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Dear Sir/Madam

XLRI is conducting a research into buying behavior of Leather wallet/purses. Your


response to the following questionnaire will go big way in trying to understand the
various issues related to leather wallet/purse usage. We assure you that your
responses will not be divulged or communicated to any person without prior written
permission from you and the data so collected will be used for academic purposes
only.

A. Personal Details
1. Name.
2. Company..
3. Gender..
4. Age
5. Educational Qualifications
a. Undergraduate
b. Graduate
c. Post Graduate
d. Others..
6. Occupation
a. Homemaker
b. Self-employed Nonprofessional
c. Salaried
d. Self-employed Professional
e. Retired
7. Annual Family Income
8. Model of Leather wallet/purse: Brand..,
Model..
9. Approximate Price (If you have personally bought the wallet/purse)
..
10.Where do you buy the wallet/Purse from?
11.Name three magazines you generally read
i. .
ii. ..
iii. .
12.Which Newspaper you generally read?
i. ..
ii. ..
13.How often do you shop online
a. Never
b. Once or Twice a Year
c. Once or twice every 6 months
d. Once a month
e. More than once a month
14.Have you ever used
a. Credit Cards
b. Debit Cards
c. Net Banking
d. Mobile wallet
B. Survey Questionnaire

Please rate the 40 statements that follow on the following scale

1. Strongly Agree
2. Moderately Agree
3. Agree
4. Neutral
5. Disagree
6. Moderately Disagree
7. Strongly Disagree

S.n Statement Rating


o
1 I consider myself loyal to the brand of leather wallet/purse I
use
2 The quality of brand of leather wallet/purse I use is extremely
high
3 The brand of leather wallet/purse I use has consistent quality
4 The brand of leather wallet/purse I use is an environmentally
safe brand
5 The brand of leather wallet/purse I use would be my first
choice
6 The functionality of The brand of leather wallet/purse I use is
very high
7 The brand of leather wallet/purse I use is a good product for
the price
8 The brand of leather wallet/purse I use is well made
9 The brand of leather wallet/purse I use is a sustainable brand
10 I will not buy other brands if the brand of leather wallet/purse I
use is available at the store
11 The reliability of the brand of leather wallet/purse I use is very
high
12 The brand of leather wallet/purse I use has an acceptable
standard of quality
13 The brand of leather wallet/purse I use is a healthy brand
14 The brand of leather wallet/purse I use offers value for money
15 I feel that the brand of leather wallet/purse I use is trustworthy
16 The brand of leather wallet/purse I use is consistent in quality
it offers
17 The brand of leather wallet/purse I use has poor workmanship
18 The brand of leather wallet/purse I use is a brand with a good
reputation
19 The brand of leather wallet/purse I use is an honest brand
20 The durability of the brand of leather wallet/purse I use is very
high
21 The brand of leather wallet/purse I use would not last long
time
22 The brand of leather wallet/purse I use is an environmentally
responsible brand
23 The brand of leather wallet/purse I use is reasonably priced
24 I feel comfortable when I buy the brand of leather wallet/purse
I use
25 The performance of the brand of leather wallet/purse I use is
very high
26 The brand of leather wallet/purse I use performs consistently
27 The brand of leather wallet/purse I use is a socially responsible
brand
28 The brand of leather wallet/purse I use is a dependable brand
29 The brand of leather wallet/purse I use would improve the way
I am perceived
30 The brand of leather wallet/purse I use is a brand I would enjoy
31 The brand of leather wallet/purse I use is more beneficial to
societys welfare than other brands
32 The brand of leather wallet/purse I use would give its owner
social approval
33 I am committed to buying the brand of leather wallet/purse I
use
34 The brand of leather wallet/purse I use would make me want to
use it
35 The brand of leather wallet/purse I use does not contribute
something to society
36 The brand of leather wallet/purse I use would make a good
impression on other people
37 The brand of leather wallet/purse I use is a brand that I would
feel relaxed while using
38 The brand of leather wallet/purse I use would make me feel
good
39 The brand of leather wallet/purse I use would be economical
40 The brand of leather wallet/purse I use would help me to feel
acceptable
Thank you.

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