Annual Marketing Budget YEAR COST CENTER #

JAN FEB MAR Q1 APR MAY JUN Q2 JUL AUG SEP Q3 OCT NOV DEC Q4 FY
Misc - Department Specific (mktg) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
MARKET RESEARCH & MEMBERSHIPS
Analyst Fees $ -
Analyst Group Membership #1 $ -
Analyst Group Membership #2 $ -
Industry Organization Fees $ -
Industry Org #1 $ -
Industry Org #2 $ -

MARKETING COMMUNICATIONS
Corporate Brand Development $ -
Messaging / Brand Framework $ -
Corporate Identity Standards $ -
Corporate Templates $ -
Corporate PPT / sales presentations $ -
Marketing Agency $ -
Management Fees $ -
Special Projects $ -
Public Relations $ -
Agency Fees (or Consulting Retainer) $ -
Wire Services $ -
Clipping Services (if not included in above) $ -
Analyst Tour $ -
Article reprints/usage rights $ -
PR campaign support $ -
Brand Awareness / Lead Generation $ -
Print advertising $ -
Online advertising $ -
Keyword / SEO Program $ -
Industry Buyers Guides Insertions $ -
Other interactive programs
Website / Interactive $ -
Website development (or redesign) $ -
SEO program maintenance $ -
Website traffic reporting tool $ -
Webinars $ -
Direct / Email Marketing
Events $ -
Month Dates City Event #1 $ -
Event #2 $ -
Event #3 $ -
Event #4 $ -
Event #5 $ -
Event #6 $ -
Event #7 $ -
Event #8 $ -
Event #9 $ -
Event #10 $ -
Event #11 $ -
Event #12 $ -
Event #13 $ -
Event #14 $ -
Event Support $ -
Booth property $ -
Graphics & Signage $ -
Giveaways & Apparel $ -
Sales Support $ -
Collateral $ -
Sales / Customer Videos $ -
Printing and other printed materials $ -
Sales Demo $ -
Miscellaneous Discretionary $ -

Marketing Travel $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Trip #1 $ - $ - $ - $ -
Trip #2 $ - $ - $ - $ - $ -
Trip #3
Trip #4
Trip #5
Trip #6 $ - $ - $ - $ - $ -
Sub-Total ACCOUNTABLE Spending $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -

YTD ACTUALS $ - $ - $ - $ - $ - $ - $ -

MARKETING SPEND BY FUNCTION AS % OF TOTAL BUDGET (GRAPH AS PIE CHART RESULTS)
[Use the below line items to transfer totals from each primary spend category above and create a pie chart for a useful executive snapshot]

membership fees $ -
consulting $
brand development $ -
advertising $ -
public relations $ -
web/interactive $ -
events $ -
sales support $ -
T&E $ -
misc other $ -

TOTAL $ -

41st Parameter Confidential Annual Marketing Budget 03/14/2017