Jonathon Bradford

C i t i z e ns h i p : Au s t r a l i a n D a t e of B i r t h : 1 9 / 0 2 / 1 9 8 2
Perth l Phone: +61 413 550 564 l

A highly motivated and driven individual with extensive communications proficiency across a diverse range of
sectors, including PR, marketing and events. With a breadth of experience and an entrepreneurial spirit, which
includes running my own profit generating events to working with global corporations while based in the United
Arab Emirates, I am now seeking an exciting new challenge in Perth where I can apply my skills starting

• Communications: PR, marketing and internal communications specialist with corporate, b2b and b2c
• Business Development: planning and implementing business direction including pitches and proposal
presentations. Developing and managing client relationships through strategic channels.
• Project Management: Planning, implementing and managing the successful execution of project goals and
objectives including; people management, budget forecasting and control.
• Event Management: planning and organising events and special projects from initial concept to final
• Copy Writing: writing copy and proofreading website content, newsletters, intranet, speeches, press and
marketing collateral.
• Media Relations: developing and managing media relations (magazines, newspapers, TV and Radio).
• Evaluation: Evaluating the effectiveness of campaigns and specific projects using analysis and media

Professional Experience
ABU DHABI FARMERS’ SERVICES CENTRE, ABU DHABI, UAE – The leading partner in the sustainable agriculture
development sector of the UAE
Senior Communications Officer, 12/2013 to 11/2016
• Implementing strategic editorial placement and marketing activities to highlight ADFSC's role in educating
farmers to control pests such as the red palm weevil, of which 2.6 million were trapped across 21 thousand
farms since 2013.
• Planned and executed field trips, roadshows and press conferences to communicate ADFSC’s role in
promoting modern agriculture practices such as greenhouses and hydroponics, which have substantially
increased standards of quality and crop output, while reducing water usage by up to 80 percent.
• Generating positive media coverage through strategically planned PR, marketing and advertising for
participation in exhibitions and events such as SIAL ME, Global Forums for Innovations in Agriculture, Liwa
Date Festival, Mother of the Nation Festival, Shiekh Zayed Heritage Festival, NAJAH and Tawdhef.
• Managing of all corporate issues and crisis communications through efficient handling of media relations
including providing key messages, FAQ's, fact sheets and briefing material to C-level executives and other
spokespeople within the organisation.
• Evaluating, devising and executing internal communications systems between Head Office, Extension
Centres and internal stakeholders.
• Forecasting and managing yearly budgets including writing and evaluating tenders in cooperation with the
procurement unit. Working to deadlines.

CONTROL & APPLICATIONS GROUP, ABU DHABI, UAE – An onshore and offshore APC&M group of
companies serving the energy and manufacturing industry
Group Marketing & Communications Executive, 12/2011 to 12/2013
• Developing, implementing and executing branding strategies for seven individual companies within the
Group including the launch of vMonitor’s repositioned corporate identity.
• Acting as a conduit for PR and marketing information flow during the acquisition of vMonitor by Rockwell
Automation, a Fortune 500 company.
• Supported the Middle East Business Development team to achieve record sales targets by planning and
executing sales-focused exhibitions in Oman, Saudi Arabia, Kuwait, Dubai and ADIPEC in Abu Dhabi, the
largest Oil & Gas exhibition in the Middle East.
• Development of strategic alliances with the major industry bodies, including national oil companies, oilfield
service companies and other EPC’s.
• Building and managing media relations with key industry publications including Oil Review Middle East,
Pipeline Magazine, Oil & Gas Middle East, and Oil IT Journal.
• Writing copy for the company website, monthly newsletters and press releases.

WORLD ROBOTICS OLYMPIAD, ABU DHABI, UAE – A global robotics competition for young people.
Freelance Marketing & Communications, 9/2011 to 12/2011
• Writing and proofreading copy and marketing collateral for an event that attracted over 1,400 participants
from over 35 countries.
• Developing, implementing and executing marketing and communications requirements.
• Acting as a focal point between the organiser and the events PR agency during the Olympiad to ensure a
smooth delivery of information to journalists, speakers and VIP guests.
• Executed the delivery of the 4th International Symposium on Robotics in Education, an international event
that included 10 Academic Papers and leading keynote speakers.

DECADENT EVENT MANAGEMENT, ABU DHABI, UAE – a lifestyle, events management and services
company providing services to the corporate, family and nightlife industries in Abu Dhabi.
Partner, 03/2010 to 06/2011
• Planning and co-ordination of exclusive consumer-driven nightlife events including indie parties, R&B and
Hip Hop nights and deep house themed events, including guest lists, and press invites, artwork, sourcing
appropriate sponsors, catering requirements, booking talent and managing budgets.
• Planning and implementing business direction including the procurement of new business and managing of
existing business relations.
• Acting as the warm-up DJ for weekly events.

DUBAI 92, DUBAI, UAE – The first English-language FM radio station in the UAE.
Promotions Manager, 1/2007 to 12/2009
• Generating positive listener feedback through strategically planned PR, marketing, advertising, sponsorship
and promotions such as the Barasti Big Deal, a comprehensive on-air and off-air campaign that culminated
in 30 listeners winning all inclusive trips to New York.
• Planned and implemented station promotions in coordination with the sales team such as the Dubai 92
Secret Sound to win cash prizes of up to 80,000 AED resulting in an increase in website and SMS traffic by
40 and 25 percent respectfully during the campaign.
• Implementing strategic branding and marketing strategies to launch the station's new identity, including
logo, artwork, TVC, billboards and collaterals.
• Planned and executed online and social media strategies to win the title of `Best Radio Station in Dubai' at
the `Best in Dubai' awards.

DUBAI 92, 6LN, CFM, RED FM, VARIOUS –Presenter for various radio stations in Australia and the UAE
Senior Presenter, 2001 to 1/2007
• Hosted and produced a variety of shows, including breakfast and drive.
• Worked closely with the sales team to effectively promote client’s products and services on-air.
• Emceed and DJ’ed at a variety of station events, international concerts and private functions in Dubai and
Abu Dhabi including Blue, Ronan Keating and New Year’s Eve at Barasti, Le Meridian Mena Seyahi (07/08).

Software: MS Office (Word, Access, Excel, PowerPoint), Photoshop, Adobe Audition, Pro Tools,
Google Analytics and other marketing metrics, good knowledge of PC and Mac

l 2015: Graduate Certificate in Business (Oil & Gas), Curtin Business School, Perth, WA
l 2001: Diploma of Broadcasting, Academy of Radio, Perth, WA
l 2000: Bachelor of Communications (commenced), University of Notre Dame, Perth, WA
l 1999: Tertiary Entrance Exams & WA Certificate of Education – Secondary, St Norbert College, Perth, WA

References and portfolio on request