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Value Proposition and Marketing Mix Analysis

1.1 Value Proposition of Nintendo

Product Customer

Benefits Experience Wants

Features

Value Proposition Canvas

Nintendos Product Customer Wants

Unique motion controlled games Interactive and fun
Track body movement Easy to use, simple and quick
Intuitive console Inexpensive device
Budget-friendly games All age and gender

Nintendo provide the interactive experience through their unique motion controlled
games, track body movement to satisfy their customer. Nintendo believed that people wanted
to have fun and relax in an intuitive and inexpensive way. Thus, Nintendo spends more in
games characters creation skills rather than on pure technological performance.

With this vision, Nintendo has been trying to position its console as a comparatively
inexpensive device, easy to use and aimed at the whole family. It has been increasingly
creating games without regard to age, gender or gaming experience, and it also has greatly
expanded the exergaming experience, which is the combination of on-screen playing with
physical activities.

So, Nintendos value propositions are (1) unique gaming experience, (2) innovative,
inexpensive, and intuitive console hardware and software, (3) family and community
fun and enjoyment, (4) get fit while having fun, (5) family values, (6) extensive customer
base.