Professional Documents
Culture Documents
WRITING ASSIGNMENT 2
Date: 28-02-2017
The author discusses about growing market of fake wines. Reports in French
newspaper reveals that 20% of wines can be fake. China is the biggest concern
as its wine market it very large and it is expected to grow by 81% in coming four
years.
Italian police discovered and seized thousands of fake wine bottles in 2016. It
had retail value of $375,000 excluding $2 million worth of fake labels. Two years
back, they were able to seize 30,000 bottles. One of the biggest wine fraud ever
recorded was by Rudy Kurniawan who sold more than $20 of fake wine. He
turned a kitchen into wine factory and was filling used bottles. Bottles of
Romanee-Conti flooded the market.
Mark Oldman is a writer who is studying about fake wine market for quite long.
Oldman even went to Kuriawans sentence hearing and there is an inclusion of
Kuriawans name in his book.
Impact of media
Employees at Romanee-Conti are now crossing out the bottles which are open so
they cant be used again. Some are even smashing bottles after tastings.
Chateau Palmer usually embossed its name at the bottom of bottle and uses
Bubble tag. Bubble tag consists of bubbles with QR code and alphanumeric code
and is pasted on cork and glass of bottle. It acts as fingerprint and on scanning
the QR code, there is a verification. Some websites are making consumers aware
on how to spot fake wine.
Oldmans Home
Oldman has a separate room in his apartment for just wines called Felony Room.
He has empty bottles from most of well-known producers. The fake empty bottles
in his room has an estimated value of $27,000. The room has high end cameras
and sensors to keep the bottles safe.
Information Memo 2
To Clifford Michaels
Date: 28-02-2017
Brazil, a country known for its women is now lessening the female sexuality in its
beer advertisements. One of the popular brand Ambev SA is still creating
content on sexuality but is little more diverse now. They featured a gay kiss in
their commercial. Some brands have also started campaigns to promote
moderate drinking only.
Brazil is one of the top beer market and due to recession, production rose to
2010 levels. All the top brands somehow follow the strategy of appealing to more
female drinkers. The beer ads used to be more sexist and raunchy. Nowadays,
women are as much interested in alcohol as men. Hence, advertisement should
be made in such a way which are appealing to women also.
New ads are very much different from old ones. Old ads were mostly about
women sexuality. This is also creating a change in society somehow. The ads now
are made keeping in mind female consumers. It is because consumption rate in
women is increased in last few years and it is increasing with much greater
speed relative to men. So, companies are seeing change in market and based on
that they are making ads which can attract both sexes. US is one country which
is doing this same thing since last many years. Earlier one of the top beer brand
in Brazil, Grupo Petropolis, used to show women in bikini and guy getting excited
after seeing her. But now it is very much changed. Some ads are based on
summer days and how enjoyable the atmosphere is during that time. Small
brands ads are still promoting women sexuality. An advertisement by Prohibited
beer brand created lot of jokes on social media and was trolled as it introduced a
pink-label in the market.