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Engage with the World of Social Media
22-23 September, Suntec, Singapore www.socialmedia-forum.com/asia
Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking.
Helipad Party F1 Networking
NE: 30th JUN
VP & Commercial Director, EMEA, Facebook
Brand Manager, P&G
Blake is responsible for the commercial sales and support teams designed to expand Facebook’s EMEA presence and relevance within the overall marketing community.
Pooja’s work with P&G spans brand management, new brand development and channel marketing. Currently she is responsible for Pampers in South East Asia.
Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide
Global Brand Marketing Manager, Unilever
Thomas heads a team stretching across 23 cities in 15 Asian territories that helps companies conceive, develop and execute strategies in Social Media.
Reynold is responsible for global brand strategy, innovation, advertising and communication development for the core product range of Pond’s – Unilever’s leading beauty & face care brand.
Kyle (Young Eul) Kim
Head of Open Platform/ Director, SK Communications - Cyworld
Lito S. German
Marketing Director, BMW Group Asia
Kyle has played a significant part in developing Cyworld as a more social platform and is very interested in Social Media, Social Networking, product management and collaboration.
Lito’s scope of responsibility spans 12 countries within the region, and covers Advertising, Events Management, CRM, Product and Price Planning, and Training and Development.
Social Networks Strategist
Head of Marketing & CRM, Toys R Us
Laurel’s blog LaurelPapworth.com has made her the #5 blogger in Australia (B&T Magazine). She has been creating and managing online communities for over 20 years, including IRC, Usenet, Ultima Online forums and inworld game moderator management.
Argha is responsible for managing Toys R Us marketing programs across 8 countries, spanning more than 100 retail stores. He also directs the multi-country Toys“R”Us Star Card CRM program.
Deputy Director, Marketing Communication and loyalty, NTUC Fairprice Jeremy is currently spearheading FairPrice’s Social Media strategy and launched Singapore’s first ever supermarket Facebook page in 2009.
Principal at FutureWorks PR and Blogger at PR 2.0 & bub.blicio.us
Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.
Programme Day One
SOCIAL MEDIA BRAND BUILDING & MONITORING
0800 0900 0910 Registration & Networking Chairman’s Introduction Speed Networking • 10 minutes to find out a bit more about the people around you • Delegates are encouraged to share contacts via blue tooth using the Bump iphone application Opening Keynote: Blake Chandlee, VP & Commercial Director, EMEA, Facebook THE STATE OF THE ENTERPRISE SOCIAL MEDIA MARKETPLACE 0950 Open Q&A
Case Study Startup Zone Open Question & Answer
Interactive Speaker Panel Interview Dicussions
Sitback & Tweet
LUNCH & NETWORKING BUILDING A BRAND USING SOCIAL MEDIA
EXAMINING THE CURRENT STATE OF THE ASIAN SOCIAL MEDIA MARKET 1000 The State Of Social Media in Asia Today – A Year On • Local Social Media platforms - What they are and who they target? • ow popular are these local platforms in terms of number of users and H user growth over the past 12 months • ho uses local platforms vs who uses global platforms and for what W purposes? • What makes one platform more successful than the other? • The new challenges brought about by growth and other factors Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide, Hong Kong The Social Media landscape in China: a dead end or a land of opportunities Gang Lu, Co-Founder, MOBINODE.TV The rise of Indonesia in the global Social Media culture Enda Nasution, Digital Marketing Strategist, INMARK:DIGITAL Open Q&A
Case- Study -Social Media Marketing @ Toys R Us: THE INTEGRATION STORY • How Social Media fits into the Marketing Mix at Toys R Us • ntegrating Mass Media, Events, PR, CRM, Digital Marketing and Social I Media to create the Toys R Us magic • ase Studies - Transformers Revenge of The Fallen and Lan Kwai Fong C Carnival: Taking Social Media to the Streets • The Good, The Bad, the Ugly • What Next: The Future is Here Argha Sen, Head of Marketing & CRM, Toys R Us Open Q&A
1010 1020 1030
Sit back and Tweet panel – Your questions debated • panel of Marketers across global brands taking questions tweeted in A on the day by delegates, and those questions from delegates pre-event. • he goal of this session is to provide delegates with a chance to answer T the questions that are key to them, their key takeaways from the show that they are looking to learn. Ask then whatever you want! Reynold D’Silva, Global Brand Marketing Manager, Skin Care, Unilever Nicki Kenyon, VP Global Digital Marketing, APMEA, Mastercard Lawrence Law, Regional Marketing Manager, Diageo AFTERNOON BREAK & EXHIBITION SOCIAL GAMES, VIRTUAL CURRENCY & LIVE SOCIAL DEBATE
Tech zone – 45 minutes covering key emerging social technologies which look to be taking the Social Media world by storm • hree 10 minute speeches, which give delegates an overview of how T these technologies, can help them with their Social Media Marketing. • verview of Foursquare: Ryan Lim Founder & Business Director, O Blugrapes MORNING BREAK & EXHIBITION MONITORING, MEASURING & COMMUNITY BUILDING
Case-Study – BMW Lito S. German, Marketing Director, BMW Open Q&A 1700
Panel: Monetizing social games & virtual currency • he world online gaming market / the Asian online gaming market : T specificities & similarities • What is the market for virtual goods and services? • hallenges of monetizing games – delivering revenues from virtual C currency • What opportunities exist for brands within social gaming? • he importance of engagement and personalization – understanding T users motivations Kyle (Young Eul) Kim, Head of Open Platform/Director, SK Communications - Cyworld The Social Debate • session designed to maximise discussion and debate between A likeminded Social Media marketers about the latest hot subjects. • ossible topics could be - Followers Vs interaction, Privacy Vs free flow P of info, Is Social Media a new name for PR, Are customers acquisition cost truly lower in Social Media? • alf an hour of topical discussion and interaction and a session not to H be missed. SUMMARY & CLOSE FACEBOOK HELIPAD PARTY
Interactive Panel session- Integrating Social Media into traditional marketing strategy • Engaging new customers while maintaining existing image • Using Social Media to offer valuable information • How to successfully target new audiences online Derek Yeo, Head of Corporate Marketing & Ancillary Finance, Tiger Aviation Jeremy Khoo, Deputy Director, Marketing Communication and loyalty, NTUC Fairprice Francis Wang, Digital Communications, Singapore Turf Club Pooja Arora, Brand Manager, P&G
MONITISATIONS, PR & SOCIAL TV
0800 1000 1010 1020 Registration & Networking Chairman’s Introduction Shalabh Pandey, Global Head of Media, BLUE Interactive (WPP) Speed Networking Panel: Selecting Your Social Media Agency • How should you go about selecting your Social Media agency? • Traditional agency versus Social Media specialist • What are the skillsets you should be looking for? • hat degree of integration should your Social Media agency have W within your business • PR / or Social Media agency for crisis management issues? • How to integrate Social Media within your organization structure Ranjeet Shandu, Digital Project Manager, Ogilvy One, Singapore Nicholas Tay, Digital Group Head, Zenith Optimedia Group, (Publicis) Ed Mapa, Jr, Managing Director, Media Contacts Philippines MONITISING SOCIAL MEDIA & SOCIAL CRM 1110 Monetizing Social Media & Social Networks • 22 different monetization models • Peer to peer banking and investment • Social entrepreneurship • ase studies of how business bloggers, Twitterers and Facebookers are C using social networks to increase revenue. Laurel Papworth, Social Network Strategist Open Q&A 1640 1140 1215 MORNING BREAK & EXHIBITION Interactive Panel Discussion - Increasing customer intimacy and empowerment through Social CRM • ext generation CRM - new products and services on offer to increase N social engagement • efining the new social customer – who they are, how they interact D and how companies can engage with them. • ow to personalize and even “hyper-target” your sales and marketing H communications • hallenges that organizations face to operationalize social C engagement: Nik Ong, Regional Digital & Social Media Strategist, MRM Singapore LUNCH, NETWORKING & EXHIBITION SOCIAL MEDIA AND PR 1430 Living in the age of instant judgment • Future predictions for the PR industry in a Social Media world Andy Oliver, SVP, APAC, LEWIS PR Open Q&A 1800 1655 1450
Programme Day Two
Interactive Panel Discussion– The role of PR in developing and monitoring trends in your industry? • ocial Media monitoring – examining the impact of your brand in a S social media environment • News optimization – delivering Social Media enabled press releases • xamining key influencers and conversation tone when evaluating your E brand in a Social Media environment • eputation Management: A crisis is a bad time to start building R relations Lars Voedisch, Regional Head - Media Intelligence, Asia Pacific, Dow Jones & Co. AFTERNOON BREAK & EXHIBITION THE FUTURE OF SOCIAL MEDIA
Interactive Panel: What impact will Social TV have on the media industry as a whole? • The impact of social networks moving into the TV business • ow Pay TV operators can harness Social Networks and web 2.0 within H a multiplatform strategy? • ill Social Networks take on the role of content aggregators or W producers? • ow production companies can use Social Networks as a way to H develop new ideas and new talen Airin Zainul, General Manager, ntv7, Media Fotini Paraskakis, Director of Production, FremantleMedia Asia James Ross, Regional Director Asia, ITV Studios Global Entertainment The role of key technologies in delivering social TV via traditional TV platforms – security of content, middleware and widget development Interactive Panel: Geotagging: location is no game - the new dimension of marketing • The landscape of existing Apps: who, how many users, how old etc • How apps are integrated into marketing and what they bring etc • Any such local dedicated apps in Asia? • Predicting behaviour through geotagging and marketing from it Bernard Leong, Partner, Thymos Capital Winston Goh, Product Marketing Manager, Samsung Asia Pte Ltd Open Q&A
Event wrap up - What’s next? Looking beyond Facebook & Twitter in Asian Social Media • ey bloggers and journalists review their findings over the 2 days, K asking attendees their thoughts and give their views on what’s coming next within the Asian Social Media market! SUMMARY & CLOSE
SMWF F1 Networking
With the Social Media World Forum taking place alongside the Singapore F1 night race, we will be arranging some networking trips to the F1, allowing people to stay over the weekend and visit the race, and enjoy the parties. Tickets are going to be limited so it will be on a first come first serve basis. Please see details of this overleaf on our booking form www.socialmedia-forum.com/asia/networking/f1-networking
Due to the fast moving nature of Social Media we have introduced an advisory board in 2010. It’s a network of industry experts, who have agreed to advise the Social Media World Forum Asia, giving feedback on the conference agenda, hot topics, new interactive conference formats, submitted speeches, and who will support us to always provide new and invigorated ideas. The Social Media World Forum Asia 2010 Advisory Board Members include: Dr. Bernard Leong, Partner, Thymos Capital Shalabh Pandey, Digital Marketing Entrepreneur, Singapore Neal Sato, CTO, Mixi Jamshed Wadia, Account and Co-Marketing Manager, Intel Tania Chew, Consultant, Communications & Social Media Marketing Jon Russell, Journalist, blogger & digital media consultant Derrick Koh, ASEAN Communications Manager, Lenovo Nicholas Aaron Khoo, Singapore Tech Blogger, Thinker and Learner Benjamin Koe, Public Relations & Social Media Consultant For full profiles visit: www.socialmedia-forum.com/asia/conference/advisory-board
For more information on sponsoring or exhibiting at the show please contact Richard on T. 44 (0)117 946 8876 E. email@example.com
Connect With Us
Web: www.socialmedia-forum.com/asia Blog: www.socialmediaseries.net/blog Twitter: www.twitter.com/SocialMediaWF
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Conference Passes Only Day 1 Conference Pass £350 ($740) Day 2 Conference Pass £350 ($740) Both Days Conference Pass £650 ($1380) Conference Pass and F1 Networking 22-23 Sept 2010 - Conference 24-26 Sept 2010 - F1 Networking Conference Documentation All conference info £150.00 ($315) Exhibition & Workshops Free Postcode Total + VAT at 17.5%Total * valid until 22 July Delegate Terms and Conditions
1. 2. 3. 4. 5. 6. In respect of any conference we reserve the right to vary the content, timetable, location or speakers, or to cancel the event. In such circumstances we accept no liability for the variation or cancellation, but in the event of a cancellation only we will refund the registration fee (+VAT). If you cancel your booking the full fee (+VAT) will be payable unless a written notice of cancellation is received by us at least 30 working days prior to the event, in which case the fee will be refunded, less an administration charge of £150 (+VAT) per place cancelled. A substitute delegate may attend at no extra cost provided you give us written notice of this. Payment is due with submission of your booking form. No admittance will be allowed to the conference if full payment has not been received. Spaces may be limited and therefore submission of your booking form and payment does not guarantee you a place. The despatch by us, whether by email or letter, of written confirmation of your booking will constitute a legally binding contract. You are not, without our permission allowed to reproduce any part of the conference materials or make audio or visual recordings at the conference. To the fullest extend permitted by law neither Six Degrees Events Limited nor its employees or speakers will be liable by reason of breach of contract, negligence or otherwise for any loss or consequential loss (including but not limited to loss of profits or anticipated profits, damage to reputation or goodwill, loss of business or contracts or damages, costs or expenses incurred by any third party) caused by any person acting or omitting to act in reliance upon any material or presentation given at or in connection with the conference or, except to the extent that any such loss does not exceed the fee for the event, arising from or connected with any error or omission in the material or presentation given at or in connection with the event. We accept no liability for damage to or loss of personal belongings at the conference venue. We reserve the right to refuse entry or eject people from the conference. You details will be dealt with in accordance with the Data Protection Act 1998, and we will only use your personal details for the purposes of the conference and to send you any further information about future conferences that we think maybe of interest to you.
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