9 Contents

Executive Summary.................................................................................................... 2
General Company Description.................................................................................... 2
Mission....................................................................................................................... 2
Opportunity................................................................................................................ 3
Financial & Capital Requirements............................................................................... 3
Goal & Objectives....................................................................................................... 3
Legal form of ownership............................................................................................. 4
Keys to Success.......................................................................................................... 4
Management Summary.............................................................................................. 5
Products and Services................................................................................................ 5
Textbook Exchange..................................................................................................... 5
Auctions...................................................................................................................... 6
Future Products.......................................................................................................... 7
Target Market.............................................................................................................. 7
Online Bookstores & Retail Websites..........................................................................7
Marketing Plan............................................................................................................ 8
Strategic Alliances...................................................................................................... 8
Promotion Strategy..................................................................................................... 8
Marketing Programs.................................................................................................... 9
Sourcing................................................................................................................... 10
Technology............................................................................................................... 10

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Executive Summary

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The Librairie is a student-to-student Internet marketplace providing
University students with the opportunity to buy, sell and trade textbooks,
participate in auctions, post classified ads, and buy products. The Librairie
target market consists of over 7000 Bahria University students who spend lot
of money on books. The Librairie was founded in 1st Dec 2015 and is
presently in its start-up stage.

General Company Description

An online e-bookstore which mainly deals in old books is yet to penetrate the
Pakistani e-market. A platform which offers book-aholic to share their
experiences and reviews of any book, along with selling their own books to
other readers. With this idea brought into practice, it would work forward to
impart knowledge by making it easier and affordable for readers to gain
education in all fields.

Apart from fore mentioned benefits, with this e-old bookstore, we aim to
reduce the overall consumption of paper, which would reduce deforestation
since now the old books would be recycled.

Mission

The Librairie mission is to provide university students a valuable and unique

source for products, services and information. In order to achieve our
mission, The Librairie commits to the following philosophies:

It's all about the product.

Our customers are our employers.

Don't be greedy.

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Keep our employees happy.

Opportunity

University students are eager to find ways to get "quick cash" at the end of
every semester. One method University students use is to sell their old
textbooks at the end of every semester, however the re-sell market is
controlled by the local bookstore. Because bookstores monopolize the
market, students receive only a fraction of the value paid for the book,
typically 75% or less of the purchase prices. The bookstores then re-sell the
books back to other students, receiving over 125% profit. The current
situation creates lose-lose situation for students and a win-win situation for
bookstores. Students are looking for convenient, money saving ways
to purchase textbooks and to receive more value when re-selling textbooks
at the end of each semester.

Financial & Capital Requirements

According to the opportunities and requirements for The Librairie described

in this business plan, we have determined the following financial projections:

Generate exceptional revenues by the end of year one.

Report profits during the 6th month of operation.

Exceed a 1.5x increase in sales and profits by the end of year three.

The Librairie will require an initial seed investment as well as later rounds of
investment 50000 thousand will be need to start the business. The initial

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seed capital will be used for marketing and customer acquisition, software

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and website development.

Goal & Objectives

The Librairie will strive to achieve the following objectives:

Become the leading Internet student-to-student marketplace

Attract as many registered users in the first year

Achieve 2000 visits per month

Establish sustainable profitability within the first year

Buyers and sellers would be given a platform for trading of books.

Existing bookshops would be given a place to sell their books online

on our website.

Source of income would be through google Ad's on our website.

Website visitors can review books, and give their own opinions.

Delivery option would be given on extra charges.

Legal form of ownership

The business will be done in Partnership. All partners will pool in the money
from their personnel resources and we will also find out investors. The
partnership is suitable for the business development as at this stage no
individual has enough resources to finance a whole business as a
proprietorship.

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Keys to Success

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Our key to success will lie in our ability to execute our business model. In
order to achieve success, we need to focus on the following areas to
establish The Librairie as a successful and profitable enterprise. They are:

Recruit an exceptional management and marketing team with

extensive domain experience in the University market.

Create and maintain a "Grass Roots" marketing campaign.

Offer innovative and unique products and services.

Form strategic alliances and partnerships with companies supplying

products to the University.

Management Summary

The strength of The Librairie management team stems from the combined
expertise in both management and technical areas. The Librairie recognizes
that additional staff is required to properly support marketing, sales,
research, and support functions. Currently, The Librairie is supported
by three people. Additional employees may be required in the areas of
senior level management, Web development, marketing, sales, human
resources/recruiting, administration, customer support and other critical
operational positions.

The Librairie will utilize current University students to fill positions in the
areas of regional campus marketing, local advertisement sales,
administration, customer support other non-critical operational positions.
These positions will be part-time and intern positions depending on the local
market. Using current University students will enable The Librairie to receive

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inexpensive local employment and valuable market feedback from The

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Librairie target market while also providing real world work experience to
University students.

The Librairie will utilize consultants and contractors during website

enhancements and development efforts.

Products and Services

The Librairie will offer University students a unique blend of products,
services, and content that is not offered by any single company on the
Internet. The Librairie will aggregate participants, products, services and
content to create a student-to-student marketplace and retail website
targeting University students.

Textbook Exchange

The Librairie will offer functionality to allow students to buy, sell and trade
their used textbooks with other students. Specifically, the Textbook
Exchange functionality allows students to post their textbooks online for sale
or trade, upload images, and indicate the condition of the book. Students
looking for used textbooks will be able to search for used textbooks for sale
or trade in their local area or nationwide. A fee will be charge for posting
textbooks. The fee may vary based on the asking price of the textbook.
Sample textbook categories include:

Accounting

Business

Computer Science

Engineering

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Marketing

History

Law

Physics

Political Science

Many More

Auctions

The College Cafe will offer a powerful auction package. The Auction
functionality will have many features such as Standard, Reverse, Multi Item,
Dutch and Blind auctions; Flash Buy and Proxy Bidding. A fee will be charged
for posting items to be auctioned. The posting fee structure will be similar to
eBay's. Sample auctions categories include:

Textbooks

Class Notes

Old Tests

Used CDs & DVDs

Computer Equipment

Electronics

Future Products

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Overall, we conclude that our current products, services and banner ad

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strategy will ensure a strong market presence and continued revenue
growth. However as part of our growth model, we will regularly
examine new services, products, categories and content to support demand.

Target Market
The Main Target Market for our Business will be Students of Bahria University
and People who love to read and we will also directly sell our books through
website to the end users.

The commercial viability of this e-bookstore depends primarily on the regular

orders from the customers.

Online Bookstores & Retail Websites

The major objective and strategy of online competitors is to maintain brand

awareness, offer value added services, product selection/availability, order
fulfillment and customer service. The strengths of existing online bookstores
and retail sites are current customer relationships and brand awareness. The
major weaknesses of online competitors is barriers to entry, concern about
security & fraud, shipping charges, on-time fulfillment and returns
processing.

Ease of returns

The ability to pick up items for immediate use

One-stop shopping

Accurate information on what textbooks students need for their

courses

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The trust and security of buying from a well-known source with an on-
campus location

Marketing Plan

The Librairie customers will be the University students. This segment is a

niche market that has no single business entity accounting for any significant
percentage of total aggregated University student purchases.

The main business model for The Librairie relies on university students
providing textbooks available on the website. Therefore, our focus will be on
the marketing strategy to increase student traffic and usage. In turn,
visitor volume and transactions will maintain the inventory of products and
services offered.

The Librairie recognizes the key to success as an extensive promotion

strategy to attract users. Once additional funding is secured the advertising
and promotion plan will be implemented.

Strategic Alliances

The Librairie is looking to form relationships with major Book stores in the
markets so that we can provide all kind of books to our customer without any
delays. Companies that we will approach included resellers, new and used
textbook wholesalers and local businesses.

Promotion Strategy

The Librairie's overall advertising and promotional objectives are to:

Acquire customers and generate sales.

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Position The Librairie as the market leader.

Increase company awareness and brand name recognition among

University students.

Collect market research to create immediate and long-term marketing

plans.

Marketing Programs

The Librairie will attract customers by using a mixture of traditional and

online advertising strategies to create a grassroots marketing campaign.

Since the majority of The Librairies customer acquisition will result from
direct promotion local to universities, The Librairie will recruit current college
students to fill positions in the areas of campus marketing, local
advertisement sales and implementation of a "grassroots" marketing
campaign.

The following is a list of advertising and promotional channels grassroots will

utilize:

1. Posting Flyer in and around campuses

2. Direct Mailings

3. University and local newspaper advertising and inserts

4. Promotional item distribution

5. Advertisements at on-campus Tag boards

6. University and local newspaper advertising

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7. Indoor/outdoor billboard advertisements at University

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Banner ads on select related sites with a significant level of traffic

9. Links on related web sites

10. Traditional media including Facebook, social websites

11. Registration with all the major search engines

Sourcing

The main business model for The Librairie relies on University students
providing the textbooks, auctions that are posted on the website. Therefore,
our focus relies heavily on the marketing strategy that will increase traffic
and usage and, in turn, maintain our inventory of products and services.

For the retail business component we will establish relationships with

manufacturers or distributors that offer drop-shipments direct to the
customer. This will allow The Librairie to keep expenses associated with
inventory and distribution to a minimum.

For content and other value added service we will establish relationships
with 3rd party vendors. This will enable The Librairie to offer a wide variety
of products and services online yet allow The Librairie to focus on the key
business elements; textbooks, auctions.

Technology

The website is designed with the needs of the University student as the
focus. The Librairie.com will be built using WordPress which will save our

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cost. The Librairie will initially host the website using WordPress

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thus reducing initial start-up cost. At a later date, The Librairie may elect to
bring hosting in-house for better support and maintenance.

The College Cafe website and databases are hosted by WordPress which
guarantees 99.99% uptime. In addition to Web hosting, WordPress provides
site monitoring and statistical performance metrics that include uptime,
page views, unique users, banner impressions, search keywords stats and
link stats from other sites.

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