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Mitera Celebrates International Womens Day with the Launch of Its First Pant

and Top Set #WomenInPants

New York, NY, March 22, 2017 --( Mitera, a fashion brand empowering modern moms
through pregnancy, nursing and beyond, celebrated this year's International Women's Day with the launch
of its first set of matching pants and top.

Mitera offers a collection of clothing specifically designed for those bold women who embrace
motherhood but refuse to sacrifice their personal goals and dreams because of it. To support them in their
multifaceted missions as new mothers, partners, business women and ceiling smashers (especially when
re-entering the workforce), every piece of Mitera clothing is designed for women with a strong sense of
style, while secretly engineered with Mitera's proprietary motherhood solutions. These innovations

- Designs and materials that accommodate a growing bump, but look just as great postpartum and for
years beyond

- Hidden zipper access for breastfeeding or pumping

- Stow-it-all pockets for pacifiers, tissues... the essentials

- Premium quality, machine washable fabrics

With the dual release of The Doreen Pants and Jade Top, the brand stays true to its concept of "Practical
LuxuryTM," delivering timelessly beautiful, yet highly functional clothing for modern mothers. Through
its strong brand messaging and growing social media community it continues to inspire confidence in
moms and moms-to-be who believe motherhood only enhances who they are.

The Doreen Pants, made from premium Japanese stretch fabric, features a unique adjustable waistband -
think of kids' pants but nicer - to be worn from pregnancy to postpartum. The matching Jade Top is cut to
work flowing or tucked. Its inner layer, made with the softest Italian Modal (natural fiber that is
environmentally friendly), has a center slit for discreet breastfeeding.

I am incredibly grateful to those who helped to get the brand where it is today, explains Shimada, while
reflecting on the past year. I want to thank each of our customers who took a chance on a young brand
like ours. Thanks to their feedback, I am so excited to be able to release the Doreen Pants and Jade Top.
Shimada added, We find ourselves in an unique time in history where our fundamental rights as women
and mothers are being challenged. As a brand, we will not only continue to empower and support our
fellow women and mothers but join them in their fight for women's rights.

The newly released Doreen Pants and Jade Top are available exclusively through Mitera's e-commerce
site -

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About Mitera
Mitera is a fashion brand that creates timeless, versatile and functional clothing to empower and support
modern moms through the joys and challenges of motherhood: by making pregnancy, nursing and
pumping more effortless, and by inspiring and strengthening them to continue their journeys as
individuals. We take pride in our responsible and ethical manufacturing practices and support mothers
and newborns around the world with our mother-to-motherTM program. Mitera is headquartered in New
York City, NY.

Yoko Shimada, Founder and CEO

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Contact Information:
Mitera, LLC
Yoko Shimada
+1 917-675-3215
Contact via Email

Online Version of Press Release:

You can read the online version of this press release at:

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