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Adam Brett - Eric Urban market update

FULLERTON

Current prices for homes on the market Trends in pricing Current levels of supply and demand Value metrics

Report for the week of Sunday July 11, 2010

Presented by Adam Brett - Eric Urban
714.496.8116 - 714.749.7427 RE/MAX www.HomeSoldTeam.com

Powered by Altos Research LLC Copyright 2005-2010. All Rights Reserved www.altosresearch.com

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

City Overview
Real-Time Market Profile Median List Price $ 560,000 Average List Price $ 611,600 Least Expensive Listing $ 120,000 Most Expensive Listing $ 3,750,000 Asking Price per Square Foot $ 289 Average Days on Market 126 Total Inventory 513 Absorbed This Week* 47 Percent of Properties with Price Decrease 38 % Percent Relisted (reset DOM) 10 % Percent Flip (price increased) 8% Median House Size (sq ft) 1,843 Median Lot Size 6,501 - 8,000 sq ft Median Number of Bedrooms 4.0 Median Number of Bathrooms 2.0 Median Age 49 Altos Research Value Statistics Market Action Index Cold! Buyer's Market 18
Altos Research calculates the Market Action Index which measures available supply relative to the current level of demand. Index value above 30 indicates conditions favor the seller. See the section below for full details. Trend Key Last Month's Trend Last Quarter's Trend No Clear Monthly/Quarterly Trend

FULLERTON
Trend

THIS WEEK

The median single family home price in FULLERTON this week is $560,000. The 513 homes have been on the market for an average of 126 days.

With inventory trending up but dayson-market trending down and the Market Action Index essentially flat recently, conditions don't seem to have strong up or down pull.

QUARTILES
To get a tightly targeted understanding of homes in the market, we break each locale into quartiles. Each quartile is 25% of the homes listed.

*Metric "Absorbed this Week" covers properties sold and those taken off the market for other reasons. Since sales sometimes take months to close, it is impossible to discern in real-time exactly which properties sold.

Characteristics per Quartile
Quart Median Price Med. Sqft. Med. Lot Size Bed Bath Med. Age Inven. AbNew sorbed Avg. DoM

1 2 3 4

$ 875,000 $ 649,000 $ 449,400 $ 324,900

2,966 2,117 1,550 1,232

Less than 4,500 sq ft Less than 4,500 sq ft 4,501 - 6500 sq ft 4,501 - 6500 sq ft

4.0 4.0 3.0 3.0

3.0 2.0 2.0 1.0

32 38 52 56

128 128 128 129

7 5 10 11

8 124 Most expensive 25% of homes 9 136 Upper-middle 25% of homes 14 112 Lower-middle 25% of homes 16 134 Least expensive 25% of homes

We'll refer to the quartiles in the trend graphs below.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE
This week saw relatively little price change from last week. However, prices continue demonstrate a nice up trend in general over the last several weeks.

QUARTILE PRICES
Often, we find insights by watching pricing trends within the quartile segments. Prices have settled at a price plateau across the board. Prices in all four quartiles are basically mixed. Look for a persistent shift (up or down) in the Market Action Index before prices move from these current levels.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE AND VALUE
In a market where prices are rising fairly consistently, price per square foot is essentially flat. This often implies that new homes coming on the market are pricier, and also larger than older homes. As a result the value one can buy stays the same.

INVENTORY
Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

Residential house prices are a function of supply and demand, and market conditions can be MARKET ACTION INDEX characterized by analyzing those factors. Watch this index for sustained changes: if the index The FULLERTON market is currently falls into the Buyer’s Market zone for a long period, prices are likely in for a downward correction. quite strongly in the Buyer's Market zone (below 30). The 90-day Market Action Index stands at 18. With several months of inventory available at the current sales rate, buyers should find ample choice.

Inventory levels have been relatively consistent relative to sales. Despite the fact that there is a relatively high The Market Action Index (MAI) illustrates the balance between supply and demand using a statistical function of the current rate of sale versus current inventory. An MAI value greater than 30 typically indicates a “Seller's Market” (a.k.a. "Hot Market") because demand is high enough to quickly gobble up available supply. A hot market will typically cause prices to rise. MAI values below 30 indicate a "Buyer's Market" (a.k.a. "Cold Market") where the inventory of already-listed homes is sufficient to last several months at the current rate of sales. A cold market will typically cause prices to fall. amount of available inventory, this Buyer's market is still seeing prices move higher. Given inventory levels, these price conditions are relatively fragile. If the market cools off further, the price trend is likely to reverse.

MARKET ACTION QUARTILES
Not surprisingly given the overall Market Action Index, all quartiles are in the Buyer's Market zone with several months of inventory given the current rate of demand for homes in the quartile. Watch the quartile for changes before the overall market shifts. Often one end of the market (e.g. the low end) will improve and signal a strengthening market before the whole group changes. The quartiles can help you answer the question, "How hot is the market for homes in my price range?"

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET (DOM)
The properties have been on the market for an average of 126 days. Half of the listings have come newly on the market in the past 70 or so days.

DOM PER QUARTILE
It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON

Neighborhood Detail
Real-Time Market Profile Median List Price $ 734,450 Average List Price $ 839,061 Least Expensive Listing $ 259,000 Most Expensive Listing $ 3,590,000 Asking Price per Square Foot $ 306 Average Days on Market 142 Total Inventory 136 Absorbed This Week 11 Median House Size (sq ft) 2,407 Median Lot Size 8,001 - 10,000 sq ft Median Number of Bedrooms 4.0 Median Number of Bathrooms 2.0 Median Age 44 Altos Research Value Statistics Market Action Index Cold! Buyer's Market 14 Trend

92835
THIS WEEK
The median single family home price in FULLERTON 92835 this week is $734,450.

With inventory trending up but dayson-market trending down and the Market Action Index essentially flat recently, conditions don't seem to have strong up or down pull.

PRICE
Prices in this zip code have been on a downward trend recently and this week, while essentially flat, doesn't break us out of that cycle.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE
In the quartile market segments, we see prices in this zip code have settled at a price plateau across the board. Prices in all four quartiles are basically mixed. Look for a persistent shift (up or down) in the Market Action Index before prices move from these current levels.

Characteristics per Quartile QUARTILES
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Med. Age Inven. AbNew sorbed Avg. DoM

1 2 3 4

$ 1,197,672 $ 809,000 $ 654,500 $ 486,950

3,666 2,622 2,122 1,730

Less than 4,500 sq ft Less than 4,500 sq ft Less than 4,500 sq ft Less than 4,500 sq ft

4.0 4.0 4.0 3.0

3.5 2.2 2.0 2.0

14 44 44 44

34 34 34 34

1 5 1 4

3 2 3 3

126 Most expensive 25% of homes 123 Upper-middle 25% of homes 137 Lower-middle 25% of homes 181 Least expensive 25% of homes

PRICE AND VALUE
The market's downward trends are shared across both price and value. People are recently placing less value on homes (you can see the recent declines in price per square foot as evidence.) Look for significant changes in the Market Action Index as a precursor to price and value changes, possibly as inflection points for good investment opportunities.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with 136 properties available this week. Note that rising inventory alone does not signal a weakening market. Look to the Market Action Index to gauge whether buyer interest is keeping up with available supply.

MARKET ACTION INDEX
The FULLERTON 92835 is quite strongly in the Buyer's Market zone. The 90-day Market Action Index stands at 14. With several months of inventory available at the current sales rate, buyers should find ample choice.

MARKET ACTION QUARTILES
Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of demand. Watch the quartiles for changes before the overall market shifts.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market for an average of 141 days. Half of the listings have come newly on the market in the past 70 or so days. Watch the 90day DOM trend for signals of a changing market.

DAYS ON MARKET
It is not uncommon for the higher priced homes in an area (Quartiles 1 and 2) to take longer to sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON

Neighborhood Detail
Real-Time Market Profile Median List Price $ 475,000 Average List Price $ 536,610 Least Expensive Listing $ 190,000 Most Expensive Listing $ 1,500,000 Asking Price per Square Foot $ 277 Average Days on Market 139 Total Inventory 227 Absorbed This Week 13 Median House Size (sq ft) 1,763 Median Lot Size 6,501 - 8,000 sq ft Median Number of Bedrooms 4.0 Median Number of Bathrooms 2.0 Median Age 48 Altos Research Value Statistics Market Action Index Cold! Buyer's Market 19 Trend

92833
THIS WEEK
The median single family home price in FULLERTON 92833 this week is $475,000.

Inventory is up and Market Action is trending down recently. While days-onmarket appears to be trending lower, the overall conditions are weakening a bit.

PRICE
In this zip code this week saw relatively little price change from last week. However, we continue to demonstrate a nice up trend in general over the last several weeks.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE
In the quartile market segments, we see prices in this zip code have settled at a price plateau across the board. Prices in all four quartiles are basically mixed. Look for a persistent shift (up or down) in the Market Action Index before prices move from these current levels.

Characteristics per Quartile QUARTILES
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Med. Age Inven. AbNew sorbed Avg. DoM

1 2 3 4

$ 789,500 $ 620,000 $ 385,000 $ 310,000

2,836 2,070 1,482 1,165

Less than 4,500 sq ft Less than 4,500 sq ft 4,501 - 6500 sq ft 4,501 - 6500 sq ft

4.0 4.0 3.0 3.0

2.8 2.5 2.0 1.0

29 33 55 56

56 57 57 57

2 1 5 2

0 4 3 6

132 Most expensive 25% of homes 150 Upper-middle 25% of homes 130 Lower-middle 25% of homes 144 Least expensive 25% of homes

PRICE AND VALUE
In a market where prices are rising fairly consistently, price per square foot is essentially flat. This often implies that new homes coming on the market are pricier, and also larger than older homes. As a result the value one can buy stays the same.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with 227 properties available this week. Note that rising inventory alone does not signal a weakening market. Look to the Market Action Index to gauge whether buyer interest is keeping up with available supply.

MARKET ACTION INDEX
The FULLERTON 92833 is quite strongly in the Buyer's Market zone. The 90-day Market Action Index stands at 19. With several months of inventory available at the current sales rate, buyers should find ample choice.

MARKET ACTION QUARTILES
Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of demand. Watch the quartiles for changes before the overall market shifts.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market for an average of 139 days. Half of the listings have come newly on the market in the past 77 or so days. Watch the 90day DOM trend for signals of a changing market.

DAYS ON MARKET
It is not uncommon for the higher priced homes in an area (Quartiles 1 and 2) to take longer to sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON

Neighborhood Detail
Real-Time Market Profile Median List Price $ 355,500 Average List Price $ 421,976 Least Expensive Listing $ 120,000 Most Expensive Listing $ 1,300,000 Asking Price per Square Foot $ 278 Average Days on Market 105 Total Inventory 64 Absorbed This Week 8 Median House Size (sq ft) 1,300 Median Lot Size 4,501 - 6500 sq ft Median Number of Bedrooms 3.0 Median Number of Bathrooms 1.5 Median Age 56 Altos Research Value Statistics Market Action Index Cool. Buyer's Market 22 Trend

92832
THIS WEEK
The median single family home price in FULLERTON 92832 this week is $355,500.

With inventory trending up but dayson-market trending down and the Market Action Index essentially flat recently, conditions don't seem to have strong up or down pull.

PRICE
We continue to see prices in this zip code hovering around these current levels, even though they bumped up a bit this week. Look for a persistent upshift in the Market Action Index before we see prices move significantly from here.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE
In the quartile market segments, we see this zip code not showing strong directional indication lately. Quartiles 1 and 3 are up, while Quartile 4 is mixed and Quartile 2 is down. Look to persistent shifts in the Market Action Index as a leading indicator for strong moves in the market as a whole.

Characteristics per Quartile QUARTILES
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Med. Age Inven. AbNew sorbed Avg. DoM

1 2 3 4

$ 644,000 $ 379,500 $ 337,000 $ 272,500

2,069 1,370 1,201 1,202

6,501 - 8,000 sq ft 4,501 - 6500 sq ft 4,501 - 6500 sq ft 4,501 - 6500 sq ft

4.0 3.0 3.0 3.0

2.0 1.0 1.0 1.6

77 55 56 56

16 16 16 16

1 2 1 3

0 2 3 3

113 Most expensive 25% of homes 89 Upper-middle 25% of homes 133 Lower-middle 25% of homes 86 Least expensive 25% of homes

PRICE AND VALUE
The market plateau is seen across the price and value. The price per square foot and median list price have both been reasonably stagnant. Watch the Market Action Index for persistent changes as a leading indicator before the market moves from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been falling in recent weeks with 64 properties available this week. Note that declining inventory alone does not signal a strengthening market. Look to the Market Action Index to gauge whether buyer interest is falling with the available supply.

MARKET ACTION INDEX
The FULLERTON 92832 market is currently in the 'Buyer's Market' zone (below 30), though not strongly so. The 90-day Market Action Index stands this week at 22 so buyers should expect to find reasonable levels of selection.

MARKET ACTION QUARTILES
Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of demand. Watch the quartiles for changes before the overall market shifts.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market for an average of 105 days. Half of the listings have come newly on the market in the past 70 or so days. Watch the 90day DOM trend for signals of a changing market.

DAYS ON MARKET
It is not uncommon for the higher priced homes in an area (Quartiles 1 and 2) to take longer to sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON

Neighborhood Detail
Real-Time Market Profile Median List Price $ 549,788 Average List Price $ 592,969 Least Expensive Listing $ 249,000 Most Expensive Listing $ 3,750,000 Asking Price per Square Foot $ 295 Average Days on Market 84 Total Inventory 85 Absorbed This Week 15 Median House Size (sq ft) 1,838 Median Lot Size 6,501 - 8,000 sq ft Median Number of Bedrooms 3.7 Median Number of Bathrooms 2.0 Median Age 50 Altos Research Value Statistics Market Action Index Cold! Buyer's Market 16 Trend

92831
THIS WEEK
The median single family home price in FULLERTON 92831 this week is $549,788.

With inventory trending up but dayson-market trending down and the Market Action Index essentially flat recently, conditions don't seem to have strong up or down pull.

PRICE
This week prices in this zip code bumped up a bit but the trend of recent weeks is generally downward. A pickup in demand will be reflected in the Market Action Index, so watch that chart to try to identify a trough in the market.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE
In the quartile market segments, we see pricing in this zip code is lacking strong directional indication lately. Quartiles 1 and 3 are up while Quartiles 2 and 4 are basically flat in recent weeks. Watch for persistent shifts in the Market Action Index for a leading indicator of stronger price moves in the market as a whole.

Characteristics per Quartile QUARTILES
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Med. Age Inven. AbNew sorbed Avg. DoM

1 2 3 4

$ 795,000 $ 629,999 $ 469,900 $ 367,000

2,561 1,909 1,550 1,285

Less than 4,500 sq ft 8,001 - 10,000 sq ft 6,501 - 8,000 sq ft 4,501 - 6500 sq ft

4.0 3.0 4.0 3.0

2.5 2.0 1.0 2.0

38 49 54 55

21 21 21 22

0 2 1 2

3 3 4 5

71 Most expensive 25% of homes 75 Upper-middle 25% of homes 104 Lower-middle 25% of homes 88 Least expensive 25% of homes

PRICE AND VALUE
We're seeing fairly unusual market conditions as prices have been in a downward trend but price per square foot is actually increasing. (Buyers are paying less and getting less home for their money.) Anomalies like these can be attributed to micro-location variables.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been falling in recent weeks with 85 properties available this week. Note that declining inventory alone does not signal a strengthening market. Look to the Market Action Index to gauge whether buyer interest is falling with the available supply.

MARKET ACTION INDEX
The FULLERTON 92831 is quite strongly in the Buyer's Market zone. The 90-day Market Action Index stands at 16. With several months of inventory available at the current sales rate, buyers should find ample choice.

MARKET ACTION QUARTILES
Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of demand. Watch the quartiles for changes before the overall market shifts.

Adam Brett - Eric Urban Market Update for FULLERTON

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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market for an average of 84 days. Half of the listings have come newly on the market in the past 56 or so days. Watch the 90day DOM trend for signals of a changing market.

DAYS ON MARKET
It is not uncommon for the higher priced homes in an area (Quartiles 1 and 2) to take longer to sell than those in the lower quartiles.

About Altos Research Corporation
Altos Research Corp. reports real-time analysis of the residential real estate market in local markets across the country. All information contained herein is based on properties currently listed for sale and available publicly. When evaluating a particular property, make sure you use comparable sales data in addition to the market trend information available in this report. The data presented in this report is accurate to the best of our knowledge, but cannot be guaranteed as such. Use this report as one input in the real estate decision making process, but do not rely on it for accuracy. Nothing in this report or any other Altos Research publication is a recommendation to buy or to sell real estate. We recommend you work with a licensed real estate agent or broker.

Altos Research LLC Copyright 2005-2010. All Rights Reserved

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Adam Brett - Eric Urban Market Update for FULLERTON

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