toll-free newsroom telephone number is 800-669-7200. It only rings in the newsroom so please don't give this number to the public. You can also reach the newsroom direct at 314-893-2829. All other calls will come through our switchboard at 314-893-7200.

Mlssourlnet affiliates contributed 428 cuts In April. Those came from 48 correspondents at 25 stations. KTTS led the pack with 149 cuts; KFRU fed 101; KFEQ contributed 24, KWOS chipped in 27 and KMOX fed 20. We heard from several stations last month that we hadn't heard from in a while and it was much appreciated. Just takes a couple of minutes to calland you can make a few bucks. One affiliate correspondent raked in $108 last month.

To payor not to pay. That was the issue the governor and lawmakers wrestled with during April. The state is facing a 190 million dollar budget shortfall if it's forced to pay refunds to federal retirees for illegally collected taxes ... A convenience store clerk stopped a fugitive in Tipton and alerted authorities. Linda Branch told KZMO's Ray Rouse she planned to surrender ... The Osage Beach city administrator was suspended for possible conflict of interest (Jeff Angelo, KRMS) ... The FBI began a probe into the death of a Boone County teenager (Steve Banning, KFRU) ... The ACLU agreed to provide legal counsel for two northwest Missouri brothers who want to wear earrings to school (Cynthia Reuter, KFEQ) ... The Governor's Council on Literacy reported 365,000 adults in Missouri have literacy problems ... Democrats elected a Jefferson City attorney the new state party chairman ... Art enthusiasts celebrated the 1 OOth birthday of Thomas Hart Benton ... The Union-Pacific Railroad faced criminal charges for alledgedly starting a grass fire along its tracks (Steve Dappen, KWOS} ... The state sent a bill for $70,000 to Shell Oil for clean-up of the Gasconade River oil spill in December Meanwhile, residents along the river praised Shell for its efforts ... Arsonists were blamed for burning 895 acres of the Mark Twain National Forest...An earthquake shook the Bootheel (Terry Hester, KWOC; Steve Patton, KBOA} ... Forme:

Teamsters president Roy Lee Williams died at his Leeton home at the age of 74 (Chris Schaeffer, KOKO} ... Missouri'~ abortion law went before the US Supreme Court last month, prompting more debate and demonstrations. (By the time you receive this the legislature will have adjourned so we'll ask Dan and Daryl for a post-mortem for next month's newsletter).

Affiliate Story of the Month honors were shared by Terry Hester, KWOC, Poplar Bluff and Ray Rouse, KZMO California. Ray did an excellent interview with Linda Branch (in her jail cell) just moments after her capture in Tipton Missouri. She talked about being recaptured and her conviction for the murder of her husband. Ray really hustled or the story. He could have done the standard piece with the arresting officers but he got much more from the piece Missourinet affiliates had some great sound thanks to Ray.

Terry Hester wasted no time reporting on the earthquake that shook parts of the Bootheel. Terry called the Missourine within minutes of the quake and fed a voicer as well as sound from an earthquake expert and residents who felt ttu

.hocks. Congratulations to, Ray and Terry on some fine reporting.


Through the grapevine we've learned Monte Shissler and Dave Baldwin have left KTTS in Springfield. Monte is now at KYTV in Springfield and Dave has taken a marketing position with Associated Electric in Springfield. Joining the KTTS Radio Ranch is Joe Daues, formerly news director at KJEL. Dan Finch also has left KJEL to take an anchor/reporter position at KIRX, Kirksville. New to the KMOX newsroom is Ed Rich, formerly with KBIA, Columbia. Please iet us know when there are staff changes in your newsroom.

, /

The Voice of the Mlssourlnet Conference Call is saying goodbye. Anne Alberts is leaving the Learfield Satellite Division to work for Bud Sports, a division of Anheuser-Busch Companies. She'll be coordinating the Cardinal Baseball Network along with other chores. Anne will be much missed but we've found a great replacement: Virginia Lee.

Virginia will be leaving the Missourinet newsroom but will be available when her talents are needed. The search for Virginia's replacement is already underway and with any luck we can introduce that person in next month's NETWORKINGS.

We occasionally get requests for tape we've used on the air and we always say no. It's a long-standing policy and there are some good reasons for it. A few years ago someone asked for a copy of some tape we used on the air. They said they'd missed the newscast and just wanted to hear it. They used the tape at a meeting of several people who then mobilized a campaign against the person who made the original comments we had recorded. That person-a state representative--got up in the House one day and ripped us for being part of this campaign.

Hisremarks had been made in open, public debate and there was no problem with our recording and using them. His point was, despite our good faith, we had allowed ourselves to be used in a partisan way. We won't let it happen again. So we don't release tape. If they want it, they can tape it off air from one of our affiliates.

And we don't provide copies of our news scripts. We just don't have time. When we explain our reasons, they understand.

We hope this helps those of you who have asked about this. )

Bob's Benton book Is out. Bob Priddy has published another book. It's a 282-pager about Missouri's greatest 20th century artist and his most controversial painting. ONLY THE RIVERS ARE PEACEFUL is the story of Thomas Hart Benton's mural in the state capitol. Twenty bucks and it's yours. Bob's available (no charge) for guest shots on your talk shows. Give him a call and plenty of lead time.

Also neW from Bob's word processor is a fresh episode of ACROSS OUR WIDE MISSOURI. Listen June 12 for the story of Lou Gehrig's last baseball game.

Are you letting your staff know when they've done a good job? The following techniques come from Andrew Sherwood, Management Solutions.

- Communicate that asking for help is never considered a sign of weakness but is a sign of strength.

- Offer flexibility and choice in decision making in those areas where people have responsibility.

- Provide immediate feedback.

- Demonstrate confidence in your staff. They live up to your expectations.

- Show your own motivation. Be an example.

Keep your news director current. Managers: it's as important for your news director to be up-to-date on broadcasting is for you to stay on top of the latest in broadcast management. We urge you to encourage your news director to be part of professional organizations like the Radio-Television News Directors Association, the AP Broadcasters Assn., and Sigma Delta ChiIThe Society of Professional Journalists. All hold state, regional or national conventions that provide helpful information on how to improve your station's news programming. Please give them your support.

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. The Missourinet Is settling In at our new location but there's still much to be done. We're operating out of a temporary

newroom and studios but hope to be in more permanent quarters within a few weeks. A quick update:

We have an automation system back on line to fire all Missourinet programs. For the past month or so all programs were punched up manually. About 300 programs a week. And we made some mistakes. We're still fine-tuning the new automation clock and checking against WWV several times daily, but we think the worst is over. Again, thanks for your patience.

Our new phone system is sophisticated, flexible and we haven't fully adapted it to the newsroom yet. Once it's completly "debugged" we'll send a one-page advisory to your newsroom explaining how it works.

Short version: If the toll-free newsroom number (800-66.9-7200) isn't answered within 4-6 rings, your call will be routed to an "automated attendent." A recorded message will outline a couple of options you may select using your touch tone keys.

• You can leave a message and a newsroom staffer will get back to you.

• You can feed tape to an automated recorder.

• Or, you'll be routed back to a live operator in the event you do not have a touch tone phone.

'here are several nice features in our new automated recording set-up: 1) It's not your typical "answering machine."

It's the same recorder we use in the field and at our work stations. 2) You won't be limited to 3 minutes when feeding material. Watch for additional information on using this new feature. We're confident it will make it easier for you to offer material and result in better sound on the air.

A final word about the phones: If you get lost in "hold hell," if we "drop" you while transferring your call, or any of the other problems associated with a new system, be patient. We know how frustrating it is for you and we're working daily to correct these problems.

Moving the Learfield Communications uplink dish will be one of the more spectacular parts of "the big move." This dish transmits all Learfield programming to Weststar IV and it's a doozy. About 30 feet in diameter, it's roughly three times the size of the receive dish you probably have in back of the station. It's located next to the Brownfield Network studios near Centertown, Missouri, about 20 miles west of Jefferson City. Instead of dismantling the dish and moving it by truck, a very large helicopter will hoist the thing and move it to the new site. Should be something to see. And the improved signal quality of The Missourinet (and other programming) should be something to hear. With the uplink only a few yards from our studios, Missourinet audio will be much cleaner. Equally important, this change will virtually eliminate missed programs because of "downed lines" between Jeff City and Centertown.

As part of this move, we've moved our portable uplink from Kansas City to Jefferson City. This means for the next eight weeks (maybe less), Missourinet Sports Reports will come to us from Kansas City on a single-line Comrex. Better than a standard phone line ... not as good as satellite. Did I say thanks for your patience? Yeah, I said that already. While we're on the subject of Missourinet Sports Reports ... Kevin Harlan will be on vacation from June 26-July 7. There's some talk of Derry Brownfield doing sports ... stay tuned.

',e new Learfleld Data Service demod cards are scheduled to be shipped from Scientific Atlanta in mid-to-tate June .

• iithin a few days you should receive a packet of information outlining how LOS will work. We'll be offering some exciting features with an emphasis on practical, useful information and this packet will include samples. The packet will also include a blank amendment to your existing affiliation agreement. Look this material over carefully and then call if you


JUNE, 1989

have questions. The Learfield Data Service will greatly enhance the value of any programming you receive from Ler ;d Communications. We're especially excited about what LDS will mean to your newsroom. Having a hard copy "billb~_ld" and additional story background will make using The Missourinet faster and easier than ever. Your Traffic Director will find LDS to be a real time saver too. Any changes to our weekly commercial log will come to you in the form of a completely revised log, ready to date, sign and return.

Your Program Schedule and Clearance Declaration is part of your Missourinet affiliation agreement (Paragraph 3.A.). Any change in clearance of Missourinetprogramming requires a new Program Schedule and Clearance Declaration. For example, if you add a newscast or sports report; drop one; or tape delay a feed you previously carried Iive ... you should complete and return a new declaration form before (or very soon after}making those changes. If you haven't done so in a while, check the most recent declaration you have on file against your current program log. If they don't match up, call and ask for a blank declaration. We'll send two copies. Complete (both sides) both copies, sign and return. We'll sign both and return one for your files. While it's your call on which and how many Missourinet programs to use, it's very important we have an up-to-date declaration on file.

Congratulations to KDRO on 50 years of broadcasting. Missourinet affiliate KDRO went on the air in Sedalia on September 13, 1939, and was one of the first radio stations in western Missouri. KDRO is a charter affiliate of the St.Louis Cardinals Radio Network, the Missouri Tiger Network, the Kansas City Royals Radio Network and, at one time, carried broadcasts of the old St.Louis Browns and the Kansas City A's. For many years KDRO was a member of the Mutual Broadcasting System, featuring the golden tones of newsman Gabrial Heeter. Today the station is affiliated with the CBS Radio Network, the Brownfield Network and The Missourinet.

Again, congratulations to everyone at KDRO on this broadcasting milestone.

The Missourinet Weekly Log/Affidavit is a very important piece of paper here at the network but just one more thing for your traffic director to keep up with. With that in mind we offer some tips on what it is and what to do with it.


1. The Weekly Log/Affidavit shows which network commercials are scheduled in each Missourinet program. 'The logs for the coming week are mailed each Tuesday and fed on the Learfield Data System (you may know it as the "weather/highway patrol wire.")

2. This log also serves as an affidavit that your station aired all Missourinet commercials scheduled for that week. , Commercials may be aired as part of the network newscast or sports report or on a "make good" basis for those programs your station doesn't air.

3. Your station is NOT required to air (or make-good) non-commercial material (promos, PSAs, etc) used to fill unsold network avails.

4. It's sometimes necessary to make revisions to the original commercial log after we've sent them to stations (the client delays or cancels his schedule, a tape fails to arrive, etc). We'll advise you of these changes on the closed circuit conference call heard each Monday-Friday at 11 :10 a.m. We make every effort (short of refusing the business) to keep these changes to a minimum and greatly appreciate your efforts to handle these changes.

5. If you need a re-feed of a Missourinet commercial for make-good purposes, call our Jefferson City office at (314) 893-7200 and ask for Virginia Lee or leave a message with the switchboard operator.

6. The Weekly Log/Affidavit should be completed, signed and returned each week. This is our record that network commercials aired as scheduled and it's important they be returned promptly.

If your Traffic Director is spending more than a few minutes each day handling the weekly log, they're probably doing more than necessary. If you have a question (or suggestion) about the weekly commercial log, please call Susan Phillips at (314) 893-7200.

The Country Calendar Weekly Special will not be offered by Learfield Communications after June 26. Olympia Broadcasting is cancelling the Weekly Special but will continue to offer the daily feature. If you have questions, call

Virginia Lee at 314-893-7200 or Donna Blue at Olympia (314-361-2000). )

Editor's Note: Missing from this month's NETWORKINGS is a summary of stories covered by The Missourinet in May. Look for it in next month's issue.

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July, 1989


An important part of our move to the new Learfield Communications building involved transporting--by helicopter--our 30 foot uplink dish (one of the largest in the midwest), from Centertown to Jefferson City. Not long after lift-off, some bolts snapped and the dish fell a few hund~ed feet lnto a wheat field. It was c omp Le t e Ly destroyed. Fortunately no one was hurt and it now appears we'll be able to replace the dish with a better one. For now we have a solid back-up in place with no loss of service. Locating the dish at our new facility means improved signal quality and greater reliability. Watch for a photo in a future NETWO~KINGS.


We like to think there are no technical difficulties beyond our control but we're still struggling with malfunctioning cart machines and glitchy automation systems. While we try to monitor every feed, it's not always possible so please don't assume we catch every error. Ask your board operators to call our 800 number immediately if they catch a missed feed. Stations, we will get these problems solved and we appreciate your continued patience.


You may have noticed some regular features have been missing from the last couple of issues of NETWORKINGS. The monthly summary of ~tories and affiliate contributions; Story ot the Month; Newstips .•. all are prepared by the working news staff of The Missburinet. The Move, vacations and a staff vacancy have conspired to rob NETWORKINGS of some of its more entertaining and useful reading. Hang on. They'll be back.


We're continuing our search for Virginia Lee's replacement in the Missourlnet newsroom. We're taking our time and looking for the right person with the right skills. This opening, added to summer vacations, has left the ranks a bit thin but we're working hard to keep the story count up and we appreciate the help from affiliates.


We're proud to report that --as of July 5--we were current with affiliate stringer checks. We ~eally count on your contributions and appreciate the effort you make to get them to us. While we don't personally know any news people who are wealthy enough to hold checks, many of our stringer checks have not been cashed. It will help us balance our checkbook if you'll cash any checks you're holding and ask around the station if there are any checks for former employees. Please send them to us.


~axes, pornography and ethics were a few of the topics in the latest Missourinet Poll. As always, there was considerable interest in the


results and, as a Missourinet affiliate, you had them first. The poll always generates more information than we can get into a newscast and Dan McPherson is happy to be a phone-guest on your local talk show or public affairs program. Set it up with Dan in advance.


We'd like to hear about any staff changes in your news department. It's always nice to know something about the new voices we hear from around the state. Please take a minute to call it in or drop a note for NETWORKINGS. For that matter, we'd like to hear from you whenever you have something of interest concerning radio news.




News is always near the top of the list of reasons why people listen to your radio station but too few stations promote their news programming on the air. To encourage you in this direction we're taking $25 from the Missourinet coffee fund and offering it as first prize (the only prize) for the best :30 or :60 news promo. The focus can be on any aspect of your station's news programming and can be a straight read or fully produced with all the bells and whistles. No, it's not necessary to make any mention of The Missourinet in your entry. Entries must be submitted on a clearly labeled cassette which will no be returned. Deadline for entering is July 31, 1989. We'll compile the best of the entries on cassette and send a copy to each station that submitted an entry. We're looking for creativity and imagination, so have some fun.


That's how someone described the new Learfield Data Service. The "wire service" part isn't accurate because UPI and AP feed all kinds of material that won't be offered on our service. But the "three dollars a day" part is correct and you'll receive a lot of useful information for that modest I sum.

General Managers at all Missourinet stations received information about this new service a few weeks ago. Just in case this material didn't make it down to the newsroom, here's what will be offered:

The basic service will include actuality billboards, the Missouri Highway Patrol MULES wire, network traffic advisories and logs (Missourinet, Brownfield, Tigers, etc., selected features from regional newspapers, and ABC DATA (ABC stations only).

optional services will include the National Weather Wire, and The Sports Information Network. These services will carry an additional monthly charge.

Down the road we hope to add features like statewide high school football and basketball scores, election returns

You can see why we're so excited about the Learfield Data Service. We'll be able to communicate with your station (or all stations) instantly and provide your newsroom with a wealth of information. And, depending on whether you take any optional services, the cost will be about $100 a month. Or three dollars a day.


Turner Broadcasting took its cable audio to radio stations off the market 1 years ago because of a lack of radio station interest. It's being revived--/ now and offered by Transtar Networks.

--Small Market Radio Newsletter, 6/14

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We're still settling in and unpacking boxes, but the Missourinet newsroom staff has reached it's final resting place. Our new work-stations are just a few steps away from the production and air studios. No more hauling up and down stairs from the old attic newsroom to the studios. And we sound better, thanks to new wiring and equipment overhaul. And we'll sound better still now that the new uplink dish is in and we drop the phone lines to Centertown. We're really proud of the new digs and look forward to having affiliates stop by for the tour.


Thanks to some real hustle by the Learfield engineering staff and Roger Gardner (head of our satellite division), the new Learfield Communications uplink dish should be cranking out the programming by the time you read this. As fate would have it, the new dish is superior in several important ways to the one that crashed. Counting uplinks and downlinks, we'll. eventually have eight satellite dishes on the grounds (not counting five smaller Equatorial data receive dishes on the roof).


We knew it would be difficult to replace Virginia Lee, but sure enough ... we did it. LeAnn Petty has been hired as the Missourinet's newest Anchor/Reporter. She comes to the network from WYMG, Springfield, Illinois, where she was Production Director. She did news for a couple of years at WZOE, Princeton, Illinois. LeAnn is a graduate of Stephens College, Columbia, Missouri and. the Reisch Worldwide College of Auctioneering, Mason City, Iowa. So her actual title is "Colonel" LeAnn Petty. LeAnn joins us August 14 and you'll be hearing her first newscast then or soon after.


-rter five years as a Reporter/Anchor, Dan McPherson is assuming new duties at Learfield Communications. Dan has been named Coordinating Editor of the new Learfield Data Service. Dan will gather, write and edit state and regional news for Missouri, Iowa, Illinois and Nebraska. Dan will work closely with the the Missourinet and Radio Iowa newsrooms as well as establishing a stringer network in these states. Learfield affiliates will receive these news summaries in hard copy form via the new data service. Dan is counting on story contributions from Missourinet affiliates to help make this a valuable service. This new position will be full-time and then some so we're searching for Dan's replacement in the newsroom.


We knew there was a limit to how many things Kevin Harlan could do at the same time and he finally reached it. Kevin will be doing play-by-play for the NBA expansion team, the Timber Wolves. This means he'll be moving to the Twin Cities and giving up his broadcast duties with Missouri Tiger Network and Missourinet Sports Reports. He will, however, continue as the voice of the Chiefs. At this writing the search was on for Kevin's replacement on the Tiger Network.


When we send out our monthly stringer checks to those who contributed in July, we'll be sending six bucks to Peter McGrath. Peter's short-lived career lasted one day at KFRU, Columbia, and three cuts on The Missourinet. But it was a good story.

In real life, Peter McGrath is the president of the University of Missouri system. He decided to find out how hard it is to be something else. So Nan Siemer (ND at KFRU) gave him a tape recorder and told him to go do an interview. Then she had him do a couple of newscasts. The only things he did not have to do (and these are often the hardest) were make editorial decisions on what the lede of the story should be, and writing the story.

AUGUST, 1989


He says it was a worthwhile exercise, helped him appreciate what Nan and the rest of us do. And he admitted it's awfully easy to become tongue-tied during a newscast.


A check for twenty-five dollars is on it's way to Nan Siemer, KFRU for her winning entry in the First Missourinet New" Promo Contest. The promo invited listeners to tune in for the McGrath/Siemer job swap. Nothing fancy, just a straight-forward spot deSigned to get the listener's interest. Either everyone was too busy with vacations or the prize money too small, because Nan's entry was the only one received. Thanks, Nan.


Before leaving on vacation, Bob Priddy took a look back at some of the stories covered by Missourinet statte-s snd affiliates. It was such a good summary we didn't have the heart to edit it so we made it a special insert in this rT' "s NETWORKINGS. Thanks to all who contributed.


Fifty-six correspondents, representing thirty-two stations, contributed 388 news cuts in June. During the past eig;,t months, affiliate contributions have averaged 402 cuts per month; from 50 correspondents; at 27 stations. On average, you provide about one-third of the cuts offered on the network. Your efforts help make The Missourinet truely statewide in scope and we appreciate it. Thanks.


Promises to be major improvement. Being tested now by Bellcore. Eventually will be available to all phones. Better than anything that exists today. 7 khz. quality. Phone conversations heard on the air will sound like the caller is in the studio. PDs might even have to find a way to make the quality poorer to distinguish the callers from in-studio guests. But stations that stage lots of remote broadcasts will see costs for high-quality phone lines slashed -- perhaps eliminated. All they will need is a telephone to hear the clear voice of the host from a station event. Telephone manufacturers will have to adopt the new standards in order for them to become widespread.

--RADIO ONLYIJUL Y, V~'1 r,,_ )


Tidbits from "Facts About Newspapers '89," published by the American Newspaper Publishers Association:

• Number of people employed by newspapers: 477,800

• Percentage of journalism graduates who go to work for newspapers: 15. For broadcast: 9. For advertising: 9. For public relations: 8. For magazines: 2.5. For non-media jobs: 29.

• Number of daily newspapers: 1,643. Numberwith clrculatlonsabove 250,000: 43. Number of weekly newspapers: 7,606.

• Number of cities with two or more dailies: 100. Number with two or more separately owned, competing dailies: 43.

• Number of reporters and editors in Washington D.C.: 4,529.



Scott Reece, former news director at KMPL, Sikeston is now enrolled in the graduate program at the University of Mississippi. Scott's teaching the kids at the University radio station a thing or two about broadcast news. He expects to have his master's work done by next spring and will be looking for new opportunities in Missouri. John Scott Turner is gone from KDMO, Carthage. He's going to teach high school Speech and Debate and American History in LaMonte. John graduated from Missouri Southern in 1988 and spent eight months in Carthage. David James is the new news director at KCHI, Chillicothe. David graduated from CMSU in Warrensburg with a degree in accounting. He worked for the Missouri Department of Revenue for four years as an auditor before turning in his calculator for a microphone. He was news director at KUTT, Fairbury, NE for a year before taking the position at Chillicothe.


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After months (years?) of planning, the Learfield Data Service upgrade is underway. When fully operational, it will deliver a wealth of useful information to your newsroom, including news service billboards. As with any project of this complexity, there are bugs to be worked out and we're making progress every day. New data demod cards have been shipped to stations which have returned their contracts. Getting the NOAA Weather Wire operational on our system is our top priority. By the time you read this, someone at your station should have received a menu from which you may select weather products for your station (i.e. zone forecasts, temperature tables, etc). From this menu we'll program your demod card (by satellite) to receive only the material you've chosen. You'll be able to change this menu when you choose. You'll save time and paper if you select only what you think you'll use. We need your patience and cooperation during this start-up period. For example, before reporting you did not receive some information over .our system, be sure someone 'at the station didn't clear the wire and you missed it. This will save precious time searching for a problem that doesn't exist. Once you've determined you do have a problem, call Virginia Lee or Roger Gardner at 314-893-7200.


Tom Dore is the new sports repor'terfor- .The Missourinet. He's also doing color for Tiger football and play-by-play for basketball. The same arrangement we had with Kevin Harlan. To say that rom and Kevin have different on-air styles is something of an understatement. While Kevin was

. often pegging the intensity meter, Tom's style is much more laid -back. Like Kevin, Tom will also be doing sports chores at KCMO in Kansas City and satelliting his reports to the network. Tom has some exciting ideas for Missour-lnet sports and we'll let him outline them himself in the next issue of NETWORKINGS. Top of his list making the reports more statewide in scope. That means more stories from affiliates, There are a lot of great sports stores outside of st. Louis ,Kans::is City and Columbia but we need your help to cover them. You'll be hearing more from Tom. He's threatening to call affiliate sports and news folks and beg for contributions. We hope to have Tom at the spring affiliate programming conference so plan to bring your sports person(s).

We're trying to work out a system that will allow you to feed a sports piece directly to Tom at KCMO. In the meantime, calf the Missourinet newsroom and we'll satellite them to Tom via the. news ser-vices (5:30a, 10:10a, 3:33p). This will have the added advantage of making those cuts. available to the rest of the network as well.· .


But not just any football game ... a Mizzou Tiger football game. It's that time again. Tiger football games are broadcast on the same Learfield satellite channel as the Missourdnet which means some programming will be preempted for games and pre-game closed circuit. Please monitor conference call (M- F, 11: lOa) and news services for advisories of any scheduling changes ... Something new this year Will be the addition of Learfield Data Service as a means of instantly communicating changes in game times (hopefully not many), etc. More on that in a moment. While we can almost predict when football games start, it's not so easy to know: when they'll end and when we can resume Missourinet programming. We'll be there with the first newscast or sports report following the end of the Tiger broadcast. The sports producers (Keith Sampson, Jim.

~a1inee and Jeff Hutcheon) like to take the satellite channel about an hour prior to broadcast for .. .Ime-checks , etc., hut Missourinet programs will be fed as scheduled as close to game time as possible. Remind your board ops to be on their toes and we'll try to be on ours,



Things really dragging in your newsroom? Traditional August news drought settled in? Try this: Go back through your story files since the first of the year. Check your tape logs since January 1st. Review your story summaries. You'll find obvious opportunities for follow-ups. Whatever happened to that petition campaign threatened back in January? Why haven't you heard any comments from that much-publicized task force on the county jail since February? Didn't the mayor promise to have half the streets repaved this summer? Who was making a lot of noise earlier this year who seems to have dropped out of sight since? Your listeners deserve to be kept up to date. One of our obligations as reporters is not to let the politician make a grand pronouncement, then do nothing, nor is it to let a worthwhile issue go un-covered. We went through our tape logs the other day for January and February and quickly came up with 13 story ideas. All of this, of course, assumes you keep your stories around or you keep some kind of atory log. If you don't, you should. It can help make these dog days more productive.


RTNDA members may have seen this piece in the August Communicator but for those who did not, we've enclosed an article by Chuck Crouse on microphones and mic techniques. Basic stuff but .a good review. We're proud to say we get many more compliments than complaints but one knock we hear from time to time concerns marginal audio from affiliate correspondents. While we appreciate the effort you make to get tape to us, our policy is to not feed or use questionable tape. If you have a good story and the tape is poor, give us a voicer. And, if you come across

an· interesting article about broadcast news, send it along. .


Julie Dolezal, KTTR, Rolla, has left the newsroom and moved into sales. News Director Tc::Colvin has Julie's replacement: Jerry Beyers from St.Louis. Paul Ryan is the new ND at KZMt..

California, MO. Paul worked at the several years ago?


Troy Treasure is interning in the Missourinet newsroom this fall as part of his final semester at the University of Missouri-Columbia. Troy has a double major (Journalism and Geography), and does sports for KZMO in California, Missourinet. Like Tom Dore, Troy has some definite thoughts on Missourinet sports. Many of you will be hearing from Troy as he works with Tom on

.. broadening the scope and content of our reports .


Missourinet affiliate correspondents contributed 413 actualities, voicers and V As in July. We heard from 49 correspondents at 30 stations. The single largest stringer check was for $120. Not too shabby for a little rewriting, editing and imagination.

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October, 1989


September was a rich month for listeners to Missourinet affiliates, but two stories deserve some special attention. KXEO in Mexico spent much of September reporting on who did not want to be the new Miss Missouri after Debbie Turner was promoted. Finally, the woman who finished 6th in the pageant said she'd take the job.

And special kudos for KCMO for their work on the Braniff bankruptcy, especially to Joe Vaughn who gave us a break on the story in time for our 3: 33 news service and then fed some outstanding sound from the airport overnight. Congratulations and thanks to KXEO and KCMO.


Forty-nine affiliate correspondents from 30 stations contributed 388 news cuts last month. KTTS and KFRU topped the list of 'contributing stations but we also had some note-worthy efforts from other stations. Pat Duncan (KMMO, Marshall) fed 21 cuts; Cynthia Reuter (KFEQ, St.Joe), 16; Mark Morgan (KXEO, Mexico), 12 cuts; and Dan Finch (KIRX, Kirksville), 11. [Editor's Note: by the time you receive this news letter you should have received some stringer checks that were starting to get whiskers]


October 23 will' be the first day on the job for John Thompson, the Missourinet's new Senate Correspondent. John's a MU J-Schoo1 grad who spent some time at KIRX-KRXL, Kirksville before

Dving on to KBIA, Columbia where we found him and persuaded him to join our little band. He's a Chicago boy who'd like to go back some day but not before we milk a few thousand stories out of him. You're gonna like John.


KSMO in Salem took on the city council last month over the state's "open meetings" law and KSMO won. Don't let your city council, school board, county commission or other governmental body shut you out when public business is being done. Don't be afraid to have your station lawyer (and your station should have one) make some calls and, if necessary, file a suit. Give your public office holders a message: No secret meetings.


If your station belongs to the Missouri Broadcasters Association you probably already know about the news writing workshop on October 28 in Columbia, Missouri. The workshopwill be conducted by Mervin Block. You may have seen his column in the RTNDA Communicator. There will be two other sessions going on concurrently. One on programming, the other on management. The annual awards banquet will be Saturday evening.

Daryl Duwe, LeAnn Petty and John Thompson will be attending the meeting and looking forward to meeting you.


While many big city newsrooms have been computerized for several years, we're seeing more small news operations making some use of PCs. We'd like to know how you're using PCs in your news room. Word processing? Database? We'd like to share the best ideas in a future news letter.



Margie Manning (KMOX) was in Jeff City the other day to cover a St.Louis case argued before the Supreme Court. We invited her to our newsroom to chop up her tape, write some wraps and feed it back to KMOX by satellite. Sounded better. than alligator-clipping things together, got th= material back to her station in a good-sounding, well-packaged way, and gave her an excuse' check out our new digs.

When you're in Jeff City, come see us. And if you cover something you want to feedback home, we'll fix you up with everything you need and find a satellite window.


Good news for current and future subscribers to the Learfield Data Service: the cost of the NOAA Weather Wire is coming down.

Contel, who has exclusive national distribution rights for weather, planned to charge us $25 per month, per station to make the weather wire part of our data service. We've just learned we'll be able to make weather available for $10.00 per month.

From the beginning or approach has been to offer stations the information the need--and only the information they need--at the lowest possible cost. For additional information about the Learfield Data Service, call Virginia Lee, 314-893-7200.


The question comes up from time to time. You'll get a good feel by listening to the material we take from other affiliates. Major drug busts? Sure. Routine murders? Probably not. A murder with something of an unusual twist? Sure. Routine traffic fatalities? Nope. Multiple, especially tragic, freak, or otherwise un-routine traffic accidents? Probably. Significant fires? Yes. Significant labor disputes? Yes. Significant health hazards or other issues? Yes. Challenges to the open meetings law? Hell yes! (see other article in this news letter) Major lawsuits? Yes. And don't forget to follow up with the conclusion of the suit. It's only fair to do so. Government officials i hot water? Certainly. Dissatisfaction with a cable television francbise? Probably, A lot of towns have a big problem with cable since they really have no power over it. Anti -abortion protests? They're so common these days we'll take them if there's something unusual about ther Trials of protesters? Yes.

Pro-life demonstrations? See anti-abortion protests. Education issues? Yes. Unusual crime. One thing we don't get much is sound from major speakers at Colleges and Universities. Famous authors, top politicians, major opinion-makers, stuff-stirrers (as in "Stuff Happens").

Missing people. Found people. Emergency landings (sometimes). Crashes (usually). Big fires and explosions. Scientific discoveries. Cultural contributions. Famous deaths.

Weekly reaction of your local legislator to what's gone on during that week's session? Not generally. Fights over land (KATY Trail, lead-mining in the Ozarks), major zoning disputes, disagreements over local planning? Most of the time we'd take them.

How about sports stories? Sure, we need them to pass on to Tom Dore. Big games in your area, college or high school. Star players: How about that running back who gains 375 yards in one game; or that girl who scores 72 points in a basketball game; or the stock car driver at the local track who has won the last 19 feature races and is attracting the attention of bigger people in NASCAR, CART or USAC? Has anybody bowled a 300 game for the umpteenth time in his or her career? Anybody gotten their umpteenth hole in one? Whatever happened to guys who used to play pro ball who now live in Missouri (Preacher Roe, Bill Virdon, ex-Cardinals, Royals, Browns, Chiefs, etc.)? What do they think about today's athlete, their old team in the playoffs, etc?

What do we want from affiliates? Just about anything, but keep your stories timely. We'd prefer to know about a story as soon as we can. Don't wait until the next day to feed it to us. Would you be satisfied with a day-old story? Yesterday's story loses a lot of its punch on the network and a lot of its value to your fellow affiliates. Timely, timely, timely.


And what do you get out of the deal? Our appreciation. Our $2.00 per cut used. And the knowledge you've made a contribution to a statewide effort to keep the people of Misso informed.


Please route to:

General Manager a News Director a Program Director a


November, 1 989

Missourinet affiliates took home their share of awards from the 20th Annual Missouri Broadcasters Association Awards Program held October 28 in Columbia. KMOX and KTTS took top honors in Public Affairs, Investigative Reporting, Spot News and News (cast?) categories; KFRU, Columbia and KOMC, Branson, won in their respective market sizes in the Public Service category; KIRX was the winner in Spot News in the small market division; and for Sports reporting, the winners were KREI, Farmington; KFEQ, St.Joseph; and KMOX. And since nobody likes unsponsored newscasts ••. KIRX won first place in the Commercial category Ismail market.

If your station is a member of the MBA, you should be saving your best efforts for next years competition. Congratulations to the winners and finalists.

Another highlight of the recent MBA meeting was the day-long writing workshop conducted by Merv Block. Imagine your news copy on an overhead projector for a room full of reporters to pick apart. Actually it was pretty interesting and very constructive. Our own Daryl Duwe, LeAnn Petty and John Thompson were right down front.

Concurrent sessions down the hall featured a workshop for disk jockeys and sales managers. The MBA organizers are to be commended for including sessions for programmers as well as sales and management. Watch NETWORKINGS and the Learfield Data Service for reminders about next years MBA meeting and "be thinking of ways to persuade (nag?) your GM to let you attend.

KREI in Farmington had their own news competition not so long ago. According to news director Mark Toti, the idea was to increase their story count. Mark gave everyone in the news department a goal for the month of July. You need to understand that there are few titles at KREI-KTJJ other than Programmer. And every programmer has some news responsibilities. Mark weighted each programmers goal based on the amount of time that person had for news duties. .lf someone made their goal it was worth 10 points. If they fell short, 10 points were deducted. An extra half point was given for any story with tape. Mark kept a veto power for marginal stories and bonus points were awarded for other station duties. The contest was a huge success. More stories (and good ones!) than air time to run them. They used up all available carts and scrounged for more. The winner pocketed a crisp fifty. The real winners were the listeners and the radio stations. No news going on in your area? Don't believe it.

2,314 pieces of news tape were fed to Missourinet affi liates in September and October. 1,632 actualities, 542· VAs and 138 voicers. Affiliates contributed 847 tape cuts meaning Missourinet reporters generated 1,467 cuts.

Missourinet Sports Reports are getting positive feedback. We're trying to stretch out beyond the Cardinals, Royals, Chiefs and Tigers and include more stories from Missouri's high schools and colleges. Tom Dore and Troy Treasure have been working the phones hard. Both for stories and greater affiliate contributions. And it's working. We had more sports cuts (53) on our actuality log in October than any month we can remember. Helping the cause were: Pat Duncan, KMMO; Dave Hunziker and Bob Pollock, KFRU; John Coffey, KNIM; Dave Winder, KZIM; Tom Stanton, KDKD; Bob Jackson, KOKO; Steve Ba rnes, Springfield; and Randy Smith, St. Louis. Did we miss anybody?


We're still a little light on stories from northern Missouri but we're working on that. In a couple of cases, we're going to non-affiliates where necessary. Our objective is get the story. From whomever.

We're still looking for suggestions on how to improve these reports. If you haven't received a call from Tom and Troy, you will.

The Learfield Data Service Newswire is off the drawing board and in the newsrooms of those stations signed up for the new data service. Coordinating Editor Dan McPherson sent the first state summary out in the wee hours of November 1st. The newswire features three summaries a day: early morning, late morning and afternoon. Each summary typically contains from four to six stories of statewide interest. These stories are written in broadcast style and can be read cold without any re-writing. This service is designed to supplement your own news-gathering efforts and to give you a little more variety of material to choose from when producing newscasts.

If you have any questions or comments about the newswire, call Dan McPherson at 800-669-7203.

The newswire is part of the Learfield Data Service "basic package" which costs just $60.00 per month. Coming soon: actuality billboards prior to each Missourinet news service.

Satellite reception problems can usually be traced to one of several causes but one of the most common is improper alignment of your receive dish. If you aren't using one of the recommended types of dish and receiver, alignment becomes even more important. A quick call to the network will determine whether the problem is system wide or somewhere in your down-lin k. Dishes get banged around by wind, lawnmowers, horses, and gremlins. A tiny misadjustment can be enough to throw

you off. If your Missourinet (or other LC I network) signal doesn't sound like you

think it should, call us. Ask for Charlie Peters or Dennis Speck (314-893-7200). While you'll always find someone at Learfield Communications ready to help trouble-shoot by phone, it's really up to your station engineer to get the problem solved (assuming, of course, it isn't a system-wide transmission problem).

If you really enjoy leaving recorded messages on the telephone, press O. You're familiar with the old Radio Shack answering machine that takes your feeds overnight and weekends in the Missourinet newsroom. One of the new toys in our new building is a telephone feature called "voice-mail."

We tried to use it for tape feeds a few months ago but didn't like the results. We're now using voice-mail company-wide and finding it a real time saver (once you get the hang of it) • Example: You call Learfield Communications to ask Steve Mays where your stringer check is. The switchboard operator transfers your call to Steve's desk. He's roaming the halls and you get a ri ng for 20-30 seconds before winding up back at the switchboard. Since you really want your stringer check, you ask that Steve be paged. It turns out he went to lunch early and after another 20-30 seconds your call goes back to the switchboard operator who politely takes a message. You can't really give this young woman the message you want Steve to have so you leave your name and number. And then go home.

With voice-mail you shoot straight through to Steve's "mail box" where you can

express your most private thoughts about your stringer check. Is this a great

country, or what?!


Please route to:

Goneral Manager 0 News Director 0 Program Director 0


. . .



Whadda month! The body sea rch in Livingston County ... the pipeline explosion and fire in Jasper County ... and the increasingly bizarre events surrounding the performance of a play, "The Normal Heart" in Springfield ..• are some quick and vivid memories of November.

Our STORY OF THE MONTH certificate (when we find where we've hidden them) will go to KTTS in Springfield for its coverage of the play, the protests, and the arson fire that seemed to have sobered everyone enough to end the escalating zaniness before it really got violent---as if burning down sorneone's house isn't violent enough.

For those of you into stats, The Missourinet produced 1,362 tape cuts in November (just over 50 per day). Fifty-eight affiliate correspondents from 34 stations contributed 530 of those cuts (almost 39%). Several of you will be receiving checks for 30 or 40 dollars for your efforts and one greedy soul got to us for over $100. Thanks for remembering to call. In next month's NETWORKINGS, we'll tally the year's totals. While we're proud

of the volume of material we beam into your newsroom, we try not to lose sight of the importance of quality stories.

Dale Keane, KDFN, Doniphan was alert on November 10th, hearing of the explosion and fire in an [p gas transport in nearby Ellington, Dale tracked down the story and found an eyewitness--a woman who runs a motel just down the street from the hospital and nursing home that were evacuated after the fire. Dale got some tape from her and fed it to us raw. We were able to turn it around in 15 minutes and get it on one of our morning-drive newscasts.

The next Missourinet Affiliate Programming Conference is tentatively scheduled for Saturday, March 31, here in Jefferson City. We'll follow the same basic schedule with what we hope are a few improvements: Nicer location; more social time, etc. We're working from the evaluation sheets you completed following last years session. We mention this now because it wi II be necessary to get your commitment at least 2 weeks prior to the conference. So get this on your calendar and tell the boss you're taking

off that Saturday. Watch for advisories about speakers, panels, topics, etc. If you

have a suggestion, please call now.

The new Learfield Data Service continues to grow, both in the number of stations using the service and the information distributed. We1re now feeding the National Weather Service, Missouri Highway Patrol MULES wire, the Sports Information Network, ABC Data, state news summaries, weekly logs and programming advisories for Missourinet and Brownfield. Virginia Lee says one of her top priorities now is to feed actuality billboards for Missourinet news services.

Yes, there are a few remaining bugs but adjustments in software and hardware should take care of the current problems by the end of January. This is the information bargain of the year and a must for any radio newsroom. If your station isn't receiving this material, call Virginia at [314] 893-7200.


Please route to:

General Manager 0 News Director 0 Program Director 0




Whadda month! The body search in Livingston County ... the pipeline explosion and fire in Jasper County ... and the increasingly bizarre events surrounding the performance of a play, "The Normal Hear t" in Springfield ..• are some quick and vivid memories of November.

Our STORY OF THE MONTH certificate (when we find where we've hidden them) will go to KTTS in Springfield for its coverage of the play, the protests, and the arson fire that seemed to have sobered everyone enough to end the escalating zaniness before it really got violent---as if burning down someone's house isn't violent enough.

For those of you into stats, The Missourinet produced 1,362 tape cuts in November (just over 50 per day). Fifty-eight affiliate correspondents from 34 stations contributed 530 of those cuts (almost 39%). Several of you will be receiving checks for 30 or 40 dollars for your efforts and one greedy soul got to us for over $100. Thanks for remembering to call. In next month's NETWORKINGS, we'll tally the year's totals. While we're proud

of the volume of material we beam into your newsroom, we try not to lose sight of the importance of quality stories.

Dale Keane, KDFN, Doniphan was alert on November 10th, hearing of the explosion and fire in an [p gas transport in nearby Ellington, Dale tracked down the story and found an eyewitness--a woman who runs a motel just down the street from the hospita I and nursing home that were evacuated after the fire. Dale got some tape from her and fed it to us raw. We were able to turn it around in 15 minutes and get it on one of our morning-drive newscasts.

The next Missourinet Affiliate Programming Conference is tentatively scheduled for Saturday, Ma rch 31, here in Jefferson City. We'll follow the same basic schedu Ie with what we hope are a few improvements: Nicer location; more social time, etc. We're working from the evaluation sheets you completed following last years session. We mention this now because it wi II be necessary to get your commitment at least 2 weeks prior to the conference. So get this on your calendar and tell the boss you're taking

off that Saturday. Watch for advisories about speakers, panels, topics, etc. If you

have a suggestion, please call now.

The new Learfield Data Service continues to grow, both in the number of stations using the service and the information distributed. We're now feeding the National Weather Service, Missouri Highway Patrol MULES wire, the Sports Information Network, ABC Data, state news summaries, weekly logs and programming advisories for Missourinet and Brownfield. Virginia Lee says one of her top priorities now is to feed actuality billboards for Missourinet news services.

Yes, there are a few remaining bugs but adjustments in software and hardware should take care of the current problems by the end of January. This is the information bargain of the year and a must for any radio newsroom. If your station isn't receiving this material, call Virginia at [314] 893-7200.




It is essential that material fed to the Missourinet by affiliates be of high technical quality.

We recommend pre-recording the material on cart, then feeding the material through a control board down the telephone line.

Please do not, if at all possible, feed VAs (or wraps, as some call them) in which the anchor speaks into the telephone, but plays the actuality from a cart. The difference in voice quality and levels is too great. And if we are taking the feed on a machine with an automatic gain control, the levels are really thrown out of whack.

If you need advice on properly hooking up your board to feed high-quality material to us, please call us. We'll have our engineering staff make some suggestions based on the kinds of equipment you have.

Why is this so important? Consider what happens with the story you feed us.

1. You record an interview, perhaps on the phone.

2. You dub it to a cart, which loses some tape quality.

3. You feed it to us by telephone, losing more qua lity.

4. We record it in Jefferson City, further eroding quality.

5. We dub it to a cart, another quality loss even with our use of equalizers.

6. We feed it on a news service--with a slight loss of quality despite the use of satellite transmission systems.

7. Another affiliate records the news service--another tape generation that erodes quality some more.

8. The affi liate dubs your story onto thei r own cart.

By the time one of your fellow Missourinet affiliates somewhere else in Missouri puts your story on the air, it has been through eight steps of recording and rerecording and transmitting.

If the tape isn't clean and crisp when it starts this journey, it turns to hash by step fou r. And unfortunately for you and for us, if it's hash by 4, it's dead before 5.


Have your engineer regularly check the outputs from your boards into the phone systems. Sometimes we get tape from affiliates in which the person talking to us on the telephone is strong and clear and the pre-carted feed is almost inaudible. Or

sometimes, the person on the telephone is just fine but the pre-recorded out pegs the VU meters here.

And sometimes, the levels are okay, but the output from the board over-drives the telephone line and the sound is distorted although the line level seems fine.

Please work with us on this. It makes your product more valuable to us and to

other affiliates. It makes you sound better on the Missourinet. It makes us sound

better on your station.

Please, Please, please call us if you need help or suggestions.